Del Sol Products - Amazon Web Servicesdspress.s3.amazonaws.com/DisneyLaunchCJUL12.pdf · 2012-07-13 · Del Sol’s partnership with Disney’s 30-Billion-Dollar Consumer Product

Del Sol Products

Made and Designed by Del Sol

Made and Designed by Del Sol

Disney-Authorized Del Sol Retailers,

The Del Sol – Disney Products are here!

We’re so excited to get these magical hair accessories and nail polishes in your store and in your customers’ shop-

ping bags. The Disney name combined with Del Sol’s vibrant color-change technology makes these items some of the

hottest-selling products under the sun!

After months of unprecedented product development, aimed at bringing you the most amazing Disney color-changing

products ever, our combined efforts are ready to make their big debut in your stores. Del Sol’s partnership with Disney’s

30-Billion-Dollar Consumer Product division is a monumental achievement – one that we’re confident will bring

Disney-Authorized Del Sol Retailers endless opportunities.

This launch contains an item-by-item listing of all the Disney-Del Sol products, including SKUs, MOQs, and

Suggested Retail Pricing.

When you blend Disney’s name with Del Sol’s proprietary Spectrachrome® color-changing technology, the end result is

a magical match made under the sun! And one of the best parts is, you’re Del Sol store is one of the first to showcase

these magical, color-changing products.

Ordering InformationFor all Disney-Authorized Del Sol Retailers, your reserved Disney color-changing products are ready to order, so get

your orders in quickly to fill your new Disney-approved display.

Please give your strictest attention to each product’s order availability date found on each individual product page in

this launch. Knowing the dates will help you order quickly and prevent delays.

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

DEL SOL-DISNEY COLOR-CHANGING PRODUCTS

TABLE OF CONTENTSp. 1-3 Intro

Princessesp. 4-9 .............................................................................................. Individual Nail Polish Bottlesp. 10 ................................................................................................................. 3-Pack Nail Polishp. 11 ...................................................................................................................... Press-On Nailsp. 12 ......................................................................................................................... Compact Setp. 13 ........................................................................................................... Nail Polish Decal Setsp. 14 ..........................................................................................................................Pedicure Set p. 15 ........................................................................................................5-Pack Small Nail Polishp. 16 .................................................................................................................................... Tiarasp. 17 ....................................................................................................... Hair Clips Assorted Packp. 18 .......................................................................................... Individual Princess Hair Clip Setsp. 19 .......................................................................................................................Hair Care Setsp. 20 ............................................................................................. Individual Princess Headbandsp. 21 ....................................................................................................................Ponytail Holdersp. 22 ........................................................................................ Rapunzel Hair Extension Hair Clip

Minnie & Daisyp. 23 ..........................................................................................................Cutout Ears Headbandp. 24 .......................................................................................................... Pad Printed Headbandp. 25 ......................................................................................... Mickey Barrette with Icon Buttonp. 26 .......................................................................................... Rhinestone Mickey Ear Barrettesp. 27 ...........................................................................................................Mickey Pave Barrettesp. 28 ................................................................................................. Headband with Mickey Iconp. 29 ........................................................................................................Mickey Ponytail Holdersp. 30-31 ...............................................................................................Minnie & Daisy Nail Polishp. 32 ........................................................................................................... Minnie Nail Decal Set

Tips & Trainingp. 33-35 ......................................................................................................................... Sales Tipsp. 36-46 ..........................................................................................................Merchandising Tips

Signagep. 47-48 ...................................................................................Interior/Window/A-Frame Signage

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

PRODUCT

4

PRINCESS NAIL POLISH

WITHOUT SUN WITH SUN

Ariel 12 ml bottle nail polishaqua glitter purple glitter

80ARIEL 20 $10.00SKU DESCRIPTION MOQ

WORlD-ExClUSIvE, NEvER-BEfORE-SEEN, COlOR-CHaNgINg, WaTER-BaSED NaIl POlISH fORMUla – ONly By DEl SOl! Disney Nail Polish features & Benefits• Non-toxic,kid-friendlyalternativetosolvent-basednailpolish.• DelSol’sproprietarywater-basedformulaisfreeoftheharsh,stronglyscentedchemicalsthatmostnailpolishes

contain, helping condition children’s nails with long-lasting, vibrant color.• Freeofethylacetate,butylacetate,nitrocellulose,andacetone.• Non-toxicformulaisgreatfornailbitersandcanbepeeledoffforeasyremoval.• PrincessCrownCapsreflecttheindoor(withoutsun)colortoshowthecolor-changecontrastoftheindoorand

outdoor nail polish colors – great for demonstrations!

