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International Business Division CIGARETTES | LEAF & CUT TOBACCO | TEA | CHEWING DELIVERING EXCELLENCE Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033 Tel: +91 22 61952300, 61952348 Corporate Office Godfrey Phillips India Limited 49, Community Centre, Friends Colony, New Delhi - 110 025. Tel: +91 11 2683 2155, 2683 6468. Dubai Office M/s. Godfrey Phillips India (JLT Branch) Unit No. AU-11-02, AU Tower, (Gold), Plot No.13, Jumeirah Lakes Towers Dubai, United Arab Emirates Tel: +971 561 309 819 Landline: +971 43688216 Singapore Office Godfrey Phillips India Limited (Singapore Representative office) One Raffles Quay, North Tower, Level 25, Unit-33, Singapore - 048583 Tel: +65 6622 5562 +65 6622 5563 Mobile: +65 91059256 Kolkata Office Godfrey Phillips India Ltd 225-C, AJC Bose Road, Alepe Court - 1st Floor, Kolkatta - 700020 Tel: +91 33 4401 2773/75 Leaf Division (Andhra Pradesh) Godfrey Phillips India Ltd Guntur: Tel No. +91 8632 350624 Ongole: Tel No. +91 8593 202648 Other Offices Ahmedabad, Baramati, Chandigarh, Chennai, Ghaziabad, Hyderabad, Mumbai, Rabale, New Delhi For more information please visit Godfreyphillips.com Or write to us at [email protected]

DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

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Page 1: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

International Business DivisionC i g a r e t t e s | L e a f & C u t to b aC C o | t e a | C h e w i n g

D e l I v e r I n g e x c e l l e n c e

Registered OfficeGodfrey Phillips India Ltd.“Macropolo Building“Dr. Ambedkar Road,Mumbai – 400 033Tel: +91 22 61952300, 61952348 Corporate OfficeGodfrey Phillips India Limited49, Community Centre, Friends Colony, New Delhi - 110 025.Tel: +91 11 2683 2155, 2683 6468.

Dubai OfficeM/s. Godfrey Phillips India (JLT Branch)Unit No. AU-11-02, AU Tower,(Gold), Plot No.13,Jumeirah Lakes TowersDubai, United Arab EmiratesTel: +971 561 309 819Landline: +971 43688216

Singapore OfficeGodfrey Phillips India Limited(Singapore Representative office)One Raffles Quay, North Tower,Level 25, Unit-33, Singapore - 048583Tel: +65 6622 5562 +65 6622 5563Mobile: +65 91059256

Kolkata OfficeGodfrey Phillips India Ltd225-C, AJC Bose Road, Alepe Court - 1st Floor, Kolkatta - 700020Tel: +91 33 4401 2773/75

leaf Division (Andhra Pradesh)Godfrey Phillips India LtdGuntur: Tel No. +91 8632 350624 Ongole: Tel No. +91 8593 202648

Other OfficesAhmedabad, Baramati, Chandigarh, Chennai, Ghaziabad, Hyderabad, Mumbai, Rabale, New Delhi

For more information please visit Godfreyphillips.comOr write to us at [email protected]

Page 2: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

We turn ideas into action.

We are very proud to be a Company that is always exploring new and innovative opportunities and experiences beyond an established, traditional and successful business. I have always loved the challenges that opportunities bring. As head of the Corporate Management Council, the apex decision-making body of the Modi Enterprises, I work with a thoroughly professional team that shares my passion to make the Group a global player in the near future. The most prominent of the group companies, Godfrey Phillips India is going from strength to strength internationally.

K. K. MODIChairman

What makes the International Business Division the preferred partner of top players in the international tobacco industry? It‘s our expertise built over the years. It’s our strength as thorough professionals in product marketing, contract manufacturing, cut tobacco, smoke analysis and other consultancy services. It’s also clear understanding of consumer and client preferences that help us deliver high quality products consistently.

Contributing to our success are advanced, state-of-art processes that we own, from the superior quality leaf ensured by our Leaf Division to the high quality end products produced at our manufacturing units.

Our International Business Division reflects the values of integrity and uncompromising attitude to excellence that has guided our parent Company over 75 years. I believe our rich heritage is the right template to a bright future and we know we have what it takes to be the right partner.

BhIshAM WADherAChief Operating Officer

Vision. Passion. Action.

