Dell Presentation Template Standard 4:3 Layoutfisme.org.in/IndiaMSMESummits/2nd_MSME_Summit/... · 2018-05-18 · Dell Confidential Global Enterprise Marketing The Fifth Inflection

Dell

SMB

Our BrandHeritage

2 Confidential

Technologyshouldn’t

be a privilege; it isessential to

human success

Over

$50BRevenue

Growth of Dell

3 Confidential

Transforming

TO…A company that isrevolutionizing the waytechnology works forpeople

FROM… A companythat revolutionizedaccess to computingproducts

4 Dell Confidential

Our Purpose

5 Confidential

Deliveringtechnology

solutions thatenable people

everywhereto grow and thrive

Global Marketing

About Your Business• Revenue / Market

Share

• Profitability

• Cost Efficiency

• Sustained Advantage

Build Uniqueness

Productivity

Costs

Global Marketing

Your Objectives• Build Uniqueness

• Manage Productivity

• Manage Costs

• Take quick Informed Decisions

IT Can help

Global Marketing

Drivers of Success

• Leadership & Vision

• Scope of Opportunity

• Product/Service Proposition

• People/Process/Culture

• Use of Technology

Confidential8

“While smaller firms have beenmore reluctant to invest heavily inIT, larger firms have found it almostimperative and profitable.”

“Systems resources in terms of thedegree of sophistication of bothinformation and planning & controlsystems as a prominent factor indetermining the success or failureof business growth”

“Systems, such as informationsystems, must be acquired inadvance of growth so that they arein place when needed”

“Using IT : Firms can automateprocesses, provide betterinformation, and even transformentire processes”

* Sources : Various Articles on Small Business Growth Strategies in leading BusinessJournals.

Enabler

Global Marketing

Organization Life Cycle – How can IT help?

Confidential9

* Kazanjian Lifecycle Model

Challenges :

1.Development2.Financing3.Recognition4.Resourcing

Solutions :

1.Design Tools2.Collaboration3.Basic Comm.4.Web Presence

Challenges :

1.Market Planning2.Positioning3.Recruitment &Training4. Cross FunctionIntegration5.Basic Controls

Solutions :

1.Enhanced Comm.2.Training / KM3.SFA

4.Accounting5.InventoryManagement6.WorkflowAutomation.7.Interactive WebPresence.

Challenges :

1.New Markets2.Customer Retention3.Internal Controls4.Agility5.Standardization

Solutions :

1.CRM2.HRMS3.Mobility4.Web Marketing5.E-Commerce6.Intranet7.Process Automation& Controls

Challenges :

1.Costs

2.Productivity3.Internal Controls4.Future Growth5.Org. Efficiency

Solutions :

1.ERP2.SCM3.UnifiedCommunication4.BusinessIntelligence5.Back OfficeAutomation

Enabler Tool StrategicFunction

Global Marketing

Some Mindset Challenges• IT is for Large Companies

• IT is expensive

• IT = Computers !

• I don’t understand it

Global Marketing

Some Real Challenges• Alignment with Business Goals

• Lack of awareness

• Lack of Reliable consultant

• Reliable and Stable Manpower

Global Marketing

Your Objectives• Build Uniqueness

• Manage Productivity

• Manage Costs

• Take quick Informed Decisions

IT Can help

Global Enterprise MarketingDell Confidential

The Fifth Inflection Point inOur Industry Is Now

MAINFRAME

MINI-COMPUTING

PC/CLIENTSERVER ERA

INTERNETERA

VIRTUAL ERA

1950sBurroughsControl DataHoneywellIBMNCRSperry

1960sComutervisionData GeneralDECHoneywellHPPrimeWang

1980sAppleASTCiscoCompaqDellGatewayHPIBM

1990sAcerAppleDellGoogleHPIBMSun

2010s

?

There are great momentswhen companies setthemselves on a new path

Global Enterprise MarketingConfidential14

The Fifth Inflection Point WillBe Led by Dell

MAINFRAME

MINI-COMPUTING

PC/CLIENTSERVER ERA

INTERNETERA

VIRTUAL ERA

1950sIBMNCRControl DataSperryHoneywellBurroughs

1960sDECData GeneralHPHoneywellPrimeComutervisionWang

1980sDellCiscoIBMHPAppleCompaqASTGateway

1990sDellHPAppleIBMGoogleAcer

2010sDell Will Lead The Virtual Era With Solutions That Offer:

A Holistic Approach – addressing both IT operational and datamanagement challenges to improve organizational value

Efficiency Across The Spectrum – Mobile handhelds to clientdevices to datacenter systems to cloud services

An Open Approach, Building on Our Standard-Based Heritage –Giving customers choice and investment protection along with thebest that Dell and the broader industry has to offer

A World Class, Customer-Tailored, Solutions Experience – Theright solution, at the right time, the first time with uncompromisingreliability, delivered the way you want it

Global Enterprise MarketingConfidential15 Dell Confidential15

Integrated

Simple

Unified

Revolutionary

Innovation

Reduced Opex

Interoperable

Best-of-Breed

Choice

Evolutionary

Open

Reduced Capex

OR

OR

OR

OR

OR

OR

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We are at a decision point while choosingsolutions for this new era .……..

We may be led into believing that there is a need to compromise with “either” “or”


And compromise comes at a price……..

