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Delivering Effective
PresentationsKorky Kathman
Communications Chair, Coppell Lions Club
Objectives for Today
• Identify Presentation Expectations• Analyzing the Audience• Producing your Story• Performance Tips• Q&A
Presentation Expectations
Question 1:
What makes a presentation effective?
Question 2:
What makes a presentation bad?
Effective Presentations
• Create and Engage the audience’s curiosity
• Entertain!
• Educate
• Inform listeners
• Move the audience to action
Meeting Expectations
• Be Enthusiastic
• Be Knowledgeable
• Be Energetic
• Engage your Audience – Ask Questions
Who Is Your Audience?
WIIFM
Who Is Your Audience?
• Demographics
• Biases / Sacred Cows
• Venue / Time
• What is THEIR interest in YOUR topic?
• What’s the end game?
Analyze Your Audience
• What is their perception of you and your organization?
• What are their questions likely to be?
• What is personally at stake for them?
• How much detail do they need?
Producing Your Story
Prepare Your Topic
• Be an expert
• Keep content and sources fresh
• Emphasize relevance (WIIFM)
Prepare Your Topic
• Avoid being Captain Obvious
• Write it out / Outline
• Rehearse
• Anticipate questions
Performance Tips
Performance Tips
• Slide Presentation Tips
• Podium Panic
• Body Language
• Beginnings and Endings
• Questions & Answers
Slide Presentation Tips
• Use a Consistent Template
• Introduction Slide and Ending Slide
• Use art/graphics sparingly
• Contact Information
Slide Creation
• Big / Simple / Clear
• Use large type for visibility
• Keep bullets to 5 points or less
• Choose sensible backgrounds
Slide Creation
• Big / Simple / Clear
• Use large type for visibility
• Keep bullets to 5 points or less
• Choose sensible backgrounds
• Big / Simple / Clear
• Use large type for visibility
• Keep bullets to 5 points or less
• Choose sensible backgrounds
Slide Creation
Slide Creation
• Arial / Helvetica / News Gothic
• Avoid overuse of shadow and red
• Minimize animations and transitions
Podium Panic
For some people, the thought of giving a presentation is more frightening than falling off a cliff, financial difficulties, snakes and even death.
Dealing with Podium Panic
• Be Yourself
• Be Prepared
• Get off to a comfortable start
• Nervousness is usually invisible
• Audiences are forgiving
Dealing with Podium Panic
• Find a Friendly Face or Two
• Interact with Balance
• Personalize the Experience
• Keep Focused on the Path
Body Language
• Dress Appropriately
• Get rid of your pocket goodies
• Don’t be a statue
• Eye Contact
Body Language (No No’s)
• Don’t lean on the podium
• Don’t sway in place
• Don’t be immobile
• Don’t read the slides
• Don’t bite your nails
Body Language (No No’s)
• Don’t hold a pen or marker
• Don’t cross your arms
• Don’t chew gum or candy
• Don’t shuffle notes or cards
• Don’t crack your knuckles
Body Language (DO’s)
• Keep Relaxed and informal
• Maintain an Open Posture
• Use emotion and inflection
• Move around naturally
• Smile and enjoy yourself
Beginnings and Endings
• Introduction is the most important
• Engage your audience from the start
• State clear objectives/expectations
• Engaging Questions
The Opening
Beginnings and Endings
• State original expectations
• Present a Summary
• What do you want the audience to do?
• Leave 5-10 min for Q&A
The Ending
Questions & Answers
• Opportunity to reinforce presentation
• Keep answers broad and brief
• Avoid negativity
• Repeat question if appropriate
• Clarify the question
NEVER argue with a member of
the audience.
THE RULE
What Did We Learn Today?
• How to set proper expectations• Analyzing the Audience• Producing your Story• Performance Tips• Q&A