We’re Pride.We’re Passion. We’re People.We’re Responsible.We’re Diversity.We’re Innovation. We’re Today.

We’re Tomorrow.

Page 3: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

We’re Indian at heart, global in reach.

godfrey Phillips India limited. We’re a company that passion and integrity have built.

Godfrey Phillips India Limited, the leading Company of Modi Enterprises, is one of the largest players in the domestic cigarette industry. Godfrey Phillips India Limited is a part of the multi-billion USD Modi group has expanded business interests in tea, chewing masala and confectionary. Our operations primarily span the country with prominence in Northern and Western India, and recent forays into West Bengal and South of India.

Along with some of India’s favourite brands such as Four Square, Red & White, Cavanders, and North Pole that form an excellent product range, our global mindset has led to a strategic alliance with Philip Morris, for the manufacture and distribution of the iconic ‘Marlboro’ brand in India.

As a part of the growth strategy, Company also made concerted efforts to establish a strong country-wide presence in the tea market with our Tea City brand, and has also forayed into the highly competitive confectionary segment with Funda Goli. The Company also launched Pan Vilas, a premium brand of chewing masala which has captured significant market share in a short time. Our products are distributed through an extensive India wide network comprising 800 exclusive distributors, and over 800,000 retail outlets. With 8 manufacturing facilities across India that include 2 exclusive cigarette plants, we offer optimum expertise and experience for collaborations and business associations.

Part of multi-billion USD Company2nd largest cigarette manufacturer in India800 exclusive distributorsOver 8,00,000 retail partners8 manufacturing facilities in India

Growing from strength to strength

We find inspiration in the simplest of things.

At the K.K.Modi Group, we have always seen the bigger picture in seemingly small things. The tobacco leaf has made us one of the biggest players in the cigarette industry in the world. A love for fashion and beauty has given shape to thriving businesses. A commitment to providing quality healthcare and education has led to hospitals and centers for learning. We have seen the potential and the promise around us and have created a strong corporate entity that’s admired and respected.

The K.K. Modi group. An introduction.

cheMIcAlseDUcATIOnFAshIOnFMcgFOOD & hOsPITAlITYheAlThcAreneTWOrK MArKeTIngreTAIlsAlOnTrAvel

Page 4: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Satisfaction India deserves.

Page 5: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

The brands India prefers.

Page 6: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Our vision encompasses the world.

SingaporeDubai India

godfrey Phillips international business.Our presence in international markets.

At Godfrey Phillips India, we know ambition can turn opportunities into growth stories if harnessed right. Recognising opportunities at the right time and being at the right place, our International Business Division has forged collaborations with some of the leading global players in the tobacco industry. Besides helping them market their products, we offer professional expertise and services tailor-made to individual requirements, such as contract manufacturing, cut tobacco, smoke analysis, and such.

Our cigarette and cut tobacco exports cover a wide footprint across continents, encompassing countries in the Middle East, West Africa, South East Africa, South East Asia, Eastern Europe, Australia, South America and Central America. We are a truly international Company with regional offices in Dubai and Singapore, and offices opening soon in Latin America. Brands such as Force 10, Jaisalmer, Stellar, Originals, and Ultima are popular with millions of consumers worldwide.

Map not to scale

The right expertise from us. The right cigarettes for you.

Smokers around the world want different tastes and strengths to choose from. Consumer preferences guide our tobacco blends and we maintain a high level of excellence in manufacturing to keep the tastes of products consistent.

Quality options in cut tobacco.

Our range of cut tobacco is second to none. Carefully chosen blended tobacco and

international-standard processes ensure a variety of high quality cut tobacco options across various price points. Blends are tailor-made to every client’s exacting specifications.

We also manufacture high quality chewing tobaccos in its various forms.

Serving excellence in a tea cup.

As our reputation has grown, so has our export portfolio. Tea exports have been very encouraging, with a range of teas such as Assam, Darjeeling, Dooars, Terai, Nilgiris and South India being offered under the Tea City brand. Specialty and Bulk teas are also exported to Germany, USA, Japan, UAE, Kazakhstan and Iran to expand consumer base.

New opportunities, new products.

We have always looked at leveraging our technology and manpower skills to innovate and expand

our product range. A major success has been Pan Vilas, a quality chewing masala that’s steadily increasing market share. An efficient distribution network, professional marketing and distribution staff

ensures that our innovations are rolled out quickly.

