Degree awarded Bachelor of Arts (B.A.) Course catalogue ......2020/06/08 · Module G1.1, G1.2, G1.5 255016 Business Administration, Marketing, International Business Duration 1 Semester

Course catalogue study programme International Business - Intercultural Studies

Course catalogue

Department International BusinessStudy Programme International Business - Intercultural StudiesDegree awarded Bachelor of Arts (B.A.)

Effective as of: 01.10.1996

Course leader: Prof. Dr. Ronald Moeder

Issued in printed form: 06.08.2020

Workload: 210 ECTS (30h/ECTS)

Academic regulations: 5

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Modules and course units

Module Module coordinatorG1 Principles of Business Administration Prof. Dr. Michael Erner

Prof. Dr. Michael RufProf. Dr. Britta BergemannProf. Dr. Lars Gaiser

G2 Accounting and Finance Prof. Dr. Bettina Merlin

G3 Introduction to Digital Economy Prof. Dr. Michael Erner

G4 Introduction to Economics Prof. Dr. Kurt Hafner

G5 Introduction to Law Prof. Dr. Ronald Moeder

G6 Research Methods and Statistics Prof. Dr. Graciela Küchle

G9 Introduction to Area Studies: Orient Prof. Dr. Lars Gaiser

G10 Introduction to Arabic Language A1.1 Josephin Seel

G10 Business Arabic B2 Josephin Seel

G9 Introduction to Area Studies: Eastern Europe Prof. Dr. Lars Gaiser

G10 Introduction to Russian Language A1.1/A1.2 Dr. Katharina Sperl

G10 Business Russian B1 Dr. Katharina Sperl

G9 Introduction to Area Studies: Francophone World Prof. Dr. Lars Gaiser

G10 Business French A2/B1 Prof. Dr. Dr. Laurent Bray

G10 Business French B1/B2 Prof. Dr. Dr. Laurent Bray

G9 Introduction to Area Studies: Hispanic Countries Prof. Dr. Lars Gaiser

G10 El Español de la empresa, A1/A2 Prof. Dr. Guadalupe Ruiz Yepes

G10 El Español Profesional, B1/B2 Prof. Dr. Guadalupe Ruiz Yepes

G7 Professional English B1 David CopeMatthew Penn

G8 Professional English B2 David CopeMatthew Penn

H1 Business Administration Prof. Dr. Michael ErnerProf. Dr. Bettina MerlinProf. Dr. Britta Bergemann

H2 Advanced Business Administration Prof. Dr. Michael Erner

H3 Corporate Social Responsibility Prof. Dr. Michael Erner

H4 Research Methods Prof. Dr. Graciela Küchle

H5 Economics Prof. Dr. Kurt Hafner

H6 Law Prof. Dr. Ronald Moeder

H11 International Law/International Relations Prof. Dr. Ronald Moeder

Major Financial & Management Accounting Prof. Dr. Bettina Merlin

Major Finance Prof. Dr. Mathias Moersch

Major Human Resource Management Prof. Dr. Michael Ruf

Major International Management Prof. Dr. Michael Erner

Major Marketing Prof. Dr. Britta Bergemann

Minor Financial & Management Accounting Prof. Dr. Bettina Merlin

Minor Finance Prof. Dr. Mathias Moersch

Minor Human Resource Management Prof. Dr. Michael Ruf

Minor International Management Prof. Dr. Michael Erner

Minor Marketing Prof. Dr. Britta Bergemann

H12 Economic Area Studies: Orient Prof. Dr. Lars Gaiser

H13 Intercultural Communication and Management: Orient Prof. Dr. Lars Gaiser

H14 Advanced Arabic Language A1.2 Josephin Seel

H15 Arabic in the Business World A2.2 Josephin Seel

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H14 Business Communication Arabic B1/B2 Josephin Seel

H15 Business Arabic in the Business World B2 Josephin Seel

P Internship Prof. Dr. Michael Brysch-Herzberg

Z Bachelor Thesis Prof. Dr. Ralf Bochert

H12 Economic Area Studies: Eastern Europe Prof. Dr. Lars Gaiser

H13 Intercultural Communication and Management:Eastern Europe

Prof. Dr. Lars Gaiser

H14 Advanced Russian Language A1.2/A2.1 Dr. Katharina Sperl

H15 Russian in the Business World A2.2 Dr. Katharina Sperl

H14 Business Communication Russian B1/B2 Dr. Katharina Sperl

H15 Business Russian in the Business World B2 Dr. Katharina Sperl

H12 Economic Area Studies: Francophone World Prof. Dr. Lars Gaiser

H13 Intercultural Communication and Management:Francophone World


H14 Business French I, B1/B2 Prof. Dr. Dr. Laurent Bray

H15 Business French II, B1/B2 Prof. Dr. Dr. Laurent Bray

H14 Business French I, B2/C1 Prof. Dr. Dr. Laurent Bray

H15 Business French II, B2/C1 Prof. Dr. Dr. Laurent Bray

H12 Economic Area Studies: Hispanic Countries Prof. Dr. Lars Gaiser

H13 Intercultural Communication and Management:Hispanic Countries


H14 El Español de la empresa, A2/B1 Prof. Dr. Guadalupe Ruiz Yepes

H15 Negocios en Español, B1 Prof. Dr. Guadalupe Ruiz Yepes

H14 El Español de los Negocios, B2/C1 Prof. Dr. Guadalupe Ruiz Yepes

H15 Estudios Hispánicos Aplicados, C1 Prof. Dr. Guadalupe Ruiz Yepes

H7 Professional Communication, B1/B2 David CopeMatthew Penn

H8 Professional Communication, B2/C1 David CopeMatthew Penn

H9 English Language and Culture, B2 David CopeMatthew Penn

H10 English Language and Culture, C1 David CopeMatthew Penn

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General learning outcomes International Business - Intercultural StudiesThe mission of the study programme is to provide the (g)local business community with managers having broadinternational competencies to participate in the operational development of firms at the international level.

ILOS – Intended Learning Outcomes

1. Possess essential knowledge in major fields of business to operate efficiently in a professional environment2. Implement conceptual knowledge in business situations3. Be able to make expert decisions in two chosen business specialisations4. Apply structured thinking and problem solving ability5. Possess digital - literacy and apply it to business environment6. Manage projects in a timely and efficient manner7. Work in teams and leverage diversity8. Adapt to and efficiently work in different business and cultural contexts9. Put into practice detailed knowledge of how to do business in the chosen geographic region10.Communicate in English or the second foreign language in various business environments11.Identify and critically assess business opportunities12.Behave in an ethical and sustainable manner

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First-year programme

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Module G1 255010 Principles of Business Administration

Duration 2 Semester

Contact hours per week (45 mins each)

Type of assessment Module without assessment: Grade includes individual studentperformances

Number of ECTS credits awarded 12.5

Preconditions for obtaining ECTS credits

Module coordinator Prof. Dr. Michael ErnerProf. Dr. Michael RufProf. Dr. Britta BergemannProf. Dr. Lars Gaiser

Professional competence: In-depthknowledge and comprehension

Students develop beyond a broad basic understanding of businesscontexts across functional boundaries of individual disciplines andbecome acquainted with basic business models.

In Marketing they will be able to consider conceptional aspectsof marketing objectives, strategies and instruments. Students’personal experiences with consumer goods and services arelinked to business notions and behavioural aspects. They areenabled to connect scientific Marketing categories with reality.

Futhermore the environment of international business activitiesis presented, followed by operational aspects of cross-bordertransactions. Students will be able to relate export/importprocedures to international rules of business activities.

Students have a holistic knowledge of the HR Managementfunctions and their integrated interaction. Included is an in-depthknowledge of the relevant disciplines.

Students learn to know organization as a central part of the controlof the cost structure of a company. They will learn the aspects ofstable organisation, adaptable organisational and recognize theunsolvable optimization problem.

ILOs: Possess essential knowledge in major fields of business tooperate efficiently in a professional environment (1)

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Professional competence: conativeskills, analysis and synthesis ofknowledge

Students can abstract real situations and autonomously applymethodologies and models.

The basic marketing notions taught are related to actual productsand services.

The basic international business notions taught are related toactual cross-border transactions of goods.

Students have a wide range of cognitive and practical skillsrelated to the HR Management in companies. They are capableof applying theoretical approaches to solve complex challenges inHR Management.

Students recognise the relationship between differentenvironmental conditions and the potential adaptation alternativesfor the organisation. They reflect the methodological possibilities ofenvironmental sensing and see the connection to other functions,e.g. on the issue of marketing organisation.

ILOs:

• Implement conceptual knowledge in business situations (2)• Apply structured thinking and problem solving ability (4)

Personal competence: Social abilitiesand skills

• Short teamwork and presentations• Students work cooperatively on case studies and exercises.

Therefore, they plan and design their work process and presentthe results of the group work.

• Students work in groups to read, reflect, discuss and solvesmall case studies.

ILOs:

• Possess digital literacy and apply it to business environment(5)

• Communicate in English and the second foreign language invarious business environments (10)

• Behave in an ethical and sustainable manner (12)

Personal competence: Independence /autonomy)

• Autonomous finishing of tasks• Students are able to plan and to design individual and group-

related work processes independently, as well as to reflectthese processes.

• The work with cases and the presentation of case studysolutions are individually driven and reflected.

ILOs: Adapt to and efficiently work in different business andcultural contexts (8)

Competence levels according to GQF 6

Prerequisites (see below)

Module specifics

Scheduled

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Combined assessments

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Module G1.1, G1.2, G1.5 255016 Business Administration, Marketing,International Business

Duration 1 Semester Semester

Contact hours per week (45 mins each) 6.0

Type of assessment Module-specific time-constraint assignment



Module coordinator Prof. Dr. Michael ErnerProf. Dr. Britta BergemannProf. Dr. Lars Gaiser


Students develop beyond a broad basic understanding of businesscontexts across functional boundaries of individual disciplines andbecome acquainted with basic business models.The market-oriented and customer-oriented approaches inMarketing are presented. Students will be able to considerconceptional aspects of marketing objectives, strategies andinstruments. Students’ personal experiences with consumer goodsand services are linked to business notions and behaviouralaspects. Students are enabled to connect scientific Marketingcategories with reality.The environment of international business activities is presented,followed by operational aspects of cross-border transactions.Students will be able to relate export/import procedures tointernational rules of business activities.



Students can abstract real situations and autonomously applymethodologies and models.The basic marketing notions taught are related to actual productsand services.The basic international business notions taught are related toactual cross-border transactions of goods.

ILOs: Apply structured thinking and problem solving ability (4)


Short teamwork and presentations

ILOs: Possess digital literacy and apply it to business environment(5)


Autonomous finishing of tasks




Module specifics

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Scheduled


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Course unit title G1.1 255011 Business AdministrationThis course unit forms part of module G1.1, G1.2, G1.5, it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Erner

Semester 1

Available in Winter and summer semester

Mode of delivery Lecture

Language of instruction German and English

Course unit title (German) Business Administration

Number of ECTS credits awarded 2.5, this corresponds to a workload of 75 hours


Workload: Contact hours 30

Workload: Independent studies 45

Workload details Preparation of and follow-up on lectures, preparation ofexamination, presentations

Type of assessment Course unit without assessment, i.e. module assessment

Duration of assessment 0 Minutes

Type of course unit Mandatory


Planned learning activities and teachingmethods

Interactive lecture with integrated exercises and briefpresentations by students.

Professional competence: In-depthknowledge and comprehension (Bloom)

Students develop beyond a broad basic understanding of businesscontexts across functional boundaries of individual disciplines andbecome acquainted with basic business models.


Professional competence : conativeskills, analysis and synthesis ofknowledge

Students can abstract real situations and autonomously applymethodologies and models.



Short teamwork and presentations.


Personal competence: Independence /autonomy

Autonomous finishing of tasks


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Course unit contents • Fundamentals of General Management• Constitutive decisions• Management and organization• Integration of rapidly changing environment• Basics Production economy• Basics Distributive trades• Basics The Financial Industry• Introduction To the Accounting and Controlling

Recommended optional programmecomponents

Additional specifics

Recommended or required reading • Wöhe, G.: Einführung in die AllgemeineBetriebswirtschaftslehre, 25. Auflage, München, 2013

• Dillerup, R. / Stoi R.: Unternehmensführung, 4. Auflage.

Scheduled Regular.


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Course unit title G1.2 255012 MarketingThis course unit forms part of module G1.1, G1.2, G1.5, it is mandatory.

Name of lecturer(s) Prof. Dr. Britta Bergemann

Semester 1



Language of instruction English

Course unit title (German) Marketing





Workload details post lecture recap, online search, exam preparation






Lecture


The market-oriented and customer-oriented approaches inMarketing are presented. Students will be able to considerconceptional aspects of marketing objectives, strategies andinstruments. Students’ personal experiences with consumergoods and services are linked to business notions and behavioralaspects. Students are enabled to connect scientific Marketingcategories with reality.



The basic Marketing notions taught are related to actual productsand services.






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Course unit contents • The Marketing paradigm• Marketing concepts• Marketing objectives• Marketing strategies• Marketing instruments (mix)



Recommended or required reading • Burrow, J.: Marketing, 4th edit., 2015.• Grewal, D.: Marketing, 5th edit., 2016.• Kerin, R.: Marketing, 12th edit., 2014.• Kotler, Ph.: Marketing, 12th edit., 2014.• Masterson, R.: Marketing, 3rd edit., 2014.

Scheduled Regular


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Course unit title G1.5 255015 International BusinessThis course unit forms part of module G1.1, G1.2, G1.5, it is mandatory.

Name of lecturer(s) Prof. Dr. Lars Gaiser

Semester 1




Course unit title (German) International Business





Workload details post lecture recap, current readings, exam preparations






Lecture


The environment of international business activities are presented,followed by operational aspects of cross-border transactions.Students will be able to relate export/import procedures tointernational rules of business activities.



The basic notions taught are related to actual cross-bordertransactions of goods.



ILOs: Identify and critically assess business opportunities (8)


Course unit contents • International trade theories• Institutional business environment• International market access modes• Export and import procedures• International delivery terms

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Recommended or required reading • Ball, D.: International Business, 13th edit., 2012.• Czinkota, M.: International Business, 3rd edit., 2014.• Daniels, J.: International Business, 15th edit., 2014.• Griffin, R.: International Business, 8th edit., 2014.• Jahrmann, F.: Außenhandel, 14. Aufl., 2015.• Kumar, B.: Handbuch der internationalen

Unternehmenstätigkeit, 1992.• Schoppe, S.: Kompendium der internationalen BWL, 4. Aufl.,

1998.• Schütt, R.: Import-Export Business, 7. Aufl., 2015.• Wall, S.: International Business, 4th edit., 2015.

Scheduled Regular


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Module G1.3, G1.4 255017 Human Resource Management,Organisational Studies

Duration 1 Semester Semester





Module coordinator Prof. Dr. Michael ErnerProf. Dr. Michael Ruf



Students learn to know organization as a central part of the controlof the cost structure of a company.They will learn the aspects of stable organisation, adaptableorganisational and will recognize the unsolvable optimizationproblem.The relationship between organisation and environment and theneed for adjustment and adaptation alternatives is clear. Thestudents recognize the problems of organisational change.



Students have a wide range of cognitive and practical skillsrelated to the HR Management in companies. They are capableof applying theoretical approaches to solve complex challenges inHR Management.Students recognise the relationship between differentenvironmental conditions and the potential adaptation alternativesfor the organisation. They reflect the methodological possibilities ofenvironmental sensing and see the connection to other functions,e.g. on the issue of marketing organisation.

ILOs:



• Students work cooperatively on case studies and exercises.Therefore, they plan and design their work process and presentthe results of the group work.

• The students work in groups to read, reflect, discuss and solvesmall case studies.

ILOs:



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Students are able to plan and to design individual and group-related work processes independently, as well as to reflect theseprocesses.The work with cases and the presentation of case study solutionsare individually driven and reflected.


Competence levels according to GQF


Module specifics

Scheduled


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Course unit title G1.3 255013 Human Resource ManagementThis course unit forms part of module G1.3, G1.4, it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Ruf

Semester 1




Course unit title (German) Human Resource Management





Workload details Lecture, class discussion, guest lectures, group work and shortpresentations regarding current HR topics






Lecture and teaching discussions





Students have a wide range of cognitive and practical skillsrelated to the HR Management in companies. They are capableof applying theoretical approaches to solve complex challenges inHR Management.

ILOs: Implement conceptual knowledge in business situations (2)


Students work cooperatively on case studies and exercises.Therefore, they plan and design their work process and presentthe results of the group work.

ILOs:



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Students are able to plan and to design individual and group-related work processes independently, as well as to reflect theseprocesses.



Course unit contents • HR trends and challenges• Principles of Human Resources• HR Marketing• HR Planning• Recruitment• HR Deployment• Leadership and Motivation• Remuneration• HR Development• Personal Layoffs



Recommended or required reading • Bröckermann, R., Personalwirtschaft. Lehr- und Übungsbuchfür Human Resource Management, akt. Aufl., Schäffer-Poeschel, Stuttgart.

• Olfert, K., Personalwirtschaft, akt. Aufl., NWB-Verlag, Kiel.• Scholz, Ch., Grundzüge des Personalmanagements, akt. Aufl.,

Vahlen, München.

