Deloitte Impact on a different level Best Managed d ......brand, a minimum clearance space is required when positioning the wordmark: • the minimum clear space around the wordmark

Impact on a different levelWordmark usage guidelines

dDeloitteBest ManagedCompanies

Celebrating your achievements Congratulations on winning the Deloitte Best Managed Companies AwardThe Deloitte Best Managed Companies designation is a recognised symbol of excellence and a source of pride for winning businesses. Consistent and accurate use of the Deloitte Best Managed wordmark is a fundamental and essential part of gaining and maintaining wide spread recognition for the companies that have earned the Best Managed Companies designation. A key component of our programme is to build the profile of our winners locally and nationally.

We ask for your cooperation and support in our efforts to maintain and build the Best Managed Companies reputation by following the wordmark usage guidelines. They provide you with all the information you need to reproduce the wordmark accurately and to ensure you get the recognition you deserve.

Why we need wordmark standards?For any program, a strong visual identity is necessary in order to show a well organised. Focused and effectively targeted effort. It visually speaks to quality and strength, and avoids the challenges associated with divergent brand image. Consistent and correct use of the Deloitte Best Managed Companies wordmark in all communication materials works to enhance the presence and overall exposure of our programme and your accomplishment.

In order to ensure the continuance of a prestigious program and the significant of your achievement, it is necessary that we:• Establish a clear set of standards to manage

the programs high quality standards as a whole• Communicate our identity effectively and

consistently• Offer a flexible framework to deliver a global

brand.

Conditions of usePermission to use the Deloitte Best Managed Companies Awards Programme brand is granted to current year winners or Requalified members for a period beginning the day of the public announcement of winners and effective for 12 calendar months thereafter.

Example: The 2018 Deloitte Best Managed Companies Winners are announced March 2 2018. These winners and requalifiers are eligible to use the Deloitte Best Managed designation beginning March 2018 effective until March 2019.

Should a Deloitte Best Managed Company choose not to requalify or to re-apply to the program or should they be unsuccessful in maintaining the status they relinquish the right to use the Deloitte Best Managed Companies designation 12 calendar months following the initial public announcement.

The Deloitte Best Managed Companies wordmark is used by current New Winners, Requalified members, Gold and Platinum Standard members for advertising or marketing purposes for a period of one year. The wordmark and its options, as outlined in this document, were designed with flexibility in order to meet a variety of applications and accommodate your needs.

The wordmark has been developed to work across all sizes and formats. Please ensure the following principles apply when using the wordmark on your communication pieces:• always use the master wordmark artwork

and follow the instructions attached to the wordmark files

• do not attempt to re-create the wordmark• reproduce in full colour whenever possible. If

the application is black and white, please refer to ‘Reproduction options’

DeloitteBest ManagedCompanies

Winners wordmarkThe Deloitte Best Managed Companies wordmark is used by New Winners, Requalified members, Gold and Platinum Standard members for advertising or marketing purposes for a period of one year. The wordmark and its options, as outlined in this document, were designed with flexibility in order to meet a variety of applications and accommodate your needs.

The wordmark has been developed to work across all sizes and formats. Please ensure the following principles apply when using the wordmark on your communication pieces:• always use the master wordmark artwork

and follow the instructions attached to the wordmark files

• do not attempt to re-create the wordmark• reproduce in full colour whenever possible. If

the application is black and white, please refer to ‘Reproduction options’

Colour• Pantone, CMYK specifications and metallic

colour are used in the printing process• RGB colours are set for on-screen applications

(eg, PowerPoint) to ensure better colour accuracy for projection

• Hex colours are set for web use only

Rich blackC50 M40 Y0 K100R0 G25.1B25.1Hex 004040

Deloitte Best Managed Companies wordmark

Main wordmark - White background only

Secondary wordmark- Black background only (Rich black where possible)

