Dell™ Latitude™ Sales Accelerator CampaignLead the migration. Reap the rewards.

Speaker:Date:

Latitude E-Family laptops + Windows® 7 Professional + Microsoft® Office Home & Business 2010

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Agenda• Small to Midsize Business (SMB) Laptop Environment

Today• Partner Business Opportunity• Partner Revenue Opportunities• Customer Benefits• Partner Sales Incentive• Sales and Marketing Resources

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SMB Laptop Environment Today

1SMBs – The Case for Buying Modern PCs, March 2010

• Nearly 50% more downtime

• 50% more costly to maintain

• More susceptible to virus, spyware, and malware attacks

• Slow processors

Nearly 40% of small business

PCs are 3+ years old1

Aging

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SMB Laptop Environment Today

2Second Annual Microsoft SMB Partner Insight Report, 2010

• Incompatible with newer high-productivity applications

• No longer supported

86% of SMBs still run Windows XP2

Old operating system

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Pent-up demand: Delayed buying during economic downturn

New PC Market Today

3Gartner, Inc. Press Release, Gartner Lowers PC Forecast as Consumers Diversify Computing Needs Across Devices, March 3, 2011 <http://www.gartner.com/it/page.jsp?id=1570714>

4Spiceworks Voice of IT® Market Research: Client Study, Windows 7 Upgrade Plans, Q1 2011

Hardware opportunity: 93% of SMBs plan to upgrade to Windows 7, with 37% planning to do so in 2011.44% of new Windows 7 installations will be on new computers.4

Market growth: Worldwide PC shipments are forecast to reach

387.8 million units in 2011, a 10.5% increase from 2010, according to Gartner, Inc.3 10.5

%

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Next-Generation Latitude E-FamilyWith Windows 7 Professional and Office 2010:Customers can get more done.        • Multitask at the speed of business        • Perform common computing and business tasks quickly 

Customers can conduct business anywhere.        • Stay productive longer on the go with long-life battery

options         • Collaborate online as easily as in the office 

Enjoy easier, more economical management.         • Rely on new innovations to help keep laptops and data safer         • Resolve system issues with new diagnostics and troubleshooters

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Capturing Revenue Opportunities TECHNICAL SERVICES

PRODUCT SALES

• Deployment and configuration

• Optimized desktop and upgraded servers

• Managed services

• New business laptops

• New OS, productivity software

• Assess infrastructure for upsell and cross-sell potential

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0

2,000

4,000

6,000

Revenue ScenarioUK VAR Scenario: Profits Generated*

*Total profits from installing 25 new computers with Windows 7 at an accounting firm moving to a new space.

1,125

Hardware

3,000

Services

500

Software Total

4,625

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The Dell–Microsoft Solution Drive product and services revenue by migrating your SMB customers to the Latitude E-Family business laptop.

Latitude E-Family laptops: The portfolio of durable Latitude laptops that keep you mobile and productive.

Windows 7 Professional: Microsoft's fast-selling operating system, universally praised by users and reviewers.

Microsoft Office Home & Business 2010: The latest version of the trusted, familiar, and globally ubiquitous business applications.

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The Dell–Microsoft Solution: Customer Value

Productive and efficient: Employees get more done.

Mobile and reliable: Grab and go—the solution that lets employees

connect and contribute anywhere.

Manageable and economical: Data security, backup, and restore are simpler than ever, and

the next-generation Latitude saves on maintenance costs.

+

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Efficiency and performance

Go-anywhere productivityBuilt-to-last durabilityConfident securityEfficient manageability

Latitude E-Family Laptops

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Latitude E-Family LaptopsEfficiency and performance

GO-ANYWHERE PRODUCTIVITY

• Long-life battery options, plus quick recharging

• High-speed multitasking with 2nd Generation Intel® Core™ vPro™ Processor*

• Worldwide communication and better mobile broadband connections

• Comfort and flexibility with advance display options

*Available on select models

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Latitude E-Family LaptopsEfficiency and performance

BUILT-TO-LAST DURABILITY

• Dell Tri-Metal chassis*

• Spill-resistant keyboard and sealed display screen

• Rugged hinges and latches and powder coating

*Available on select models

• Stringent MIL-STD-810G military testing in extreme conditions*

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Latitude E-Family Laptops

CONFIDENT SECURITY

• Virus prevention with port control options

• Dell Data Protection | Encryption and encrypted hard-drive options

• Dell Fast Response Free-Fall Sensor, and Dell StrikeZone™

• Controlled access with Dell ControlVault™ and Dell Data Protection | Access

• Smart card and fingerprint reader login options

Efficiency and performance

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Latitude E-Family Laptops

• Quick upgrades and maintenance through a single-access door

EFFICIENT MANAGEABILITY

• Advance previews of Dell hardware and software changes

• Easy laptop customization via hot-swap media modules*

*Available on select models

Efficiency and performance

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BUSINESS BENEFITS*EMPLOYEE BENEFITS

• Saves over 44 hours in lost employee productivity per computer, per year

• Returns the investment in seven to eight months, for an ROI of 375%

• Works the way employees do, with speed and reliability

• Enables them to get more done, more easily

• Backs up and safeguards their information

• Runs applications that otherwise work only in Windows XP

*The Benefit of Using Windows 7 in Small and Medium-Sized Businesses, IDC White Paper, June 2010

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• Faster load times• Easier to learn, simpler to use, faster to search• New Office Web Apps—for accessing, editing, and sharing with

others via an Internet connection

• Co-authoring—so teams can collaborate on a document or project, and revise, edit, and handle approvals more efficiently

• Access to email, calendars, and social networks directly from Microsoft Outlook® 2010

• Improved data analysis, charting, and formatting in Microsoft Excel® 2010

CONNECT AND CONTRIBUTE ANYWHERE, ANYTIME

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Main benefits of the next-generation Latitude business laptop

Productive and efficientMobile and reliable

Manageable and economical

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Latitude E-Family laptops preinstalled with Windows 7 Professional and Microsoft Office Home & Business 2010.Sell

Partner Sales Incentive

Campaign website: dell.com/partner/nowisthetime2migrate

+ +a $20 bonus for every qualified business PC you sell.Ear

n =$20

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Sales and Marketing ResourcesDemand generation:

Full- and quarter-page print ads

Landing page to add to your website

Customizable postcard announcement

Three promotional emails

Online banner ad series

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Sales and Marketing ResourcesSales materials:

Register to get warm leads from the Dell PC Advisor tool at: http://partnerdirect.dell.com/sites/channel/en_us/solutions/mobility/pages/pcadvisor.aspx

Campaign website:dell.com/partner/nowisthetime2migrate

Leave-behind sales sheet

PowerPoint® sales presentation

Talking points guide

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Get Started Today

Visit the campaign website for incentive details and sales resources.

START GENERATING DEMAND!

From there you will be directed to Campaign Builder to download and customize marketing materials.2

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3Campaign website: dell.com/partner/nowisthetime2migrate

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Questions?Campaign website: dell.com/partner/nowisthetime2migrate

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Dell Latitude Sales Accelerator CampaignLead the migration. Reap the rewards.Thank You

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