Scheduled Regular/partly as a block lecture


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Course unit title G1.4 255014 Organisational StudiesThis course unit forms part of module G1.3, G1.4, it is mandatory.


Semester 1




Course unit title (German) Organisational Studies





Workload details Preparation of and follow-up on lectures, preparation ofexamination, case studies






Interactive lecture with practical examples and case studies


Students learn to know organization as a central part of the controlof the cost structure of a company.

Students will learn the aspects of stable organisation andadaptable organisational. They will recognize the unsolvableoptimization problem.

The relationship between organisation and environment and theneed for adjustment and adaptation alternatives is clear.

The students recognize the problems of organisational change.



The students recognise the relationship between differentenvironmental conditions and the potential adaptation alternativesfor the organisation. They reflect the methodological possibilities ofenvironmental sensing and see the connection to other functions,e.g. on the issue of marketing organisation.


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The students work in groups to read, reflect, discuss and solvesmall case studies.

ILOs: Behave in an ethical and sustainable manner (12)


The work with cases and the presentation of case study solutionsare individually driven and reflected.


Course unit contents • Definiton of the subject organisation• Overview of organisational theories• Five dimensions of the organisational structure• Relationship of division of labor and coordination• Use of coordination instruments• Situation as a factor influencing the structure• Organisational culture• Modern organisation• Transformation of organisations



Recommended or required reading • Galbraith, J. E.: Designing Organizations. An Executiveguide to Strategy, Structure, and Process, Jossey Bass, SanFrancisco, 2002.

• Jones, G.R.: Organizational Theory, Design, and Change, 7thedition, Pearson Education International, Upper Saddle River,2012.

• Kieser A./Walgenbach, P.: Organisation, 6. Auflage, SchäfferPoeschel, 2010.

• Morgan, G.: Images of Organization, Updated, SagePublications, Thousand Oaks, 2006.

• Schreyögg, G.: Organisation, Grundlagen mordernerOrganisationsgestaltung, 5. Auflage, Gabler, Wiesbaden, 2010.

Scheduled Regular


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Module G2 255020 Accounting and Finance

Duration 2 Semester





Module coordinator Prof. Dr. Bettina Merlin


The students understand the basics of bookkeeping. They areable to understand and explain the theories and empirics offinancial management. In addition, they know the core items of anexternal and internal accounting.



The students have the knowledge of bookkeeping basics andtechniques and know how to deal with prevalent transactions.They have an insight into the possibilities and benefits offeredby year-end data. They can define the scope of an internal andexternal accounting.In addition, students have a high methodicalcompetence of analyzing and solving problems of financialmanagement and are able to propose own solutions.

ILOs:

• Implement conceptual knowledge in business situations (2)• Apply structured thinking and problem solving ability (4)• Identify and critically assess business opportunities (11)


ILOs: Possess Digital - Literacy and apply it to businessenvironment (5)




Module specifics

Scheduled


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Module G2.1, G2.2 255025 Bookkeeping, Financial Accounting

Duration 2 Semester


Type of assessment Course-specific time-constraint assignment





Students understand the basics of bookkeeping. They are ableto describe the core elements of external accounting and explaintheir derivation with bookkeeping. Students know the structure ofAnnual Financial Statements according to the ”HGB”.



The students have the knowledge of bookkeeping basics andtechniques and know how to deal with prevalent transactions.They have an insight into the possibilities and benefits offered byyear-end data.

ILOs:




Competence levels according to GQF


Module specifics

Scheduled

Combined assessments Will be published in the first three weeks of the lecture period.

• Course-specific combination of assignments: 75% individualvia exam in financial accounting and 25% individual via examin bookkeeping (1st semester)

• Duration of assessment: 30 minutes Bookkeeping exam at thebeginning of the second semester and 90 minutes FinancialAccounting exam at the end of the semester

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Course unit title G2.1 255021 BookkeepingThis course unit forms part of module G2.1, G2.2, it is mandatory.

Name of lecturer(s) Prof. Dr. Bettina Merlin

Semester 1


Mode of delivery Lecture including integrated exercises

Language of instruction German

Course unit title (German) Bookkeeping





Workload details Preparation of and follow-up on lectures, exercise






Lecture


• Introduction to the basics of bookkeeping• Introduction to accounting practice• Accounting records and standard chars of accounts• Completing income statement accounts and asset accounts

ILOs: Possess essential knowledge in major fields of businesstooperate efficiently in a professional environment (1)


Students are able to describe tasks and basically approaches ofdouble-entry bookkeeping and also post business transactions,balance an account and create a balance sheet and a profit andloss account

ILOs:





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Course unit contents • Fundamentals, methods and contents of bookkeeping; Postingcommon business transactions

• Year-end overview: Preparation of balance sheet and P&L



Recommended or required reading • Deitermann, M./Schmolke, S.: Industriebuchführung mitKosten- und Leistungsrechnung IKR, Winklers Verlag,Darmstadt.

• Littkemann, J./Holtrup, M./Schulte, K.: Buchführung.Grundlagen- Übungen-Klausurvorbereitung, Gabler Verlag.

• Zschenderlein, O.: Kompakt-Training Buchführung, KiehlVerlag.

Scheduled Regular


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Course unit title G2.2 255022 Financial AccountingThis course unit forms part of module G2.1, G2.2, it is mandatory.


Semester 2




Course unit title (German) Financial Accounting





Workload details Preparation of and follow-up on lectures, exercise






Lecture with case studies


Students are able to describe the core elements of externalaccounting and explain their derivation with bookkeeping.

They know the structure of Annual Financial Statements accordingto the HGB.



Insight into the possibilities and benefits offered by year-end data.Correlation between balance sheet and P&L. Interpreting theinformation in a cash flow statement.

ILOs:





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Course unit contents • Components and objectives of external accounting. Legal basis• Generally Accepted Accounting Principles• The annual balance sheet: Recognition, measurement,

presentation• The Profit & Loss Statement• Notes and management report• Selected KPIs



Recommended or required reading • Coenenberg, A./Haller, A./Mattner, G./Schultze, W.: Einführungin das Rechnungswesen, Schäffer Poeschel Verlag.

• Ditges, J./Arendt, U.: Bilanzen, Kiehl Verlag.• Gräfer, H./Schneider, G.: Rechnungslegung, NWB Verlag.• Weber, J./Weißenberger, B.: Einführung in das

Rechnungswesen, Schäffer Poeschel Verlag.

Scheduled Regular


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Module G2.3, G2.4 255026 Cost Accounting, Financial Management

Duration 1 Semester







Students obtain an integrated knowledge by impartingvocational education content. Both the "internal structure" and itsclassification of the subject in the higher-level areas as well as ona wide range of methods will be discussed content.Students are able to understand and explain the theories andempirics of financial management. They can both theoreticalreasoning and empirical arguing.



Independent development and deepening of the cases introducedin the Cost Accounting lecture. Based on excercises and literature– independent knowledge discoveryIn Financial Management the students have a high methodicalcompetence of analysing and solving problems of financialmanagement and are able to propose own solutions.

ILOs:







Module specifics

Scheduled

Combined assessments Individual assessments in each submodule

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Course unit title G2.3 255023 Cost AccountingThis course unit forms part of module G2.3, G2.4, it is mandatory.


Semester 2




Course unit title (German) Cost Accounting





Workload details Preparation of and follow-up on lectures, case studies, preparationof examination






Lecture, joint excercise, case studies


Obtaining an integrated knowledge by imparting vocationaleducation content. Both the "internal structure" and itsclassification of the subject in the higher-level areas (demarcationto ensure a "bird's-eye") as well as on a wide range of methodswill be discussed content.



Independent development and deepening of the cases introducedin the lecture. Based on excercises and literature - independentknowledge discovery

ILOs:





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Course unit contents • Seperation and classification of cost accounting in accountingand related sections

• Methodological demarcation between internal and externalaccounting

• Presentation and integration of major cost items• Presentation of the different cost types and support statements• Colaboration of important relationships and methods


• Financial Accounting• Controlling


Recommended or required reading • Götze, U.: Kostenrechnung und Kostenmanagement, 5.verbesserte Aufl., Springer Verlag, Heidelberg, 2009.

• Schweitzer, M./ Küpper, H.: Systeme der Kosten- undErlösrechnung, 10. Aufl., Verlag Vahlen, München, 2011.

• Wöhe, G.: Einführung in die AllgemeineBetriebswirtschaftslehre, 24. Aufl., Verlag Vahlen, München,2010, 2013.

Scheduled Regular


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Course unit title G2.4 255024 Financial ManagementThis course unit forms part of module G2.3, G2.4, it is mandatory.

Name of lecturer(s) Prof. Dr. Mathias Moersch

Semester 2




Course unit title (German) Financial Management





Workload details Preparation of and follow-up on lectures, exercises, presentations,preparation of examination






Lecture with exercises and group presentations


Students are able to understand and explain the theories andempirics of financial management. They can both theoreticalreasoning and empirical arguing.



Students have a high methodical competence of analyzing andsolving problems of financial management and are able to proposeown solutions.

ILOs:






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Course unit contents • The Financial Environment: Markets, Institutions, InterestRates, and agency Theory

• Time Value of Money• Risk and Rates of Return• Bonds and Their Valuation• Stocks and Their Valuation• External and Internal Financing• Derivatives and Risk Management• The Cost of Capital• The Basics of Capital Budgeting• Cash Flow Estimation and Risk Analysis• Capital Structure and Leverage• Distributions to Shareholders: Dividends and Share

Repurchases• Hybrid Financing: Preferred Stock, Leasing, Warrants, and

Convertibles• Mergers and Acquisitions


• International Finance• Derivatives• Corporate Finance• Financial Risk Management• Specific Issues in Finance• Finance Projects


Recommended or required reading • Brigham, E./Houston, J.: Fundamentals of FinancialManagement, 7th edit., South-Western College Pub, 2011.

• Gitman, L./Zutter, C.: Principles of Managerial Finance, 13thedit., Prentice Hall, 2011.

Scheduled Regular


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Module G3 255030 Introduction to Digital Economy

Duration 2 Semester





Module coordinator Prof. Dr. Michael Erner


Students are capable to define and interpret the drivers, specifics,limitations, terminologies and different approaches of the subject”digital economy”. They dispose over a comprehensive, detailedand specific knowledge based on the latest insights of theresearch topic digital economy including exemplified applicationsin selected functional areas.



The students dispose over specialized technical and conceptionalcapabilities to solve strategic and operational problems arisingfrom the digital transformation process of a company. For problemsolving they can transfer their knowledge to new situations, thatrelate to a broader or multidisciplinary context with their subjectof study. Students will be confronted with actual research resultsout of the area of the digital economy and are able to present anddemonstrate them.



Team work presentation and communication skills



Independent engagement with lecture materials



Module specifics

Scheduled


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Course unit title G3.1 255031 Introduction to Digital EconomyThis course unit forms part of module G3, it is mandatory.


Semester 2




Course unit title (German) Introduction to Digital Economy





Workload details • Individual preparation of course materials• Extended desktop research on course topics• Completion of set assignment(s)• Teamwork




Prerequisites (see below) • Business Administration• Marketing


Interactive lectures with integrated exercise and studentpresentations on course topics


Students are capable to define and interpret the drivers, specifics,limitations, terminologies and different approaches of the subject”digital economy”. They dispose over a comprehensive, detailedand specific knowledge based on the latest insights of theresearch topic digital economy including exemplified applicationsin selected functional areas.



The students dispose over specialized technical and conceptionalcapabilities to solve strategic and operational problems arisingfrom the digital transformation process of a company. For problemsolving they can transfer their knowledge to new situations, thatrelate to a broader or multidisciplinary context with their subjectof study. Students will be confronted with actual research resultsout of the area of the digital economy and are able to present anddemonstrate them.


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Team work presentation and communication skills





Course unit contents • Technological, societal and economical drivers of thedigitalization

• Rules of the digital economy• Digital strategies and business models• Application of the digitalization to processes and concepts of

the various functional areas



Recommended or required reading • Erner M, (Hrsg.) Management 4.0 – Unternehmensführung imdigitalen Zeitalter, Springer 2018.

• Kreutzer RT et al., Digital Business Leadership. 1. Auflage,Springer, Wiesbaden, 2017.

• Petry T, Digital Leadership. Erfolgreiches Führen in Zeiten derDigital Economy. Haufe-Lexware GmbH& Co. KG, Freiburg,2016.

• Schallmo D, Jetzt digital transformieren. So gelingt dieerfolgreiche Digitale Transformation Ihres Geschäftsmodells.Springer, Wiesbaden, 2016.

• Keuper F/Schomann, M/Sikora L I/Wassef R (Hrsg.) Disruptionund Transformation Management: Digital Leadership –Digitales Mindset – Digitale Strategie, Wiesbaden, 2018.

Scheduled Regular


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Module G4 255040 Introduction to Economics

Duration 1 Semester





Module coordinator Prof. Dr. Kurt Hafner


The module aims at providing broad and integrated economicknowledge in economics including the necessary scientific basisfor deepening in continuing education.



The module aims at providing a very broad range of techniques forproblem solving in economics.







Module specifics

Scheduled


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Course unit title G4.1 255041 Introduction to EconomicsThis course unit forms part of module G4, it is mandatory.

Name of lecturer(s) Prof. Dr. Kurt Hafner

Semester 1




Course unit title (German) Introduction to Economics





Workload details E-Learning






Interactive lecture with exercises and E-learning offer


Course aims at providing broad and integraded economicknowledge in economics including the necessary scientificbasis for deepening in continuing education. Students shouldunderstand interaction with neighbouring subjects, in particularbusiness administration.



• Course aims at providing a very broad range of techniques forproblem solving in economics

• Being able to develop solutions even with differingrequirements






Page 38 of 440 06.08.2020


Course unit contents • Introduction, supply and demandMicroeconomics

• Division of labor; deepening of supply and demand; derivingthe demand curve

• Deriving the supply curve in perfect competition• Cartels/monopoly/duopoly

The role of the government• Labor market• Government role: distribution, social security, allocation policy

Macroeconomics• Objectives of macroeconomic policy; national account• Macroeconomic demand model• Fiscal policy and monetary policy in aggregate demand model• Interplay between monetary policy and fiscal policy• Interest rate setting by Central Banks and inflation• IS/LM model and AS/AD model• Economic growth and prosperity• The open economy


Additional specifics The lecture is also offered in German.

Recommended or required reading • Bartling, H./Luzius, F.: Grundzüge der Volkswirtschaftslehre,17. Aufl., München, 2014.

• Bofinger, P.: Grundzüge der Volkswirtschaftslehre – EineEinführung in die Wissenschaft von Märkten, 4. Aufl.,München, 2015.

• Mankiw, G./Taylor, M.: Grundzüge der Volkswirtschaftslehre, 5.Aufl., Stuttgart, 2012.

Scheduled Regular


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Module G5 255050 Introduction to Law

Duration 1 Semester





Module coordinator Prof. Dr. Ronald Moeder


The module aims to familiarize students with the subject of(private) business law, in particular with the General Part and Lawof Obligations of the (German) Civil Code.



On successful completion of the module students are put in aposition to independently solve cases subject to the General Partand/or Law of Obligations of the German Civil Code.

ILOs:






Module specifics

Scheduled


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Course unit title G5.1 255051 Law IThis course unit forms part of module G5, it is mandatory.

Name of lecturer(s) Prof. Dr. Ronald Moeder

Semester 2




Course unit title (German) Law I





Workload details Preparation of and follow-up on lectures, solving legal cases,preparation of examination, group/team work






• Lecture based on Socratic teaching method, learning by askingyourself the right questions

• Interaction with students: practical case studies and planninggame or Moot Court (if appropriate)


The course aims to familiarise students with the subject of(private) business law, in particular with the General Part and Lawof Obligations of the (German) Civil Code. An overview of themany areas of (private) business law is given and its importancefor future management experts and business life explained.Further, applicable case law and other examples from practice arebeing scrutinised.



On successful completion of the course students are put in aposition to independently solve cases subject to the General Partand/or Law of Obligations of the German Civil Code.

ILOs:



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Course unit contents • What does "law" mean?: Introduction to legal terminology,thinking and methodology

• Different legal systems in a snapshot• Legal sources: International law, European law, national and

subnational law• What is a claim under civil law and how can it be enforced

domestically or in a foreign country?• Basic legal terms: legal subjects and legal objects• Theory of legal act, representation, obligations, impairments of

performance etc. under German law• Drafting international agreements (purchase and service

agreements)• Procedural aspects: Contentious (lawsuit) and non-contentious

dispute resolution (mediation, arbitration)


Additional specifics • In case of an insufficient number of interested students for thelecture in English, it will be offered in German

• Excursion/attend court hearing or similar

Recommended or required reading • Foster, N., Suhle, S.: German Legal Systems and Laws,current edition, Oxford

• Führich, E.: Wirtschaftsprivatrecht, current edition, FranzVahlen Verlag, Munich

• Güllemann, D.: Internationales Vertragsrecht, current edition,Franz Vahlen Verlag, Munich

• Herdegen, M.: Internationales Wirtschaftsrecht, current edition,Verlag C.H. Beck, Munich

• Müssig, P.: Wirtschaftsprivatrecht, current edition, MüllerVerlag, Heidelberg

Scheduled Regular


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Module G6 255060 Research Methods and Statistics

Duration 2 Semester





Module coordinator Prof. Dr. Graciela Küchle


After completing the module the students will have learnt inter aliathe different phases of scientific research projects and their specialcharacteristics and the basic statistics

ILOs: Be able to make expert decisions in two chosen businessspecialisations (3)


The students work in teams to execute a research project of theirown choice and apply their knowledge of data collection andanalysis.

