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Nielsen Says Its New Measures Offer Fuller Ratings. The hardware and plumbing are in place for radio to showcase its total audience machine for advertisers. Some 2,500 stations, commercial and non-commercial alike, have integrated Nielsen’s software development kits into their streaming audio players and apps. And there is consensus that stations which simulcast 100% of their content and commercials on-air and online should have their broadcast and streaming audience ratings combined, when the streaming audio is delivered in the home station’s market. The topic received much traction at Thursday’s Nielsen Audio Client Conference outside Washington, DC. That said several hurdles remain before Nielsen’s ratings reflect radio listening across all platforms and devices, including connected devices, PCs, tablets and smartphones, in addition to traditional AM/FM receivers. For instance, the industry has yet to agree on how listening data should be reported when the stream carries a different ad load than the broadcast. And whether the components of the total audience should be broken out separately. Another issue: should digital pureplays be measured with broadcast metrics (Average Quarter-Hour) or digital (Average-Minute Audience)? While the dialogue on these issues continues among broadcasters, agencies and digital pureplays, Nielsen is tired of cooling its heels. “We’ve told the industry we can’t let this drag on indefinitely,” Rob Kass, VP, Product Leadership, Nielsen, told conference attendees. “It’s gone on for long enough. We’re ready to make a decision if need be.” While Nielsen hasn’t given the industry a deadline for reaching a consensus, it appears anxious to move forward with the service. “Measurement is no longer a passive activity,” Megan Clarken, executive VP, Global Watch Product Leadership, said at the conference. “It’s a team sport now and the industry needs to participate.”
Nielsen Set To Roll Total Audio Data Into Market. When it finally makes its way out of the chute, Nielsen’s Total Audio Measurement service will cover the 48 PPM markets, with diary markets to come later. It also won’t include any streaming pureplays, at least not initially. The company plan now is to do research and development for services such as Pandora and Spotify sometime in 2016. The formal launch will be preceded by a preview period, which will last for two survey periods, and will elicit client feedback. While stations that have been participating in the trial phase have been able to review their own streaming data, once the service launches, clients will need to subscribe to see the data, which will include all subscribing clients’ numbers. Nielsen says the data will be made available in its widely used TAPSCAN software and that summary data sets will be made available to third-party providers. The service will, for the first time, provide demographics on broadcast radio’s streaming audience. It will do that by “scraping” the unique identifier from mobile devices and cookies from PCs, then encrypting that anonymized data and sending it to Facebook. The social media giant then adds in the demographics data by matching the identifiers to its user registration database. The ultimate result will be broadcasters’ ability to see who and how many are consuming their audio and video streams, podcasts, live event streams and other digital content, alongside their broadcast audience. A View From Above—Nielsen’s new data will offer a more comprehensive look at audiences, helping creators and stations; see more at InsideRadio.com.
Want to Minimize Tune-Outs? Up Brand Strength. Programmers have for years focused on how best to minimize the “tune-outs” that cause audiences to switch away
On The Inside with...
DELILAH
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from their station to a competitor. Eye-opening new research suggests they’d be better served by building brand awareness and market position so strong that listeners hit their station first when they turn on the radio. Nearly two-thirds of radio listening occasions (62.7%) are the result of a consumer turning on the radio, listening to a station and turning the radio off. While switching is still significant, far fewer listening occasions—one-third—come from switching to a next station. Those are the topline findings of a major study from Coleman Insights and Media Monitors, which studied 36 million listening occasions. “Turn-on, turn-off really dominates [the findings],” Warren Kurtzman, president and COO, Coleman Insights, said at the Nielsen Audio Client Conference Thursday afternoon. The new study of 964 stations in 48 Nielsen PPM markets over four months also found that listening occasions which start with turn-ons last five minutes longer than those beginning with switch-ins—13.8 minutes for turn-ons, compared to 8.8 minutes for switch-ins. “Occasions that start with turn-ons are more valuable from a [time spent listening] perspective,” Kurtzman said. Among P1 listeners, the numbers were even higher for turning on/turning-off, accounting for more than three-fourths of listening occasions (78.6%). Not the ‘Old’ Switcheroo—Which formats posted the most and the least occasions of switching? Find out at InsideRadio.com.
