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Demeter - An Israeli Agro-Tech Venture Capital fund Brochure Content Profile P. 1 The Team P. 3 Advisory Board P. 4 Why in Israel P. 5 Contact Us P. 6 Appendix 1 CV’s P. 7 Appendix 2 Potential Investments P. 13

Demeter Brochure_Israeli Investors

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Page 1: Demeter Brochure_Israeli Investors

Demeter- An Is rae l i Agro-Tech Venture Capi ta l fund

Brochure

Content

► Profile P. 1 ► The Team P. 3 ► Advisory Board P. 4 ► Why in Israel P. 5 ► Contact Us P. 6 ► Appendix 1

CV’s P. 7 ► Appendix 2

Potential Investments P. 13

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P r o f i l e

Demeter is the only Israeli venture capital fund focused on investing in Agricultural Technologies. Demeter brings together first class managerial abilities and world leading expertise in agro-tech through its professional, active advisory board. Demeter’s skills for picking good investments and its familiarity with Israeli Agro-Tech innovations would transform its $30M Dollar fund into a highly profitable investment for its financial investors and into an extremely valuable source of information for its strategic investors.

Demeter looks for investment opportunities in the fields of: biological pesticides, herbicides and fertilizers, agricultural engineering, irrigation, control systems, agricultural biotechnology, improvement of crops, veterinary and other developments in the relevant fields that Demeter specializes in.

Demeter is looking to invest in companies with exceptional management, unique intellectual property and real market growth potential in the seed and early stages of their life cycle.

Mission

Our mission is to achieve high returns for our investors through

investments in early stage Agro-Tech

companies, with good management, innovative

technology, realistic values and a short time

to market.

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P r o f i l e c o n t i n u e d

One of Demeter’s strategic goals is to establish an Agro-Tech focused incubator. An incubator is the best platform to found companies from their very first stages, and it enables Demeter to give these companies the support and the opportunity to exploit their potential to full extent.

Demeter is currently in the advanced stages of negotiations with such an incubator.

As a part of its strategy, Demeter is establishing strategic co-operations with leading Agro-Tech companies. Such partnerships will assist Demeter’s portfolio companies in creating synergism and strategic co-operations with world leading agro-tech companies, and would expose the last mentioned to new, innovative, Israeli technologies.

Demeter is presently negotiating with potential strategic partners for co-investing in early stage companies and for providing complementary investments in revenue-growth companies.

Demeter venture capital fund is presently in advanced stages of the fund raising process, soon completing the first closing.

Investment Focus

► Biological Pesticides ► Biological Fertilizers ► Irrigation ► Control Systems ► Veterinary ► Crop Improvement ► Agricultural

Biotechnology ► Agricultural

Engineering

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T h e T e a m Demeter’s team is made of first class managers and financial experts: Dov Hershberg Chairman Former CEO of the BIRD foundation and a silicon valley based Start-up Company. Gal Dotan Managing Partner & Co-founder Former CEO of an agro-tech start-up company and a partner in a veterinarian company. Eran Markovits Managing Partner & Co-founder An expert in fund raising for R&D and investment management. Ms. Hana-Muriel Setteboun, L.L.B Managing Partner & Co-founder An expert in private equity and M&A, soon completing her PhD in private equity.

Networking!

Providing a network of connections to

global players is a key success factor of any

entrepreneurship, and is our prime target for

Demeter’s portfolio companies

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The Advisory Board

Prof. Ilan Chet President of the Weizmann Institute of Science, the former dean of the Hebrew University’s faculty of agriculture, a specialist in biological control of plant disease and biological pesticides. Prof. Dov Pekelman Director in Makhteshim Agan, Director in Abic, a leading consultant of Teva Pharmaceuticals, former chairman of Arkal Filteration, a specialist in control theory and strategy. Prof. Haim Rabinovich The rector of the Hebrew University of Jerusalem and the former dean of the Hebrew University’s faculty of agriculture, a specialist in crop improvement. Prof. Oded Shoseyov the founding scientist of five agro-tech start-ups, A faculty member of the Hebrew University’s faculty of agriculture - Institute of Plant Science and Genetics and Agricultural Biotechnology. Mr. Yigal Stav CEO of Tiltan Pharma a biotechnology start-up, former CEO of Netafim corporation for 16 years, former CEO of Netafim USA for 4 years, a specialist in irrigation and agricultural engineering.

