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Building a comprehensive retail solution from the storefront to the back office. Retail Solutions Visit dell.com/retail or call 1-800-545-3608. Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

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Page 1: Dell Retail Brochure V3 New url

Building a comprehensive retail solution from the storefront to the back office.

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Disaster Recovery | Services | Retail Gold Technical Support

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 2: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Reduce CostsVirtualization: Simplify management, reduce hardware costs and conserve floor space in your data centers.

Storage: Manage ever-expanding customer, supplier and transaction data cost-effectively.

Systems Management: Remote administration so you can monitor, update and track software and hardware assets across various store locations.

Protect Your InvestmentsLayered Security: A comprehensive defense, with network, endpoint and data security, and services.

Dell® SecureWorks: Comprehensive retail security including PCI and automated compliance reports.

Dell Boomi: A single view of customer data helps cut costs, reduce errors and support growth.

Secure Wireless: Deliver targeted messaging and enhance customer service in a secure retail environment.

Disaster Recovery: Technologies and expert consulting services to minimize downtime when calamity strikes.

Microsoft Dynamics®: Manage all retail IT systems from one location for better insights, lower costs.

Services and SupportServices: A range of customized engagements with IT retail specialists who can help you cut costs and increase business agility.

Retail Gold Technical Support: Available 24/7 to help resolve IT issues quickly. Choose from a range of on-site support options, too.

Retail solutions.As a retailer, you know how important technology

is to your company’s success: it equips you to serve

customers, spot trends and manage your supply chain.

It enables you to conquer tight budgets and tighter

margins by doing more with less. And with Dell as your

technology partner, you can serve your customers

better and stay in front of the competition.

Increase RevenuePoint of Service: Retail-hardened desktops and peripherals from leading manufacturers.

Digital Signage: Everything you need to attract and engage customers by displaying eye-catching promotions and marketing messages.

Digital Surveillance and Analytics: Dell hardware and services, advanced software and state-of-the-art IP cameras to help you better understand customer behavior and improve the customer experience.

Page 3: Dell Retail Brochure V3 New url

Key BenefitsLower capital costs: Save money and expensive recertification costs with a 3.5-year purchase lifecycle, featuring components designed to require few changes over time.

Lower operational costs: Built to withstand the rigors of harsh retail environments, Dell POS solutions suffer less downtime and require less maintenance than solutions based on standard desktop computers.

Flexibility to choose: With support of open standards, Dell allows you to choose from a wide range of peripherals.

Solution OverviewDell OptiPlex XE:

•Retail-hardenedfeatureslikearemovabledustfilter and thermal tolerances of up to 45oC

•Space-savingfeatureslikeefficientcablemanagement and powered USB connectors that reduce the need for bulky peripheral power supplies

•Retail-specificXEintegratorusesamodulardesign for a small POS keyboard, display arm and printer

•Widerangeofperipheraloptionsfromsomeoftheleadingmanufacturers, many of which are covered by Retail Gold Technical Support

ServicesDell’s experienced retail services professionals can serve as your single point of contact for an end-to-end, customized POS solution that includes everything from assessment and design to implementation, service and ongoing support. Dell Retail Gold Technical Support allows one support contact for select peripherals and approved Dell systems.

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

“Dell has been a key partner in our growth, both from a provider of hardware and a provider of services. The hardware they have provided, currently the Dell OptiPlex XE, has proven to be an effective piece of equipment. It’s robust. It’s sturdy. It holds up well to the tough environment in the convenience store.”

— Charles JarrettDirector of Retail IT

Murphy Oil USA

Point of service.Your business depends on reliable Point of Service

(POS) systems that help serve your customers more

efficiently.OurretailsolutionsfeatureDell™ OptiPlex™

XEsystemsthataredesignedtooperateindemanding

store environments. In addition, Dell offers you the

flexibility to choose some of the industry-leading

peripherals based on open standards.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 4: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Digital signage.With more than 10 years of experience delivering

comprehensive digital signage solutions, Dell can

deliver a complete range of customized services,

whether your digital signage network includes 10

displays or 10,000.