Nielsen Gets Its Chance To Air Out Encoder Success. Nielsen peeled back a few layers of the onion on its new CBET encoders at its Audio Client conference Thursday, addressing the PPM encoding quality issue that has dominated discussion among programmers and engineers for most of 2015. The enhanced encoders, which are currently rolling out, are showing an increase in the meter’s reception of complete watermark codes, especially for spoken word formats. With the old encoders, 25% of codes received by the meter were incomplete or partial codes, Denise Safko, VP, product leadership, Nielsen, said during the conference’s opening session. Using the enhanced encoders, 86% of codes received for spoken word formats are complete, as are 89% for music formats. That’s causing Nielsen to rely less on edits, which are used to credit a station when the meter receives a partial code. The impact of the enhanced CBET on station ratings is more profound on news/talk/sports formats than on music formats. Nearly half (46%) of spoken word stations experienced at least a 0.1 AQH Rating Point gain with the enhanced encoders, compared to one-third of music stations (34%). Nielsen showed actual ratings results from Baltimore/Washington DC stations as of December week 1, comparing the enhanced encoder’s impact on Voltair-equipped stations and those without the controversial audio processor. Stations without the unit experienced an average 10% increase in AQH Persons after the encoder upgrade, compared to a 1% gain for Voltair-equipped stations after the upgrade. So how is the rollout of the new encoders progressing? Nielsen says 4,000 of its 11,000 encoders have been upgraded, with Baltimore furthest along with 65% of stations confirming they have made the upgrade, followed by Boston (54%), Washington, DC (47%) and Providence (44%).
Nielsen’s Next Data Frontier—Smartphones. Nielsen is testing the viability of embedding PPM measurement into smartphones in Canada, where the meter is used to measure both radio and TV audiences. The company said Thursday that it should have test results soon that will show how listening detections collected on a smartphone compare with those on its standalone PPM devices. “That is the next step for us—putting it on smartphones,” Arun Ramaswamy, chief engineer, Nielsen, said Thursday at the company’s Audio Client Conference. The concept of integrating meters into the device a majority of Americans already carry with them has been discussed for years. Broadcasters see it as a cost-efficient way to increase PPM sample sizes. But there have been technical impediments. An always-on meter drains smartphone battery life. Ramaswamy explained that Nielsen has created tools that make the detection software lighter, so battery life becomes less of an issue. There’s also more testing to be done on smartphone microphones. And the company wants to test the behavior of how people carry their smartphone compared to how panelists take the PPM with them.
Radio and Politics Now Much Better Bedfellows. Presidential candidates may finally be warming to the inviting, and targetable, tones of radio. As stations push for a larger share of political ad dollars in 2016, Republican and Democratic presidential hopefuls are giving local radio more attention—and a larger share of ad dollars. For instance, iHeartMedia is already seeing gains this election cycle, with political up 30% for the fourth quarter over Q4 2011, according to The New York
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Times. Radio’s broad reach and low production costs—selling points broadcasters pitch to all ad categories—are making the medium appealing for political ads, strategists note. An effective TV campaign in the Des Moines market would cost $85,000, while a similar radio run would cost $48,000, the Times notes. Production costs for radio are a fraction of TV, and ads can be produced and distributed quickly. In Iowa, radio airwaves are filling up with ads for Republican primary candidates, including campaign ads, spots by super PACs supporting candidates, and issue groups. TV is littered with political ads and, “You’ve got to find a way around that,” Dr. Ben Carson’s campaign spokesman, Doug Watts, said in the Times. “Radio works.” Hope for Hopefuls—Republicans and Democrats are better valuing radio’s strengths to reach the constituents they hope to influence; more at InsideRadio.com.