ILOs:



ILOs:

• Possess Digital - Literacy and apply it to business environment(5)

• Work in teams and leverage diversity (7)• Behave in an ethical and sustainable manner (12)


ILOs: Manage projects in a timely and efficient manner (6)



Module specifics

Scheduled


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Course unit title G6.1 255061 Research Methods and StatisticsThis course unit forms part of module G6, it is mandatory.

Name of lecturer(s) Prof. Dr. Graciela Küchle

Semester 1




Course unit title (German) Research Methods and Statistics





Workload details Tutorials, research projects, data collection and analysis,presentations

Type of assessment Course-specific combination of assessments; concluded by awritten examination



Prerequisites (see below) Knowledge of elementary Algebra


• Lectures (Theory and exercises)• Tutorials by teaching assistants (Exercise sessions)• Individual coaching of research projects• Execution of an empirical research project: Formulation of a

research question in the realm of the social sciences, datacollection and analysis

• Presentation of the corresponding research project


After the course the students will have learnt:

• The different phases of scientific research projects and theirspecial characteristics

• Basic statistics

After the course the students will be able to:

• Formulate a research question• Choose adequate sampling techniques• Collect data• Perform descriptive statistics• Test hypotheses• Perform statistical inference


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The students work in teams to execute a research project of theirown choice and apply their knowledge of data collection andanalysis.

Based on the research of extant literature the students learn:

• how to design a project to test empirically• how to develop scientific hypotheses• how to collect data• how to perform a descriptive analysis of the data• how to perform statistical inference• how to test empirical hypotheses• how to present results

ILOs:



ILOs:






Course unit contents • Introduction to the scientific method• Research design (theory construction, hypotheses formulation,

variables and constructs, specification of concepts,operationalization, experimental design, sampling techniques,data collection)

• Basic statistics (descriptive statistics, random variables,particular probability distributions, point estimation, central limittheorem, interval estimation, statistic inference, hypothesistesting)

• Execution, analysis and presentation of a research project


Additional specifics The course is also offered in English.

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Recommended or required reading • Anderson, D.R., Sweeney, D.J., Williams, T.A., Freeman, J.& Shoesmith, E.: Statistics for Business and Economics, 3rdEdition. Cengage Learning EMEA, 2014.

• Atteslander, P: Methoden der empirischen Sozialforschung,Walter de Gruyter, Berlin, 2006.

• Mendenhall, W., Reinmuth, J., & Beaver, R. J.: Statistics forManagement and Economics. 7th Edition, Duxbury Press,1993.

• Okasha, S.: Philosophy of Science: Very short introduction.Oxford: Oxford University Press, 2002.

• Porst, R.: Fragebogen – Ein Arbeitsbuch, Springer, Wiesbaden,2014.

• Quinlan, C., Babin, B., Carr, J., Griffin, M., Zikmund, W.:Business Research Methods, Cengage Learning EMEA, 2015.

• Schira, J.: Statistische Methoden der VWL und BWL, 3.Auflage, Pearson, München, 2009.

• Schnell, R., Hill, P. & Esser, E.: Methoden der empirischenSozialforschung, 9. akt. Aufl. Oldenbourg Verlag, München,2011.

Scheduled Regular


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Course unit title G6.2 255062 Introduction to Academic WritingThis course unit forms part of module G6, it is mandatory.


Semester 2


Mode of delivery Seminar


Course unit title (German) Introduction to Academic Writing





Workload details Preparation of and follow-up on lectures, home assignment

Type of assessment Course-specific paper / presentation





• Individual study of the corresponding scientific literature• Lectures on the scientific method, preparation of a paper and

presentation of a paper


• Overview of the information technologies• First application of scientific methods and presentation

techniques


The students prepare a scientific paper based on the given topicsand make an oral presentation of their results (assisted by a powerpoint presentation).





The students reflect, evaluate, pursue self-directed andresponsible for their own learning and work objectives.



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Course unit contents The students choose a topic from a list of topics in the fields ofinternational business. They postulate a research question relatedto the topic, research the corresponding literature, write a paperand prepare a presentation. There are four lectures on how topostulate a research question, how to perform academic research,how to present and how to cite. In addition, students are coachedindividually.


• Research Methods and Statistics• Business Administration• International Business• Behavioural Science


Recommended or required reading • Academy of Management Journal Style Guide for Authors• Literature related to the specific topics (journals and books)

Scheduled Regular


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Module G9 255400 Introduction to Area Studies: Orient

Duration 1 Semester





Module coordinator Prof. Dr. Lars Gaiser


After a successful participation, students will have acquired abroadrange of scientific fundamentals about the Arab World based onacademic findings from the disciplines of Islamic Studies, ArabHistory and Geopolitics.


Skills:

• Presentation and discussion in the plenary• Research relevant scientific literature e.g. for preparing the

simulation• Analyses of short technical texts, educational films and map

interpretation• Instrumental and methodical skills, assessment skills, e.g.

structuring, planning, carrying out and concluding a simulation

Knowledge Management:

• Organising autonomously the follow-up work of the lecture• Deepening knowledge by means of the literature of the different

involved disciplines.



• Developing intercultural sensitivity• Encouraging pro-active participation and contribution, e.g.

conducting maieutic class conversations, elaborating soundscientific argumentations

• Promoting the team spirit and leadership abilities, e.g. in thesimulation



Reflexivity of the teaching content and self-directed learningincluding autonomous time management and a sense of duty aresignificant success factors.




Module specifics

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Scheduled


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Course unit title G9.1 255401 Cultural Area Studies: OrientThis course unit forms part of module G9


Semester 2




Course unit title (German) Cultural Area Studies: Orient





Workload details • Preparation of a simulation• Joint exercises• Elaboration of short presentations • Preparation of and follow-upon lectures• Preparation of examination



Type of course unit Mandatory course unit



• Basic lecture• Simulation• Short presentations• Joint analysis• Use of multiple media


After a successful participation, students will have acquired abroad range of scientific fundamentals about the Arab Worldbased on academic findings from the disciplines of IslamicStudies, Arab History and Geopolitics.

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Skills:

• Presentation and discussion in the plenary• Research relevant scientific literature e.g. for preparing the

simulation• Analyses of short technical texts, educational films and map

interpretation• Instrumental and methodical skills, assessment skills, e.g.

structuring, planning, carrying out and concluding a simulation.














Course unit contents • Definition of relevant spatial entities and critical analysisof spatial ontologies and creations following Edward Said’sorientalism critique

• Attempt to characterise the Arab World considering blurringbetween cultural circumstances and clichés

• Introduction to the Islam• Imperialism demonstrated on the example of a concrete Arab

country: historical contextualisation, excursus: the conceptof Ḫammasa, colonial exploitation and crimes, onset ofthe westernisation, emergence of Islamist and nationalisticindependence movements

• Analysis of a contemporary geopolitical conflict or of a currentsocietal challenge


Additional specifics Occasionally, a study trip will be organised within the framework ofthis course.

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Recommended or required reading • Blanc, P. & Changnollaud, J.-P.: Atlas du Moyen-Orient,autrement, Paris 2016

• Hourani, A.: History of the Arab People. Faber & Faber, London2013

• Muhammad Muhsin Khan: The English Translation of SahihAl Bukhari With the Arabic Text, Darussalam, Riyadh, http://cmje.usc.edu/ religious-texts/hadith/bukhari/

• Ruthven, M.: Islam. A very Short Introduction. Oxford 2012• Nasr S.H.: The Study Quran. A New Translation and

Commentary, HarperCollins, New York, 2015

(please see: German version of this module manual)

Scheduled Regular


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Module G10 255430 Introduction to Arabic Language A1.1

Duration 2 Semester





Module coordinator Josephin Seel


The interactive part of this module provides simple conversationtraining. Group work covers basic knowledge of specific Arabcountries and places this knowledge in a cultural context.


Skills: Instrumental and methodical skills, assessment skills, e.g. structuring, planning, carrying out and rating exercises andassignments

Knowledge analysis: Gathering, editing and processing ofinformation


Teamwork and leadership ability, active participation andcommunication, e. g. conducting conversations, working in groups,constructive argumentation, development of intercultural sensitivity

ILOS:

• Work in teams and leverage diversity (7)• Communicate in English and the second foreign language in

various business environments (10)


Independence, responsibility, reflexivity and learning skills,e. g. developing responsibility and a sense of duty, workingcooperatively, time planning




Module specifics

Scheduled


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Course unit title G10.1 255431 Arabic Language I, A1.1This course unit forms part of module G10

Name of lecturer(s) Josephin Seel

Semester 1


Mode of delivery Language class

Language of instruction Arabian

Course unit title (German) Arabische Sprache I, A1.1





Workload details Preparation of and follow-up on lectures, preparation ofexamination




Prerequisites (see below) No prior knowledge of Arabic is required


• Lecture, interactive lecture• Didactic exercises for preparatory and follow-up work• Use of audio materials to train listening comprehension• Guidance on autonomous study


After learning the Arabic alphabet and Arabic phonetics, simpletexts are used to give students an initial basic vocabulary andto teach basic grammatical structures. Participants can use thisas a basis to read and understand simple texts and to formulateand write their own sentences. The interactive part of the courseprovides simple conversation training. Group work covers basicknowledge of specific Arab countries and places this knowledge ina cultural context.


Skills:Instrumental and methodical skills, assessment skills, e. g.structuring, planning, carrying out and rating exercises andassignmentsKnowledge analysis:Gathering, editing and processing of information

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ILOS:







Course unit contents • Basic principles of the Arabic alphabet• Arabic phonetics• Principles of grammar• Reading of simple texts to develop a basic vocabulary• Written and oral exercises• Interactive development of cultural aspects of the Arab world



Recommended or required reading Al-Kitaab fii Tacallum al-cArabiyya with DVD. Part One, 2004.

Scheduled Regular


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Course unit title G10.2 255432 Arabic Language I, A1.2This course unit forms part of module G10


Semester 2




Course unit title (German) Arabische Sprache II, A1.2





Workload details Preparation of and follow-up on lectures, preparation ofexamination, group work






• Interactive lecture• Didactic exercises for preparation and follow-up work• Conversation and role plays• Guidance on autonomous study


• Expansion of the basic vocabulary• Extension of grammatical knowledge to enable students to• Express and write simple facts themselves in Arabic• Deal with simple communication situations• Ability to work on selective topics relating to Arabic culture in

order to dispel common clichés and prejudices about the Arabworld



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ILOs:







Course unit contents • Simple texts to expand the basic vocabulary• Consolidation of active grammatical structures (morphology,

tenses)• Training of oral communication skills• Numerous exercises



Recommended or required reading Al-Kitaab fii Tacallum al-cArabiyya with DVD. Part One, 2004.

Scheduled Regular


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Module G10 255460 Business Arabic B2

Duration 2 Semester







The module has two principal objectives:

• Consolidation of general Arabic (level B1 CEFR) and• An introduction to business and management Arabic as well as

development of an awareness of intercultural situations.






ILOs:








Module specifics

Scheduled


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Course unit title G10.1 255461 Everyday Language and BusinessArabic I, B1This course unit forms part of module G10


Semester 1




Course unit title (German) Allgemeine Sprache und Wirtschaftsarabisch I, B1





Workload details Preparation of and follow-up on lectures, presentations,preparation of examination, team/group work




Prerequisites (see below) Students must have the language level at A2 CEFR (proven by atest)


• Lecture, practical exercise, interactive lecture and autonomousstudy

• Lecture follow-up work• Written exercises• Audiovisual materials• Use of new media


B1 CEFR

The course has two principal objectives:

• Consolidation of general Arabic (level B1 CEFR) and• An introduction to business and management Arabic as well as

development of an awareness of intercultural situations.

Specific aspects of written and oral professional communicationare also systematically practised. The course thus provides abasic knowledge (facts, structures and developments) of businessand social aspects in the entire Arab world.

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Skills:Instrumental and methodical skills, assessment skills, e. g.structuring, planning, carrying out and rating exercises andassignments

Knowledge analysis:Gathering, editing and processing of information



ILOs:







Course unit contents • Characteristics of Arabic management terminology• The language of the Arab business press• Training of communication skills • Business correspondence



Recommended or required reading • Al- Kitab fi ta'allum al-'arabiya. - 2. A textbook for Arabic, 2006.• Current print und audiovisual material

Scheduled Regular


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Course unit title G10.2 255462 Everyday Language and BusinessArabic II, B1This course unit forms part of module G10


Semester 2




Course unit title (German) Allgemeine Sprache und Wirtschaftsarabisch II, B1





Workload details Preparation of and follow-up on lectures, preparation ofexamination, group work, presentations




Prerequisites (see below) Students must have the language level B1 CEFR in Arabic(proven by a test)



• Lecture follow-up work• Written exercises• Audiovisual materials• Use of new media


The course systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Arab style of management.

• Reading• Text commentaries and editing of short texts in the field of

general and business Arabic• Summaries



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ILOs:







Course unit contents • Characteristics of Arabic management terminology• The language of the Arab business press• Training of communication skills and business correspondence



Recommended or required reading • Al-Kitab fi ta'allum al-'arabiya. - 2. A textbook for Arabic, 2006.• Current print und audiovisual materia

Scheduled Regular


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Module G9 255600 Introduction to Area Studies: Eastern Europe

Duration 1 Semester







• Acquisition of basic knowledge about history, socio-culture,politics, law and economy, based on the Eastern Europeanregion

• Students acquire the ability to analyse political, economic andhistorical phenomena critically and to interpret them in thecultural context of Eastern Europe.













Module specifics

Scheduled


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Course unit title G9.1 255601 Cultural Area Studies: Eastern EuropeThis course unit forms part of module G9


Semester 2




Course unit title (German) Cultural Area Studies: Eastern Europe





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Group work• Use of new media (films, Internet, audio materials)






Lectures, exercises, colloquium and self-study


• Acquisition of basic knowledge about history, socio-culture,politics, law and economy, based on the Eastern Europeanregion

• Students acquire the ability to analyse political, economic andhistorical phenomena critically and to interpret them in thecultural context of Eastern Europe.








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Course unit contents • Definition demarcation "Eastern Europe"• Ethnogenesis, nation-building in Eastern Europe• Political History of Eastern Europe• Social and Economic History of Eastern Europe• Regional focuses (Russia, Central and Eastern Europe, South

Eastern Europe)



Recommended or required reading • Bohn, Th. u.a.: Studienhandbuch Östliches Europa Band 1 und2: Geschichte Ostmittel- und Südosteuropas: BD 1. Geschichtedes Russischen Reiches und der Sowjetunion: BD 2, UTB,2009. ISBN-10: 3825231739.

• Emeliantseva, E. u.a.: Einführung in die OsteuropäischeGeschichte, UTB, 2008. ISBN-10: 3825283895.

• Löwe, B.: KulturSchock Russland, Verlag Rump, 2008.ISBN-10:3831710317.

Scheduled Regular


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Module G10 255630 Introduction to Russian Language A1.1/A1.2

Duration 2 Semester





Module coordinator Dr. Katharina Sperl


Students are able to understand and use intimate, everydayexpressions and very basic phrases, aiming at satisfying specificneeds.They can introduce themselves and others and ask other peoplequestions about personal details and give a response to suchquestions.Students are able to interact in a simple way.






ILOS:








Module specifics

Scheduled


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Course unit title G10.1 255631 Russian Language I, A1.1This course unit forms part of module G10

Name of lecturer(s) Dr. Katharina Sperl

Semester 1



Language of instruction Russian

Course unit title (German) Russische Sprache I, A1.1









Prerequisites (see below) none




Aaccording to the CEFR A 1.1A1 – Beginners

• Students are able to understand and use intimate, everydayexpressions and very basic phrases, aiming at satisfyingspecific needs.

• They can introduce themselves and others and ask otherpeople questions about personal details - e.g. where they live,what kind of people they know and which things they have.They are able to give a response to such questions.

• Students are able to interact in a simple way if the interlocutor/interior speaks slowly and clearly and are ready to help.

Selected topics of Russian culture will be discussed in the lecture.




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ILOs:







Course unit contents • The Russian alphabet• Basic vocabulary• Basic grammar



Recommended or required reading • Borgwardt, Ulf (2016): Jasno! Schreibtrainer: Russisch fürAnfänger. Übungsheft zur russischen Schrift. Stuttgart: ErnstKlett Sprachen.

• Brosch, Monika (2013): Jasno! Russisch für Anfänger.Lehrbuch + 2 Audio-CDs. 1. Aufl. Stuttgart: Klett Sprachen.

• Brosch, Monika (2014): Jasno! A1/A2; Lösungsheft. 1. Aufl., 1.[Dr.]. Stuttgart: Klett Sprachen.

• Brosch, Monika (2015): Jasno! A1/A2; Arbeitsbuch: Mit Audio-CD. 1. Aufl., 1. [Dr.]. Stuttgart: Klett Sprachen.