MARCH 2012 . EVERYTHING CHANGES COLOR IN THE SUN!

SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!



PRODUCT

Aurora 12 ml bottle nail polish pink mauve

80AURO 20 $10.00SKU DESCRIPTION MOQ

5MARCH 2012 . EVERYTHING CHANGES COLOR IN THE SUN!

SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.WORlD-ExClUSIvE, NEvER-BEfORE-SEEN, COlOR-CHaNgINg, WaTER-BaSED

NaIl POlISH fORMUla – ONly By DEl SOl! Disney Nail Polish features & Benefits• Non-toxic,kid-friendlyalternativetosolvent-basednailpolish.• DelSol’sproprietarywater-basedformulaisfreeoftheharsh,stronglyscentedchemicalsthatmostnailpolishes



available Now!



PRODUCT

Belle 12 ml bottle nail polish pastel yellow rose

80BELLE 20 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv





available Now!



PRODUCT

Cinderella 12 ml bottle nail polish blue glitter dark blue glitter

80CIND 20 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv





available Now!

PRINCESS NAIL POLISHPRODUCT


Rapunzel 12 ml bottle nail polish lilac violet

80RAPU 20 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv





available Now!

PRINCESS NAIL POLISHPRODUCT


Tiana 12 ml bottle nail polish mint green purple

80TIAN 20 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv





available Now!

PRODUCT

10

PRINCESS 3-PACK NAIL POLISH

WITHOUT SUN

Three, 12 ml nail polish bottles Cinderella - blue glitter dark blue glitter Ariel - aqua glitter purple glitter Rapunzel - lilac violet Packaged in a windowed paper box

80NPDIS3PK 6 $30.00

SKU DESCRIPTION MOQ

See individual polish bottles on pages 4, 7, 8.


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

Chrome Loop Hook for Hangrod Required

PRODUCT

11

available in 3 different

princesses & colors

PRINCESS PRESS-ON NAILS



2 sets of 10 Aurora-themed nails (clearpink)

2 sets of 10 Cinderella-themed nails (clearblue)

2 sets of 10 Rapunzel-themed nails (clearpurple)

80PO65

80PO66

80PO67

6

6

6

$12.00

$12.00

$12.00

SKU DESCRIPTION SUggESTED RETaIlMOQ

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

aURORa

CINDERElla

RaPUNZEl* Actual Nail Decals are themed

to the princess shown.

*

*

available Now!

PRODUCT

12

PRINCESS COMPACT SET


Roundcompact(clearpink) Four - 4 ml nail polish bottlesBelle - pastel yellow rose Ariel - aqua purpleTiana - mint green purpleAurora - pink mauve

80COSMSET 6 $20.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

NOTE: Delayed due to quality concerns.

PRODUCT

13

available in 6 different princesses & colors

PRINCESS NAIL DECAL SETS


Ariel 12 ml bottle nail polish aqua glitter purple glitter, nail decalsCinderella 12 ml bottle nail polish blue glitter dark blue glitter, nail decalsBelle 12 ml bottle nail polishpastel yellow rose, nail decalsRapunzel 12 ml bottle nail polish lilac violet, nail decalsAurora 12 ml bottle nail polishpink mauve, nail decalsTiana 12 ml bottle nail polish mint green purple, nail decals

80DECARI

80DECCIN

80DECBEL

80DECRAP

80DECAUR

80DECTIA

6

6

6

6

6

6

$14.00

$14.00

$14.00

$14.00

$14.00

$14.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

aRIEl

aURORa CINDERElla BEllE RaPUNZEl TIaNa

available Now! Chrome Loop Hook for Hangrod Required

PRODUCT

14

WITHOUT SUN

See individual polish bottles on pages 4-9.