Key Benefi ts •Deliver dynamic content by exposing shoppers

to targeted messages throughout the day and in diff erent store locations

•Boost upselling and impulse purchases by displaying on-demand updates to messaging based on sales results and specials

• Improve visibility and eff ectiveness of co-op advertising promotions

Solution Overview •Displays: High-quality commercial-grade LCD,

back-lit LED and plasma displays in large-format sizes ranging from 32” to 108”, from manufacturers like Samsung and NEC

•Servers and desktops: Dell can host your digital signagesolution on existing infrastructure or help you fi nd the Dell solution best suited to your specifi c requirements

•Media players: Dell OptiPlex™ media players, paired with Nanonation software, provide a fl exible, scalable platform for delivering a rich media experience

Services •Assessment: Dell can examine your store environment and

develop a solution built around your unique requirements

• Managed deployment: Dell can also manage the entire deployment project, giving you a single point of contact for every aspect of the implementation

• Installation: Our experienced technicians can install your displays on-site at new or existing locations

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 5: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Digital surveillance and analytics.Improve customer experience. Increase conversion

rates. Reduce shrinkage. Dell video surveillance

solutions can help with all of these, boosting

your profits.

Key Benefits •Increasesalesbyanalyzingandenhancingtrafficinyour

stores. See where people are buying in your stores — and where they aren’t

•Lowercostsbyoptimizingstaffinglevelstomatch peak-demand periods and reducing loss and theft

•Improvestoresafetyandreducethelikelihoodandcost of defending fraudulent claims and lawsuits

Solution OverviewVideo surveillance solutions from Dell and DIGIOP® include the hardware and software you need to keep a close eye on customers and employees.

Top

features:

•Easyinstallation,administrationandmaintenance

•Intelligentvideoanalyticsforpeoplecounting, trafficpatternanalysisandmore

•SynchronizedvideowithPointofService(POS)for studying sales patterns and employee conduct

•Visualnotificationandverificationofabnormaltransactionssuch as voids and no-sales

ServicesDell can help you identify requirements and then design and install a cost-effective video surveillance solution. In addition, Dell offers ongoing lifecycle support for your solution, tailored to your company’s unique needs.

“We use this tool to improve our service levels, reward our associates, and appropriately staff to accommodate our peak shopping times. These enhancements enable The Limited to be more effective, more competitive and ultimately, more profitable.”

—Roger CovilleChiefInformationOfficer

The Limited

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 6: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefits •Increase the power of IT without adding systems

or taking up more of your valuable space

•Use more processing and storage capacity from existing server and storage infrastructure

•Help lower capital and operational costs by maximizing your current assets, including hardware and software

Solution OverviewDell server virtualization solutions

•Dell11GPowerEdge™ servers deliver unmatched virtualizationperformancewithmoreefficientCPU,memory and I/O utilization

•Tightintegrationwithsoftwareproductsfrom VMware®, Citrix® and Microsoft®

Dell storage virtualization solutions

•EqualLogic™ PS Series SANs deliver speedy performance, reducing VMware virtual machine provisioning times by 72 percent and boot times by 76 percent1

•Fullyredundantandfault-tolerantdesignincludesfeaturessuch as enterprise RAID protection and hot-swappable components for nonstop availability

•Uniquepeerstoragearchitectureenablesseamlessscalability and dynamic allocation of additional storage as your business needs dictate

•Lowcostofownershipbyeliminatingcomplextasks and enabling fast and flexible storage provisioning

Dell desktop virtualization solutions

•Engineeredforlonglifeandsimplifiedmanagement, Dell™ OptiPlex™ provides high performance in a compact form

•SupportforsophisticatedsoftwarefromVMware and Citrix

1 Based on testing performed by Dell Labs in May 2010 comparing Dell EqualLogicFirmwarev.4.3toDellEqualLogicFirmwarev.5.0with VMware API for Array Integration. Actual performance will vary based on configuration, usage and manufacturing variability.

ServicesUtilizing the expertise gained from thousands of deployments, Dell’s solution architects can help you assess your needs, choose the right hardware and software for your environment, implement a state-of-the-art solution and support it on an ongoing basis.

“Dell helped us implement our server virtualization project approximately 35 percent faster than we could have done it on our own.”

— Tim OwensInfrastructure Manager

Columbia Distributing Company

When margins are tight, there’s no room for

inefficiency. By virtualizing servers, storage and

client systems, retailers can get more done with

less and streamline system management.

Dell makes harnessing the power of virtualization

easier by offering end-to-end solutions that combine

proven hardware, expert services and your choice

of soft ware from some of the industry’s

leading vendors.