• Brosch, Monika (2017): Jasno! Grammatiktrainer. Übungsheftzur russischen Grammatik. A1. Stuttgart: Klett.

• Chavronina, Serafima Alekseevna; Sirocenskaja, AleksandraIvanovna (2015): Russkij jazyk v upraznenijach. Ucebnoeposobie (dlja govorjascich na nemeckom jazyke)] = Russisch inÜbungen. Moskva: Russkij Jazyk. Kursy.

Scheduled Regular


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Course unit title G10.2 255632 Russian Language II, A1.2This course unit forms part of module G10


Semester 2




Course unit title (German) Russische Sprache II, A1.2









Prerequisites (see below) Successful completion of the lecture 255631




According to the CEFR A 1:

A1 – Beginners

• Students are able to understand sentences and frequentlyused expressions related to areas of most immediate relevance(e.g. basic personal and family information, shopping,employment, local geography)

• They can communicate in simple and routine tasks requiringa simple and direct exchange of information on familiar androutine matters.

• Students are able to describe in basic terms their backgroundand education, their immediate surroundings and thingsrelating to immediate needs.

Selected topics of Russian culture are covered in the lecture.

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ILOs:
















Scheduled Regular


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Module G10 255660 Business Russian B1

Duration 2 Semester







According to the CEFR B1B1 – Advanced Language use in the fields of "economic" and"business"

• Students are able to understand the main points if a clearstandard and economic language on B1 level is used andwhen it comes to the familiar matters which are regularlyencountered in work, school, leisure, etc.

• They are able to deal with most situations in the language areawhich they could face with while (business) traveling.

• They are able to express themselves simply and coherentlyabout familiar topics and personal interest.

• They are able to report on experiences and events, describedreams, hopes and goals and to give opinions or brief reasonsto plans and explanations.

• They are able to understand and write moderate economictexts.


Skills: Instrumental and methodical skills, assessment skills,e.g. structuring, planning, carrying out and rating exercises andassignments




ILOS:







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Prerequisites (see below) Competency in Russian at the A2 level according to the CEFR

Module specifics

Scheduled


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Course unit title G10.1 255661 Everyday Language and BusinessRussian I, B1This course unit forms part of module G10


Semester 1




Course unit title (German) Allgemeine Sprache und Wirtschaftsrussisch I, B1





Workload details • Lecture follow-up, homework• Written exercises• Audiovisual materials• Group work, presentations, paper• Use of new media (films, Internet, audio materials)




Prerequisites (see below) Competency in Russian at the A2 level according to the CERF




according to the CEFR B1.1B1 – Advanced Language use in the fields of "economic" and"business"

• Students are able to understand the main points if a clearstandard and economic language on B1 level is used andwhen it comes to the familiar matters which are regularlyencountered in work, school, leisure, etc.

• They are able to deal with most situations in the language areawhich they could face with while (business) traveling.

• They are able to express themselves simply and coherentlyabout familiar topics and personal interest.

• They are able to report on experiences and events, describedreams, hopes and goals and to give opinions or brief reasonsto plans and explanations.

• They are able to understand and write moderate economictexts.


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ILOs:







Course unit contents • Consolidation of knowledge in everyday and businesslanguage

• Mediation of Business Russian at the B1.1 level• Expansion of grammar knowledge• Analysis, evaluation and interpretation of current (economic)

news from the media• Systematic written and oral exercises to extend the

competence for business situations



Recommended or required reading • Blum, Tamara; Gorelova, Elena (2016): Weg zum Erfolg.Russisch für Alltag und Beruf: Niveau A2-B1. 1. Auflage. Wien:facultas.

• Loos, Harald (2007): Grammatik der russischen Sprache fürWirtschaft und Alltag. Praktische Grammatik mit Schlüssel,Lösungsheft und CD-ROM. Wien: Facultas-WUV.

• Saprykina, Elena; Pribyl, Doris (2012): Wirtschaftsrussisch.Praktische Wirtschaftsthemen in Dialogen, Texten undÜbungen. 3rd ed. Berlin/Boston: De Gruyter (Lehr- undHandbücher zu Sprachen und Kulturen). Online http://gbv.eblib.com/patron/FullRecord.aspx?p=2073573.

Scheduled Regular


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Course unit title G10.2 255662 Everyday Language and BusinessRussian II, B1This course unit forms part of module G10


Semester 2




Course unit title (German) Allgemeine Sprache und Wirtschaftsrussisch II, B1





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Group work, presentation, paper, homework• Use of new media (films, Internet, audio materials)




Prerequisites (see below) • Competency in Russian at the A2 level according to the CERF• Successful completion of the lecture 255661




According to the CEFR B1.2:

B1.2 – Advanced use of language in the areas of "economics"and "business"

• Students can understand the main points when a clear,standard and business language at the B1.2 level is used.

• They are able to deal with most business situations andexpress themselves simply and are coherently on familiareconomic issues.

• Students can report about the business experiences andevents. They are able to understand and produce moderateeconomic texts.


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ILOs:








• Mediation of Business Russian at the B1.2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





Recommended or required reading • Blum, Tamara; Gorelova, Elena (2016): Weg zum Erfolg.Russisch für Alltag und Beruf : Niveau A2-B1. 1. Auflage. Wien:facultas.



Scheduled Regular


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Module G9 255700 Introduction to Area Studies: Francophone World

Duration 1 Semester







After a successful participation, students will have acquired abroadrange of scientific fundamentals about the Francophone World, inparticular about France.


Skills:

• Discussion in the plenary• Analyses of short technical texts, educational films and map

interpretation (mostly in French language)• Instrumental and methodical skills, assessment skills, e.g.

structuring, planning, carrying out and concluding a simulation.















Module specifics

Scheduled


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Course unit title G9.1 255701 Cultural Area Studies of the FrancophoneWorld: Cultures du monde francophoneThis course unit forms part of module G9


Semester 2




Course unit title (German) Cultural Area Studies of the Francophone World: Cultures dumonde francophone





Workload details • Joint exercises• Preparation of and follow-upon lectures• Preparation of examination




Prerequisites (see below) French skills


• Basic lecture• Joint analyses


After a successful participation, students will have acquired abroad range of scientific fundamentals about the FrancophoneWorld, in particular about France.


Skills:

• Discussion in the plenary• Analyses of short technical texts, educational films and map

interpretation





Page 79 of 440 06.08.2020











Course unit contents • Spatial and definitory concepts of ”Francophone World”:Reflections to what extent language connects people andspatial dispersion leads to cultural diversity; economic,educational, developmental and migratory exchange betweenfrancophone countries; the imperialistic heritage

• The French Hexagon – lay-out of the territory: From centralismpar excellence towards a decentralisation; spatial entities: thedépartements, re-organisation of the regions, the DOM-TOM;spatial disparities; geographical characteristics of France

• Paris – a primate city par excellence • Summary of the French history• State and Society• Culture – a priority of the state• French-German relations• France's power in the world


Additional specifics Occasionally, an outing or a study trip will be organised within theframework of this course.

Recommended or required reading • Fischer, W. & Renaud, G. : La France. Klett. Stuttgart 2017• Mermet, G. : Francoscopie. Tout sur les Français. Larousse.

Paris 2012• Pitte, J.R. : La France. Armand Colin. Paris 2009 • Poissonnier, A. : Atlas mondial de la francophonie : Du culturel

au politique. RFI. Paris 2006• Tétart, F. (ed.) : Grand atlas de la France 2018. Toute l'actualité

française en 150 cartes, autrement, Paris 2018

(please see German version of this module manual)

Scheduled


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Module G10 255730 Business French A2/B1

Duration 2 Semester





Module coordinator Prof. Dr. Dr. Laurent Bray


The course provides an introduction to Business French. Studentsare able to understand and absorb simple specialist texts andto produce them freely or based on a template. Development ofwritten and oral communication proficiency in general every day,business and professional language.






ILOS:








Module specifics

Scheduled


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Course unit title G10.1 255731 Business French 1: Français del'entreprise, A2This course unit forms part of module G10

Name of lecturer(s) Prof. Dr. Dr. Laurent Bray

Semester 1



Language of instruction French

Course unit title (German) Wirtschaftsfranzösisch 1: Français de l'entreprise, A2





Workload details Text studies, teamwork, French presentation skills training




Prerequisites (see below) CEFR A2 Level substantiated by placement test


Lecture, practical exercise, colloquium and autonomous study,lecture follow-up work, oral and written exercises, audiovisualmaterials, use of new media


The course provides an introduction to Business French. Studentsare able to understand and absorb simple specialist texts andto produce them freely or based on a template. Development ofwritten and oral communication proficiency in general every day,business and professional language.



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ILOs:







Course unit contents • Basic knowledge of Business French• Principles of intercultural business communication• Practicing written and oral communication skills in everyday

business situations



Recommended or required reading • Cloose, E.: Le français du monde du travail. Grenoble: PUG,2004.

• Grégoire, M./ Thiévenaz, O.: Grammaire progressive dufrançais mit 600 Übungen. Neue deutsche Ausgabe, Klett,Stuttgart, 2013.

• Penfornis, J.L.: Vocabulaire progressif du français des affaires.CLE, Paris, 2004.

Scheduled Regular


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Course unit title G10.2 255732 Business French 2: Français del'entreprise, A2/B1This course unit forms part of module G10


Semester 2




Course unit title (German) Wirtschaftsfranzösisch 2: Français professionnel I, A2/B1









Prerequisites (see below) Prerequisite: CEFR A2 level


Lecture, practical exercise, colloquium and autonomous study;lecture follow-up work, oral and written exercises, audiovisualmaterials, use of new media


• Consolidation of general French (CEFR A2-B1 Level)• Introduction to Business French• Introduction to the principal features of intercultural business

communication.• Basic knowledge of business and social aspects in France and

in the French speaking world.



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ILOs:







Course unit contents • The most important characteristics of Business French arepresented using selected specialist texts.

• The principal features of intercultural business communicationare presented and specialist communication skills trained.



Recommended or required reading • Cloose, E.: Le français du monde du travail, PUG, Grenoble,2004.

• Grégoire, M.; Thiévenaz, O.: Grammaire progressive dufrançais mit 600 Übungen, neue deutsche Ausgabe, Klett,Stuttgart, 2013.

• Penfornis, J. L.: Vocabulaire progressif du français des affaires,CLE, Paris, 2004.

Scheduled Regular


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Module G10 255760 Business French B1/B2

Duration 2 Semester







• Introduction to the French-speaking World• Development of sound and well thought-out intercultural skills• The Module provides basic knowledge on facts about

economic, political and social aspects in France. InterculturalApproaches are of Key Importance.






ILOS:








Module specifics

Scheduled


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Course unit title G10.1 255761 Business French 3: Françaisprofessionnel II, B1This course unit forms part of module G10


Semester 1




Course unit title (German) Wirtschaftsfranzösisch 3: Français professionnel II, B1





Workload details Team work, French presentation skills training




Prerequisites (see below) CEFR B1 level substantiated by placement test


Lecture, practical exercise, colloquium and autonomous study;lecture follow-up work, oral and written exercises, audiovisualmaterials, use of new media


The course provides an Introduction to Business French. Studentsare able to understand simple specialist texts and to produce themfreely or based on a template. Development of written and oralcommunication proficiency in general every day, business andprofessional jargon.



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ILOs:







Course unit contents • Knowledge of business French• Principes of intercultural business communication• Practicing written and oral communication skills in everyday

business situations




• Grégoire, M.; Thiévenaz, O.: Grammaire progressive dufrançais mit 600 Übungen. Neue deutsche Ausgabe, Klett,Stuttgart, 2013.

• Penfornis, J.L.: Vocabulaire progressif du français des affairesCLE, Paris, 2004.

Scheduled Regular


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Course unit title G10.2 255762 Business French 4: Langue etcivilisation I, B1/B2This course unit forms part of module G10


Semester 2




Course unit title (German) Wirtschaftsfranzösisch 4: Langue et civilisation I, B1/B2









Prerequisites (see below) Prerequisite: CEFR B1 level


• Lecture, practical exercise, colloquium and autonomous study• Lecture follow-up work, oral and written exercises, audiovisual

materials, use of new media


• Introduction to the French-speaking World.• Development of sound and well thought-out intercultural skills.• The Module provides basic knowledge on facts about

economic, political and social aspects in France. InterculturalApproaches are of Key Importance.



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ILOs:







Course unit contents The Module provides an Introduction to French Cultural Studiesand provides basic knowledge on facts relating to social, politicaland economic aspects of French Society.



Recommended or required reading • Kolboom, I. et al.: Handbuch Französisch. Sprache, Literatur,Kultur, Gesellschaft, Schmidt, Berlin, 2003.

• Mermet, G.: Francoscopie. 10000 chiffres pour comprendre lesFrançais. Larousse, Paris, 2013.

• Pateau, J.: Une étrange alchimie. La dimension interculturelledans la coopération franco-allemande. Levallois-Perret,CIRAC, 1998.

Scheduled Regular


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Module G9 255800 Introduction to Area Studies: Hispanic Countries

Duration 1 Semester








After successfully completing this module, students will beable to understand the relationships between the destiny of theHispanophone countries and to recognize future developments.



The students are able to learn about the contemporary history ofthe Hispanophone countries and to propose sustainable solutions.



Students are able to understand the transatlantic culturalconnections of the Hispanophone countries and to apply thegained knowledge efficiently.




Module specifics

Scheduled


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Course unit title G9.1 255801 Cultural Area Studies: Hispanic CountriesThis course unit forms part of module G9


Semester 2




Course unit title (German) Cultural Area Studies: Hispanic Countries





Workload details • Follow up of syllabus contents every week• Preparation for the final written exam






• Power Point introductory speech from professor• Blended Learning• ILIAS materials/ILIAS tests



After successfully completing this course, students will be ableto understand the relationships between the destiny of theHispanophone countries and to recognize future developments.



They are able to learn about the contemporary history of theHispanophone countries and to propose sustainable solutions.



Students are able to understand the transatlantic culturalconnections of the Hispanophone countries and to apply thegained knowledge efficiently.



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Course unit contents This course provides an introduction to Spanish and Hispanicculture, history and politics. In addition to a practical examinationof the contemporary history of Spain and Hispanic America,fundamental aspects of Spanish and Hispanic American politicsand contemporary society are conveyed.



Recommended or required reading • Aguirre, Carmen (2013): El mundo en español. Lecturas decultura y civilización. Madrid: Habla con Eñe. (EME).

• Bernecker, Walther L. (2006): Spanien-Handbuch. Geschichteund Gegenwart. Tübingen und Basel: Francke Verlag.

• Born, J.; Folger, R.; Laferl, C.; Pöll, B. (Hg.). (2012): HandbuchSpanisch. Sprache, Literatur, Kultur, Geschichte in Spanienund Hispanoamerika. Für Studium,

• Lehre, Praxis. Göttingen: Erich Schmidt Verlag.• Faucard, Brigitte.; Sánchez, Ana (eds.). (2011): Cultura en el

mundo hispanohablante A2/B1. Madrid: enClave-ELE. (CMH)• Prost, Gisele; Noriega Fernández, Alfredo (2009): Al día. Curso

intermedio de español para los negocios. Madrid: SGEL.

Scheduled Regular


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Module G10 255830 El Español de la empresa, A1/A2

Duration 2 Semester





Module coordinator Prof. Dr. Guadalupe Ruiz Yepes


A1/A2 CEFR:

The module represents a systematic introduction to the languagefor specific purposes of the Spanish-speaking business world.Students are able to understand and absorb simple texts in writtenand spoken language for specific purposes and to produce themfreely or based on a template (passive/active text production).They are familiarized with the working methodology of Spanishterminology and phraseology. The aim is to develop writtenand oral communication proficiency in everyday, business andprofessional jargon.






ILOs:




Self-reliance, responsibility, reflexivity and learning skills,e. g. developing responsibility and a sense of duty, workingcooperatively, time planning




Module specifics

Scheduled

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Page 95 of 440 06.08.2020


Course unit title G10.1 255831 El Español de la empresa I, A1This course unit forms part of module G10

Name of lecturer(s) Prof. Dr. Guadalupe Ruiz Yepes

Semester 1



Language of instruction Spanish

Course unit title (German) El Español de la empresa I, A1





Workload details The workload outside of contact hours consists of exercises fromthe online learning portal. Homework from the text + workbook isalso part of autonomous studies.






Lecture, practical exercise, interactive lecture and autonomousstudy; lecture follow-up work, oral and written exercises,audiovisual materials, use of new media.


A1 CEFR: The submodule represents a systematic introductionto the language for specific purposes of the Spanish-speakingbusiness world. Students are able to understand and absorbsimple texts in written and spoken language for specific purposesand to produce them freely or based on a template (passive/active text production). They are familiarized with the workingmethodology of Spanish terminology and phraseology. The aimis to develop written and oral communication proficiency in everyday, business and professional jargon.




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ILOs:







Course unit contents Consolidation of general oral and written proficiency to reach levelA1 CEFR. - Presentation and practising of grammatical structures- Characteristics of Business Spanish - Basic knowledge ofBusiness Spanish - Principal features of intercultural businesscommunication - practising written and oral communication skills ineveryday business situations


Additional specifics The course is compatible with Sprachlicher Wahlbereich ”SpanishLanguage - Entry Level Beginners, Aim A2, TM/HM module W1.71or W3.71, „El Español de la Empresa I, A1”.

