Ricky Chan Director Enterprise Storage, Greater China

Big Data@Dell

Dell’s business transformation

• IT Hardware Vendor

• Multi-National

• End-to-end Solutions Provider

• Global

• Complexity Reduction • Standardized Infrastructure • Global Capabilities • Prioritized Investment

• Redundant and Complex • Global Capability Gap • Talent Spread Thin • Aging Infrastructure

• PC Vendor • Single

Location

• Rapid Growth • Regional Autonomy • Responsive • Agility

Past Present

The 4 Vs Of Big Data

Corporate Strategy

Technology Has Changed the Economic Model of Data

5

Dell - Internal Use - Confidential

Changing ROI of Data

• No longer have to “throw away data” because its too expensive to keep • Enables finding business value in unexpected opportunities • Can optimize and align IT investment to the needs of the business

Traditional

Business determines what

questions to ask ?

IT structures the data to

answer those questions

“Capture only what’s asked for

and throw the rest away.”

Big Data

Business explores data for

questions worth answering ?

IT delivers a integrated

architecture to store and

analyze all data sources

“Capture everything we

might ever need.”

Corporate Strategy

Most Companies Face Barriers to Success

But they face barriers to success

Lack of IT and business

alignment

• Initiatives are derailed or fail to achieve ROI if not linked to strategic business problems

Resource constraints

• High upfront and operating costs and lack of scalability drain resources

Siloed data environment

• Data governance is at risk as users bypass IT in order to get faster access to data and analytics

$

Corporate Strategy

Dell Big Data Solutions

Dell delivers comprehensive, platform- and data-agnostic, modular solutions

Services: IT/business alignment, infrastructure readiness, analytics maturity, performance measurements

Infrastructure

Put the right data in the

right place at the right time

Management

Improve database

performance

Integration

Get real-time data

movement

BI and data discovery

Turn information into insights

Turn insights into better,

faster decisions

Advanced analytics

Data platforms: Oracle, SQL Server, Hadoop, MongoDB, IBM DB2, and more

A complete stack of Hardware and Software Solutions to address customers’ needs

Infrastructure Management Integration BI and data discovery

Advanced analytics

Storage, servers,

networking

TOAD, SharePlex,

Hadoop

STATISTICA Boomi

Toad BI Kitenga

Dell | Cloudera Hadoop Reference Architectures for the enterprise

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The industry’s leading Commercial Apache Hadoop distribution

Cloudera Enterprise The Platform for Big Data

Cloudera Support Best in class technical support, community advocacy & indemnification

Core CDN Projects

Cloudera Manager

Cloudera Navigator

HBase Impala

Access Management Data Audit

Cloudera Navigator Automated data management

Cloudera Manager Automated system

management

Deployment

Service Management

Monitoring

Diagnostics

API

Rolling Updates

SNMP

LDAP

Config

Rollback

Reporting

Scheduled Diagnostics

Backup & DR

Teradata

Tableeau

Ourview

Oracle

Metezza

Deployment

Connectors CDH 100% Open source hadoop

distribution HDFS Mapreduce Flume HCatalog

HIVE HUE Mahout Oozie

PIG Sqoop Whirr Zookeeper

HCatalog

Oozie

Core Projects Premium projects

Get to decision-making faster

• Integrate with existing data warehouse solutions

• Use Dell Proven PowerEdge Configurations that suit your environment

• Deploy Cloudera Hadoop quickly using the Crowbar Software Framework

• Proactively manage Hadoop applications through Cloudera Manager

• Quickly search using Cloudera Impala

Which PowerEdge Product For Big Data

Shared Infrastructure Platform

Customer Environment How To Choose The Customer Configuration

R720XD Choose PER720 if: • Standardized on Monolithic • Rack Density 10-20 Server

Per Rack • Power Per Rack < 10Kw • Standard Rack/Rear cabling

Choose PER720 if: • Require High Memory Density

(768GB, 24 DIMMs) • Require High Spindle >12 x 2.5”

Drives • Ideal for Small-Medium Hadoop

Cluster

C8000, C8220, C8220X, C8000XD

Choose C8000 if: • Open to Shared

Infrastructure • Rack Density 20+ Server

Per Rack • Power Per Rack > 10Kw • Wide-Deep Rack/Front

cabling

Choose C8000 if: • Need High Spindle >12 x 3.5”

Drives • Intend to run Multiple Server

Types Per Chassis • Need Future

Flexibility/Configuration • Ideal for Medium-

Large Hadoop Cluster

1984

90’s

1998

1999

2000 2009

Toad Data Point

Dell and StatSoft founded

TOAD SharePlex

Quest acquires

TOAD

Spotlight and

Boomi

TOAD expands support for Microsoft SQL Server, Sybase,

IBM DB2, and MySQL

TOAD supports NoSQL, Hadoop,

MongoDB, Cassandra,

SimpleDB, Azure

2010

Dell acquires Boomi

Toad Decision Point and

Dell /Cloudera Hadoop solution

2011

2012

Dell acquires Quest and

Kitenga

Toad Intelligence Central

for collaboration and Quickstart Data

Warehouse for SMBs

2013

Toad BI Suite 2.0

Social Networks Analytics

platform and Boomi MDM

2014

Dell acquires StatSoft, maker of

STATISTICA

2000’s

Over 30 years software experience

Powerful visuals help customers accelerate understanding and increase efficiency

World-class organizations are making data-driven decisions to compete and win

Corporate Strategy

Big Data Keys To Success

Keys To Success

Leverage combination of traditional and next generation information processing technologies

Develop a strategy that applies the appropriate technology for each phase of the lifecycle of the data

Target specific business problems that will demonstrate the value of big data in decision making

Attract and retain the broad analytical skills as well as specific skills needed in your industry

Thank You