Four - 4 ml nail polish bottles Cinderella - blue glitter dark blue glitterAurora - pink mauve Ariel - aqua glitter purple glitter Belle - pastel yellow rose 1 Toe Separator, 1 File

Four - 4 ml nail polish bottles Cinderella - blue glitter aqua glitterAurora - pink mauve Rapunzel - lilac violet Snow White - pastel yellow red 1 Toe Separator, 1 File

80FILECAAB

80FILECAPS

6

6

$20.00

$20.00

SKU DESCRIPTION MOQ


WITH SUN

PEDICURE SET

WITHOUT SUN

NaIl fIlE

TOE SEPaRaTORWITH SUN

SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


princess combinations

available Now!

PRODUCT


5-PACK PRINCESS NAIL POLISH

Five, 4 ml nail polish bottles Cinderella - blue glitter aqua glitter Ariel - aqua glitter purple glitter

Belle - pastel yellow rose Aurora - pink mauve Tiana - mint green purple

80NPDIS5PK 6 $12.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

16


PRINCESS TIARAS

WITHOUT SUN

WITH SUN

Cinderella - silver blue, large gems permanent blueAriel - silver aqua, large gems permanent aquaBelle - silver yellow, large gems permanent yellowAurora - silver pink, large gems permanent pinkRapunzel - silver purple, large gems permanent pinkTiana - silver purple, large gems permanent green

96PTCIND

96PTARIE

96PTBELLE

96PTAURO

96PTRAPU

96PTTIAN

6

6

6

6

6

6

$15.00

$15.00

$15.00

$15.00

$15.00

$15.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

CINDERElla

aRIEl

RaPUNZEl TIaNa

aURORa BEllE

PRODUCT

17

PRINCESS HAIR CLIP ASSORTED PACK

WITHOUT SUN

WITHOUT SUN

WITH SUN

WITH SUN

2TeardropHC(Ariel-clearfuchsia)2Ponytailholders(Cinderella-clearblue)2LargeOvalBarrettes(Rapunzel-clear

purple; Assorted w/all 3 - clear purple)

2TeardropHC(Aurora-clearfuchsia)2Ponytailholders(Cinderella-clearblue)2LargeOvalBarrettes(Belle-clear purple;

Assorted w/all 3 - clear purple)

96PRPCK1

96PRPCK2

6

6

$12.00

$12.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available in 2 different princesses

combinations

available Now!

PRODUCT

18

INDIVIDUAL PRINCESS HAIR CLIP SETS


Cinderella-1-3FlowerProng(clearfuchsia),1RoundedFlowerProng(clearblue),2SquareMini(clearyellow),2Teardrop(clearpurple)

Belle-1-3TieredFlowerProng(clearfuchsia),1RoseProng(clearred),2SquareMini(clearyellow),2Teardrop(clearpurple)

Aurora-1-3FlowerProng(clearfuchsia),2SquareMini (clearyellow),1RoseProng(clearred),2Teardrop(clearpurple)

Tiana-1-3FlowerProng(clearfuchsia),2SquareMini(clearyellow), 1MagnoliaProng(clearpurple),2Teardrop(clearred)

Rapunzel-1ThreeTieredFlowerProng(clearfuchsia),2SquareMini (clearyellow),1FlowerProng(clearpurple),2Teardrop(clearred)

Ariel-1ThreeTieredFlowerProng(clearfuchsia),2SquareMini(clear yellow),1Plumeria(clearred),Teardrop(clearpurple)

96PRCIND

96PRBELLE

96PRAURO

96PRTIAN

96PRRAPU

96PRARIE

6

6

6

6

6

6

$12.00

$12.00

$12.00

$12.00

$12.00

$12.00

SKU DESCRIPTION MOQ


SRP

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


princesses & colors

available Now!

aRIEl

TIaNaCINDERElla

aURORa BEllE

RaPUNZEl

PRODUCT

19

available in 3 different princesses

PRINCESS HAIR CARE SETS


Rapunzel Set-1Mirror(clearpurple), 1Brush(clearpurple),4barrettes(clearpurple),2Mini7Prong(clearpurple)

Aurora Set-1Mirror(clearfuchsia), 1Brush(clearfuchsia),4barrettes(clearfuchsia),2Mini7Prong (clearfuchsia)

Ariel Set-1Mirror(clearaqua), 1Brush(clearaqua),4barrettes(clearaqua),2Mini7Prong(clearaqua)

96HCSET1

96HCSET2

96HCSET3

6

6

6

$15.00

$15.00

$15.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

aRIEl

aURORa

RaPUNZEl

available Now!

