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marketing automation done right
Demand Gen Formula7 Steps to Demand Generation Bliss...s
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What is Demand Generation?
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DEMAND GENERATION:… is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services
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27.01.2010 Santa Fe, ArgentinaCompany name
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What's the Magic Formula?
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“Salience x Repetition = Impact”
- Roy Williams:NYT Bestselling author of the Wizard of Ads trilogy.
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Salience?
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Salience:… the state or quality of an item that stands out relative to neighboring items
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“WIIFM”
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“Salience x Repetition = Impact”
SalienceThe better you are at this side of the equation, the less you need us!
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Repetition?
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Repetition:…Minimum goal: Automated/systematic streams for prospects, active customers, inactive customers.
… Rock Star goal: Automated, integrated systems for every marketing touch: ad buys, scoring, nurturing, triggered events, pre-post sale, referral/review requests, re-engagement.
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7 Steps to Demand Gen Bliss
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1. Get Salient• Your stadium pitch• Your radio station, WIIFM
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2. Educate• Education-based marketing model• Marketing in the Age of Transparency
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3. Engage• Gain trust, gain contact• 14 foolproof steps for gaining optin
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4. Automate• 50 automated touches, pre-sale• Multichannel: email, phone, DM, referred
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5. Analyze• Beyond free analytics.• Dashboards of the Rich & Famous
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6. Integrate• Event-based automation• Re-targeting, re-engaging, segmenting
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7. Get Transparent• Event-based automation• Re-targeting, re-engaging, segmenting
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What's the Magic Formulaagain?
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“Salience x Repetition = Impact”
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Get More Impact
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.. thanks!
