Project Report on ‘DELL’

NORTH EASTERN REGIONAL INSTITUTE OF MANAGEMENT

MBA 1st Semester

Company Profile

DELL

Dell Computer CorporationOne Dell WayRound Rock, Texas 78682

Business, Administrative & Contact Information

a. Business name: DELL

b. Tel: (888) 560-8324

c. Fax: (800) 317-3355

d. WEB SITE: http://www.dell.com

Dell is headquartered in Round Rock, Texas

Business type: Deals with Design, development, manufacture, marketing, sale, and support of various computer systems and services worldwide…

Introduction

Company History

Dell traces its origins to 1984, when Michael Dell created PCs Limited while a student at the University of Texas at Austin. The dorm-room headquartered company sold IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief that by selling personal computer systems directly to customers, PCs Limited could better understand customers' needs and provide the most effective computing solutions to meet those needs. Michael Dell dropped out of school in order to focus full-time on his fledgling business, after getting about $300,000 in expansion-capital from his family.In 1985, the company produced the first computer of its own design—the "Turbo PC", sold for US$795. The company never had to look back from then and with the develop of technology they spread their business worldwide in some few years. Today “Dell” is one of the biggest Multinational companies of the world.

Organizational Structure

Michael Dell

SVP Business Development

Mid-Level

Lower-Level

VPEducational

Services

Mid-Level

Lower-Level

VP Government

Relations

Mid-Level

Lower-Level

Leadership

oExecutive Leadership Team.oBoard of Directors.oCorporate Governance.

Executive Leadership Team

Board of Directors:

The Board of Directors is responsible for oversight and supervision of the overall affairs of the company. The Board maintains the following committees to assist it in discharging its oversight responsibilities…

•Audit Committee Charter. •Compensation Committee Charter.•Finance Committee.•Governance and Nominating Committee.•Corporate Governance Principles. •Board of Directors Nomination Process. •Communicating With the Board of Directors. 

Corporate Governance:

"The Board of Directors of Dell Inc., as representatives of the stockholders, is committed to the achievement of business success and the enhancement of long-term stockholder value with the highest standards of integrity and ethics. In that regard, the Board has adopted these principles to provide an effective corporate governance framework for Dell, intending to reflect a set of core values that provide the foundation for Dell’s governance and management systems and its interactions with others."

Principles of Corporate Governance. Board of Directors Nomination

Process.

Principles :

The Board of Directors (the "Board") of Dell Inc. ("Dell"), as representatives of the stockholders, is committed to the achievement of business success and the enhancement of long-term stockholder value with the highest standards of integrity and ethics. In that regard, the Board has adopted these principles (these "Principles") to provide an effective corporate governance framework for Dell, intending to reflect a set of core values that provide the foundation for Dell’s governance and management systems and its interactions with others.

Ethics and Values

The Board and management are jointly responsible for managing and operating Dell’s business with the highest standards of responsibility, ethics and integrity. In that regard, the Board expects each director, as well as each member of senior management, to lead by example in a culture that emphasizes trust, integrity, honesty, judgment, respect, managerial courage and responsibility. Furthermore, the Board expects each director and each member of the senior management to act ethically at all times and to adhere to the policies, as well as the spirit, expressed in Dell’s Code of Conduct. No waiver of the Code of Conduct for a director or executive officer shall be permitted without the approval of the Board.

Dell Products

Computers. Mobile Devices. Servers. Storage Products. Electronics, Software & Accessories. HDTVs & Home Theater. Support & Services.

Michael S. Dell as the Founder & Owner of the Company

As the Leader: Michael Dell is the chairman of the board of directors and chief executive officer of Dell, the company he founded with $1000 in 1984 at the age of 19. Notably quoted as saying that “technology is about enabling human potential,” Michael’s vision of how technology should be designed, manufactured and sold forever changed the IT industry. In 1992, Michael became the youngest CEO ever to earn a ranking on the Fortune 500.

Today, Dell Inc. is comprised of more than 100,000 team members who serve the IT needs of global corporations, small and medium businesses, governments, healthcare providers, education institutions and home computing users. From PCs and smartphones to the infrastructure and services that power the world’s most complex data centres and cloud computing environments, Dell’s broad range of IT services and solutions has helped millions of customers around the world achieve the outcomes that are most important to them.

Dell's Culture:

Dell believes in being direct in everything we do. Our ultimate success is based on maintaining direct relationships built on trust. Our relationships with diverse partners help us reach multicultural consumer groups across the world and recruit the best and brightest talent to achieve success in the marketplace. Dell's Winning Culture and comprehensive diversity initiatives create a corporate environment based on meritocracy, personal achievement and equal access to all available opportunities. We focus our internal efforts on cultivating and promoting best practices among our global workforce in the areas of policy development, training, recruitment, mentoring, development, advancement and culture change. Furthermore, our Work/Life Effectiveness and career management programs enhance our ability to retain and develop valuable team members and demonstrate our commitment to the Dell Team.

Alienware (Subsidiary of Dell) Alienware is an American computer hardware company and a wholly owned subsidiary of Dell, Inc. It mainly assembles third party components into desktops and laptops with custom enclosures for high-performance gaming. These products also support graphically intense applications such as video editing, simulation, and audio editing. Alienware also offers for sale rebadged computer peripherals, such as headsets, computer mice, monitors and keyboards. Their hardware has distinctive "sci-fi" styling, typically including decorative lighting.

The most powerful Gaming laptop in the universe

Alienware M17x 3D

Thank you…

Presented By….

Dimpee Sut

Dimpy Chetia

Dibakar

Deepankar

Firoj

Dinachandra

Gaurav

Talar