Recommended or required reading Colegas 1, (Text + workbook) Klett Verlag, Stuttgart, as well asprint and audiovisual materials and online learning portals.

Scheduled Regular


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Course unit title G10.2 255832 El Español de la empresa II, A1/A2This course unit forms part of module G10


Semester 2




Course unit title (German) El Español de la empresa II, A1/A2





Workload details The workload outside of contact hours consists of exercises fromthe online learning portal. Homework from the text and workbookis also part of autonomous studies.






Lecture, practical exercise, interactive lecture and autonomousstudy; lecture follow-up work, oral and written exercises,audiovisual materials, use of new media


A1/A2 CEFR: The submodule represents a systematic introductionto the language for specific purposes of the Spanish-speakingbusiness world. Students are able to understand and absorbsimple texts in written and spoken language for specific purposesand to produce them freely or based on a template (passive/active text production). They are familiarized with the workingmethodology of Spanish terminology and phraseology. The aimis to develop written and oral communication proficiency in everyday, business and professional jargon.


Skills:Instrumental and methodical skills, assessment skills, e. g.structuring, planning, carrying out and rating exercises andassignments.


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ILOs:







Course unit contents Consolidation of general oral and written proficiency toreach level A1/A2 CEFR. - Presentation and practising ofgrammatical structures - Characteristics of Business Spanish- Basic knowledge of Business Spanish - Principal features ofintercultural business communication - Practising written and oralcommunication skills in everyday business situations.


Additional specifics The course is compatible with Sprachlicher Wahlbereich ”SpanishLanguage - Entry Level Beginners, Aim A2, TM/HM module W1.72or W3.72, „El Español de la Empresa II, A1/A2”.


Scheduled Regular

Combined assessments Will be published in the first three weeks of the lecture period

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Module G10 255860 El Español Profesional, B1/B2

Duration 2 Semester







The module systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Spanish style of management. Reading, textcommentaries and editing of short texts in the field of general andbusiness Spanish, summaries.






ILOs:








Module specifics

Scheduled


Page 100 of 440 06.08.2020


Course unit title G10.1 255861 El Español Profesional I, B1This course unit forms part of module G10


Semester 1




Course unit title (German) El Español Profesional I, B1









Prerequisites (see below) Students must have level B1 CEFR (proven by a placement test).




B1 CEFR: The submodule has two principal objectives:Consolidation of general Spanish (level B1 CEFR) and anintroduction to business and management Spanish as well asdevelopment of an awareness of intercultural situations. Specificaspects of written and oral professional communication arealso systematically practised. The course thus provides a basicknowledge (facts, structures and developments) of business andsocial aspects in Spain and in the Hispanic world as a whole.




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ILOs:







Course unit contents Characteristics of Spanish management terminology - Thelanguage of the Spanish business press - Training communicationskills - Business correspondence


Additional specifics The course is compatible with ”Sprachlicher Wahlbereich SpanishLanguage - Entry Level B1, Aim B2”, TM/HM submodule W1.81 orW3.81, El Español Profesional I, B1

Recommended or required reading Al dí@ 2 (text- + workbook), Cornelsen Verlag, Berlin, as wellas up to date print und audiovisual material and online learningportals.

Scheduled Regular


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Course unit title G10.2 255862 El Español Profesional II, B1/B2This course unit forms part of module G10


Semester 2




Course unit title (German) El Español Profesional II, B1/B2









Prerequisites (see below) Students must have passed module G10.1. „El EspañolProfesional I, B1”




The submodule systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Spanish style of management. Reading, textcommentaries and editing of short texts in the field of general andbusiness Spanish, summaries.




Page 103 of 440 06.08.2020




ILOs:







Course unit contents Characteristics of Spanish management terminology -The language of the Spanish business press - Training ofcommunication skills and business correspondence


Additional specifics The course is compatible with ”Sprachlicher Wahlbereich SpanishLanguage – Entry Level B1, Aim B2”, TM/HM submodule W1.82 orW3.82 ”El Español Profesional II, B1/ B2”.

Recommended or required reading Al dí@ 2, Cornelsen Verlag, Berlin, as well as up to date print undaudiovisual material and online learning portals.

Scheduled Regular


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Module G7 255900 Professional English B1

Duration 2 Semester





Module coordinator David CopeMatthew Penn


On completing the module programme, the students will be ableto understand and apply the terminology used in internationalbusiness organisations in everyday situations and to describe acompany in appropriate terms and discuss specific topics.







ILOs:


• Work in teams and leverage diversity (7)• Communicate in English or the second foreign language in

various business environments (10)• Behave in an ethical and sustainable manner (12)





Module specifics

Scheduled


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Course unit title G7.1 255901 Business English I, B1This course unit forms part of module G7, it is mandatory.

Name of lecturer(s) David CopeMatthew Penn

Semester 1




Course unit title (German) Business English I, B1





Workload details Preparation and revision of the course materials; Group projectsand/or individual student presentations according to themesdiscussed in the lecture; Preparation for final course assessments.




Prerequisites (see below) Competency in English at the appropriate level (GER/CERF)


Lecture with integrated excercises, presentations and case studies


This learning unit has been designed to provide the participantswith a higher level of linguistic proficiency in the general areasof corporate English. On completing the module programme, thestudents will be able to understand and apply the terminologyused in international business organisations in everyday situationsand to describe a company in appropriate terms and discussspecific topics.




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ILOs:







Course unit contents The lecture covers current business themes and linguisticconcepts in the Anglophone World.



Recommended or required reading • Alison, J./Emerson P.: The Business 2.0, B1+ Intermediate.• Business Advantage B1, Cambridge.• "Cambridge Business English Dictionary Online", http://

dictionary.cambridge.org.• Cotton, D./Falvey, D.Kent, S.: Market Leader Intermediate.• Emmerson, P.: Essential Business Vocabulary Builder.• Powell, M.: In Company 3.0 Intermediate• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular


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Course unit title G7.2 255902 Business English II, B1This course unit forms part of module G7, it is mandatory.


Semester 2




Course unit title (German) Business English II, B1









Prerequisites (see below) • Competency in English at the appropriate level (GER/CEFR)• Successful completion of the course Business English I, B1


Lecture with integrated exercises, presentations and case studies






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ILOs:







Course unit contents The lecture covers current business themes and linguisticconcepts in the Anglophone world.




dictionary.cambridge.org.• Cotton, D./Falvey, D.Kent, S.: Market Leader Intermediate.• Emmerson, P.: Essential Business Vocabulary Builder.• Powell, M.: In Company 3.0 Intermediate.• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular


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Module G8 255910 Professional English B2

Duration 2 Semester







On completing the module programme, the students will be ableto understand and apply the terminology used in internationalbusiness organisations in everyday situations and to describe acompany in appropriate terms and discuss specific topics.







ILOs:








Module specifics

Scheduled


Page 110 of 440 06.08.2020


Course unit title G8.1 255911 Business English I, B2This course unit forms part of module G8, it is mandatory.


Semester 1




Course unit title (German) Business English I, B2









Prerequisites (see below) • Competency in English at the appropriate level (GER/CERF)








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ILOs:












Scheduled Regular


Page 112 of 440 06.08.2020


Course unit title G8.2 255912 Business English II, B2This course unit forms part of module G8, it is mandatory.


Semester 2




Course unit title (German) Business English II, B2









Prerequisites (see below) • Competency in English at the appropriate level (GER/CEFR)• Succesful completion of the course Business English I, B2








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ILOs:












Scheduled Regular


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Advanced studies

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Module H1 255110 Business Administration

Duration 2 Semester





Module coordinator Prof. Dr. Michael ErnerProf. Dr. Bettina MerlinProf. Dr. Britta Bergemann


Students deepen their in previous courses acquired specificknowledge out of a multitude of different areas through integration,combination and application of theories and models. They identifyand interpret the marketing aspects such as objectives, strategiesand instruments. The students dispose over a broad portfolio ofspecialised and detailed knowledge of concepts and models in thefield of strategic management. They learn the targets, tasks andinstruments of controlling.



Students

• analyse controlling problems and work out solutions usingtheoretic knowledge;

• acquire decision-making competence through the integrationand combination of theories and models and applying them tospecific business settings

• look at decisional alternatives which are subsequentlyevaluated using criteria of plausibility and coherence;

• dispose over the appropriate skills to apply the knowledge interms of theories and concepts to making strategic companydecisions and strategy development.

ILOs:



Students enhance their teamwork skills, willingness tocompromise and empathy through group work.

ILOs:



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• Case study preparation (analysis, evaluation)• Presenting their results, the students improve their

presentation, argumentation and persuasive skills




Module specifics

Scheduled


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Course unit title H1.1 255111 Introduction to Management AccountingThis course unit forms part of module H1, it is mandatory.


Semester 3




Course unit title (German) Introduction to Management Accounting





Workload details Preparation of and follow-up on lectures, preparation ofexamination, presentations, exercises






Lecture


The students learn the targets, tasks and instruments ofcontrolling.

Theoretical and methodical basics as well as interfaces with othersubjects are pointed out.



The students analyse controlling problems and work out solutionsusing theoretic knowledge.

ILOs:





The students evaluate the solutions and discuss them.


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Course unit contents • Term “Controlling“• Conception of controlling, general approach• Project-related controlling (economic efficiency calculation)• Product-related controlling (break-even-calculation;

calculations)

Problems and approaches of controlling in various functional areasof the company



Recommended or required reading • Becker, W.: Wertschöpfungsorientiertes Controlling,Kohlhammer, Stuttgart, 2014.

• Britzelmaier, B.: Controlling, Pearson, München, 2013.• Drosse, V.: Managerial Accounting, Schäffer Poeschel,

Stuttgart, 2014.• Weber, J./Schäffer, U.: Einführung in das Controlling, 14. Aufl.,

Schäffer-Poeschel, Stuttgart, 2014.

Scheduled Regular


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Course unit title H1.2 255112 Strategic ManagementThis course unit forms part of module H1, it is mandatory.


Semester 3




Course unit title (German) Strategic Management











• Interactive lecture on fundamental topics• Short student seminar papers on specific aspects• Group discussion on the cases presented• Where necessary discussion of case studies in the form of

tutorials


On successful completion of the Strategic Management course,students dispose over a broad portfolio of specialised anddetailed knowledge of concepts and models in the field ofstrategic management; this includes the analysis of both, theenvironment and companies, the development of strategies andtheir implementation.


The students dispose over the appropriate skills to apply theknowledge in terms of theories and concepts to making strategiccompany decisions and strategy development. Thereby Students'general analytical skills are improved.

ILOs:





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Course unit contents • Introduction to strategy and strategic management• Development of the theoretical background of strategic

management• Concepts and Instruments of Strategic Analysis• The concept of strategic core competences• Target groups, ethics and corporate responsibility for society• Strategies for the entire company• Strategies for the business divisions• Concepts and tools for strategy implementation


• Global Leadership• Introduction to International Management

Additional specifics Depending on the availability of teaching staff, this course isgenerally offered in parallel in German and English.

Recommended or required reading • Grant, R. M.: Contemporary Strategy Analysis, 5th edit.,Blackwell, Carlton, 2005.

• Johnson, G./Scholes, K./Whittington, R.: Exploring CorporateStrategy. 8th edit., Prentice Hall, Harlow, 2007.

• Mintzberg, H./Lampel, J. B./Quinn, J. B.: The Strategy Process,4th edit., Prentice Hall, Upper Saddle River, 2002.

• Müller-Stewens, G./Lechner C.: Strategisches Management,Wie strategische Initiativen zum Wandel führen, 3. Aufl.,Schäffer-Pöschel, 2005.

Scheduled Regular


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Course unit title H1.3 255113 Marketing Case StudiesThis course unit forms part of module H1, it is mandatory.


Semester 3




Course unit title (German) Marketing Case Studies





Workload details Continous case preparations (analysis, findings,recommendations), paper on final case

Type of assessment Course-specific practice-related assignment



Prerequisites (see below) Recommended: Marketing (1st semester)


Lecture with integrated exercise


Based on real case studies on consumer goods or services,Marketing aspects such as objectives, strategies and instrumentsare identified and interpreted.


The identified Marketing aspects are evaluated. Students look atdecisional alternatives which are subsequently evaluated usingcriteria of plausibility and coherence.

ILOs:



Discussion culture

ILOs:



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Case study preparation (analysis, evaluation)



Course unit contents In this course, the students are actively engaged in figuring outthe principles of marketing by abstracting from the examples. Thisdevelops their skills in:

• Problem solving• Applying analytical tools, quantitative and/or qualitative,

depending on the case• Decision making in complex situations• Coping with ambiguities, e.g. ethical dilemmas

Case assignments can be done individually or in teams so that thestudents can brainstorm solutions and share the work load.A student or team of students do a formal ”opening” of the case,outlining their analysis. This presentation of the case studyestablishes the framework for further in-class discussion.



Recommended or required reading Mandatory references:

• Jobber, D., Ellis-Chedwick, F. (2019). Principles and Practice ofMarketing. McGrawHill.

• Websites and other published material of the companies and/orbrands discussed during the lectures

Recommended references:

• Bergemann, B. (2019). Marketing 4.0. In Erner, M. (Ed.).Management 4.0. SpringerGabler.

• Bergemann, B. (2004). The triad of cultures in internationalmarketing. In B. Bergemann: Business Model of the Future.Wolfsbrunnen.

• Holt, D. B. (2004). How brands become icons. HarvardBusiness School Press.

• Müller, S. and K. Gelbrich (2015). Interkulturelles Marketing.Vahlen.

• Usunier, J.-C. (2005). Marketing across cultures. Prentice Hall.

Scheduled Regular


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Course unit title H1.4 255114 Business Case StudiesThis course unit forms part of module H1, it is mandatory.


Semester 4




Course unit title (German) Business Case Studies





Workload details Student presentations, assignment

Type of assessment Module-specific paper / presentation





• Lectures with integrated exercises• Coaching sessions with the lecturers• Preparation of papers and presentations• Presentations to specific topics


Students deepen their in previous courses acquired specificknowledge out of a multitude of different areas through integration,combination and application of theories and models



Students acquire decision-making competence through theintegration and combination of theories and models and applyingthem to specific business settings.

ILOs:




ILOs: Possess digital literacy and apply it to the businessenvironment (5)

Page 124 of 440 06.08.2020



Presenting their results the students improve their presentation,argumentation and persuasive skills.


Course unit contents Depending on the course and lecturer, the cases to be analysedhave different focuses. These can be industry or region-specific.Common to all selected cases is the fact that they are based in aninternational context and concern major aspects of operations ofan international organization.



Recommended or required reading All case compilations are suitable, for instance:

• Lane, H. W./Distefano, J. J./Maznevski, M. L.: InternationalManagement Behavior. Text, Readings, and Cases, 5th edit.,Blackwell Publishing, 2006.

Scheduled Regular


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Module H2 255120 Advanced Business Administration

Duration 2 Semester







The students should be able to understand business issues andapply it in context.


The students should be able to expand their existing knowledgethrough literature research and knowledge discovery and bring itin the relevant context, also to develop relevant knowledge fromvarious disciplines. They should apply the guidelines for academicpapers and improve analytical skills through independentelaboration of a complex topic area.

ILOs:




ILOs:





The students should be able to identify problems idenpendentlyand respond appropriately. Therefore current knowledge andinterfaces should be included to neighboring disciplines. Bypresenting their results the students improve their presentation,argumentation and persuasive skills




Module specifics

Scheduled

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Page 127 of 440 06.08.2020


Course unit title H2.1 255121 Business SeminarThis course unit forms part of module H2, it is mandatory.


Semester 6




Course unit title (German) Business Seminar





Workload details Presentations, assignment






• Lectures with integrated exercises• Coaching sessions with the lecturers• Preparation of papers and presentations• Presentations to specific topics


Acquisition of comprehensive, detailed special knowledge within abusiness area, whereby a special meaning is on actuality


• Application of guidelines for academic papers• Improving analytical skills through independent elaboration of a

complex topic area• Enhancing critical thinking skills




ILOs: Work in teams and leverage diversity (7)


• Promoting independence, motivation and willingness to learn• Presenting their results the students improve their presentation,

argumentation and persuasive skills



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Course unit contents Different subjects are covered depending on the lecturer andthe semester; however, the subjects typically involve the field ofinternational business administration. Several Business Seminarsare generally offered in parallel each semester, all coveringdifferent subject areas.



Recommended or required reading The literature selection depends on the topic and is provided bythe lecturer delivering the Business Seminar. Usually, it includesreferences to academic writing, such as:

• Saunders, N. K./ Lewis, P./ Thornhill, A.: Research Methods forBusiness Students, Financial Times, London, 2006.

Scheduled Regular


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Course unit title H2.2 255122 Business SimulationThis course unit forms part of module H2, it is mandatory.


Semester 7


Mode of delivery Simulation game


Course unit title (German) Business Simulation





Workload details Group work, presentations






Role-play sessions, presentations, analyses of reports


The students should be able to understand business issues andapply it in context.


The students should be able to expand their existing knowledgethrough literature research and knowledge discovery and bring itin the relevant context, also to develop relevant knowledge fromvarious disciplines.

ILOs:



The students should be able to apply knowledge in teamwork andteams of experts to come to a common consensus or procuregroup decisions.