Little Movement On House Media Ownership. Following a six-week delay, the House Communications Subcommittee’s broadcast media ownership hearing reconvened Thursday, but wrapped up after only a few questions from committee members. At the request of committee vice-chairman Bob Latta (R-OH), NAB representative, Covington & Burling partner Gerry Waldron, weighed in on the current state of media ownership. The landscape has shifted greatly since 2003 (the last time Congress took up the matter), Waldron noted, with local broadcasters now battling social media such as Facebook, Google, and cable companies for audiences and local advertising dollars. Looking through a 2003 prism, Waldron said, is a distorted view, adding if the FCC rewrote rules today it would reflect the current competitive landscape. Taking a more cautionary position, Rep. Anne Eshoo (D-CA) asked witnesses to clarify FCC rules on disclosing local ownership arrangements, including joint sales agreements (JSAs) and shared services agreements (SSAs), and suggested that the FCC needs to improve its disclosure requirements. Common Cause program director Todd O’Boyle said it is difficult to obtain accurate numbers on local market agreements (LMAs) because the FCC’s reporting tool is complex and non-compliance is also a factor. The best way to get accurate data, O’Boyle said, is to require disclosure. Diversity Question—Opinions were very pointed on the question of whether LMAs increase diversity in ownership, and help or hurt news coverage; go to InsideRadio.com.
AARP Effort Bent On Conveying Ad Value Of Boomers. The AARP has launched a marketing agency squarely focused on capturing Baby Boomers, which should be music to the ears of radio stations targeting 55+ listeners. Washington, DC-based Influent50 offers a full pallet of services, including data and analytics, research, creative, planning & consulting and media planning. According to its website, the firm “designs products and services that fit [Baby Boomers’] lives and connects with them on a personal level. We not only help you identify who you want to reach, but also identify with them—their likes, dislikes, emotions, goals, dreams and everything else that influences purchasing decisions.” Influent50 is packed with valuable insights about how appealing the 50+ audience should be to advertisers, despite industry perceptions. It points out that Boomers spend more online each year than consumers 31-45; 40% of 50+ are turned off by ads targeting 20- and 30-year-olds; 50% of the U.S. population will be over 50 by 2017; 50+ consumers will spend $230 billion on packaged goods this year; and, of particular value to radio station sales staffers, older Americans buy more new cars than any other segment. In a blog post by Charlie Sislen, partner at data consulting company Research Director Inc., Influent50 managing director Dave Austin is quoted: “Baby Boomers control [a great deal of] disposable income, but only 10% of marketing dollars are spent on them.” Sislen writes, “Can this [initiative] help? Yes, but only if radio broadcasters act. This is an opportunity for our industry, which is popular with adults 50+, to receive value for this group of listeners. We need to start a dialog so that advertisers understand the power of radio and why it is a great way to reach and influence this group.”
With FCC Rulemaking, Unkefer Pitches 28 FM Translators. Ron Unkefer’s First Ventures Capital Partners, a major benefactor of the FCC’s new AM Revitalization policy, began auctioning 28 FM translators Wednesday, with locations in Arkansas, Texas, Tennessee, Louisiana, Mississippi and Iowa. As previously reported, the rulemaking allows relocation within a 250-mile radius, giving new owners access to some appealing metros. “The auction site has created quite a buzz and terrific early results,” Unkefer told Inside Radio Thursday. The company’s “Buy Now” option is trumping auction bids
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that work upward in $5,000 increments. As Unkefer later pitched, “Many broadcasters have learned that FM Translator inventory is already tight nationally and that it may be not so smart to be penny wise and pound foolish and miss out entirely on this upcoming one-time-only liberalized FCC filing window.” The steep $5,000 auction increment is “designed specifically to protect and reward early buyers. It is our hope that this policy will avoid the last-minute bidding frenzy often required to be successful at typical auction sites,” he said, noting that he believes his proprietary standard asset purchase agreement streamlines what could be a complicated process, while holding down legal costs for victors.
