Deliver the Custom Targets You Need to Reach and Attract Top Spending Advertising CategoriesNielsen @Plan

The Industry’s Most Comprehensive Picture of Consumer Online BehaviorNielsen @Plan is the leading target-marketing platform for Internet media planning, buying and selling and delivers the industry’s most comprehensive profiling of ad-supported Web sites today. With more than 5,000 profile points and 19 profile categories, Nielsen @Plan reveals wide-ranging details about the U.S. adult online population, allowing you to reach your unique brand marketing targets at each stage of the purchase cycle.

Nielsen @Plan delivers:• Reportingonmorethan8,000ad-

supported sites (30,000 sites in total)• 5,000stableprofilepoints

AgenciesMore than 75% of the top agencies in the U.S. rely on Nielsen @Plan to power their media plans.

• Buildsolidmediastrategiesbydetermining which sites deliver the highest concentration of your client’s target audience

• Findtheprecisetargets/buyersoftopspending advertiser categories including CPG,Retail,Telecom,Entertainment,FinancialServicesandAuto

• Buildstrategicmediaplansknowingyour total reach across TV, print, online and mobile platforms

• Runprofileinformationforacombination of sites to understand your campaign audience

PublishersNielsen @Plan equips you to position your inventory as fundamental to brand marketers’ achieving their goals:

• Demonstratethevalueofyoursite’saudience to advertisers and business partners

• Sellmoreinventoryandcommanda higher CPM from top spending advertisers categories

• Movebeyonddemographicinformationin order to differentiate your site from other major advertiser supported Web sites

• Easilysegmentandpackagetheinventory you have for sale to key clients

MarketersNielsen @Plan is a powerful market research tool that will simplify your online advertising and media planning:

• Findthebestsitestoreachyourdefinedtarget audiences on the Web

• Understandbrandpreferenceandpurchasing behavior across a range of demographics

• Strengthenyourbrandimpactbymaximizing your media strategy, buys, and creative execution

• Maximizemulti-channelsaleseffortsby profiling online, catalog and in-store audiences, and understanding where they overlap

Nielsen @Plan MethodologyNielsen @Plan has been used by top agencies and online publishers for nearly a decade. As the online media industry evolves, Nielsen has continued to refine and enhance Nielsen @Plan reporting and methodology to provide an even deeper and more accurate reflection of consumer behavior. Going beyond the limitations of standard recall methods in measuring Internet usage, Nielsen @Plan combines both survey and metered behavioral measurement to paint a comprehensive picture of Internet audiences.

• Customrollupsandpermissioning• Superiorlocaltargeting(80DMAs

across 50 states)

Nielsen @Plan Delivers a Comprehensive View of Your Target Audience’s Online Behavior

Formoreinformation,contactyourAccountManager, e-mail us at sales.us@nielsen.com, or visit www.nielsen.com

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Nielsen @Plan’s newly enhanced user interface is easy to navigate and offers even more functionality to help you achieve yourmarketinggoals.Featuresandreportsinclude:

• Market Sizing: Determinetargetaudiencesormarkets,thencalculate the size of those targets on the Web

• Optimizing:Ranksitesbasedoncompositionofaselectedtargetaudience.Findoutwhichsitesbestdeliverthosetargets based on reach or composition

• Profiling: Index your site by one of Nielsen @Plan’s more than5,000profilepointsand/or19profilecategories,thencompare that data to other sites in the system to better optimizeyouradinventory.Filteryourresultstogetjusttheinformationyouneed.Findoutdetailedinformationabouta site’s audience, or get more profile information about a segment of the population

• Segment Profiling: Quickly view a complex audience against a number of targets to compare the various components of thataudience.Easilyanalyzewhichsitesarestrongerforyourspecified demographic

• Search:Searchforreportedprofilepointsandsitesbyname/keyword and add them directly to your target audience

• Sites Organized by Category: More than 30,000 sites organized by category enabling you to quickly find and select multiple sites within a genre. Whether buying, selling or delivering online media, Nielsen @Plan delivers critical information about the brand preferences, demographics, and purchase behavior of your target audience

Nielsen @Plan User Interface Nielsen @Plan user interface includes easy access to saved reports, targets and lists for sharing with others in your organization to ensure a more efficient mediaplanningandbuying/sellingapproachacrossyour company. It also includes the most sophisticated application of Boolean logic within online media planning, easy to manage drop and drag targets and graphing capabilities to help you visualize data results and easily export them for use in presentations.

Select a range of sites for review

Nielsen @Plan’s Target Audience selection allows you to slice and dice a range of demographics and buying preferences

View a complex audience against a number of targets to compare audience components

Ranksitesbasedonthecompositionofyourselected audience