PRODUCT

20

INDIVIDUAL PRINCESS HEADBANDS


Cinderella - Thin Plastic HB w/ Rounded floweradornment(clearblue)Ariel - ThinPlasticHBw/Plumeriafloweradornment(clearfuchsia)Belle-ThinPlasticHBw/Rosefloweradornment(clearred)Aurora-ThinPlasticHBw/Rosefloweradornment(clearpink)Rapunzel - ThinPlasticHBw/Daisyfloweradornment(clearpurple)Tiana -ThinPlasticHBw/Magnoliafloweradornment(clearfuchsia)

97HBCIND

97HBARIE

97HBBELLE

97HBAURO

97HBRAPU

97HBTIAN

6

6

6

6

6

6

$6.00

$6.00

$6.00

$6.00

$6.00

$6.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


available Now!

aRIEl RaPUNZEl

CINDERElla

aURORa TIaNa

BEllE

PRODUCT

21

PRINCESS PONYTAIL HOLDERS


Flower-Shaped Ponytail HoldersAurora(clearfuchsia)Belle(clearyellow)Cinderella(clearblue)SnowWhite(clearpurple)Ariel(clearred)

96PTH2 6 $12.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

22

RAPUNZEL HAIR EXTENSION


Rapunzel - Clear purpleflowerclipwithblonde hair extention

96RP1 6 $12.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

23

CUT OUT EARS HEADBAND


1 wide plastic headband with Mickey cut outs (clearfuchsia)

1 wide plastic headband with Mickey cut outs (clearpurple)

97HBCUT1

97HBCUT2

6

6

$6.00

$6.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


colors

available Now!

PRODUCT

24

SOLID PADPRINTED HEADBAND


1 wide plastic headband with Mickey icon padprinted(clearfuchsia)

1 wide plastic headband with Mickey icon padprinted(clearpurple)

97HBDIS1

97HBDIS2

6

6

$6.00

$6.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


colors

available Now!

PRODUCT

25

MICKEY BARRETTE W/ LOGO BUTTON


1largerectanglebarrette(clearpurple)with1logobuttonw/rhinestones(clear fuchsia)

1largerectanglebarrette(clearfuchsia)with1logobuttonw/rhinestones(clear purple)

96MD2

96MD3

6

6

$6.00

$6.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


colorsavailable Now!

PRODUCT

26

RHINESTONE MICKEY EARS BARRETTES


4 teardrop barrettes w/ Mickey ears (2clearrhinestonesblue)(2clearrhinestonespink)

96MD4 6 $8.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

27

MICKEY PAVE BARRETTES


4 teardrop barrettes w/ Mickey ears (2clearrhinestonesblue) (2clearrhinestonespink)

4 teardrop barrettes w/ Mickey ears (2clearrhinestonespurple) (2clearrhinestonespink)

96MD6

96MD7

6

6

$8.00

$8.00

SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


colorsavailable Now!

PRODUCT

28

HEADBAND W/ MICKEY ICON


Thin Plastic Headband with Mickey Head Adornment(clearred)

97HBMIC 6 $6.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

29

MICKEY PONYTAIL HOLDERS


Mickey Shapped Ponytail Holders 2(clearfuchsia)2(clearyellow) 2(clearblue) 2(clearpurple)

96PTH3 6 $12.00SKU DESCRIPTION COSTMOQ


© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

DAISY NAIL POLISH


PRODUCT

Daisy 12 ml bottle nail polishwhite purple

80DAISY 24 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

MINNIE NAIL POLISHPRODUCT


Minnie 12 ml bottle nail polishpink glitter purple glitter

80MINNIE 24 $10.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

PRODUCT

32

MINNIE NAIL DECALS AND POLISH

WITHOUT SUN

Minnie 12 ml nail polish bottle pink glitter purple glitter Minnie-Themed Decals

Chrome Loop Hook for Hangrod Required

80DECMIN 6 $14.00SKU DESCRIPTION MOQ


SUggESTED RETaIl

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

available Now!