The International Business Division’s achievements are complemented by strong support systems. These include state of the art infrastructure,

regular technology upgrades in systems and processes, focused research and development practices, and above all, clear understanding of consumer and

client preferences.

International Operations

Significant presence around the worldOver 70 partners across South-East Asia, Latin America & EMEA region

Product excellence, delivered worldwide.

Page 7: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

R&D and Manufacturing Capabilities

Our manufacturing operations are a complete process, beginning with the arrival of quality tobacco leaf at our factories and ending with dispatch of finished product to the Indian and international markets. To achieve higher productivity levels, we have developed quality sources consistently. We have established close interaction with farmers, and with improved resource management

techniques have been able to help develop a better quality of leaf. We also employ some of the brightest talent in leaf purchasing, handling and leaf classification. Because we are involved at every stage, cultivation, leaf threshing, cut tobacco and the development of new blends come with the assurance of quality.

LEAF PROCUREMENT

Leaf Processing & BLending

Cigarette MaKiNg

Cigarette PaCKagiNg

Page 8: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Quality manufacturing, quality products.

Our ISO certified manufacturing systems are state of the art and blend globally recognized practices such as TQM, Haichi-Ban, 5S and Kaizen with internal value systems. All our manufacturing facilities follow an enriched culture imbibed by the adoption of the Six Sigma program. Constant upgrades on various fronts help us keep up with the international quality demands.

Each of our manufacturing facilities at Ghaziabad (near Delhi), Kolkata, Bazpur, Baramati (Pune), Faridabad (near Delhi) and Rabale (Navi Mumbai, Maharashtra) is recognized not only for superior production capabilities, but also for the adoption of environment friendly processes.

An uncompromising attitude towards technology and quality has resulted in us being the only Company in India to invest in Flash Drying Technology in Primary Manufacturing. This globally proven technology is employed to remove moisture and improve the quality of cut tobacco.

To create the best products and to remain competitive in domestic and international markets, we source over 400 non-tobacco products such as paper, filters, CT paper, BOPP from all over the world. The finest tobaccos from US, Brazil and Zimbabwe are used, and all raw materials are sourced from world-renowned partners.

Our manufacturing prowess. The best international practices and processes like Six Sigma, Kaizen Teian, 5S followedRabale Factory – The best state of the art facility in Asia

Inside view of Navi Mumbai factory

R&D and Manufacturing Capabilities

Page 9: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Give your cigarettesour experience.

cigarette r&D

Some of the sharpest brains are at work at our R&D division to find and fine-tune the right flavours, designs, and blends. Backed by their expertise, we achieve high standards in the production and matching of several Virginia and American blends as per taste, preference and market needs. Our R&D capabilities are a vital component of our business strategy that extends its competencies to manufacture in order to create the best blends for the international markets.

Our cigarettes often contain a selection of different types of tobacco leaf from different countries, blended for aroma, taste and character to meet smokers’ taste preferences. Three main types of tobacco used in cigarettes are Virginia or Flue-cured, Burley and Oriental.

With the belief that smoking pleasure be the criterion for the consumers, Godfrey Phillips India has set up an Insight Tobacco Craft Institute to bring back the craftsmanship of the tobacconist of years gone by and re-inventing the pleasure of smoking. The Institute explores a balance of art and craft, of unique blending, revival of old techniques and specialized systems to create new flavours.

At the Insight Tobacco Craft Institute, we have managed to merge the traditional art of tobacco selection and blending, with the cutting edge science of tobacco processing and advanced filtration.

Reconstituted Tobacco

We are the first Indian Company to initiate a state-of-the-art Recon Manufacturing Plant located near Ongole in South India. Reconstituted Tobacco is blended while making cut filler for making cigarettes to bestow them with the requisite characteristics that brings them at par with international brands.

Contract manufacturing

We nurture your brand and take it to greater heights. We provide the right support by contract manufacturing cigarette brands internationally and also develop Cut Tobacco for partner companies looking for a matching blend for their products. Whatever the global demands are, we can meet them comfortably.

Automatic Storage and Retrieval System (ASRS) for all raw materials, a first in Asia. Storage Capacity: approx. 3000 tons12 packers and 9 makers including GDX6, X2NV, X300, GD121 & Focke at Rabale factory18 packers and 16 makers including GDX6, X2NV, X2S, X300, Focke, GD 121, Mark 9 and Protos at Ghaziabad factory

Providing end-to-end solutions.