World experts in: ► Bio-pesticides ► Plant disease ► Crop improvement ► Agricultural

Biotechnology ► Irrigation ► Strategy

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Why in Israel

Israel exhibits a rare combination of leading agricultural research institutions, a first class management culture inspired by a leading high-tech industry, and multinational corporations which are among the leaders in all fields of agro-tech, operating as a fertile infrastructure for breeding start-ups after accomplishing their early stages of their life cycles.

Israel is known for its high agricultural know-how and abilities. Israeli experts serve as agricultural consultants all over the world and take part in the establishment of the most sophisticated entrepreneurships on the globe.

Israel exhibits a

tradition of

creative thinking,

technical excellence,

and global outlook

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Contact Us

Dov Hershberg, Chairman

+972-(0)50-5219671

[email protected]

Gal Dotan, Managing Partner

+972-(0)52-3863340

[email protected]

Eran Markovits, Managing Partner

+972-(0)50-8210563

[email protected]

Hana-Muriel Setteboun, Managing Partner

+972-(0)54-4942057

[email protected]

We are currently

looking for

Technologies

Strategic investors

Co-investors

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M r . D o v H e r s h b e r g – Chairman

Executive Director of the BIRD Foundation between March 1997 and January 2006. Mr. Hershberg has been responsible for the management of an endowment of $110 million and the support of more than 700 joint development projects, which have generated more than $8 billion in sales. His accomplishments include establishing ties with American companies at all levels, such as: GE, Motorola, J&J, Texas Instrument, Agilent, Nortel, Bayer, Pfizer, HP, Applied Materials, Guidant, JD Uniphase, Analog Devices, Sanmina, and Flextronics.

Prior to joining BIRD, Mr. Hershberg held various senior management positions in software development, marketing and sales. He was the founder and CEO of Molecular Applications Group (“MAG”), a company that created molecular function software for biomedical research. He spent eleven years at Digital Equipment Corporation, and held various senior management positions in both product development and marketing and sales.

Mr. Hershberg holds graduate degrees in Mathematics from The Hebrew University of Jerusalem, Israel and in Applied Mathematics and Operations Research from Columbia University in New York City.

M r . G a l D o t a n – M a n a g i n g P a r t n e r , C o - F o u n d e r

Mr. Dotan has extensive experience in management, business development and marketing in various agro technology start-ups.

Mr. Dotan served as a CEO of an agro-tech start-up that developed an innovative heat treatment of various grains to improve animal feed production and quality.

Prior to that, Mr. Dotan was a partner in a bio-pharmaceutical company focused on the discovery, development and commercialization of biologically-sourced, safe and residual free therapies for dry cow therapy.

Mr. Dotan holds an MA in Finance and Economics (Cum Laude) from the Hebrew University.

Appendix 1 – The Team CV’s

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M r . E r a n M a r k o v i t s – Managing Partner, Co-Founder

Mr. Markovits is experienced in raising funds from private investors and governmental sources, and raised dozens of millions of Dollars in the last 4 years. In his last position Mr. Markovits served in various sales and marketing positions at Meitav investment house, the largest private broker in Israel.

Mr. Markovits has 5 years’ experience in business consulting to seed and growth companies in various fields conducting valuations and developing strategic and business models for leading Israeli companies, governmental institutions (such as MOFA, MOIT, MOT, the Jewish Agency, the Joint) and municipalities.

Mr. Markovits holds a BA in Economics from The Hebrew University of Jerusalem (cum laude), and an MBA in Finance from Tel Aviv University.

M s . H a n a - M u r i e l S e t t e b o u n L . L . B – Managing Partner, Co-Founder

Ms. Setteboun has extensive experience in M&A, and serves as a consultant to a few groups of foreign investors with their investments in the Israeli market.

Ms. Setteboun is a certified lawyer and has an MA in Finance and Economics from The Hebrew University of Jerusalem (summa cum laude). Ms. Setteboun is now completing her PhD in Private Equity and Venture Capital.