ILOs:




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The students should be able to identify problems idenpendentlyand respond appropriately. Therefore current knowledge andinterfaces should be included to neighboring disciplines. Thedecisions are based on group decisions and current knowledgeand events.



Course unit contents • Corporate objectives and strategies• Sales: Competition analysis, marketing mix, product life

cycles, product re-launches, new product launches, enteringa new market, costing of special transactions, contributionmargin accounting and market research reports as a basis ofinformation for marketing decisions

• R&D: Technology, ecology, value analysis• Procurement/ warehousing: Optimum order quantity• Manufacturing: Investment, disinvestment, in-house production

or external procurement, capacity planning, ecologicalproduction, rationalisation, learning curve

• HR: HR planning, qualification, productivity, absences,fluctuation

• Finance and accounting: Cost type, cost centre, cost objectaccounting, gradual contribution margin accounting, financialplanning, balance sheet recognition and income statement,cash flow, share price and company value, portfolio analysis


Additional specifics AGMs at the end of the simulation

Recommended or required reading Business Simulation Handbook

Scheduled Regular


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Module H3 255130 Corporate Social Responsibility

Duration 1 Semester







Students gain foundational knowledge on the central theoreticalconcepts in ethics and learn how they to apply to businessenvironments. They gain in-depth knowledge of the importanceand complexity of sustainability for business today. Studentsunderstand the implications of the sustainability requirements ofthe various actors involved in developing sustainable businesseson the company's vision and planning, as well as how the resultingrequirements are integrated into the business strategies.



Students develop their ability to identify and analyse ethicalchallenges in business environments in order to support ethicaldecision-making.

Students are able to:

• work proactively with the complexity of sustainability anddesign sustainable management systems and performanceframeworks in a variety of organizations based on variousinfluencing factors;

• critically reflect on existing sustainability measures;• apply sustainability principles to achieve specific goals: e.g.

Carbon accounting, cost reduction and operational efficiency,etc.



Develop their personal ability for critical self-reflection based on anincreased awareness of what constitutes ethical behaviourTeam work, presentation and communication skills



• Understand the influence of diversities in culture and societalfactors on ethics and ethical behaviour

• Independent engagement with lecture materials



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Module specifics

Scheduled


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Module H3.1, H3.2 255133 Business Ethics, Corporate Sustainability

Duration Semester







Students gain foundational knowledge on the central theoreticalconcepts in ethics and learn how they to apply to businessenvironments. They gain in-depth knowledge of the importanceand complexity of sustainability for business today. Studentsunderstand the implications of the sustainability requirements ofthe various actors involved in developing sustainable businesseson the company's vision and planning, as well as how the resultingrequirements are integrated into the business strategies.



Students develop their ability to identify and analyse ethicalchallenges in business environments in order to support ethicaldecision-making.







Develop their personal ability for critical self-reflection based on anincreased awareness of what constitutes ethical behaviourTeam work, presentation and communication skills



• Understand the influence of diversities in culture and societalfactors on ethics and ethical behaviour

• Independent engagement with lecture materials




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Module specifics

Scheduled


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Course unit title H3.1 255131 Business EthicsThis course unit forms part of module H3.1, H3.2, it is mandatory.


Semester 3




Course unit title (German) Business Ethics





Workload details






• Lecturer presentations• In-class group-work on cases and ethical business conflicts• In-class discussion on current events


Gain foundational knowledge on the central theoretical concepts inethics and how they apply to business environments



Develop their ability to identify and analyse ethical challenges inbusiness environments in order to support ethical decision-making



Develop their personal ability for critical self-reflection based on anincreased awareness of what constitutes ethical behaviour



Understand the influence of diversities in culture and societalfactors on ethics and ethical behaviour



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Course unit contents This course explores the diversity of philosophical foundationsfor ethical decision-making and demonstrates the applicability ofethics in international business. This is achieved through the threemain components of the course:

• The understanding of ethics as a universal concept: Herestudents learn about the nature and essence of ethics and thechallenge(s) of individual ethical behavior;

• The application of ethics: Here students address challengesassociated with corporate decision-making and explore thekinds of ethical dilemmas with which firms are faced;

• The relationship between ethics and CSR: Here studentsassess the role that ethics plays in CSR and how theintegration of CSR into business process facilitates strategicadvantage. This third part of the course creates the bridge tothe second part of the module, corporate sustainability.



Recommended or required reading Mandatory references:

• J. D. Rendtorff (Ed.), (2019) Handbook of BusinessLegitimacy. Available at https://link.springer.com/referenceworkentry/10.1007%2F978-3-319-68845-9_21-1[HHN Internal].

• Köster, K. (2015): Corporations and CSP: Be genuine, simplify,or leave it. In: Stachowicz-Stanusch, A. (ed.): Corporate SocialPerformance. Paradoxes, Pitfalls, Pathways to the better world,Charlotte: Information Age Publishing, pp. 123-149. ISBN978-1-68123-164-8.

• Raith, D. (2018) Business Ethics? A Critical Companion.Metropolis-Verlag: Marburg. ISBN 978-3-7316-1289-6.


• Lu, H., Schmidpeter, R., Capaldi, N. & Zu, L. (eds) (2018)Building New Bridges Between Business and Society:Recent Research and New Cases in CSR, Sustainability,Ethics and Governance. E-Book. Springer: Cham. ISBN978-3-319-63561-3.

Scheduled Regular


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Course unit title H3.2 255132 Corporate SustainabilityThis course unit forms part of module H3.1, H3.2, it is mandatory.


Semester 3




Course unit title (German) Corporate Sustainability





Workload details • Individual preparation of course materials• Extended desktop research on course topics• Completion of set assignment(s) - groupwork




Prerequisites (see below) General Business Administration


Interactive lectures with integrated exercise and studentpresentations on course topics


Students gain in-depth knowledge of the importance andcomplexity of sustainability for business today.Students understand the implications of the sustainabilityrequirements of the various actors involved in developingsustainable businesses on the company's vision and planning,as well as how the resulting requirements are integrated into thebusiness strategies.








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Team work, presentation and communication skills






Course unit contents • Legal, economic and social frameworks• Sustainability principles and models• Stakeholder requirements• Sustainability strategies• Entrepreneurial elements / Aspects of sustainability• Implementation of sustainability in various operational

functional areas



Recommended or required reading Lu, H., Schmidpeter, R., Capaldi, N. & Zu, L. (2018). BuildingNew Bridges Between Business and Society: Recent Researchand New Cases in CSR, Sustainability, Ethics and Governance.Springer: Cham. 978-3-319-63561-3. English.Rainy, D.L., & Araujo, R.J. (2015). The pursuit of sustainability:creating business value through strategic leadership, holisticperspectives, and exceptional performance. Information AgePublishing Inc: Charlotte, NC. 978-1-62396-877-9. English.Wheelen, T., Hunger, J.D., Hoffman, A.N. & Bamford, C.E.(2018). Concepts in strategic management and business policy:globalization, innovation, and sustainability, 5th Ed. Am Pearson:London. 978-1-292-22729-0. English.Zimmerman, S. & Bell, J. (2015). The sustainability mindset: usingthe matrix map to make strategic decisions. Jossey-Bass: SanFrancisco, CA. 978-1-118-76735-1. English.

Scheduled Regular


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Module H4 255140 Research Methods

Duration 1 Semester





Module coordinator Prof. Dr. Graciela Küchle




On completing the module programme students are able to assessand describe the relationship between variables.

ILOs:



The students will work in teams to develop and test modelsfor a given data set. To accomplish that they have to apply theappropriate techniques to given data sets, analyse and presentresults in front of the other students.

ILOs:


• Work in teams and leverage diversity (7)




Module specifics

Scheduled


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Course unit title H4.1 255141 Models and Methods of Data AssessmentThis course unit forms part of module H4, it is mandatory.


Semester 3




Course unit title (German) Models and Methods of Data Assessment





Workload details Preparation of and follow-up on lectures






Lectures and computer lab sessions




After the course the students are able to assess and describe therelationship between variables.

They will know how to use the software SPSS to perform differentkinds of data analysis in order to analyse several kinds ofproblems.

ILOs:



The students will work in teams to develop and test modelsfor a given data set. To accomplish that they have to apply theappropriate techniques to given data sets, analyse and presentresults in front of the other students.

ILOs:



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Course unit contents Statistical methods

• t-test• Analysis of variance• Covariance and correlation• Linear regression• Logistic regression

SPSS:

• Import and input data• Data management• Execution and interpretation of the techniques described above


Additional specifics The statistical procedures learnt in the course are conducted withthe software SPSS during computer lab sessions. Using practicallyrelevant examples the students practice how to use the softwareSPSS to perform statistical analysis and test models.

Recommended or required reading • Anderson, Sweeney, Williams, Freeman and Shoesmith.:Statistics for Business and Economics, 11th Edition. South-Western Cengage Learning, 2010.

• Backhaus, K.: Multivariate Analysemethoden – Eineanwendungsorientierte Einführung. 11. Aufl., Springer, Berlin,2005.

• Field, A.: Discovering Statistics Using SPSS, SAGEPublications, London, 2009.

• Lewis-Beck, M. S.: Applied Regression – an Introduction,SAGE Publications, Thousand Oaks CA, 1980.

• Mendenhall, W./Reinmuth, J./Beaver, R. J.: Statistics forManagement and Economics, 7th edit., Duxbury Press, 1993.

• Pampel, F. C.: Logistic Regression, SAGE Publications,Thousand Oaks CA, 2000.

• Schira, J.,: Statistische Methoden der VWL und BWL,München: Pearson, 2. Auflage, 2006.

• Wooldridge, J. M.: Introductory Econometrics, 2nd Edition.Ohio: Thomson, South-Western, 2003.

Scheduled Regular


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Module H5 255150 Economics

Duration 1 Semester





Module coordinator Prof. Dr. Kurt Hafner


Students are able to understand and explain complex economicrelationships and to adopt their own positions. They can boththeoretical reasoning and empirical arguing.Students find it easy to evaluate political measures targetingeconomic problems and to submit own proposals.



Students have a high methodical competence of analysingand solving problems of microeconomic, macroeconomic andinternational economic issues and are able to propose ownsolutions.



Students have high presentation skills using logical reasoning,which is based on the models and theories discussed in thelecture.

ILOs:





Module specifics

Scheduled


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Course unit title H5.1 255151 MicroeconomicsThis course unit forms part of module H5


Semester 3




Course unit title (German) Microeconomics





Workload details Preparation of and follow-up on lectures, exercises






Lecture with exercises


Students are able to understand and explain complex economicrelationships and to adopt their own positions. They can boththeoretical reasoning and empirical arguing.

Students find it easy to evaluate political measures targetingeconomic problems and to submit own proposals.



Students have a high methodical competence of analyzingand solving problems of microeconomic issues and are able topropose own solutions.






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Course unit contents • Game Theory• Uncertainty: Risk and Utility• Market with asymmetric information• Externalities and Public Good• Selected microeconomic topics


• Macroeconomics• International Economics

Additional specifics The course can be also offered in English.

Recommended or required reading • Pindyck, R. S./Rubinfeld, D. L.: Microeconomics, Pearson, 6th

edit., London, 2005.• Schira, J.: Statistische Methoden der VWL und BWL, Pearson,

2nd edit., München, 2006.• Varian, H. R.: Intermediate Microeconomics – A Modern

Approach, Norton &Company, 7th edit., New York, 2007.

Scheduled Regular


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Course unit title H5.2 255152 MacroeconomicsThis course unit forms part of module H5


Semester 3




Course unit title (German) Macroeconomics





Workload details Preparation of and follow-up on lectures, exercises






Lecture with exercises






Students have a high methodical competence of analyzing andsolving problems of macroeconomic issues and are able topropose own solutions.






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Course unit contents • Labor market and unemployment• Business cylce: theory and policy• Economic development and economic growth• Open economy• Selected macroeconomic topics


• Microeconomics• International Economics

Additional specifics The course can be also offered in English.

Recommended or required reading • Abel, A.B./Bernanke, B.S.: Macroeconomics, Internationaleedition, 5th edit.

• Baldwin, R. E./Wyplosz, C.: The economics of Europeanintegration, 2nd edit., McGraw-Hill Education, London, 2006.

• Blanchard, O./Illing, G.: Makroökonomie, 5th edit., Pearson,München, 2009.

• Krugman, P./Obstfeld, M.: Internationale Wirtschaft – Theorieund Politik der Außenwirtschaft, 7th edit., Person, München,2008.

Scheduled Regular


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Course unit title H5.3 255153 International EconomicsThis course unit forms part of module H5


Semester 3




Course unit title (German) International Economics





Workload details Preparation of and follow-up on lectures,




Prerequisites (see below) Basic knowledge of economics (introduction of economics)


Lecture with group presentations






Students have a high methodical competence of analyzing andsolving problems of international economic issues and are able topropose own solutions.



Students have high presentation skills using logical reasoning,which is based on the models and theories discussed in thelecture.

ILOs:


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Course unit contents Part I: International Trade1. World Trade: An Overview2. Classical Trade Theory: Ricardian Model 3. Neo-Classical Trade Theory: Heckscher-Ohlin Model4. New Trade Theory: Economies of Scale 5. International Factor Movements6. The Instruments of Trade Policy7. Trade PolicyPart II: International Finance8. Exchange Rates and Interest Rates9. Money, Interest Rates and Exchange Rates 10. Open Economy: Floating Exchange Rates11. Open Economy: Fixed Exchange Rates 12. International Monetary System13. Optimum Currency Area14. Other Topics


• Macroeconomics• Microeconomics


Recommended or required reading Krugman, P./Obstfeld, M.: International Economics – Theory andPolicy, 7th edit., 2006.

Scheduled Regular


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Module H6 255160 Law

Duration 1 Semester







The module aims to familiarize students with the basics of(German) commercial (trade) and corporate (company) law.



On successful completion of the module students are put ina position to independently solve cases subject to (German)commercial (trade) and corporate (company) law.

ILOs:






Module specifics

Scheduled


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Course unit title H6.1 255161 Law IIThis course unit forms part of module H6, it is mandatory.


Semester 4




Course unit title (German) Law II





Workload details Preparation of and follow-up on lectures, solving legal cases,preparation of examination, team/group work






• Lecture based on Socratic teaching method, learning by askingyourself the right questions

• Interaction with students: practical case studies and planninggame or Moot Court (if appropriate)


The course aims to familiarise students with the basics of(German) commercial (trade) and corporate (company) law.An overview of the many areas of commercial (trade) as wellas corporate (company) law is given and its importance forfuture management experts and business life explained. Further,applicable case law and other examples from practice are beingscrutinised.



On successful completion of the course students are put ina position to independently solve cases subject to (German)commercial (trade) and corporate (company) law.

ILOs:



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Course unit contents • Product liability• Corporate activity and its legal structure• Introduction to commercial law• Introduction to company law and business organization• Drafting international dealership and sales representative

(agency) agreements• Fundamental principles of insolvency law and competition law

(if appropriate)• Digressions to consider current legislative projects


Additional specifics • In case of an insufficient numer of interested students for thelecture in English, it will be offered in German.

• Excursion/attend court hearing or similar (if appropriate)

Recommended or required reading • Foster, N.: German Legal Systems and Laws, current edition,Oxford University Press.

• Führich, E.: Wirtschaftsprivatrecht, current edtion, Vahlen,Munich.

• Gildeggen, R./Willburger, A.: Internationale Handelsgeschäfte,current edition, Vahlen, Munich.

• Klunzinger, E.: Grundzüge des Gesellschaftsrechts, currentedition, Vahlen, Munich.

• Müssig, P.: Wirtschaftsprivatrecht: Rechtliche Grundlagenwirtschaftlichen Handelns, current edition, C.F. Müller,Heidelberg.

Scheduled Regular


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Module H11 255210 International Law/International Relations

Duration 1 Semester







The intended learning objective of this seminar are to create someunderstanding as to what extent International Law and Theorieson International Relations may help to solve current globalissues. Arguably, those powers – in particular of InternationalLaw – are rather limited. Is International Law a ‘toothless tiger’and are Theories on International Relations pointless after all?Are the superpowers – the US, Russia, China and/or the giantcorporations – shaping the rest of the world to their liking whilstignoring many international regulations? What inferences shouldleading statesmen and –women draw from International Law andTheories on International Relations when dealing with governmentleaders whose policies and actions are blatantly obvious inviolation of International Law?


Upon successful completion of the seminar, students should beable to

• identify blatant violations of International Law; as well as• apply Theories on International Relations to geopolitical zones

across the world



Teamwork is promoted in that the presentation, written paper andthesis paper are group assignments.



Students‘ independence is promoted in that the required groupassignments (presentation, written paper and thesis paper) mustbe undertaken without external help – with the exception of theweekly feedback sessions.




Module specifics

Scheduled


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Course unit title H11.1 255211 International Law/International RelationsThis course unit forms part of module H11, it is mandatory.


Semester 7




Course unit title (German) International Law/International Relations





Workload details Seminar, 1 presentation and 1 written paper as group assignment(3-4 students) plus thesis paper to be defended in class after thepresentation




Prerequisites (see below) • good knowledge of English• basic understanding of law concepts


Seminar: Introduction to International Law and InternationalRelations Theories (lecture), group assignment, weekly feedbacksessions to monitor progress of presentation and written paperof each group, presentation in class followed by defending thesispaper, wrap-up feedback session to conclude seminar.