Spotify Is World Stream Leader; Pandora Rules U.S. Spotify continues to dominate music streaming services on a global basis, according to a just-released analysis from Swedish tech company App Annie. The service rules the roost in active users, downloads and revenue. Competitor Pandora Radio is the leader among U.S. users, the report finds. The market for streaming apps around the world saw data consumption for Android phone users grow by about 25% over 2014, while downloads increased around 15% and revenue from in-app purchases more than doubled. FM radio also stakes its claim among music app users, App Annie reports. In third-quarter 2015, iHeartRadio ranked as the No. 4 music-streaming app in the U.S. for both iPhone and Android users. Worldwide, it is No. 5 among iPhone users, and No. 8 among Android smartphone consumers. There is also room for newer players, according to the report. “The enormous potential of the worldwide music industry has attracted some of the biggest names in the tech and mobile spaces: Apple launched its long-awaited streaming service in June 2015 while Google continues to invest in Google Play Music and expand YouTube’s music capabilities. With much to gain for the winners, competition in the music space is intense.”
Magazines Slip in Unit Sales and Dollars in Q3. The magazine industry continues to suffer through hard times, with both sales volume and value tumbling last quarter. The total number of print magazines sold via newsstands and other retail outlets dropped 10.3% in Q3, down from 128.8 million in Q3 2014 to 111.5 million in Q3 2015. The numbers come according to research firm MagNet, which monitors single-copy sales at retail for U.S. magazines. Similarly, total dollar value dropped 9.8% to $628.9 million last quarter from $697 million during the same period last year. The third-quarter losses follow weak sales for the first half of the year and, “The newsstand remains a challenging environment,” the MagNet report notes. Among the industry heavyweights, Time Inc. recorded a 13.1% drop in total unit sales to 17.3 million, and the company’s dollar value fell 11.3% to $113.3 million. Bauer posted slightly better results, with unit sales slipping 3.2% to 25.6 million and dollar sales off 2.7% to $68.4 million. American Media reported unit sales down 13.2% to 12.3 million and dollar sales down 13.1% to $62.6 million. Losses were most pronounced at Hearst and Meredith. Hearst’s unit sales dropped 21.9% to 6.7 million and total dollars were down 20.3% to $30.1 million, while Meredith’s total unit sales slumped 16.1% to 4.3 million and dollar sales dropped 15.2% to $27.2 million. Only two top-15 publishers posted positive gains, with Penny Press and Kappa Publishing showing growth in total units and total dollars. Among categories, game/word, automotive and science titles posted gains, while the most popular titles (celebrity, women’s, food and wine, and home and garden) all slipped in Q3.
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FRIDAY, DECEMBER 4, 2015On the Insidewith...
Check out other recent Insider Interviews >> Steve Goldstein | Jim Thompson | Elvis Duran | Tommy Page | Deon Levingston | Scott Herman | Jimmy Steal | Kevin Gallagher | Gordon Smith | Peter Smyth | Pierre Bourvard | Paul Brenner | Rod Phillips | Anthony Bay
On The Inside With... DelilahPopular syndicated radio personality Delilah’s on-air persona is gentle and embracing, and it’s no act. There’s a reason the most listened-to woman on U.S. radio remains a compassionate companion to millions across 160 AC stations.
Speaking with Inside Radio from her home and studio in Washington state, Delilah laughs raucously while discussing her family antics and in the next moment, her voice breaks while talking about the military families she interacts with on her show. The Premiere Networks’ syndication mainstay for over 30 years also spoke of her show’s evolution, being the mother of 13 children and her life balance.
IR: How has your syndicated show evolved in three decades on the air?
Being syndicated is very different from being on a single station. Now I have a couple hundred program directors. We have three audiences that we have to be mindful of—those that are very interactive and vocal and that write to me on Facebook and consider me their best friend; the audience that we never hear from but know are out there because of ratings—about 10 million of them every night; and then we’ve got the bosses: the program directors and our affiliates and our syndicators.
IR: How do you appeal to all three and still be yourself?
It’s tough! It’s like being on a unicycle on a high-wire while you’re juggling. I’m an artist and in my humble belief system I should be able to do whatever the hell I want whenever I want to, because I’m creative and I like to paint outside the lines. The smart people I work with let me know that if I screw this up, I don’t have a platform to be creative—so color inside the lines! I have to have a lot of input from really smart people that keep me on the right path, but ultimately I always do my best by being true to who I am. That’s why this still works for everyone.