Virtualization.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 7: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefi ts •Easily keep stores up and running: Designed for

maximum reliability, Dell™ EqualLogic™ PS Series SANs help reduce exposure to costly downtime at the point of service and beyond, while helping to decrease the cost of data management

•Improve business agility: Dell EqualLogic PS Series SANs off er superior performance, empowering you to save, access and act on information at the speed of the retail industry

•Support growth with ease: Dell EqualLogic PS Series SANs help scale your expanding storage requirements, with ease, simplicity and minimum downtime

Solution OverviewDell EqualLogic solutions self-manage to ensure the very best performance. Whether or not you have an extensive or limited IT department, you can rely on Dell EqualLogic to deliver:

•Easysetup

•Single-viewmanagement

•Rapidprovisioning

•Optimizedperformance

•Seamlessexpansionofdatavolumes and storage

According to Yankee Group, 97 percent of users recommend Dell EqualLogic*.*Excerpted from a commissioned survey by Yankee Group on behalf of Dell, average

of ratings from 2008–2010.

ServicesData Management Consulting from Dell off ers a comprehensive suite of assessment, design and implementation services to help customers get the most from their EqualLogic PS Series. You can also count on Dell ProSupport™ technicians to keep your Dell EqualLogic PS Series SAN running smoothly.

“The Dell EqualLogic SAN didn’t require a lot of staff training, and we estimate we are spending about 90 percent less time managing and backing up storage.”

— Tim OwensInfrastructure Manager

Columbia Distributing Company

Retail is an industry driven by data. Every order you

take generates more data. Every decision you make

about what to stock, how to set prices and where to

locate stores relies on data. In fact, many companies

today have more data than they know what to do

with.Dellstoragesolutionshelpretailersefficiently

and economically manage their ever-growing

data repositories.

Storage.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 8: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefits •Improve visibility, security and control by updating

and repairing in-store systems from a central location

•Reduce management overhead with Dell’s centralized appliance and Web-based systems management solutions that do not require infrastructure and staff investments at each store location

•Ease of use by deploying and managing your systems across various stores from a central location

Solution OverviewDell KACE Management Appliance

•Allowsyoutoeasilydeployandmanagesystems across multiple stores from a central location

•Helpsaddresssoftwarelicense compliance and improve system security

•Enablesyoutoautomateupgradesandmigrations

•Delivershelpdeskcapabilitiesfromacentrallocation

•HelpsyoutoautomateITinventory, eliminating manual, error-prone tasks

Dell Distributed Device Management Service

•Software-as-a-servicesolutionofferingrapid deployment with minimal capital investment

•Requiresnoon-siteinfrastructurewithinthe store beyond a Web browser, and includes only the services you need

•Automatesessentialdesktopmanagementtasks to improve productivity, compliance and security

•DoityourselforhaveDelldoitforyou by outsourcing remote administration

Dell gives you the tools to manage a distributed

network of remote devices and systems cost-

effectively, with systems management solutions

that are powerful, automated and easy to install

and use.

Systems management.

62% of Dell KACE™ 1000 customers report positive ROI in less than six months*

69% of Dell KACE™ 1000 customers report deployment in less than one week*

* Based on Dell KACE Annual Customer Survey by independent research firm Dimensional Research in November 2010, commissioned by Dell KACE.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 9: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

“The J-SRX100 will be an excellent replacement or new device for our remote offi ces or disaster recovery facilities. Reporting, performance, security, ease of management — the J-SRX met all of our requirements.”

— Bob Tuttle Senior Network Administrator

Weetabix

With an ever-increasing amount of credit card data

and sensitive customer information, retail networks

make especially tempting targets. Yet many

companies fi nd securing their stores against an ever-

widening array of threats to be a massive and costly

challenge. Dell’s layered security approach helps

you protect your business against possible threats

and incidents that could disrupt your business and

result in expensive losses.

Layered security.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Key Benefi tsA layered approach enables proactive and reactive IT security from external and internal threats, helping to:

•Reducesecurityrisks

•FacilitatePCIcompliance

•LowerITcostsforsecuritytechnologies

Solution OverviewDell’s data security approach includes network, endpoint and user security as well as services.

Network Security: Secure your network against threats including intrusion, viruses and spam with next-generation fi rewalls and unifi ed threat management from Juniper and SonicWALL.

Advanced network security technology will help you:

DellPowerConnect J-SRXServicesGatewayscan:

•Protectsensitivedatafromemergingsecuritythreats

•FacilitatePCIcomplianceandenableauditing,reporting and good overall compliance posture 

•Enableconsolidation,centralizedmanagementand lower TCO

Endpoint Security provides eff ective management of desktops, laptops, servers and other connected devices.

