RITURAJ RANA

FOUNDER

FOUND DELL IN 1984

DellDell is the industry leader in direct sale of

personal computers to consumers.Since its start Dell has looked to over simplify

its business for its customers. Offering a huge range of products and services, which can all be accessed by the consumers from home or from the office very easily.

History 1984

Dell was created by Michael Dell. Started with the idea to sell directly to consumers.

1985 Released the “Turbo”, Dell’s first computer.

1989 Dell released its first notebook computer.

1993 Dell shifts business over seas to try to gain market share.

Ireland Europe Middle-East African markets

Australia Japan

1996 Started selling products on its website.

History1997

Recorded 1 million in sales generated from the internet.2000

Dell was ranked 1 world wide in shipment of Workstations2003

Dell is made the official name of the company.2005

Dell records one of its poorest years in company history.2006

Dell acquires AlienWare• 2009 dell acquired Perot systems.

Dell ComputerGoal: Build a Better Computer than IBMDriving Passion: How can we make the

process of buying a computer better?Sell DirectEliminate Reseller MarkupPass Savings to the Customer

For Dell, the timing was right: the beginning of a new consumer industry: Continued high growth and limited supply

TAG LINE : THE POWER TO DO MORE

DELLGENDER DISTRIBUTION

Gender No of respondents

% of sample

Male 25 50%

Female 25 50%

respondents

MALE

FEMALE

DELLAGE DISTRIBUTION

Age No of respondents

% of sample

15-25 22 44%

26-35 17 34%

36 and above

11 22%

15-2526-3536 AND ABOVE

DELLOCCUPATION

SELF EM-PLOYEDHOUSEWIFESTUDENTSBUSI-NESSSMENEMPLOYED

DELL

Income Group

No of responde

nts

% of sample

less than 100,000

1 2%

100,001 - 300,000

10 20%

300,001 - 500,000

28 56%

500,001 and above

11 22%

INCOME DISTRIBUTION

LESS THAN 1 LAKH1 LAKH TO 3 LAKH3 LAKH TO 5 LAKH5 LAKH AND ABOVE

DELL1. Are you Aware of brand DELL?

Awareness

No of respond

ents

% of sampl

e

Yes 50 100%

No 0 0%

. 

YESNO

DELL2.Through which of the following media you came to know about DELL?

Media No of respondent

% of sample

TV advertisements

25 50%

Newspaper and magazines

15 30%

Events 5 10%

Online adds 5 10%

TV ADV.

NEWS-PAPER AND MAG.EVENTS

ONLINE ADDS

DELL

RATINGATTRIBUTE

S

1(least important)

2 3 4 5 (most important)

Durability 0(0%) 0(0%) 5(10%) 10(20%) 35(70%)

Style 0(0%) 0(0%) 5(10%) 11(22%) 34(64%)

After sale service

0(0%) 0(0%) 5(10%) 5(10%) 40(80%)

Brand Image 0(0%) 1(2%) 7(14%) 11(22%) 30(60%)

Price 4(8%) 5(10%) 13(26%) 10(20%) 18(36%)

4.Which of the following attributes you consider while purchasing the PERSONAL COMPUTER?  

DELL

RATINGATTRIBUTE

S

Excellent Very good Good Satisfactory poor

Durability 28(56%) 17(34%) 4(8%) 1(%) 0

Style 20(40%) 18(36%) 12(24%) 0 0

After sale service

20(40%) 14(28%) 10(20%) 3(6%) 3(6%)

Brand Image 35(70%) 8(16%) 7(14%) 0 0

Price 16(32%) 15(30%) 13(26%) 6(12%) 0

5. How do you rate DELL in terms of following attributes?

DELL6. Who influences your buying decision most? 

FRIENDS, COLLEAGUES

SOCIAL GROUP

BRAND IMAGE

DELL

Price range in Rs

No of respondents

% of sample

25000 – 30000

2 4%

30001 – 45000

19 38%

45001 – 60000

22 44%

60001 and above

7 14%

7. Which price range would you prefer ?

PRICE

25000-3000030001-4500045001-6000060001 AND ABOVE

DELL

Place No of respondents

% of sample

Exclusive DELL Showroom 30 60%

Multi branded COMPUTER showroom 0 0%

ELECTRONIC Stores(like JUMBO, CROMA, STAPLES)

4 18%

Online 16 32%

8. Where would you like to purchase DELL?

DELL

Recommendation

No of respondents

% of sample

Yes 48 96%

No 2 4%

Inference- 96% recommendation clearly reflects satisfaction derived by users is up to expectation.  

10. Will you recommend the brand DELL to others?

YESNO

DELL11. Are you satisfied with the DELL PC you possess?

Satisfied No of responden

ts

% of sampl

e

Yes 48 96%

No 2 4%

Inference- Almost respondents are satisfied with DELL product they are using

YESNO

DELL12.If not DELL which brand would you like to go for?

Brand No of respondent

% of sample

COMPAQ 8 23%

LENOVO 5 15%

APPLE 15 44%

ACER 6 18%COMPAQLENOVOAPPLEACER