SALES TIPS


global Disney appeal:The Mickey icon is one of the top 5 most recognizable and valuable icons and brands in the WORLD! National Retail Federation ranks Disney Princesses among the top 10 most popular holiday gifts for more than six years running. Disney Princesses: Ariel, Belle, Cinderella, Jasmine, Mulan, Sleeping Beauty(Aurora),SnowWhite,Rapunzel,andTiana.Littlegirlsneverforgettheirfirstencounterwitha Disney Princess. Even after they grow up, they pass along their princess love to their daughters, nieces, grand kids, etc.

PRESENTERS: Hold some of the popular Disney products in your hands and get potential customers attention by askingiftheywouldliketoseesomemagicalprincesshairclips(ortiaras,etc.)

Use words/phrases like: • Magic,transform,enchanted• “JustlikeCinderellamagicallyturnedintoabeautifulprincess(orlikethepumpkinturnedintoacoach),your

magical hair clips will turn into colorful accessories to make your hair look as beautiful as a princess.”HOSTS: Engage with the customers – especially with the children.

• Askthegirlswhotheirfavoriteprincessis.ShowALLtheproductofferingswehavewiththeir favorite princess.

• Talkwiththemabouttheprincessoraboutthemoviewhileyouproceedtoshowthemallthedifferentprod-uct options. Emphasize how unique each product is.

• Askadultsiftheyhaveanybodyintheirfamilywho’sobsessedwithDisneyPrincesses.• LetthecustomersknowthattheseareourmostpopularproductstogiveasGIFTStogirls(don’tspecifyage

bysaying‘young’or‘little’.TheseareperfectforgirlsofALLages). BOOSTERS: Upsell! Once you find out the customer’s preferred princess, show one of every product with that princess!

• EncouragethemtocollectallthemagicalAriel,Belle,Rapunzel,Aurora,TianaandCinderellaproducts.• Remindthemthattheultimateprincessfansgetseveralitemsthatshowcasethatprincess.• Remindthemthatthisistheonlystoreintheworldtoofferthesemagicalcolor-changingDisneyproducts.

Marketing Tips:• GetthePortandShoppingGuidesorotheradvertisersinvolved.Requestthattheymention

Del Sol is the only store in the world where customers can find the widest selection of official Disneyproductsthatmagicallychangecolorinthesun.THEYMUSTCREATEANEWURGENCYto visit the store to check out these new products!

• Oncecustomerscometothestore,keepinmindthattheDisneyproductswillbecomeaneasysell, SO use the Disney attraction to utilize the Hi-Lo Philo to first try and sell your higher-ticket items like Solize and T-shirts – and use the Disney product as upsell purchases.

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

SALES TIPS


Product Knowledge:

KNOW THE CHaRaCTERS:

Belle • FromBeautyandtheBeast• Flowerontheheadbandsandinthehairclippacksisarose–an

enchanted rose was an element from the movie.Aurora

• FromSleepingBeauty• Flowerontheheadbandsandinthehairclippacksisarose,whichis

associated with Sleeping Beauty, as Aurora’s name is Briar Rose.Cinderella

• FromCinderella• Flowerontheheadbandsandinthehairclippacksisavioletflower.

Color goes with her light blue dress.Ariel

• FromLittleMermaid• Flowerontheheadbandsandinthehairclippacksistheplumeria–

atropicalflowerseenofteninthemovie.Tiana

• FromPrincessandtheFrog• Flowerontheheadbandsandhairclippacksisalilly/magnolia.

Movie is based in New Orleans and the lilly/magnolia is very prominent in the movie.

Rapunzel• FromTangled• Flowerontheheadbandsandinthehairclippacksisthedaisy,asit

was seen often in the movie.

Marketing Tips:• PutanA-framesignoutsidetoPROMOTEthisamazingDisneyproductline.Inmanyregions,

locations and areas, your stores will be the only official Disney licensee. Contact your Regional Sales Director to order graphics.

• Displayyourfixtureinoneofthemostprominentplacesinthestore–preferablyinaplacethat can be seen easily from outside potential customers. Nothing will draw customers in bet-ter than Disney’s logo and characters.

• Displaywindowgraphicsandinteriorstoregraphicsinalocationthatwillbeseen.

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

SALES TIPS


Product Knowledge:

DISNEy ClaSSIC CHaRaCTERS:

Mickey Mouse• Createdin1928,MickeyMouseistheiconoftheWaltDisney

Company and is the most valuable character in the entire Disney family.Hisicon(head,ears)isoneofthetop5mostrecogniz-able brands in the world.