Dell KACE™ K1000-series Management Appliance helps increase security policy enforcement and endpoint control.

Trend Micro™ Worry-Free™ Business Security Services combats viruses and threats to your business with an easy-to-use Web-based console that lets you secure and monitor your computer from just about anywhere.

Data Security: Dell Data Protection | Encryption encrypts data on a system, connected or not, and enables users to report laptop loss. This makes the data virtually useless and helps signifi cantly minimize fi nancial loss.

Page 10: Dell Retail Brochure V3 New url

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

Dell SecureWorks.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

PCI compliance and information solutions

for retailers.

Retailers need a strong security program to protect

business and cardholder information, along with

comprehensive tools and services to demonstrate

compliance with all industry and government mandates.

Key Benefits •Lower security costs: We take care of the day-to-day tasks

of monitoring and managing IPS/IDS devices and firewalls, enabling your IT team to focus on mission-critical business needs and strategic issues.

•Global visibility: Our world-class threat intelligence provides up-to-the minute alerts and knowledge on threats gleaned from working with thousands of customers around the globe.

•Flexibility: With options for managed services, co-managed services and self-service solutions, Dell SecureWorks gives you the ability to choose as little or as much help as you need with your security and compliance programs.

•Vendor Agnostic: Dell SecureWorks helps you get the most from existing hardware and devices by providing 24x7 monitoring and support and expert advice on how to best configure them for optimal performance.

Solution OverviewDell SecureWorks offers a full suite of consulting and remediation solutions to help organizations address the demands and challenges of Payment Card Industry Data Security Standards (PCI DSS), and is an Approved Scanning Vendor (ASV) and Qualified Security Assessor (QSA).

ServicesDell SecureWorks offers a full range of security services to identify and manage security risks and compliance needs, including PCI, regulatory and regional mandates:

•VulnerabilityAssessments •PCIScanning •FirewallMonitoringandManagement •WebApplicationAssessments •MobileApplicationSecurityAssessments •SecurityInformationManagement •LogMonitoringandManagement •ThreatIntelligence •SecurityandRiskConsulting

“ I have no doubt that Dell SecureWorkshas helped accelerate our plan to meetPCI guidelines.”

— Roddie McPhee General Manager

Stewart Travel

Page 11: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefits •Data synchronization: Keep customer data

and inventory data consistent across applications

•Business process automation: Minimize human involvement in high volume, low value tasks

•Data aggregation: Maintain central data store for Business Information and Analytics

Solution OverviewIntegrating critical business applications offers serious business advantages for retailers. If your on-premise financial system (such as Microsoft Dynamics GP or Intuit QuickBooks) can talk to your cloud-based sales automation tool (such as Salesforce CRM, and your POS systems), you can eliminate duplicate data entry and everybody—from sales to finance—has the same view of the business.

But traditional approaches to application integration often require buying expensive software or appliances, and engaging consultants or hiring in-house developers. It’s not fast and it’s not cheap.

Dell Boomi is a much easier way to unleash the true potential of your critical business applications. Dell Boomi cloud-based integration gives you all the advantages of a pure Software-as-a-Service (SaaS) integration platform: powerful integration in a fraction of the time and cost of conventional integration solutions.

ServicesDell Boomi offers a variety of services that can optimize your investment in application integration. We can help with training and consulting to deployment to ongoing proactive monitoring of critical processes, so you can do more with less and focus on your core business.

Services include: •Consulting

•Training

•ProcessMonitoring

Forretailersseekingasingleviewofcustomerdata,

inventory data, or even employee data, our cloud-

based data and application integration platform

can connect any combination of cloud and

on-premiseapplicationstodeliverlaborefficiencies,

reduce errors and support sales growth.

“Last quarter, we experienced significant sales growth which resulted in a 40% increase in customer interactions. Boomi AtomSphere automated formerly manual processes and allowed us to meet our customers’ needs, gain productivity and reduce data errors without enlisting additional resources.”

— Mark Landry, Managing Director BuyTheCase.net

Dell Boomi.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 12: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefi ts •Easy-to-useguestaccesssystemsecurelyallowscustomers

to self-register for network access

•Manageaccesslevelsbasedontypeofuser,deviceandend-user application

•Optimizednetworkefficiency

•Helpspreventin-storesecuritybreaches

Solution Overview •Configureandmonitorthenetworktofacilitate

PCI compliance

•Robustnetworkproductivityandsecurityinaretailenvironment with the simplicity of a wireless deployment

•Delivertargetedmarketingmessagesthroughthe mobile network

•Role-basedaccesscontroltomanageaccesslevels based on type of user, device and end-user application

•Integratedfeaturesetwithinonesolutionversusamulti-product bundle that covers mobility, security, management and customer experience

•ProactivespectrummonitoringcanidentifysourcesofWi-Fiinterference,suchasmicrowaveovens, cordless phones

•Onecomprehensivewirelessmanagementproduct(Airwave) manages a multi-vendor network environment interface, including Cisco, HP, etc.

