Deio Davies MIGRATION/POWER AND TECHNOLOGYPRODUCT DESIGN

Ethnographic Research

• OWN EXPERIENCES • NEW TO THE CITY• BUSINESS PEOPLE• YOUNG PEOPLE

Problem• SPEEDING

Secondary ResearchCARDIFF ROAD SAFETY

Existing Products

Existing Products

Technology Research

Ford Speed limiter technology

Published work on topicSTEPHEN TURVIL

Comments

• ROAD BARCODES?• PROBLEM WITH DIVERTING ROADS

WITH DIFFERENT SPEED LIMITS• NOT ABLE TO OVERTAKE - HEAD ON

COLLISIONS?

Primary Research

IS CRUISE CONTROL USED ON CITY STREETS?

Questionnaire

Everyone admitted to have accidentally exceeding the speed

limit most times .

Every 3 of 5 people believed that

speeding is the main cause of accidents on

city roads .

90% of the people I asked would want

speed to be controlled on city roads.

Group Discussions

What I need to do...THE PRODUCT THAT I DESIGN WILL NEED TO BE ; • AFFORDABLE• CONSISTANT• UP TO DATE• AVAILABLE FOR MOST CARS

1 : 1 1. SHOULD SPEED BE CONTROLLED ON PUBLIC CITY

ROADS? - YES BECAUSE PEDESTRIANS CAN BE PUT IN DANGER.

2. WHEN WOULD YOU SPEED ON CITY ROADS?  WHEN I'M LATE FOR WORK.

3. DO YOU EXCEED THE SPEED LIMIT WITHOUT NOTICING? YES, ESPECIALLY IF LISTENING TO MUSIC AND/OR CONCENTRATING ON OTHER SURROUNDINGS.

4. IF EVERYONE DID NOT EXCEED SPEED LIMITS, WOULD IT BE EASIER TO TRAVEL WITHIN AND AROUND THE CITY? YES, I BELIEVE IT WOULD PREVENT A LOT OF ACCIDENTS AND LESS ROAD RAGE.

Market Definition

THE PRODUCT COULD BE ADVISED FOR EVERY CAR OWNER TO OWN• TRAVELLERS• BUSINESS PEOPLE• PARENTS • TAXI DRIVERS• DELIVERY BUSINESSES

Problem in detail

SPEEDING• PEDESTRIANS AT RISK• ACCIDENTS• ROAD RAGE• GOVERNMENT COSTS• SPEEDING TICKETS

Design BriefFOR THIS PROJECT I WILL GO AHEAD TO DESIGN AN IN-CAR FEATURE THAT AIDS TRAVELLING AROUND CITIES SUCH AS CARDIFF. THE PROBLEM HIGHLIGHTED IS 'SPEEDING', THEREFORE THE FEATURE WILL WORK IN A WAY TO BE ABLE TO COUNTER THIS PROBLEM AND CONTROL SPEED . THEREFORE SAFER AND CLEANER TRAVELLING WILL BE PERFORMED ON THE STREETS OF CARDIFF AND OTHER CITIES OF THE WORLD.

ThankyouANY QUESTIONS?