• Mickeyappealstoallshoppers–youngandold,menandwom-en, boys and girls. The appeal of his icon is universal.

Minnie Mouse• ShortlyafterMickeywasintroducedbyWaltDisneyin1928,

Minnie was created as Mickey’s love interest. • Sheismostlyrecognizedwearingaredandwhitepolkadot

outfit with a big bow and high-heeled shoes.

Daisy Duck• Createdin1940,DaisyDuckisanultrafeminineduckwhoisthe

love interest of Donald Duck and is close friends with Minnie Mouse. She has large eyelashes and is most recognized wearing bright pink, purple, and blue hues.

Marketing Tips:• Besuretooffertheseproductstothosegirlswhodon’tfallintothePrincessdemographic:

adults and teenagers. The princesses and classic characters appeal to more than just little girls.©

Del

Sol

L.C

. 201

2 Al

l Rig

hts

Rese

rved

.

STEP 1: Start by gathering product and hardware needed for each side of the display.

STEP 2: Begin by placing hardware starting at the top. Once the first row of hardware is placed, mechandise the product according to the corresponding merchandising pages, as shown in this launch. Make sure to place the price sign on the first row of each side of the display.

STEP 3:Start out by placing only one product on each hook. That way if products have to be adjusted, it’s a lot easier to remove one product instead of six.

STEP 4:Once you’ve completed the first row, you can move on to the second row. Use the product to help get your spacing right.

STEP 5:Finish all the rows. Before you completely fill the display with product, check to see that your spacing is correct and make any necessary adjustments.

STEP 6: Finish by filling all the other hooks.

STEP 7:Always keep your display looking full.

• Ifyourunoutofproduct,ordernewproductimmediately.

• Doubleuponproduct,avoidinganyholes.

• DO NOT merchandise product on top of the display!

MERCHANDISING TIPSMERCHANDISING STEPS

general Tips:

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.


MERCHANDISING TIPS

37

DISNEY FIXTURE (TOP VIEW)

Del Sol-Disney Display fixturesDel Sol-Disney branded fixtures are designed to house your new Disney products. In accordance with Disney consumer product regulations, all Del Sol-Disney products must be merchandised in this Disney-approved product display.


BaCK

RIgHTlEfT

fRONT

Princess Tiaras

Princess Nail PolishMinnie & Daisy

Princess Hair Clips

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS

38


1 - 93PHR8FO - 8” Rectangular Faceout for Hangrod

1 - 93PSFO - 5” x 3” I/O Price Sign Holder - Faceout

8 - 93P3BRACHRU - 3” Hangrod Bracket for U-Bar

8 - 93PHRFEC - Hangrod Endcap-Chrome

4 - 93PHR24 - 24” Chrome Rectangular Hangrod

21 - 93P6HOOKHR - 6” Chrome Peg Hook for Hangrod

(notshownonrendering)

Hardware (front)C

A

E

D

A

B

B

C

D

E

F

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS

39


PRODUCT (front)1 97HBRAPU HdBnd Flwr - Rapunzel2 97HBAURO HdBnd Flwr - Aurora3 97HBTIAN HdBnd Flwr - Tiana4 97HBBELLE HdBnd Flwr - Belle5 97HBARIE HdBnd Flwr - Ariel6 96PRPCK1 HC Assorted Pack #17 96PTH2 Pnytail Assorted Princesses8 96PRPCK2 HC Assorted Pack #29 97HBCIND HdBnd Flwr - Cinderella10 96PRRAPU HC Assorted Pack - Rapunzel11 96PRARIE HC Assorted Pack - Ariel12 96RP1 HC Rapunzel Hair Ext Pur13 96RP1 HC Rapunzel Hair Ext Pur14 96PRCIND HC Assorted Pack - Cinderella15 96PRBELLE HC Assorted Pack - Belle16 96PRRAPU HC Assorted Pack - Rapunzel17 96PRARIE HC Assorted Pack - Ariel18 96PRAURO HC Assorted Pack - Aurora19 96PRTIAN HC Assorted Pack - Tiana20 96PRCIND HC Assorted Pack - Cinderella21 96PRBELLE HC Assorted Pack - Belle