•Quicklydeployandmanageaccesspointswithintheretail store environment to save installation time and costs, while using fewer resources

Services •Wirelesssitesurvey

•Projectplanningandmanagement

•Controllerstagingandconfiguration

•Deployment,installationandintegration

•Post-deploymentsurveys

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Now you can deliver product information and

tailored promotions to your in-store customers,

securely. Customers can self-register their mobile

devices on the store wireless LAN. Retailers can set

user and device access levels for customers and

employees, based on their role in the organization.

Secure wireless.

Page 13: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key BenefitsDell can help you develop and implement a disaster recovery plan to:

•Preserve business viability by minimizing downtime and safeguarding irreplaceable customer and sales data

•Keep revenues flowing by ensuring that vital IT systems are up and running again as quickly as possible

Solution OverviewDell EqualLogic™ PS Series storage area network solutions

•State-of-the-arthardwareofferingend-to-endreliability and on-demand scalability

•Powerfulsoftwarethatdeliverseasysetup,streamlined performance, seamless expansion, comprehensive data protection and more

Dell  PowerVault™  DL 2200 Backup-to-Disk Appliance

•Easy-to-useintegratedbackup-to-diskappliance enables you to start protecting your critical data in less than 30 minutes

•PreinstalledbackupsoftwarefromSymantec™ or CommVault® offers data deduplication functionality that can help reduce the need to store the same data repeatedly, thus saving storage capacity for other tasks

•Simplifiesbackupandrecoveryinvirtualenvironmentsthanks to seamless integration with virtualization solutions such as VMware vSphere™

ServicesDell consultants stand ready to help you evaluate your disaster-recovery options and optimize your business continuity plan. Dell and its partners offer the systems, services and expertise to match your budget and build a technology infrastructure to protect your valuable customer and inventory data.

“With EqualLogic SANs, we have a multitiered disaster recovery and backup approach. We also replicate data between clusters in two different locations to provide redundancy and disaster recovery.”

—Michael Vertefeuille

Assistant Dean

University of Connecticut, School of Business

Data availability and recoverability ensure that

data is accessible in the event of a severe outage

so that business can continue to function effectively.

A carefully planned disaster recovery design is

essential. Dell can provide end-to-end solutions

with a single point of contact for hardware, software,

services and ongoing support. In addition to

infrastructure consulting, Dell offers robust lifecycle

support offerings that include systems support

and maintenance.

Disaster recovery.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 14: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefi ts

•Easytolearnanduse

•Scalesasyourbusinessgrows

•Improvedbusinesscontrolsandvisibility

•Integrateseasilywithkeyretailapplications

Solution OverviewDesigned for medium-sized retailers who want software, hardware and support from a single point of contact.

Storefront •MicrosoftRetailManagementSoftware(RMS)

•Storefrontconsultingandconfigurationdelivered by point-of-sale specialists

•POShardwareconfigurationandinstallation

•Softwaremaintenanceandsupport;hardwaresupport

Finance and Accounting •MicrosoftDynamics® GP

•Solutionconsultationanddesignby ERP specialists

•Softwareintegration,configuration,maintenance and support

•Hardwaresupport(asneeded)

Customer Loyalty Programs •MicrosoftCRMonlineoron-premise

•Customerloyaltyconsultationanddesign by CRM specialists

•Expertiseinloyalty/CRMsolutions—online and on-premise

•Softwareintegration,configuration,maintenance and support

“We’ve always been with Dell and Microsoft from the very beginning. But now we’re able to take and spend our money as wisely as any small retailer in this country can do. You can’t get a better bang for your buck than what we’ve got right now.”

—JackFitzgerald

ChiefOperatingOfficer

SamFlax

Dell retail solution built on Microsoft Dynamics.