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P r o f . I l a n C h e t

Prof. Chet currently serves as President of the Weizmann Institute of Science. He was born in Haifa in 1939, and completed his doctoral work in microbiology at the Hebrew University of Jerusalem’s Faculty of Agriculture in Rehovot.

Prof. Chet's research deals with the biological control of plant disease, focusing on the use of environment-friendly microorganisms to decrease the need for pesticides. He has published more than 350 articles in international scientific journals, edited three books in his field, and holds 32 patents. He has trained more than 30 Ph.D. and 50 M.Sc. students.

Prof. Chet served as the Founding Director of the Otto Warburg Minerva Center for Agricultural Biotechnology (1983 – 1986), as Dean of Hebrew University's Faculty of Agriculture in Rehovot (1986 – 1989) and as Vice President for Research and Development of The Hebrew University of Jerusalem (1991 – 2001). He was a visiting professor at Harvard, Cornell, and Rutgers Universities in the United States and at the University of Goettingen and Lund University in Europe. Chet also served as senior scientist at DuPont, Delaware, USA and as a member of the scientific advisory committees of both the European Union and NATO. He has been a member of the Israel Academy of Sciences and Humanities since 1998 and the European Academy of Sciences since 2004.

Prof. Chet’s national and international renown is exemplified by his rich list of academic appointments, prizes, and awards. These include the Rothschild Prize in Agriculture (1990), an honorary doctorate from Sweden’s Lund University (1991), the Max-Planck Award for Distinguished Research (1994), the Israel Prize (1996), the Japanese Arima Prize for Applied Microbiology (1996), the Wolf Prize (1998), and the EMET Prize (2004). He also received the Officer’s Cross of the Order of Merit of the Federal Republic of Germany (2001). He was conferred the title of Institute Professor in April 2005.

Appendix 1 – Advisory Board CV’s

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P r o f . D o v P e k e l m a n

Professor Pekelman is an Executive Chairman of Atera Networks and a leading consultant for Teva Pharmaceuticals. He sits on the internal board of its veterinary division. He serves as a board member in Makhteshim Agan (1.7 $Billion revenue) and various other corporations.

In 1985, Professor Pekelman founded POC, the largest management consulting group in Israel at the time, and sold it in 2002.

Until recently he served as Executive Chairman of Arkal Industries. In the 90’s he was Chairman of the financial and strategic committees of Koor Industries (3B$ revenue in 1995) and served as Executive Chairman of Chamat, Charsa, Barbur & Solkoor (during the turnaround time). During the past ten years he also established several technological startups. He was also member for two terms on the advisory committee of the Bank of Israel.

Professor Pekelman received his BSc. in Engineering in the Technion, Haifa. He also went on to study Business Administration at Stanford University and The University of Chicago where he received his PhD. He served as a faculty member at The University of Chicago and the Wharton School-University of Pennsylvania for six years before returning to Tel Aviv University. Currently he teaches Business Strategy at the Interdisciplinary Center in Herzlya (IDC) where he serves on the board of the center and as the Chairman of their economic division.

Professor Pekelman has published numerous papers, primarily in the area of Control Theory.

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P r o f . O d e d S h o s e y o v

Professor Shoseyov is currently a faculty member of the Institute of Plant Science and Genetics in Agriculture and the Otto Warburg Center for Agricultural Biotechnology at the Faculty of Agriculture, Food and Environmental Quality Sciences of The Hebrew University of Jerusalem.

Professor Shoseyov received his B.S. with Excellence in 1981, his M.S. with Excellence in 1983 and his Ph.D. summa cum laude in 1988 from The Hebrew University of Jerusalem. He has received numerous awards and appointments for his research in agricultural biotechnology, and has been an invited speaker at many scientific conferences. He has published extensively, and is the inventor or co-inventor of more than 20 patents.

Prof. Shoseyov is the Chairman of the scientific advisory board of Biodalia ltd, a biotechnology company; the Scientific founder of CBD-Technologies Inc, a protein engineering Agro-Biotech company established in 1995; a Scientific co-founder of Fulcrum SP Ltd. A protein Engineering Biotech company established 2001; a Scientific co-founder of Nano Bio Pharma Ltd. A nano-biotechnology company established in 2005; the Scientific founder of CollPlant Ltd. an Agro-biotech company established in 2004; and A co-founder and co-winemaker of Karmei Yosef Winery (Bravdo estate-wines).