A bale of tobacco under production

High-end machines to ensure perfect blend and taste for our customers

World-class ASRS

Page 10: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

We always do the best we can. Recognition is a happy reward.

The cigarette business has won numerous awards for its quality, environmental and product excellence.

Awards for manufacturing:• Platinum award for outstanding achievement in

environment management

• Greentech Excellence Award 2013 for commitment towards environment protection, implementation of solutions to minimize impact of climate change and meeting corporate responsibility.

• Gold rated factory building by Indian Green Building Council (IGBC) for 2013

• Ghaziabad plant is only the second tobacco Company in the world to have received the Social Accountability Certification, SA 8000: 2001

• Ghaziabad plant is Certified to ISO 9001, ISO 14000 and OHSAS 18001

Recognition for R&D:• ISO/IEC 17025; 2005: STANDARD

• ISO-9001: 2008

• ISO 14000: 2004

• BS OHSAS 18001: 2007

Investing in R&D, gaining recognition

Godfrey Phillips India is the first leaf operations Company to receive ISO 9001 certification. We export FCV and Non-FCV tobacco to quality and value-conscious customers. With an independent leaf division located in the tobacco growing area of Guntur in Southern India, we have access to the best quality tobacco. We have implemented and observe GAP (Good Agricultural Practices) in all developmental arenas through our leaf developmental team to enhance productivity and improve the quality of tobacco, while keeping it free of chemicals and pesticides. Our leaf team comprises of the most experienced

professionals in the industry. We are one of the few leaf operation companies in India to have our own R&D as well as a state-of-the-art QA facility to support operations.

We have two captive Threshing Plants equipped with the latest technologies to process tobacco that is meant to cater to domestic as well as export demands. Godfrey Phillips India’s tobacco reaches some of the biggest manufacturers in the industry today, namely Philip Morris, ITG, JTI, Eastern Co., European Tobacco, Libyan Tobacco Company and RNTA. Our major countries of export include Belgium, Egypt, Philippines, South Africa, Germany and Brazil.

Our manufacturing division has a state of the art quality control set up with nicotine and sugar estimation auto analyzers to develop

the ideal blend for premium mainstream and low value cigarettes. We manufacture composite leaf blends and cut tobacco for large

clients worldwide who, like us, do not compromise on quality.

leaf and cut tobacco

First Company to receive ISO 9001:2000 certification for leaf operations

State-of-the-art plant at Navi Mumbai

Page 11: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Delivering quality options

Page 12: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

A range of cigarettes that truly satisfies.

At Godfrey Phillips India, we believe our business is all about understanding and meeting the preferences of the consumer, however diverse they may be.

From king size to regular, non-filter to special menthol and charcoal filter, from HLP packing to bevel edged, we provide the right solution for a variety of tobacco brands. Tobacco blending is the key to customizing the tobacco one smokes. Our blending experience of over seven decades helps us in providing blending solutions customized to exact specifications. We fully understand that several factors influence the smoking characteristics, including the variety of plant, how it is harvested and influences such as soil, climate and weather.

Our cigarettes contain a selection of different types of tobacco leaf from various countries, blended for aroma, taste and character to meet smokers’ taste preferences. Three main types of tobacco are used in cigarettes: Virginia or Flue-cured, Burley and Oriental.

REGULAR SIZE - 69 mmKING SIZE - 84 mmSEMI SLIM - 84 mmMENTHOL - 84 mm100 MM - 100 mmSUPER SLIM - 100 mm

cigarette Dimensions

Satisfaction at one’s fingertips.

cigarette FiltersWe know flavour is important and we can manufacture a variety that covers a wide range of filters as per customer demand.

• Charcoal

• Mentholated

• Regular

• Recess

Delivering quality options

100 mm FormatThis format is for people who want a long lasting smoke.

Square Pack FormatUniversally popular, this is a classic format that’ll be in style, always.

super slims100 mm sticks with 5.5 mm diameter.

nano slimsKing Size Cigarettes with the diameter of Super Slims.

Pack Formats

semi slims Format King Size format with a larger diameter as compared to the Super Slims cigarettes.

Bevel Edge Packs This tapered edge format can take a brand to the next pedestal in the market and enhance the brand image. We have introduced this format in multiple markets, in India and overseas, successfully.

Round Corner Packs Premium end packaging specifically designed to target the top end market. The vertical corners of the cigarette pack are smoothly rounded providing a top grade look.