The intended learning objective of this seminar are to create someunderstanding as to what extent International Law and Theorieson International Relations may help to solve current globalissues. Arguably, those powers – in particular of InternationalLaw – are rather limited. Is International Law a ‘toothless tiger’and are Theories on International Relations pointless after all?Are the superpowers – the US, Russia, China and/or the giantcorporations – shaping the rest of the world to their liking whilstignoring many international regulations? What inferences shouldleading statesmen and –women draw from International Law andTheories on International Relations when dealing with governmentleaders whose policies and actions are blatantly obvious inviolation of International Law?

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Upon successful completion of the seminar, students should beable to

• identify blatant violations of International Law; as well as• apply Theories on International Relations to geopolitical zones

across the world



Teamwork is promoted in that the presentation, written paper andthesis paper are group assignments.



Students‘ independence is promoted in that the required groupassignments (presentation, written paper and thesis paper) mustbe undertaken without external help – with the exception oft theweekly feedback sessions.



Course unit contents • Introduction to International Law• Introduction to Theories on International Relations• Application of International Law to current world events• Application of Theories on International Relations to current

world events


Law I and Law II


Recommended or required reading • Baylis, John / Smith, Steve / Owens, Patricia. The Globalizationof World Politics: An Introduction to International Relations.Current ed. Oxford / New York: Oxford University Press.

• Dixon, Martin / McCorquodale, Robert / Williams, Sarah. Cases& Materials on International Law. Current ed. Oxford / NewYork: Oxford University Press.

• Dunne, Tim / Kurki, Milja / Smith, Steve. International RelationsTheories. Discipline and Diversity. Current ed. Oxford / NewYork: Oxford University Press.

• Klabbers, Jan. International Law. Current ed. Cambridge / NewYork / Port Melbourne / Dehli: Cambridge University Press.

• Spray, Sharon / Roselle, Laura. Research and Writing inInternational Relations. Current ed. London / New York:Routledge.

Scheduled Since the seminar takes place during the 7th semester, it isheld only during the first half of the semester – albeit with 4weekly hours (in order to achieve 2 weekly hours over the entiresemester).


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Module 255310 Major Financial & Management Accounting

Duration 2 Semester







Students learn inter alia the objectives, tasks and instrumentsof management accounting and accounting. Theoretical andmethodological foundations of the subject as well as the interfacesto other subjects will be also identified. They learn to apply thetheoretical knowledge to practical issues.

ILOs:

• Possess essential knowledge in major fields of businesstooperate efficiently in a professional environment (1)

• Be able to make expert decisions in two chosen businessspecialisations (3)


The students analyse inter alia financial & managementaccounting problems and work out solutionsusing theoreticknowledge. In a discussion they need to justifytheir approach.

They are able to:

• Evaluate in which case an issue is shown as a financial assetoras liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code;• Explain contents, functions of equity capital and differ

betweenthe various possibilities to show the outcome in thebalancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when

andhow provisions can be listed in the balance sheet;explain thestructure of the profit and loss statement and theinformativevalue of the partial results as well as pro forma keyfigures(EBIT or EBITDA) of the profit and loss statement;

• Acquire theorethical knowledge on managementaccountingproceses, methods and tools;

• Apply the theoretical knowledge to case studies;• Apply MS Excel in class to solve case studies.

ILOs:


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The students solve inter alia the case studies in teamwork.

ILOs:




The students inter alia evaluate the solutions and discuss them.




Module specifics

Scheduled


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Course unit title T1.10 255220 Financial & Management AccountingProjectsThis course unit forms part of module , it is mandatory.


Semester 6




Course unit title (German) Financial & Management Accounting Projects





Workload details Preparation of and follow-up on lectures, projects, simulation,presentations






• Understanding and solving project tasks• Problem- based learning (PBL)• Group discussions• Project-centred learning• Discussion, group exercise, simulation• Projects/papers/presentations on specific aspects with

concrete examples• Deepening theoretical accounting issues with assignment


• Application of existing (management) accounting tools andmethods

• Development of company-specific (project task related)(management) accounting concepts


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The students analyse (management) accounting problems andwork out solutions using theoretic knowledge.

Students will have to:

• Arrange FAQ sessions with the project sponsor• Prepare FAQ sessions by collecting and documenting

questions before• Organise frequently (ideally weekly) team meetings• Manage processes according to given/recommended

standards (define project manager, project plan etc.)• Prepare intermediate presentations and a weekly report on the

project status

ILOs:

• Implement conceptual knowledge in business situations (2)• Identify and critically assess business opportunities (11)


• Case studies are solved in teamwork• Project tasks





Course unit contents Depending on subject focus, for example:

• Accounting with Accounts payable/receivable• General Ledger• Tax• Management Accounting with (Operational and Strategic)

Planning• Cost Accounting• Reporting• Projects & Investment Controlling• Risk Management



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Recommended or required reading Textbooks:

• Britzelmaier, Bernd (2013): Controlling. Grundlagen, Praxis,Handlungsfelder. München: Pearson (Always learning).

• Fischer, Thomas M.; Möller, Klaus; Schultze, Wolfgang(2015): Controlling. Grundlagen, Instrumente undEntwicklungsperspektiven. Unter Mitarbeit von Maria vanAsseldonk. 2., überarbeitete Auflage. Stuttgart: Schäffer-Poeschel Verlag. Online verfügbar unter http://site.ebrary.com/lib/tubraunschweig/docDetail.action?docID=11024484.

• Horváth, Péter; Gleich, Ronald; Seiter, Mischa (2015):Controlling. 13., komplett überarbeitete Auflage. München:Verlag Franz Vahlen.

• Weber, Jürgen; Schäffer, Utz (2016): Einführung in dasControlling. 15., überarbeitete und aktualisierte Auflage.Stuttgart: Schäffer-Poeschel Verlag (Lehrbuch). Onlineverfügbar unter http://gbv.eblib.com/patron/FullRecord.aspx?p=4662713.

Excercise books:

• Britzelmaier, Bernd (2014): Controlling - Das Übungsbuch:Pearson Deutschland.

• Weber, Jürgen; Schäffer, Utz; Binder, Christoph (2016):Einführung in das Controlling. Übungen und Fallstudien mitLösungen. 3., überarbeitete und erweiterte Auflage. Stuttgart:Schäffer-Poeschel Verlag (Lehrbuch). Online verfügbar unterhttp://ebooks.ciando.com/book/index.cfm/bok_id/2183930.

Scheduled Regular


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Course unit title T1.1 255311 International Financial & ManagementAccountingThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Financial & Management Accounting





Workload details Preparation of and follow-up on lectures, preparation ofexamination, solving cases






• Lecture with exercises and case studies• Excel cases (in labratory)• Gamification / Electronic voting systems (EVS)


Students learn the objectives, tasks and instruments ofmanagement accounting and accounting. Theoretical andmethodological foundations of the subject as well as the interfacesto other subjects will be also identified.


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The students analyse financial & management accountingproblems and work out solutions using theoretic knowledge. In adiscussion they need to justify their approach.

They are able to:

• Evaluate in which case an issue is shown as a financial assetor as liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code• Explain contents, functions of equity capital and differ between

the various possibilities to show the outcome in the balancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when and

how provisions can be listed in the balance sheet; explain thestructure of the profit and loss statement and the informativevalue of the partial results as well as pro forma key figures(EBIT or EBITDA) of the profit and loss statement;

• Acquire theorethical knowledge on management accountingproceses, methods and tools;


ILOs:



The students solve the case studies in a teamwork.




Course unit contents Management Accounting processes with:

• (Operational and Strategic) Planning• Cost Accounting• Management Reporting• Projects & Investment Controlling• Risk Management

Management accounting methods and tools applied:

• Portfolio analysis• Target Costing• Operational Planning & Budgeting• Profit Analysis• Cost-volume-profit analysis• Break-even analysis• Price and cost calculations• Process cost accounting (ABC costing)• Performance measurement systems• Balanced Scorecard

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• Consolidated Financial Statements• Financial Statement Analysis• Income Taxes• Values-Based Management• Strategic Controlling• Advanced Cost Management• Information Systems• Projects


Recommended or required reading Textbooks





Workbooks



Online resources

• http://www.vahlen.de/productview.aspx?product=14414494• https://www.controlling-wiki.com/de/index.php/Hauptseite• www.video2brain.com• www.imanet.org• www.fm-magazine.com• www.controllermagazin.de• www.zeitschrift-controlling.de

Scheduled Regular


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Course unit title T1.2 255312 Consolidated Financial StatementThis course unit forms part of module


Semester 4




Course unit title (German) Consolidated Financial Statement





Workload details Preparation of and follow-up on lectures, preparation ofexamination,






Lecture with exercises and case studies.


Students should be able to competently interpret and usethe variad informations contained in a consolidated financialstatement.



Students are able to describe characteristics of consolidatedfinancial statements and explain basics of consolidated financialstatements according to HGB and IFRS.Students learn who as a parent company has to create aconsolidated financial statement and which companies are toinvolve in the group of consolidated companies. They masterthe techniques to carry out the consolidation of investments,debt consolidation, elimination of intercompany profits andearnings consolidation. Afterwards the external accounting can beassessed in an overall evaluation.

ILOs:



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Course unit contents The key problem areas of consolidated financial accounting to theGerman Commercial Law and the IFRS are examined on a case-oriented basis and using numerous examples.



Recommended or required reading • Baetge, J./Kirsch, H.-J./Theile, S.: Konzernbilanzen, ErichSchmidt Verlag.

• Coenenberg, A. G./Haller, A./Schultze, W.: Jahresabschlussund Jahresabschlussanalyse, Schäffer Poeschel Verlag.

• Gräfer, H./Scheld, G. A.: Grundzüge derKonzernrechnungslegung, NWB Verlag.

• Heuser, P. J./Theile, C.: IFRS Handbuch, Otto Schmidt Verlag.• Kirsch, H.: Einführung in die internationale Rechnungslegung,

Erich Schmidt Verlag.

Scheduled Regular


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Course unit title T1.3 255313 Financial Statement AnalysisThis course unit forms part of module


Semester 6




Course unit title (German) Financial Statement Analysis





Workload details Preparation of and follow-up on lectures, presentations






• Lecture with exercises and case studies• Preparation of an expert analysis report and presentation of the

results


• Ability to carrying out an independent analysis of a financialstatement

• Method/selection and interpretation of KPIs• Possibilities of accounting policy• Measures for showing the strengths and weaknesses of a

company`s earnings and financial capacities

ILOs:

• Possess essential knowledge in major fields of business tooperate efficiently in a professional environment (1)








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Course unit contents The profit- and finance-based analysis are examined on a case-oriented basis with several examples; complemented by studieson provision for the future.



Recommended or required reading • Coenenberg A. G./Haller, A. /Schultze, W.: Jahresabschlussund Jahresabschlussanalyse, Schäffer Poeschel.

• Gräfer, H.: Bilanzanalyse, NWB Verlag.• Lachnit, L.: Bilanzanalyse, Gabler Verlag.• Tacke, H. R.: Jahresabschlussanalyse in der Praxis, NWB

Verlag.

Scheduled Regular


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Course unit title T1.4 255314 TaxesThis course unit forms part of module


Semester 4




Course unit title (German) Taxes





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, solving cases






Lecture with exercises and case studies


Students should be able to recognise the effects of operationalmain function taxation (financing, investment, production, sales)and to analyse the influence of taxation on operational accounting.



Students learn that they cannot pass business practice if they donot have basic knowledge about the ever-increasing impact oftaxation on all key business decisions.This also includes the knowledge of the impact of taxation onthe constituent elements of the company, such as location, legalstatus, and business combinations.

ILOs:





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Course unit contents The main types of taxes will be streamlined and representedabstract. The professional training is followed by a practical part,which includes a variety of tasks and case studies followed bydetailed solutions.



Recommended or required reading • Grefe, C.: Unternehmenssteuern, Kiehl Verlag.• Haberstock, L./Breithecker, V.: Einführung in die

betriebswirtschaftliche Steuerlehre, Erich Schmidt Verlag.• Wöhe G./Bieg, H.: Grundzüge der Betriebswirtschaftlichen

Steuerlehre, Vahlen Verlag.

Scheduled Regular


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Course unit title T1.5 255315 Management Accounting for ServicesThis course unit forms part of module


Semester 4

Available in Winter semester



Course unit title (German) Management Accounting for Services





Workload details Preparation and presentations of case studies






Lectures and case studies, seminar papers and presentations


Students know about the special requirements in managementaccounting in the service industry.



Students know about the differences in between manufacturingcompanies and the service industry. They have a toolbox forefficient managerial accounting in service companies working indifferent sectors of the economy.

ILOs:



Training of teamwork, organisation and management of workinggroups

ILOs:



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Students can solve management accounting problems in theservice industry independently.



Course unit contents • Introduction to Service Industry• Different sectors within the Service Industry• Activity-based costing• Key Performance indicators• Ratio analysis


International financial and managerial accounting


Recommended or required reading • Baum, M. 2013: Service business costing: Cost accountingapproach for the Service Industry, Springer Gabler.

• Atkinson, H.; Jones, T. 2011: Hospitality and tourismmanagement accounting, Goodfellow.

• Wilde, H., 2010: Plan- und Prozesskostenrechnung, 2. Aufl.,Oldenbourg.

Scheduled


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Course unit title T1.6 255316 Strategic Management AccountingThis course unit forms part of module


Semester 4




Course unit title (German) Strategic Management Accounting





Workload details Preparation and discussion of case studies, presentations






Lecture with case studies, paper and presentations


Case studies need to be analysed in detail. Different solutionsneed to be compared and simulated in Excel.


The students analyse strategic controlling problems and work outsolutions using theoretic knowledge. In a discussion they need tojustify their approach.

ILOs:



Case studies are solved in a teamwork





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Course unit contents • Target Costing• Activity-based Costing• Balanced Scorecard• Outsourcing, Offshoring• Value-based Management• Transfer Prices• Green Controlling• Strategic Cost Management• Strategic Planning• Budgeting


• International Accounting and Controlling• Controlling Projects


Recommended or required reading • Alter, R.: Strategisches Controlling: Unterstützung desstrategischen Managements, 2. Aufl., Oldenbourg, München,2013.

• Baum, H.G./Coenenberg, A. G./Günther, T.: Strategisches• Controlling, 5. Aufl., Schäffer-Poeschel, Stuttgart, 2013.• Horvàth, P./Gleich, R./Voggenreither, D.: Controlling umsetzen,

5. Aufl., Schäffer-Poeschel, Stuttgart, 2012.• Literature related to the specific topics (journals and books)

Scheduled Regular


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Course unit title T1.7 255317 Functional Management AccountingThis course unit forms part of module , it is mandatory.


Semester 4

Available in Summer semester



Course unit title (German) Functional Management Accounting













Students know about the differences in management accountingdisciplines for varying departments.


Students can distinguish the different management accountingneeds for different departments (management accounting forsales, marketing, human resources). In each of the disciplinesthey can name and apply the most important business ratios.

ILOs:






Students can solve easy management accounting problems in thedifferent fields of practice.


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Course unit contents Management accounting for sales, marketing, production andhuman resources




Recommended or required reading • Kühnapfel, J.B., 2017: Vertriebscontrolling: Methoden impraktischen Einsatz. 2. Aufl., Springer-Gabler

• Halfmann, M. 2018: Marketing-Controlling, Springer-Gabler• Hoffmann, E. 2018: Personalentwicklung und –controlling:

Strategien für den Mittelstand

Scheduled


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Course unit title T1.8 255318 IT-ToolsThis course unit forms part of module


Semester 4




Course unit title (German) IT-Tools





Workload details Preparation and wrap-up of case studies






Guest lectures/seminars with external partner firms (to get familiarwith relevant IT-tools)


Students get to know different IT-Solutions relevant for Financeand Management Accounting. Exercises, case studies or projectscan be accomplished in selected software programs.


Students know relevant IT-Solutions and are able to solve basicproblems within these.


Training of teamwork competencies as exercises and case studiesare executed in teams

ILOs:




Autonomous work on exercises, case studies and projects



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Course unit contents • Overview of different planning and monitoring systems• reporting systems• forecasting and early warning tools• simulation systems• Data Mining• Business Intelligence



Recommended or required reading • Gadatsch, A.: IT-Controlling für Einsteiger, Wiesbaden,Springer, 2016

• Helmke, S., Uebel, M.: Managementorientiertes IT-Controllingund IT-Governance, Wiesbaden, Springer, 2016

Scheduled Block course


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Course unit title T1.9 255319 Mergers & AcquisitionsThis course unit forms part of module


Semester 4




Course unit title (German) Mergers & Acquisitions





Workload details 2.5 hours, i.e. 10 minutes each weak, should be dedicated toscanning the media for the latest M&A examples. Students areencouraged to present the examples they have found at thebeginning of each lectures. -The remaining 42.5 hours shouldbe used to select a suitable real-life case, and to prepare thepresentation of this case according to the requirements set out inthe course outline.