Dell Confidential16

Open always wins

• Closed and proprietary• No choice• Vertically integrated• Price premium• Compromised

• Open and industry standard• Choice• Virtually integrated• Capable and affordable• Uncompromised


AND

AND

At Dell we believe customers can have efficiencywithout compromise

Dell Confidential17

Integrated Interoperable

Simple Best-of-Breed

Unified Choice

Revolutionary Evolutionary

Reduced Opex Reduced Capex

OpenInnovation AND

AND

AND

AND


Drivers of Inefficiency

*Dell Survey of customers and non-customers, Nov 2009

Sophisticated INFRASTRUCTUREis harder to manage

Maintaining infrastructure inhibitsinnovation

Pace of change complicatesapplication management

Rapidly changing and growing data

Customers Have Challenges Dell Has Solutions

OperationalChallenges

DataManagementChallenges


Our design philosophy sets us apart

Open Capable Affordable

Open means solutionsthat are flexible and

don’t lock customers in,although may be based

on unique Dell technology

No Lock-In

Capable means solutionsthat have innovative, even

surprising, functionalitythat meets customer

needs

Expect the Best

Affordable means solutionsthat customers can acquire

and manage within theirfinancial reality and reflect

Dell’s pragmatic DNA.

Sensible Approach

Intelligent Data Management


Unstructured Data Growth

1,800 Exabytes of NEW data by 20111

1IDC, The Expanding Digital Universe3Measurement and Analysis of Large-Scale Network File

System Workloads, UC Santa Cruz

Of which

95% is unstructured data1

Of which

90% is never accessed after creation2

Global MarketingConfidential22

Leads To Three Key Challenges

An ever-increasing

Volume of datais taxing your

budget

Your organizationwants

instantaneousaccess to more

information

You must haveassurance your

data isprotected, and

accurate

What if you couldkeep up with growth,

provide the rightaccess and cut datamanagement cost

by 50%


BackupArchive Tier

MigrationThin Provisioning

eDiscovery

Search & Discovery Business IntelligenceReplication

Deduplication

A better approach to managing your digital assets so your organization has theinformation that makes it prosper and you stay in control of security and costs

Intelligent Data Management


Turning information into an assetIntelligent Data Management

PartneredEcosystemPartneredEcosystem

Automated DataManagement

Automated DataManagementIntegrated DesignIntegrated Design


Intelligence for better business resultsSpend more time on creating business valueand less on planning, deploying andmaintaining IT•Automation to get up and running faster; 34% faster OS deployment•Reduce server, storage and network deployment time

Maximize results on business applicationswith Dell self-aware intelligent platforms•Dell’s Highest Performing Servers with 125% more memory capacity, 200% morevirtualization power•Dual embedded hypervisors for Failsafe Virtualization

Reduce your data center footprint byconsolidating with Intelligent Infrastructure•More memory per processor with FlexMem Bridge•Cost-effective planning, implementation and maintenance•Reduce space, energy and costs with effective optimization

RecoverValuable

Time

ImproveEffectivenes

s

ControlSoaring

Cost

Global Marketing

Drivers of Success

• Leadership & Vision

• Scope of Opportunity

• Product/Service Proposition

• People/Process/Culture

• Use of Technology

Confidential27

“While smaller firms have beenmore reluctant to invest heavily inIT, larger firms have found it almostimperative and profitable.”

“Systems resources in terms of thedegree of sophistication of bothinformation and planning & controlsystems as a prominent factor indetermining the success or failureof business growth”

“Systems, such as informationsystems, must be acquired inadvance of growth so that they arein place when needed”

“Using IT : Firms can automateprocesses, provide betterinformation, and even transformentire processes”

* Sources : Various Articles on Small Business Growth Strategies in leading BusinessJournals.

Enabler

Global Marketing

How can Dell Help• Dell SMB – a Focused Global Organization

• Specific Products and Solutions for SMBs

– Enterprise Efficiency

– Partnerships with Tally, NetMagic

• Easily Accessible

• We listen , We act , We understand SMBs

• We are your IT partners

Deliveringresults that

make a positivedifference

Leading withopenness and

optimismWinning with

integrity

WIN!

Our Values Remain Constant and Steadfastas the World Continues to Change

29 Confidential

Global Marketing

Dell Facts• We rank No. 33 among the Fortune 500, and we have one of the

world’s leading brands

• Every Fortune 100 company does business with Dell

• Building a strong services organization with Perot Acquisition

• About 140,000 systems shipped per day, on average – that’s morethan one every second

• We’re the #1 partner of EMC

• Our Equalogic SAN product can be setup in 6 minutes

• Our blade servers that require 65 percent less time to set up andcome in 97 percent fewer boxes

• 24 of the world’s top supercomputers run on Dell.

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Global Marketing

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Dell In INDIA- Solid Growth > $1Billion in revenue

23,000+ employees

Fastest growing major Indian IT player

#2 in the PC Market

# 1 in Very Large Business Segment

# 1 in Laptops

Strong Share In Servers & Storage

600 + Cities Services Footprint

>90% Customer Satisfaction

Invested in factory - Sriperumbudur, Tamilnadu

Global MarketingDELL CONFIDENTIAL 32

Celebrating Role ModelsTake Your Own PathReal life business heroes who

broke the mould andtook their own path

Real life business heroes whobroke the mould andtook their own path

People who helped put Indiaon the global economic map

People who helped put Indiaon the global economic map

People who are innovative,committed and passionate

People who are innovative,committed and passionate

Global Marketing33 Confidential

Global Marketing

We are a true entrepreneurial success story..

THANK YOU

THE BEGINNING…..

Documents

Dell Presentation Template Standard 4:3 Layoutfisme.org.in/IndiaMSMESummits/2nd_MSME_Summit/... · 2018-05-18 · Dell Confidential Global Enterprise Marketing The Fifth Inflection