Variety of filters offered

Page 13: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

Delivering quality options

Our brand portfolio.

Page 14: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

TeaTea and us. Brewing real satisfaction.

The umbrella Tea City brand, which began in 1988, is a fine example of excellence in the tea business. It is today the 8th largest packaged tea player in the tea category. In a market place inundated with me-too brands, Tea City stands out with its range of fine teas. Through a combination of product innovations, forays into new markets and focused marketing efforts, Tea City is poised to replicate its success in the overseas market, too. To discerning lovers of tea we offer an extensive range of fine teas. Prepared by tea experts, each signature blend delights your senses with its authentic aroma, taste and flavour. Each product is tested for quality and freshness by using the most

advanced technology and processes.

The Company is currently exporting its teas in bulk as well as packaged forms. The UK, Ireland, Netherlands, Russia, Azerbaijan, Turkmenistan, Kazakhstan, Singapore,

Kenya, Syria, Egypt, Iran, The U.A.E, Pakistan and Afghanistan are among the countries we export to.

Strong value chain infrastructure

Our panel of tea tasters, blenders and buyers has a cumulative experience of over 100 years. We cater to the specific needs of every customer - with customized blends of Assam, Darjeeling, Nilgiris and other specialized tea’s, such as green, organic, orthodox and CTC.

World class production facilities

Our international operations are supported by our fully automated and modernized, export-oriented factory at Kolkata, equipped with highly sophisticated blending and packaging machines. Our factories in Kolkata and Bazpur (in the Uttaranchal State in Northern India) have been certified for the highest levels of quality, hygiene and processes by reputed and government appointed, international and domestic food authorities, in the form of ISO 2200, HSSCP, FSMS & FSSAI accreditations.

symphony range of Teas

green TeaIt’s uniquely natural, preferred the world over for its innumerable health benefits.

Assam Tea The finest fresh granular and orthodox long leaves from superior tea gardens of Assam go into making this all-time favourite. A refreshingly balanced blend of distinct taste and strength, its full bodied flavour and stimulating aroma make it truly remarkable.

Darjeeling TeaThe misty highlands of Darjeeling in a cup, that’s what this brew is. Carefully handpicked leaves impart a light golden coloured liquor with muscatel flavour and distinctive aroma.

Flavoured TeasFlavoured Teas can be considered the dessert of teas - delicious served hot or cold. The flavours complement the delicate aromas of fine tea leaves. Popular in lots of our international markets, they are delicious with some lovely

subtle flavours and are available in a wide range that includes English Breakfast, Earl Grey, Cardamom, Masala, Orange, Jasmine, Lemon, Strawberry and Mint.

An IDeAl PArTner

• We have the resources and ability to procure and supply teas of different origins

• ISO/HACCP/GMP certified and compliant • We have an extensive and comprehensive

research cell that tracks international trends and price points – an enabler for sharp tea buying for our business partners

• Tea tasting, tea procurement, tea blending, flavouring, packaging, shipping, we offer it all

• We do not employ child labour • We create specific private label brands for our

international customers

The business of tea

Partnering and creating brands for over 30 clients across the GlobeQuality provider of all types of tea. Can create customized and innovative packagingTasters & blenders have a combined experience of over 100 yearsISO 22000 and organic certified factory

The range that refreshes.Madhuban Authentic Teas

Cultivated across the land and nurtured to perfection, the Madhuban range of teas are distinct in flavour and unanimous in taste – fine and authentic. The Madhuban Assam Tea is a black tea with revitalizing, malty flavour and a beautiful ruby- amber hue. To get a taste of luxury, sip the Madhuban Darjeeling Tea, and savour its golden hued liquor and aromatic muscatel flavour. Equally exquisite is the Madhuban Nilgiri Tea which is a dark and intensely fragrant brew, with a full bodied flavour.

samovar green TeaIt’s a special blend of pure long leaves. When brewed with noon, it gives a refreshing taste and distinct colour, intrinsic to the ‘noon chai’ made in a samovar.

Page 15: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

The Pleasure of chewing

The year was 2010. Godfrey Phillips India introduced Pan Vilas, a premium chewing masala brand. Pan Vilas became a favorite, thanks to its exceptional taste and high quality ingredients. In keeping with the Company’s reputation as a responsible corporate, the brand does not contain Magnesium Carbonate, further enhancing the purity and quality of the product.