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M r . Y i g a l S t a v

Mr. Stav is currently the manager and CEO of Tiltan Pharma, a start-up company developing an Anti Cancer Drug based on anti-Angiogenic concept; the Chairman of Board of Shalag, a public company that produces and markets globally non-woven material mainly for the hygiene, fem hygiene, diapers and wipes markets; and a Director at Dolav, which produces plastic bins and containers

Until late 2005, Mr. Stav was the Chairman of Nir Itzchak holdings and the Chairman of Board of Syfan, which develops, produces and markets flexible packaging material.

Between the years of 1989-2001 Mr. Stav was the Managing Director and the CEO of Netafim Israel, a world leader in irrigation and modern agriculture, with 660 employees in Israel. During Mr. Stav’s tenure as a CEO, Netafim’s total consolidated turnover grew from about $50 million US to over $230 million. Netafim also transformed from an Israeli oriented company to an international company with global presence, considered the leader in its business segment.

During this period Netafim established most of its 24 subsidiaries in different countries as well as six manufacturing facilities in the US, Brazil, Australia, China, India and South Africa. Most of Netafim’s 24 subsidiaries (employing 400 additional employees) were fully owned by Netafim Israel.

Mr. Stav holds a Bachelor’s Degree in Mathematics and Physics from The Hebrew University of Jerusalem, a Master’s Degree in Physics from Ben-Gurion University, and an MBA from Boston University.

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Company 1

The Product – an environmentally friendly, efficient, biological method for controlling ticks.

Annual potential market - $10 Billion US.

Market Segment Annual Market Potential (million USD)

Cattle $1,800

Sheep and Goats $1,500

Dogs and Cats $6,700

Total $10,000

Existing

solution Proposed solution

# o f T r e a t m e n t s p / y e a r 6-12 3

A n n u a l C o s t f o r t r e a t m e n t o f c a t t l e $1.8-$3.6 $1.65

C o s t p / t r e a t m e n t p / h e a d f o r p e t $30-$60 $15

D e l a y i n A c t i o n 1-3 days 5 days

T i c k - R e s i s t a n c e High Low

E n v i r o n m e n t a l l y f r i e n d l y No Yes

The Opportunity: ! There are no effective bio-pesticide solutions. ! R&D phase finished, only regulation left. ! Strong IP defense. Investment needed: $350K US

Appendix 2 – Potential companies for investments

► First bio-solution ► Large potential

market ► R&D finished ► Small investment

required

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Company 2 The Product – Developing an advanced and sophisticated Cattle Health Diagnostic System (CHDS) for the industry of beef livestock and dairy cattle. Annual Potential Market – $700 Million US (only in Europe & the U.S.A)

The Opportunity: ! Has a joint venture with the international leading

company in their field. ! Short time to market – Starts selling in 2007. ! Strong managerial team. Investment needed: $500K US

► R&D finished ► Joint venture with

world leader DeLaval

► Short time to market ► Small investment ► Low risk

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Company 3

The Product –The product is a new environmentally friendly biological mosquito larvicide based on unique slow release formulation of granulated BTi.

Annual Potential Market - $2 Billion US The Opportunity: ! R&D phase finished, only regulation left. ! Currently there are no other combinations of

slow release larvicides with BTi. ! The product is currently in use and is the

preferred material of Israel’s Nature and Parks Authority.

Investment Needed: $650K US.

► R&D finished ► Simple regulation ► Large potential

market ► Product already in

effective use

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Company 4

The Product – Bio-pharmaceutical veterinarian products that enable cost-effective treatments of dry cow therapy, milk enhancement, clinical and subclinical mastitis. Annual Potential Market - $700 Million US

The Opportunity: ! Currently, there is no FDA approved non-

antibiotic pharmaceutical treatment for mastitis. ! Close to licensing agreement with 2 veterinary

companies. ! Strong IP defense.

► The only non-

antibiotic solution ► Simple FDA approval

– based on known and approved ingredients

► Close to licensing

agreements with 2 strategic customers

Proposed