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Enrich your Applications with Data from Microsoft Codename “Dallas”Zach OwensTechnical EvangelistMicrosoft Corporation
Microsoft Codename “Dallas”Information Service> Marketplace
> Standardized APIs
> Analytics and Reporting
All powered by the Windows Azure platform
DataWhat do you mean?
>Authoritative data, weather, demographics, financial, images, community reviews…
>Commercial & trusted public domain
>Relational, blob, web services
Lap Around Dallas
demo
Service Architecture
Cloud Storage
WA Blobs
Schema Management
APIs & Portal Web Roles
Integration Pipeline3rd Party Web Services
3rd PartyStore
ACS
SA DatabaseSA
DatabaseSA Databases
Developer Challenges
“Remove friction for building applications leveraging 3rd party data”
> Data discovery> Clean consistent APIs> Flexible business model
Planning a Night OutScenario
>Show times>Predicative parking>Restaurant reviews>Real-time weather>…
Building Apps with Dallas
demo
DeveloperBenefits
> One marketplace & billing relationship
> Access to multi-million dollar datasets and web services
> Use from anywhere .NET, PHP, Java, iPhone
ACS & Dallas Integration
Justin SmithSr. Program ManagerAccess Control Service Team
demo
>>FUTURE
Dallas Futures For Developers
> Enhanced query support
> Integration with Visual Studio
> Additional formats: JSON, CSV and more
Information Worker Challenges
“Help me use data in my workflow to better understand my business”
> Data discovery and trust> Consumption through Office> On-prem apps leveraging cloud scale
Analyzing Business Performance Scenario
My data +
>Demographics>Business analytics
>New businesses>Weather>User generated content>…
PowerPivot & Dallas
demo
>>FUTURE
Dallas FuturesFor Information Works
> Integration with Reporting Services
> Integration with Office
> Availability through enterprise licensing
Content Provider Opportunities
“Help me reach more customers”
> Marketplace> Billing platform & business model> Reporting to understand data usage> Microsoft scale
>>FUTURE
Dallas FuturesFor Content Providers
> Smoother on boarding
> Self-managed updates to data
Business Model
> What to Expect: > Free trials> Transaction and subscription pricing> Pay-as-you-grow and fixed costs> Friction free access regardless of size> Easy to understand licensing
> Details coming @ MIX
Roadmap
> Today – Limited Free CTP @ PDC!
> Q1 CY2010 – More content & business details
> H1 CY2010 – Commercial availability
Call-to-Action
> Developers> Do the HOL to get an invitation code> NASA Pathfinder Innovation Challenge
http://mars.jpl.nasa.gov/beamartian/PIC/
> Content Providers> Contact us! [email protected]
Resources + Q&A
> Windows Azure Platformhttp://www.azure.com/dallas
> Dallas Team Bloghttp://blogs.msdn.com/dallas
> Channel 9http://channel9.msdn.com/azure
Moe KhosravyGroup Manager
Roger MallBusiness
Development
© 2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.