Upload
orli
View
45
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Delivering Voters Most Likely to Vote Democrat. Voter Demographics. The following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year. Voters by party affiliation. - PowerPoint PPT Presentation
Citation preview
Delivering Voters Most Likely to Vote Democrat
Voter DemographicsThe following are based on responses by those who reported being Democrats, Republicans or Independents and voted in the past year.
There are nearly as many self-identified Independent voters as Republican voters
For Democrats, winning Independents is critical
Voters by party affiliation
Democr
at
Repub
lican
Indep
ende
nt
9.9
27.1 24.9
Voted last year and is…
Democr
at
Repub
lican
Indep
ende
nt0
1020304050607080
MALEFEMALE
Among Democrat voters, women outnumber men by more than 2:1
For Democrats to win, it’s critical to reach female voters!
Voter gender by party affiliation
18-20
21-24
25-34
35-44
45-49
50-54
55-64
65-74
75 +
0
5
10
15
20
25
30
DemocratRepublicanIndependentPe
rcen
tAge of voters by party affiliation
Republicans: skew heavily 25-44 Independents: skew heavily 21-44; 55-
64 Democrats: skew heavily 25-34; 50-
64
Ethnicity by party affiliation
Democrat
Republican
Independent
0 10 20 30 40 50 60 70 80 90 100
OTHERASIANHISPANICBLACKWHITE
Hispanics comprise 45% of Democrat voters
Income by party affiliation
< 15K 15K-25K
25K-35K
35K-50K
50K-75K
75K-100K
100K-150K
150K+05
101520253035404550
DemocratRepublicanIndependent
The rise of Independents• Independent voters nearly = Republican voters• Sharp decrease in Republicans / increase in Independents after 2010 election• Growth of Independents has come primarily from former Republicans• Democrats peaked when Pres. Obama was elected; have been in gradual decline
since
SLC20
8IN
SLC40
8IN
SLC20
9IN
SLC40
9IN
SLC21
0IN
SLC41
0IN
SLC21
1IN0
100,000200,000300,000400,000500,000600,000
0200,000400,000600,000800,0001,000,0001,200,000
Voted Past Year and is a…
Democrat Republican Independent Total
Vote
rs b
y A
ffilia
tion
Tota
l Vot
ers
(top
blu
e lin
e)
Obama Elected 2010
election
Targeting Independent Voters Who Are Likely to
Vote Democrat
Democrat Voters Profile
Democrat Republican Independent0
20
40
60
80
MALEFEMALE
18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05
1015202530
Democrat Republican Independent
Democrat
Republican
Independent
0 10 20 30 40 50 60 70 80 90 100
OTHERASIANHISPANICBLACKWHITE
< 15K 15K-25K
25K-35K
35K-50K
50K-75K
75K-100K
100K-150K
150K+05
101520253035404550
Democrat Republican Independent
H.S. OR LE
SS
H.S. GRADUATE
SOME C
OLLEGE
COLLEGE D
EGREE
ADVANCED DEG
REE05
101520253035
Democrat Republican Independent
Key: 25-34/45-64 white or Hispanic female with high school diploma/some college earning $35-$75KSecondary: add 65+ and advanced degrees
Independents comprise the second largest voting bloc, just behind Republicans.
All Independents are not the same.
Some Independents lean Democrat.
Some Independents lean Republican.
By identifying common traits, you can target the Independents that are most likely to vote Democrat.
And win elections as a result.
Lean Democrat
Lean Republica
n
Targeting Independents
Targeting Independents Who Lean Democrat
Democrat Republican Independent0
1020304050607080
MALEFEMALE
18-20 21-24 25-34 35-44 45-49 50-54 55-64 65-74 75 +05
1015202530
Democrat Republican Independent
Democrat
Republican
Independent
0 10 20 30 40 50 60 70 80 90 100
OTHERASIANHISPANICBLACKWHITE
< 15K 15K-25K
25K-35K
35K-50K
50K-75K
75K-100K
100K-150K
150K+05
101520253035404550
Democrat Republican Independent
H.S. OR LE
SS
H.S. GRADUATE
SOME C
OLLEGE
COLLEGE D
EGREE
ADVANCED DEG
REE05
101520253035
Democrat Republican Independent
Key targets: 25-34/45-64 white/Hispanic female with high school diploma /some college earning $35-$75KSecondary: add advanced degree
Delivering Democrat and Democrat-leaning voters
62,000 women read City Weekly
54% white / 44% Hispanic
49% earn $35-$75K
City Weekly Reaches the Women Most Likely to Vote Democrat
City Weekly Female Readers Mirror Women Who Vote Democrat
25-34 35-44 45-49 50-54 55-64 65-74 75 +0
20406080
100
Democrat Female VotersCity Weekly Female Readers
0204060
WHITEHISPANIC
0204060
Democrat Female VotersCity Weekly Female Readers
< 15K 15K-25K
25K-35K
35K-50K
50K-75K
75K-100K
100K-150K
150K+0
102030405060
Democrat Female VotersCity Weekly Female Readers
Delivering Voters Most Likely to Vote Democrat