IR: I’m guessing your audience has also changed over time.
It used to be that most of my interaction with listeners was on the phone, and though I still take hundreds of calls a week, I interact more immediately on social media. That’s a big shift. I would play a song or share a story and the next five phone calls would be relating to what they just heard. Now, with Instagram and Twitter or Facebook, 5,000 will respond.
IR: Part of your mojo has always been about encouragement, particularly with military families. This continues to be an important calling card of your show.
I was on the air in Boston when Desert Storm happened and we melted down the phone lines in the Prudential Tower when we announced we were at war. And then 9/11 happened, where we took calls all night and played no music. Those two events really opened my heart and eyes to what a bridge the show can be for military people and for those serving. I don’t agree with the decisions our government and our leadership are making and the wars we’re engaged in and the places we are fighting, but I will respect our military men and women until the day I die. They are the best of the best of the human beings I have ever met.
IR: You’re a mom of 13 children, 10 of whom are adopted. How do you balance radio diva and family?
(Laughs) My oldest is 36, my youngest is 6. I’m very blessed to have a studio in my house, so I get up, I get them dressed and fed in the morning, then I go downstairs and do pre-production… liners and weather forecasts for New York City or a report on a sports team that won in a market, and specific station dedications. Then I go back upstairs and I live my life and I go to schools and volunteer and pick my kids up and fix dinner….And then it’s back downstairs to the studio at night to do the show…while the kids do their homework. The older kids help get the younger ones’ teeth brushed and then we’re all off to bed.
The Power of Radio—Delilah talks about why FM radio continues to appeal, and why generations keep tuning in, only at InsideRadio.com
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FRIDAY, DECEMBER 4, 2015CLASSIFIEDS
ACCOUNT EXECUTIVE WITH LISTSACRAMENTO
Entravision Sacramento is looking for a radio seller with an affinity and experience selling the CHR format for Hit Music Station Hot 103.5FM. Duties also include selling Wolf 101.9FM, and top Spanish language stations Jose 104.3FM and Tricolor 99.9FM. Ideal candidate is a strongwilled, forceful, and determined sales professional who can call on local businesses to sell integrated marketing solutions that include radio, digital and event marketing. Candidate will manage an existing list as well as COLD CALL for new business development. Must have strong communication and presentation skills and develop customized marketing plans that include research. Must be customer focused and able to adapt to different selling situations. Periodic client entertainment is required. Guaranteed draw, generous commission and bonus structure. Candidate must prospect and develop new business. Knowledge of Wide Orbit, Nielsen, Salesforce as well as Microsoft Office.
Send resume with cover letter to: [email protected]
Entravision Communications is an EOE.
Come join the sales team at one of the finest broadcast companies in America!
Salem Media of New York is looking for a Sales Manager for our two local radio stations, AM 970 The Answer and AM 570 The Mission. Key to this position is the ability to energetically and creatively lead a sales team in local direct spot sales campaigns. This position is ideal for an individual who is experienced as a sales manager or an accomplished AE looking to take the next step in his/her career. Salem offers a competitive salary and comprehensive benefits. Please CLICK HERE to apply.
Or, Contact: Laura Sheaffer Assistant to General Manager, Jerry Crowley
[email protected] Call 212-857-9639
to schedule an interview.
Salem Media Group is an equal opportunity employer.
SALES MANAGER — NEW YORK
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LSM & DSM — HEARST RADIOBALTIMORE
Hearst is one of the nation’s most diversified media, information and
technology companies and we believe in impactful live and local radio. Our Baltimore stations are news/
talk powerhouse WBAL-AM and the legendary 98 ROCK, and we are the
flagship for the Baltimore Ravens and Navy Football. We need both a Local Sales Manager and Digital
Sales Manager who share our desire to combine superior local content with
exceptional sales leadership. Our team is determined and energetic, and our work environment is respectable with a high standard of excellence.
To Apply and Learn more about Hearst and these leadership opportunities:
CLICK HEREEOE
