7/28/2019 Democratic Advertising: A Look at Coca-Cola
1/13
Njtt Ngegr | 7.?=.?=:3
:
S`cejb (N`oebg
Jlvgrtesedk
Lgn`crjtecJlvgrtesedk9 J B``fjt C`cj.C`bj
Jd edsekat edt` C`cj.C`bj+s orjdledk jdl jlvgrtesedk tar`uka
tag
ygjrs" hr`n tag c`npjdy+s edcgpte`d t` prgsgdt ljy$ Jttgdte`d
es
kevgd `d trjlete`djb jlvgrtesedk jdl dgw nglej jlvgrtesedk$
C`fg+s /Jaa Ghhgct/ jdl /Ca`f/ cjnpjekds jrg gxjnedgl js
wgbb$
Oy Njtt
Ngegr
7/28/2019 Democratic Advertising: A Look at Coca-Cola
2/13
Njtt Ngegr | 7.?=.?=:3
?
ED\_@LWC\E@D
U`u cjd og wjtcaedk \X jdl sgg C`cj.C`bj" jdl y`u cjd fd`w tajt
tag
]rgselgdt lredfs C`fg" Bez \jyb`r lredfs C`fg" jdl iust taedf"
y`u cjd lredf
C`fg" t``$ J C`fg es j C`fg jdl d` jn`udt `h n`dgy cjd kgt y`u j
ogttgrC`fg tajd tag `dg tag oun `d tag c`rdgr es lredfedk$
. Jdly [jra`b !@+Kuedd" Jbbgd"( Sgngdef" ?=:?" p$ :3?%
[jra`b lgscreogl C`fg js ogedk udevgrsjb rgkjrlbgss wa`
purcajsgl tag pr`luct6
wagtagr y`u wgrg reca `r p``r" j fedk `r a`ngbgss" j C`fg wjs
stebb k`edk t` og tag sjng
C`fg js tag kuy dgxt t` y`u$ \aes wjs" jdl stebb rgnjeds" tag
pr`luct s krgjtgst strgdkta t`
taes ljy$
Et es sjel tajt tag w`rl C`fg es tag sgc`dl n`st rgc`kdezgl
Gdkbesa w`rl ed tag w`rbl"
sgc`dl `dby t` `fjy$ ]g`pbg rgc`kdezg C`cj.C`bj !`r C`fg% jr`udl
tag w`rbl jdl fd`w
wajt et es jdl wajt et webb tjstg befg wagd tagy p`p `pgd j
o`ttbg$ A`w es taes p`sseobg0 D` `dg
pr`luct ajs gvgr ajl suca j w`rblwelg jppgjb gxcgpt h`r C`fg$
\ag `dby wjy h`r C`cj.C`bj
t` ajvg rgjcagl taes bgvgb es tar`uka tajt ogjutehub lgn`crjtec
jrt tajt [jra`b wjs enpbyedk9
jlvgrtesedk$
J\
_JLE\E@DJB[
@_BL
]ajrnjcest I`ad ]gnogrt`d targw t`kgtagr j c`dc`cte`d `dg ljy ed
:118 jdl ogkjd
sgbbedk tag h`udtjed ogvgrjkg jt Ijc`os ]ajrnjcy ed Jtbjdtj"
Kg`rkej$ \ag lredf wgdt h`r hevg
cgdts j kbjss jdl wjs njrfgtgl udlgr tag djng C`cj.C`bj" wrettgd
ed j lestedctevg scrept oy
]gnogrt`d$ Edtrgpel ousedgssnjd Jsj K$ Cjdlbgr dgw gxjctby a`w
t` njrfgt taes pr`luct
jdl quecfby ogkjd puttedk tag orjdl enjkg `ut `d cgrtehecjtgs"
cjbgdljrs" cb`cfs" jdl `tagr
k``ls !C`cj.C`bj" ?=::% !C`cj.C`bj C`npjdy" ?=:3%$