A comprehensive solution that delivers “big box”

functionality for medium-size retailers, fast ROI and

enhancedproductivityandefficiency.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 15: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key Benefits •Save time and reduce complexity: Dell’s service

professionals provide expertise across all hardware and software needs, from assessment and design to implementation and support

•Drive down costs: Pay only for the services you need. Our customized engagements leverage as many or as few of our capabilities as you need, eliminating the inefficienciesofmultiplevendorrelationships

•Increase business agility: With innovative tools, best practices and proven reference architectures, Dell accelerates service engagements, enabling retailers to rapidly deploy sophisticated new solutions

Solution OverviewAssessment, Design and Implementation Suite Dell consultants draw on extensive retail experience, to help implement emerging technologies and take better advantage of industry standards. This enhances the performance, scalability and value of your IT investments.

Deployment Suite Dell deployment services speed up the installation and utilization of new retail systems and simplify ongoing maintenance and support of existing ones.

Asset Recovery and Recycling Suite Dell Asset Recovery and Recycling Services helps recover and dispose of computer equipment in a secure and environmentally safe manner.

Training Suite Comprehensive training and certification programs for Dell hardware and many popular software applications help employees adopt new technologies quickly and effectively.

Enterprise Support Suite Dell Enterprise Support Services use disciplined methodology to help you maximize the performance and uptime of your Dell retail server and storage systems. Silver, Gold and Platinum Plus Enterprise Support options mean you can find the right service level for your needs.

Managed Lifecycle Suite Dell Managed Lifecycle Services can reduce support costs, boost service levels and improve end-user satisfaction by outsourcing all or part of client-computing support.

Security ServicesTo help businesses achieve and maintain compliance with PCI DSS and protect payment card data, Dell provides services to support organizations’ PCI activities throughout all stages — from building a PCI program to performing the audits required to demonstrate compliance.

“We had a very tight deadline, but the Dell team created a thorough, detailed plan for how they would meet our schedule, and then delivered on that commitment — they never missed a step.”

— Ernie HughesNetwork Operations Manager

Kelly Tractor

As a retailer, you understand the appeal of one-stop

shopping. In the complex and ever-changing world

of technology, one-stop shopping means a service

provider with the skills and resources to provide

advice and assistance tailored to your industry and

the unique requirements of your business. Dell offers

a comprehensive selection of flexible, cost-effective

services that are designed for retail environments

and delivered by retail specialists.

Services.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Services | Retail Gold Technical Support

Page 16: Dell Retail Brochure V3 New url

Retail Solutions Visit dell.com/retail or call 1-800-545-3608.

FY12Q2 Retail Solutions Brochure, Ad# G11004164

Key BenefitsDell’s optional Retail Gold Technical Support helps you get critical systems up and running again quickly and cost-effectively by:

•Access to industry-certified, retail-dedicated support technicians 24/7/365 to meet your business needs

•Providing a single point of contact for all of your service and support requirements

•Leveraging remote and e-support services to resolve your problems rapidly

•Offering customizable support options designed to meet the specific needs of your store environment

Solution OverviewFast response time: 24/7 direct telephone access to U.S.-based, advanced level technicians.

Flexible service options: Choose from two response-time options based on your business needs: Next Business Day or Same Day 4-Hour Service after Remote Diagnosis.*

Comprehensive POS coverage: In addition to Dell’s own hardware, Retail Gold Technical Support also offers collaborative support for select third-party components of your POS solution, including printers, displays, scanners and software applications.

Automatic updates: With qualifying Dell Systems, you can receive automatic updates about BIOS, new drivers and other important system information to help keep your systems current and trouble-free.

* Remote Diagnosis is determination by online/phone technician of cause of issue; may involve customer access to inside of system and multiple orextended sessions. If issue is covered by Limited Hardware Warranty and not resolved remotely, technician and/or part will be dispatched, usually within 1 business day following completion of Remote Diagnosis. Availability varies. Other conditions apply.

“Partnering with Dell HelpDesk Services has enabled us to focus our resources on innovation and growing our business instead of worrying about supporting the business that’s already out there.”

— Charles Jarrett

Sr. Director of IT

Murphy Oil USA

Count on Dell’s experienced Retail Gold Technical

Support team to help you resolve technical issues

related to your point-of-service system and select

retail peripherals swiftly and reliably, 24 hours a day,

seven days a week, and 365 days a year.

Retail Gold Technical Support.

Point of Service | Digital Signage | Digital Surveillance and Analytics | Virtualization | Storage

Systems Management | Layered Security | Dell SecureWorks | Dell Boomi | Secure Wireless

Disaster Recovery | Microsoft Dynamics | Channel Program | Services | Retail Gold Technical Support