Main wordmark Secondary wordmark



Winner Gold Platinum

Pantone 375 C

Rich black

Pantone 368 #86BC25 R134 G188 B37 C55 M0 Y100 K0







Clear space ruleTo protect the integrity and clarity of the Deloitte Best Managed Companies Awards Programme brand, a minimum clearance space is required when positioning the wordmark:• the minimum clear space around the wordmark

is equal to two times the cap height of the ‘Best Managed Companies’ wording (X=the height of the words “Best Managed Companies”)

• no other graphic element may appear within this area. Always allow for more clear space wherever possible

• do not combine the Deloitte Best Managed Companies wordmark with any other wordmark, text or graphic (Please refer to ‘Incorrect usage of the Deloitte Best Managed Companies wordmark’)

Maximum size• Follow the clear space rule when reproducing

the wordmark in large scale. Please use your discretion as to what sizing is appropriate. (See ’Use with your company’s wordmark’ for examples of building signage and wordmark positioning on vehicles and promotional items)

Print version In printed applications, the wordmark should never appear smaller than 30mm in width.

30mm 75mm

Digital version In digital version, the wordmark should never appear smaller than 75 pixels in width.

2x

2x




Reproduction optionsNon-standard backgroundThe wordmark can also be reproduced on non-standard background when the following conditions apply:• full colour version reproduction• a clear space white/black background must be

placed behind the chosen wordmark (See below)

Use with your company’s logoPlacementThe Deloitte Best Managed Companies wordmark should be in a place of prominence. Please follow the recommended placements of the wordmark, as follows:• for advertisements and business stationary -

place it in the bottom left of the page layout • for special occasions such as promotional

materials, building signage and company vehicles - follow the clear space rule and position the wordmark appropriately

• if your company’s brand standards cannot accommodate this, please refer to ’Non-standard background’

Incorrect usage of the Best Managed wordmarkIt is essential the appearance of the wordmark is consistent and easily recognisable in order to ensure prestige and integrity.



Main wordmark

Secondary wordmark If you have any questions or require further clarification regarding the usage of the Deloitte Best Managed Companies wordmark, please contact Claire Galvin at 01 4173773 or email [email protected]

Deloitte, a partnership established under the laws of Ireland, is the Ireland member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. Please see About Deloitte to learn more about our global network of member firms.

At Deloitte, we make an impact that matters for our clients, our people, our profession, and in the wider society by delivering the solutions and insights they need to address their most complex business challenges. As the largest global professional services and consulting network, with approximately 263,900 professionals in more than 150 countries, we bring world-class capabilities and high-quality services to our clients. In Ireland, Deloitte has nearly 3,000 people providing audit, tax, consulting, and corporate finance services to public and private clients spanning multiple industries. Our people have the leadership capabilities, experience and insight to collaborate with clients so they can move forward with confidence.

This communication contains general information only, and none of Deloitte, Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte Network”) is, by means of this communication, rendering professional advice or services. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. No entity in the Deloitte Network shall be responsible for any loss whatsoever sustained by any person who relies on this communication.

Bank of Ireland Group is one of the largest financial services groups in Ireland. The Group provides a broad range of banking and other financial services. These services include: current account and deposit services, overdrafts, term loans, mortgages, business and corporate lending, international asset financing, leasing, instalment credit, invoice discounting, foreign exchange facilities,interest and exchange rate hedging instruments, life assurance, pension and protection products. All of these services are provided by the Group in Ireland, with selected services being offered in the UK and internationally.

The Group has the largest network of retail branches and ATM outlets in Ireland, as well as partnerships in the UK with the Post Office and the AA, engaged in the provision of consumer financial services. Corporate Banking and Global Markets conduct the Group’s international business, with offices in Dublin, London and the US, as well as branches in Paris and Frankfurt.The Bank of Ireland Group is incorporated in Dublin, Ireland. Our Group Head Office is located at 40 Mespil Road, Dublin 4, D04 C2N4, Ireland.

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Deloitte Impact on a different level Best Managed d ......brand, a minimum clearance space is required when positioning the wordmark: • the minimum clear space around the wordmark