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS

40


1 - 93PSLH - 5” x 3” I/O Price Sign Holder - Shelf

8 - 93P10SHBRACU - 10” Chrome Shelf Bracket for U-Channel

16 - 93PSHELFREST - Shelf Bracket Shelf Rests

4 - White Shelves

Hardware (Back)A

B

C

D

D

D

D

DA

BC

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS

41


1 96HCSET2 Hair Care Set - Aurora2 96HCSET3 Hair Care Set - Ariel3 96HCSET1 Hair Care Set - Rapunzel4 96PTRAPU Tiara - Rapunzel5 96PTRAPU Tiara - Rapunzel6 96PTARIE Tiara - Ariel7 96PTARIE Tiara - Ariel8 96PTTIAN Tiara - Tiana9 96PTTIAN Tiara - Tiana10 96PTCIND Tiara - Cinderella11 96PTCIND Tiara - Cinderella12 96PTAURO Tiara - Aurora13 96PTAURO Tiara - Aurora14 96PTBELLE Tiara - Belle15 96PTBELLE Tiara - Belle

PRODUCT (Back)

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS

42





1 - White Shelf



4 - 93PHR24 - 24” Chrome Rect-angular Hangrod

19 - 93P6HOOKHR - 6” Chrome Peg Hook for Hangrod (notshownonrendering)

*2 - 93L6HOOKHR - 6” Chrome Loop Hook NOW avaIlaBlE

Hardware (left)

A

A

B

C

G

H

I

D

E

F

B

E

C

D

F

G

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS


© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

1 - 80DAISY NP Daisy (SeeMerchandisingBelow)1 - 80MINNIE NP Minnie Mouse (SeeMerchandisingBelow)2 - 96MD2 HC Mickey Logo Button - Pnk3 - 96MD3 HC Mickey Logo Button - Purple4 - 96MD2 HC Mickey Logo Button - Pnk5 - 96MD3 HC Mickey Logo Button - Purple6 -96MD2 HC Mickey Logo Button - Pnk7 - 96MD3 HC Mickey Logo Button - Purple8 - 96MD6 HC Pave Teardrop-Blue, Fuchsia9 - 96MD4 HC Rhinestne Teardrop-Blu,Fuch10 - 96PTH3 Pnytail Mickey Icon11 - 96MD4 HC Rhinestne Teardrop-Blu,Fuch12 - 96MD7 HC Pave Teardrop-Purple, Fuchsia*13 - 80DECMIN NP Decal Set - Minnie Mouse14 - 97HBMIC HdBnd Mickey Icon15 - 97HBMIC HdBnd Mickey Icon*16 - 80DECMIN NP Decal Set - Minnie Mouse17 - 97HBCUT1 HdBnd Mcky Icon Cut-out Fhsia18 - 97HBDIS1 HdBnd Mcky Icon Print Fhsia19 - 97HBDIS2 HdBnd Mcky Icon Print Purp20 - 97HBCUT2 HdBnd Mcky Icon Cut-out Purp

* Item will be merchandised on 6” Chrome Loop Hook NOW avaIlaBlE

PRODUCT (left)

#1 - Nail Polish Merchandising Instructions•Startingontheleftside,merchandisetheDaisynailpolishonthefirst

two columns from top to bottom.

•Then,merchandisetheMinnieMousenailpolishonthenexttwo columns from top to bottom.

•Finally,alternateDaisyandMinneypolisheseveryothertwocolumns.

MERCHANDISING TIPS

44





1 - White Shelf



4 - 93PHR24 - 24” Chrome Rectangu-lar Hangrod

15 - 93P6HOOKHR - 6” Chrome Peg Hook for Hangrod (notshownonrendering)

*8 - 93L6HOOKHR - 6” Chrome Loop Hook for Hangrod

NOW avaIlaBlE

Hardware (Right)A

A

B

C

G

H

I

D

E

F

C

G

B

E

D

F

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

MERCHANDISING TIPS


© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

1 - 80BELLE NP Belle (SeeMerchandisingBelow)

