INTRODUCTION

Angel Booking's tryst with excellence in customer relations began in 1987. Today, Angel has emerged as one of the most respected Stock-Broking and Wealth Management Companies in India. With its unique retail-focused stock trading business model, Angel is committed to providing real value for money to all its clients.

COMPANY PROFILE

Angel broking ltd. already has a presence in India through company Law, incorporated on December, 1997.

Angel Broking limited provides a complete range of financial products and services that include equity broking (internet based online trading as well as offline trading), financial planning, insurance, investment products, equity research, demat account and more.

MISSION & VISION MissionTo create long term value by empowering

individual investors through superior financial services supported by culture based on highest level of teamwork, efficiency and integrity.

VISIONTo provide best value for money to

investors through innovative products.Trading/Investments StrategiesState of the art technology and

personalized service.

SWOT ANALYSISSTRENGTHSTRENGTHGood DatabaseGood DatabaseCo-operatives and Co-operatives and Experienced Experienced branch managerbranch managerLow pricingLow pricing

OPPOURTUNITYOPPOURTUNITYChanging Mindset Changing Mindset of Customersof CustomersIncreased Increased spending power spending power Unpredictable Unpredictable SensexSensex

WEAKNESSWEAKNESSInexperienced Inexperienced StaffStaffLack of loyal Lack of loyal clientageclientageDeveloping Developing product.product.

THREATTHREATReachReachStiff competition Stiff competition from existing from existing players in the players in the marketmarketBetter productsBetter products

SERVICES

Personalized ServiceProfessional AdviceLong-term RelationshipAccess to Research ReportsTransparency and Confidentiality

ANGEL DEMAT ACCOUNTSOVERVIEW RIGHTSPROCEDUREREQUIRED DOCUMENTBENEFITS

OBJECTIVETo find the market potential and market

penetration of angel broking product offerings in DELHI, NOIDA, and local area nearby them.

To expand the market penetration of Angel broking ltd.

To provide pricing strategy of competitors to fight cut throat competition.

To increase the product awareness of Angel broking as single window shop for investment solutions.

RESEARCH METHODOLOGY

Research Methodology refers to search of knowledge .one can also define research methodology as a scientific and systematic search for required information on a specific topic.

CONT. TYPES OF RESEARCH1. ANALYTICAL RESEARCH SAMPLE SIZE

METHODS OF DATA COLLECTION

1. PRIMARY DATA COLLECTION2. SECONDARY DATA COLLECTION

DATA ANALYSIS AND INTERPRETATION

PREFERENCE OF INVESTMENT

COMPARISON OF SERVICES PROVIDED

0

5

10

15

20

25

Angel HDFC ICICI 4th Qtr

USERS OF DEMAT ACCOUNT

41%

31%

28%

USER OF DEMAT ACCOUNTAngel ICICI HDFC

LIMITATION& SUGGESTION

LIMITATION:The lack of information sources for the

analysis part.Geographical locations.Extreme variability in Market.The study is limited to the different

schemes available under the Demat account selected

SUGGESTIONThe Brand image of Angel Broking Ltd. is

good in market but according to customer satisfaction the company has to provide the better service. And also change the Market strategy.

They should focus on print and electronic media advertisements to make more people aware about them.

They should provide proper guidance to their customers about Demat.

For opening an account they require lots of signatures in a kit, which should be reduced.

SUMMARY • To get initial success in this field is

very difficult. Although the business generation becomes easier with time as we serve more people who then get added up in the loyal clientage. Thus time and service are two most factors to get in this field.

• Also the corporate remains a very important segment which gets business in bulk but retail cannot be ignored which makes your business ticking.

• Customer remains in the pivotal position.

CONCLUSION Angel Demat Account is better than other

Demat account. Angel Broking Ltd. have good return of investment. A good brand is always welcomed over here people are aware of quality so they go for ready to spend bucks of money.

At last all conclusion be concluded by that Angel Broking Ltd. is still growing industry in India.

Angel Broking Ltd. account have less brokerage rate .

It provide a security with the use of special type of key .