FSSAI compliant, Pan Vilas is manufactured at a world-class plant with some of the world’s most advanced food processing technologies. The uncompromising attitude to quality extends to the packaging, too, so that the consumer gets only the best product, every time.

chewing The variety on offer.

raagaa gold - Premium In every WayIt’s a premium chewing tobacco with a delightful expression of quality and aroma and a signature of extravagance blended to perfection. The premium ingredient makes it a connoisseur’s choice. The quality ingredients with distinct flavours provide

the best mix with chewing masala and paan alike.

Raaga - Exquisite and refreshingIt is an exquisite blend of tobacco, and specially selected flavours and spices that provide a refreshing enriched feel. It offers a soothing experience with an enticing boost to the senses.

Chewing Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, essence and other ingredients. It is an agricultural product with herbal properties. It acts as a mouth freshener and does not contain tobacco.

Zarda is a quality mixture of chewing tobacco with seasoned spices and flavours with the exclusivity of saffron lingering on in the senses with a delightful aroma.

The business of chewing

Raag Gold - Exclusive Taste, Premium BlendRaag Gold is an exquisite blend of the best taste & scintillating aroma. With finest ingredients, that are sure to re-vitalize the senses of the discerning consumer. Through the use of natural alternate to Magnesium Carbonate, Raag further reinforces the fact that our portfolio stands for product quality and consumer trust.

Pan Vilas – The Premium ChoiceThe quest for the perfect chewing masala comes to an end with Pan Vilas. The delicately balanced blend and the rich trove of finest ingredients give Pan Vilas an unmatched and lingering taste.

The Premium blend of Pan Vilas is available to its discerning consumers in specially designed superior packs that seal the freshness. These environment friendly paper packs and tins meet the highest food grade requirements and do not contain plastic.

Page 16: DelIverIng excellence - Godfrey International · DelIverIng excellence Registered Office Godfrey Phillips India Ltd. “Macropolo Building“ Dr. Ambedkar Road, Mumbai – 400 033

At godfrey Phillips India, we recognize the importance of being a responsible corporate citizen and strive to be active and committed participants in enhancing the community we work, live and do business in.

Besides strong internal responsible marketing policies that govern all our actions, we have several social initiatives like Amodini: Women Empowerment projects, Godfrey Phillips Bravery Awards, GAP (Good Agricultural Practices) and support programs for tobacco farmers, and environmental management besides many philanthropic and charitable initiatives that are a part of the Company culture.

Godfrey Phillips Bravery is the Corporate Social Responsibility of Godfrey Phillips India, and a multidimensional initiative that endeavours to fulfil our commitment to enrich and energize the society within which we operate. Godfrey Phillips Bravery Awards that recognizes and awards civilian bravery is a renowned initiative by Godfrey Phillips India. Instituted in 1990 and with two decades of committed and dedicated work on it, Godfrey Phillips Bravery has evolved into a movement. The awards held over five zones comprising of 20 states and with four categories that cover physical, social, mind of steel and women’s initiative, over 1400 brave citizens of the country have been recognised under this program.

We seek value, share responsibility, and build trust.

Success, with an Indian touch.

We are ready for the future, and the world. At Godfrey Phillips India, all of us believe the best is to come. All of us are committed to make the Company a force to reckon with, respected not just in India but globally, too.

The business of chewing

Godfrey Phillips Bravery Awards, 2013

Corporate Social Responsibility

At Godfrey Phillips India, we’ve always loved new challenges and new opportunities to grow. The result was Brand Funda, with the right balance of international quality with an Indian core. We entered the confectionery segment in 2008 with Funda Mint, a mouth freshener. In 2009, a range of candies, Funda Goli was launched. It combined the fun of a candy and exciting Indian flavours and became a hit with those looking for a uniquely Indian taste experience.

Brand Funda embodies the right balance of international quality with an Indian core. Godfrey Phillips India first ventured into the highly competitive confectionery segment in 2008 with the launch of our mouth freshener- Funda Mint. The launch of the Funda Goli range of candies in 2009 has helped us establish a niche for ourselves as a unique confectionery brand. Developed with the objective of providing the Indian consumer with a candy that is not only fun to eat, but also one that caters to the varied Indian taste profile, the brand is synonymous with flavours that are meant to capture the Indian heart. From Refreshing Saunf to Orange mints, Slurpy Lychee and KacchaAam candies, FundaGoliendeavors to tingle the Indian taste buds