1 - 80AURO NP Aurora (SeeMerchandisingBelow)1 - 80TIAN NP Tiana (SeeMerchandisingBelow)1 - 80RAPU NP Rapunzel (SeeMerchandisingBelow)1 - 80CIND NP Cinderella (SeeMerchandisingBelow)1 - 80ARIEL NP Ariel (SeeMerchandisingBelow)*2 - 80DECRAP NP Decal Set - Rapunzel3 - 80PO65 NP Princess Press-On Clr/Pnk4 - 80PO66 NP Princess Press-On Clr/Blu5 - 80PO67 NP Princess Press-On Clr/Pur*6 - 80DECTIA NP Decal Set - Tiana*7 - 80DECARI NP Decal Set - Ariel*8 - 80DECAUR NP Decal Set - Aurora*9 - 80DECBEL NP Decal Set - Belle*10 - 80DECCIN NP Decal Set - Cinderella*11 - 80NPDIS3PK NP 3 Pck Cndrlla, Ariel, Rapun12 - 80COSMSET NP Princess Cosmetic Set*13 - 80NPDIS3PK NP 3 Pck Cndrlla, Ariel, Rapun14 - 80FILECAAB NP File Set

(Cinderella,Aurora,Ariel,Belle)15 - 80NPDIS5PK NP Princess 5 Pack16-80FILECAPS NPFileSet(Cinderella,Aurora,

Rapunzel,SnowWhite)

* Item(s)willbemerchandisedon6”ChromeLoopHook NOW avaIlaBlE

PRODUCT (Right)

#1 - Nail Polish Merchandising Instructions•Startingontheleftside,merchandisetheBellenailpolishonthefirstthreecolumnsfromtoptobottom.

•Then,merchandisetheAuroranailpolishonthenexttwocolumnsfromtoptobottom.

•ContinuewiththeTiana,RapunzelandCinderallanailpolishes,doingtwocolumnseachfromtoptobottom.

•Finally,endwiththeArielnailpolishonthelastthreecolumnsfromtoptobottom.

NAIL POLISH POP


NPPOPGraphic-DisneyPrincessHeader 93NPACRDISNPHGRNPPOPGraphic-DisneyPrincessRight 93NPACRDISNPRGRNPPOPGraphic-DisneyPrincessLeft 93NPACRDISNPLGR

PRINCESS

DISNEy fRIENDS

Acrylic Nail Polish POP - Disney 93ACRNPPOPDISN

Acrylic Nail Polish POP - Disney 93ACRNPPOPDISN

NPPOPGraphic-DisneyFriendsHeader 93NPACRDISNFHGRNPPOPGraphic-DisneyFriendsRight 93NPACRDISNFRGRNPPOPGraphic-DisneyFriendsLeft 93NPACRDISNFLGR

SKU

SKU

DESCRIPTION

DESCRIPTION

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

SIGNAGE


© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

4’X2’(Overall:52.4”X39.61”) 14”X28”(Overall:31.25”X23.25”)

93DIS2DGRL48X24 93DIS2DGRS28X14

3-D Backdrops:

3’ x 6’

2’ x 4’

30” x 40”

24” x 34”23” x 33”

93SIGNDISW24X48 93SIGNDISW36X72 93SIGNDISA23X33 93SIGNDISA24X34 93SIGNDISA30X40

Window Signs: a-frame Signs:

4’ x 4’18” x 4’

93SIGNDISW18X48 93SIGNDISW48X4893SIGNDISW36X4893SIGNDISW24X36

2’ x 3’

3’ x 4’

Window Signs:

· Customized window graphics and interior store graphics have been sent to your store. · You will also receive hardware kits that include instruction sheets on how to attach the graphics to your ceiling. · If you need any additional graphics or graphic hardware kits, please work with your Regional Sales Director.

SIGNAGE


fixture Price Signs:

Princess Nail Polish Bottle $ 10Princess Nail Polish 3-Pack $30Princess Nail Polish Sets $20Princess Press-on Nails $12Princess Decal Sets $14Princess 5 Pack $12

Price Signs:

PriceSignPrincessHairClips 93PSIGNDISPHCCPriceSignPrincessCrowns 93PSIGNDISPCCPriceSignPrincessNailPolish 93PSIGNDISPNPCPriceSignMinnieDaisyAccessories 93PSIGNDISMDAC

© D

el S

ol L.

C. 2

012

All R

ight

s Re

serv

ed.

Documents

Del Sol Products - Amazon Web Servicesdspress.s3.amazonaws.com/DisneyLaunchCJUL12.pdf · 2012-07-13 · Del Sol’s partnership with Disney’s 30-Billion-Dollar Consumer Product