Prerequisites (see below) • Research Methods• Business language


• interactive lectures – "Walk through the world of M&As"• current mergers and acquisitions• presentation of case studies and practical examples from

students• discussion of critical aspects and questions


ILOs: Be able to make expert descisions in two chosen businessspecialisations (3)


• Organizational structure• Processes of International Business• Finance• Change Management

ILOs:

• Implement conceptual knowledge to business situations (2)• Identify and critically assessbusiness opportunities (11)

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Presentation skills are practiced during the course. The basicbackground and motivation behind recent M&As should beunderstood presented. Students learn to clearly expressthemselves. During the discussion of critical issues related toM&As students questioning and reasoning techniques are trained.


Students learn to independently research on a given topic and todistinguish between important and recent content. A reflexion onrecent M&As in the course allows students to critically evaluatepotential social consequences.


Course unit contents Teaching contents cover:

• Introduction – M&A market• Types of M&A• M&A process, roles & responsibilities, methods and tools• Business valuation• Case studies


Controlling, Accounting, Change Management


Recommended or required reading • Lucks, K., Meckl, R.: Internationale Mergers & Acquisitions:Der prozessorientierte Ansatz, 2nd edition, Springer Gabler,Berlin, Heidelberg, 2015.

• Boeh, K. K., Beamish, P. W.: Mergers and Acquisitions: Textand Cases, Sage Publications, 2007.

• Bruner, R.F.: Applied Mergers and Acquisitions, John Wiley &Sons, 2004.

• Devine, M.: Successful Mergers, getting the people issue right,The Economist, London, 2002.

• Galpin, T., Herndon, M.: The Complete Guide to Mergers andAcquisitions. Process tools to support M&A integration at everylevel. 2nd edition, John Wiley & Sons, Hoboken, 2007.

• Haspeslagh, P., Jemison, D. B.: Managing acquisitions:Creating value through corporate renewal. The Free Press,New York, 1991.

• Stahl, G.K., Mendenhall M.E. (eds): Mergers and Acquisitions.Managing Culture and Human Resources, Stanford BusinessBooks, Stanford, 2005.

Scheduled regular


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Module 255320 Major Finance

Duration 2 Semester





Module coordinator Prof. Dr. Mathias Moersch


Students are able to understand and explain the theories andempirics of international finance. They can both theoreticalreasoning and empirical arguing.

ILOs:


• Be able to make expert decisions in two chosenbusinessspecialisations (3)


Students have a high methodical competence of analyzing andsolving problems of international financial management and areable to propose own solutions.

ILOs:



ILOs:







Module specifics

Scheduled


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Course unit title T2.1 255321 International FinanceThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Finance

















ILOs:






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Course unit contents • Foreign Currency and Triangular Arbitrage• Foreign Exchange Market• Covered Interest Arbitrage• Exchange rate analysis• Parity Conditions• Managing Transaction Exposure to Exchange Risk• International Corporate Governance Systems• Cross border Valuation and International Capital Budgeting• Managing Translation Exposure to Exchange Risk• Managing Operating Exposure to Exchange Risk• Letter of credit and collection• Customs clearance, and Cash management• Transfer Pricing• Double taxation avoidance agreements, and characteristics of

investment projects• Foreign Investments


• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Click, R. W./Coval, J. D.: Theory and Practice of InternationalFinancial Management, Prentice Hall.

• Eiteman, D. K./Stonehill, A. I./Moffett, M. H.: MultinationalBusiness Finance, Addison Wesley.

• Kester, W. C./Luehrman T. A.: Case Problems in InternationalFinance, McGraw Hill, New York.

• Levi, M. D.: International Finance: the markets and FinancialManagement of the Multinational Business.

• Madura, J.: International Financial management, West.• Mihir A. D./Sjoman, A./Dessain, V.: Hedging Currency Risks at

AIFS 205-026, Harvard Business School.• Shapiro, A. C.: Multinational Financial Management.• Walt Disney Yen Financing, Harvard Business School.

Scheduled Regular


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Course unit title T2.2 255322 DerivativesThis course unit forms part of module


Semester 4




Course unit title (German) Derivatives





Workload details Guest lectures




Prerequisites (see below) Introduction to International Finance


Regular weekly lectures, accompanied by class discussion,problem sets, written assignments


• Ability to understand the importance and uses of derivatives inmodern finance

• Ability to understand and develop strategies and productsinvolving derivatives



Joint work on assignments

ILOs:






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Course unit contents • Thorough understanding of derivatives, including options,futures and forwards

• The focus is on applications, strategies and pricing as well asmarket structure.


• Corporate Finance• Financial Risk Management• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Hull, J.: Fundamentals of Futures and Options Markets, 8th

edit., Prentice Hall, 2013.• Reilly, F./Brown, K.: Investment Analysis and Portfolio

Management, 10th edition, South-Western College Publisher,2012.

Scheduled Regular


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Course unit title T2.3 255323 Corporate FinanceThis course unit forms part of module


Semester 4




Course unit title (German) Corporate Finance





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises




Prerequisites (see below) Knowledge acquired in an introductory finance class, basicspreadsheet calculations


• Lecture, joint practical exercises during contact hours• Projects and presentations on specific aspects, projects with

specific examples




A part of the final grade is based on Excel projects in groups inwhich students apply corporate finance theories to "real data".This way, students will learn to use theories to solve businessproblems and understand the theories' limitations.

ILOs:


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During the semester, students gather corporate data from financialwebsites in groups in order to apply the theoretical concepts fromthe lecture. This way, they learn to manage their own small financeprojects, which involves decision making in groups, allocation oftasks, etc.

ILOs:





Course unit contents Application of financial theories using spreadsheets, e.g. portfoliotheory, cost of capital, mergers and acquisitions, default risk,valuation, etc.


• Financial Risk Management• Consolidated Financial Statements


Recommended or required reading • Brealey, R./Myers, S./Marcus, A.: Fundamentals of CorporateFinance, 7th edit., McGraw-Hill.

• Brigham, E./Houston, J.: Fundamentals of FinancialManagement, 13th edit., Cengage.

• Damodaran, A.: Applied corporate finance, 3rd edit., Wiley.

Scheduled Regular


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Course unit title T2.4 255324 Financial Risk ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Financial Risk Management





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, presentations








Students are able to understand and explain the theories andempirics of financial risk management. They can both theoreticalreasoning and empirical arguing.



Students have a high methodical competence of analyzing andsolving problems of financial risk management and are able topropose own solutions.






Course unit contents • Risk and return (measures of risk and return, portfolio theory,capital asset pricing model)

• Risk management (value at risk, market risk, interest rate risk,credit risk, operational risk, liquidity risk)

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• International Finance• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Berk J./DeMarzo P./Harford J.: Fundamentals of CorporateFinance, Prentice Hall: Pearson, Second Edition, Chapter 6,2010.

• Copeland, T. E./Weston, J. F./Shastri, K.: Financial Theory andCorporate Policy. New Jersey Prentice Hall International, 2004.

• Francis, J. C./Ibbotson, R. G.: Investments: A GlobalPerspective. New Jersey: Prentice Hall International, 2002.

• Hull, J.C: Risk Management and Financial Institutions. NewJersey: Prentice Hall International, 2006.

Scheduled Regular


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Course unit title T2.5 255325 Specific Issues in FinanceThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in Finance





Workload details Excursions, guest lecturers






• Interactive lectures• Group discussions• Presentations by students• Exercises with real-life examples


This lecture will teach definitions, methods and processes of atopic in Financial Management. The specific topic in this field ofstudy varies depending on the lecturer.


In the framework of this lecture students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.

ILOs:


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The lectures are planned in a way that students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow students. Atthe same time by working in groups, students learn to adapt andrespond to their working context.

ILOs:




In respect to this competence, this lecture teaches the ability toreflect about specific topics related to finance as well as in regardto the students’ own personality. Students will understand andlearn to cope with his/ her own strength and weaknesses andfurther develop his/ her personality.



Course unit contents The content of the lectures vary depending on the lecturer.Possible topics include Financial Market Reform or EquityValuation.


• International Finance• Derivatives• Corporate Finance• Financial Risk Management• Finance Projects

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging issues. Studentsbenefit from this flexibility by obtaining up-to-date, in-depthknowledge of the selected topic.

Recommended or required reading References vary depending on the lecturer. You are encouraged tocontact then to receive their latest list of references on the course.

Scheduled Regular


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Course unit title T2.6 255326 Finance ProjectsThis course unit forms part of module , it is mandatory.


Semester 6




Course unit title (German) Finance Projects





Workload details Preparation of and follow-up on lectures, projects, exercises,presentations






Project, exercises and group presentations


Students are able to understand and explain the theories andempirics of finance. They can do both theoretical reasoning andempirical arguing.


Students have a high methodical competence of analyzing andsolving problems of financial management and are able to proposeown solutions.

ILOs:



ILOs:






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Course unit contents • Research of a specific aspect of applied finance• Library research• Work with financial data sets• Discussion of current developments in financial practice• Discussion of methodologies in applied finance• Event studies of current financial market activities


• Derivatives• Corporate Finance• Specific Issues in Finance• International Finance


Recommended or required reading • Damodaran, A.: Investment Valuation.• Thompson Reuter’s database athttp://

www.thomsonreuters.com/.• Bloomberg terminal.• Yahoo! Finance athttp://biz.yahoo.com/r/

Scheduled Regular


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Module 255330 Major Human Resource Management

Duration 2 Semester





Module coordinator Prof. Dr. Michael Ruf


Students have a holistic knowledge of the International HumanResource Management functions and their integrated interaction.Included is an in-depth knowledge of the relevant disciplines.

ILOs:




Students have a very wide range of methods to handle complexand cross-cultural issues in the context of International HumanResource Management.

ILOs:




ILOs:





ILOs:

• Manage projects in a timely and efficient manner (6)• Adapt to and efficiently work in different business and

culturalcontexts (8)


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Module specifics

Scheduled


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Course unit title T3.1 255331 International Human ResourceManagementThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies








Students have a holistic knowledge of the international HRManagement functions and their integrated interaction. Included isan in-depth knowledge of the relevant disciplines.



Students have a very wide range of methods to handle complexand cross-cultural issues in the context of international HRmanagement.

ILOs:


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ILOs:





ILOs:

• Manage projects in a timely and efficient manner (6)• Adapt to and efficiently work in different business and cultural

contexts (8)


Course unit contents • HR Trends on a global scope• Staffing international operations• International Assignments• Recruiting and selection• Training and Development• Compensation• Repatriation



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit., RoutledgeChapman & Hall.

• Dowling, P. J./Festing, M./Engle, A. D.: International HumanResource Management, current edit., Cengage Learning,London.

• Harzing, A.-W./Pinnington, A. (eds.): International HumanResource Management, Sage, London.

Scheduled Regular


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Course unit title T3.2 255332 Specific Issues in International HumanResource ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on specific issues in IHRM




Prerequisites (see below) International Human Resource Management




Students have a broad and integrated knowledge of theinternational HR management and gain in-depth expertise in aspecific issue.



ILOs:



Students work independently on complex case studies, organizetheir work-sharing and deepen their technical expertise. They arecapable of presenting the work results before experts.

ILOs:



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Students independently take over the responsibility for theplanning, implementation and reflection of the cooperative workprocesses.



Course unit contents Changing topics to deepen specific issues of international humanresource management (current topics such as internationalemployer branding, cross-boarder recruitment, HR developmentetc.)


• Employment Law (T. 3.3)• International Human Resource Management Case Studies (T

3.4)


Recommended or required reading • Becker, M.: Personalentwicklung, Schäfer Poeschl, Stuttgart,2010.

• Scarbath, H.: Handbuch Trainingskomptenzen, DGFP, 2012.• Wegerich, Ch.: Strategische Personalentwicklung in der Praxis,

Wiley, Weinheim, 2011.

Scheduled Regular


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Course unit title T3.3 255333 Employment LawThis course unit forms part of module


Semester 4




Course unit title (German) Employment Law





Workload details Preparation of and follow-up on lectures, reading of recommendedbooks and sections, essay, preparation of examination, guestlectures, excursion






Lecture and teaching discussions:

• Lecture• Class discussion• Discussion of applicable labour case law• Group work• Short presentations

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Students will be able to:

• Explain the basic structure of German Employment Law andthe German Labour Court System

• Critically examine activities of a company, in particular those inthe field of recruitment, in the light of the General Act on EqualTreatment (AGG)

• Answer questions about standard problems of Labour ContractLaw and Dismissal Protection

• Describe the essential features of Collective Agreements andLabour Disputes Law emanating from Article 9 paragraph 3 GG

• Describe the Labour Law System as a part of the IndustrialRelation System of a country

ILOs:




Students are enabled to:

• Recognise the legal relevance of usual activities in humanresources and relate them to the special areas of EmploymentLaw and neighboring areas of law (e.g. Social and SocialSecurity Law)

• Assess standard problems of Employment Law with the help oflegislative texts and practical legal literature

• Recognise when more complex issues require the involvementof a lawyer

• Be capable of competent dialogue on labour issues with peersand legal advisors

ILOs:






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Course unit contents • HRM/IHRM and Employment Law• Industrial Relations and Employment Law• Sources of German Employment Law• The German Employment Law System• Labour Contract Law• Work Protection Law• Law on Trade Unions and Employers’ Associations, on• Collective Bargaining and on Industrial Disputes• Codetermination



Recommended or required reading • Dütz, W./Thüsing, G.: Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• Elert, N./Brooks C.: German Employment Law, akt. Aufl.,deGruyter.

• Junker, A.: Fälle zum Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• o. A., Wichtige Arbeitsgesetze, akt. Aufl., NWB Verlag oder:Arbeitsgesetze (ArbG), akt. Aufl., Beck-Texte im dtv.

• Wörlen, R./Kokemoor, A.: Arbeitsrecht, akt. Aufl., Vahlen,München.

Scheduled Regular


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Course unit title T3.4 255334 International Human ResourceManagement Case StudiesThis course unit forms part of module


Semester 4




Course unit title (German) International Human Resource Management Case Studies





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies in IHRM




Prerequisites (see below) International Human Resource Management (T 3.1)



• Lecture on IHRM basic topics• Class discussion• Group work• Papers and presentations on concrete case studies in IHRM


Students have a broad, in-depth and integrated knowledge of theinternational HR management. Included in this is an respectiveknowledge of relevant disciplines.




ILOs:


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ILOs:




ILOs:


contexts (8)


Course unit contents Thematically changing case studies in the context of internationalhuman resource management


• Specific Issues in International Human Resource Management(T. 3.2)

• Employment Law (T. 3.3)


Recommended or required reading • Becker, M./Kluckow, N.: Fallstudien für Human ResourcesManagement: Band I: Führung und Organisation. Lehr- undÜbungsbuch für Studium und Weiterbildung. 13 Fallstudien undLösungen, Rainer Hampp Verlag, München, 2011.

• Becker, M./Kluckow, N.: Fallstudien für HumanResources Management: Band II: Personalwirtschaft undPersonalentwicklung. Lehr- und Übungsbuch für Studium undWeiterbildung. 16 Fallstudien und Lösungen: Rainer HamppVerlag, München, 2011.

• Böhmer, N./Schinnenburg, H.: Fallstudien imPersonalmanagement: Entscheidungen treffen, Konzepteentwickeln, Strategien aufbauen, 2012.

• Dowling, P. J./Festing, M./Engle, A. D.: International HumanResource Management, current edit., Cengage Learning,London

Scheduled Regular


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Course unit title T3.5 255335 International Human ResourceManagement ProjectsThis course unit forms part of module , it is mandatory.


Semester 6




Course unit title (German) International Human Resource Management Projects





Workload details Students independently take over the responsibility for theplanning, implementation and reflection of the cooperative workprocesses.






Lecture, student project work, group work, coaching sessionswith the lecturer, discussions and milestone meetings with projectprincipal, presentations


Students have a broad, in-depth and integrated knowledge of theinternational HR management. Included in this is an respectiveknowledge of relevant disciplines which is further deepeneddepending on the project topic.



Students have a very wide range of methods to handlecomplex and cross-cultural issues in the context of internationalHR management. They are able to develop concreterecommendations for given business challenges.

ILOs:


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ILOs:






Course unit contents • Varying topics depending on the project contracting• Learning objective is to deepen the IHRM topics by working on

concrete practical projects• Transfer of learning content from other modules (T 3.1, U 3.1,

U 3.2, U 3.3.) into a practical context• Project management



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit. RoutledgeChapman & Hall.


• Köster, K.: International Project Management, Sage, London,2010.

Scheduled Regular


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Module 255340 Major International Management

Duration 2 Semester







On completion of this module, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organisations operating internationally.



The students will be able to hone their skills in analysis andproblem solving.

ILOs:

• Implement conceptual knowledge in business situations (2)• Apply structured thinking and problem solving ability (4)• Put into practice detailed knowledge of how to do business in

the chosen geographic region (9)• Identify and critically assess business opportunities (11)


Presenting the results of cases to be prepared, the studentsimprove their presentation, argumentation and persuasive skills.

ILOs:



ILOs:

• Manage projects in a timely and efficient manner (8)• Adapt to and efficiently work in different business and

culturalcontexts (8)



Module specifics

Scheduled


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Course unit title T4.1 255341 International ManagementThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Management











• Interactive lectures• Case studies• Simulations• Exercises• Video sessions• Real-life case briefings • Group discussions of the cases presented• Where necessary discussion of case studies in the form of

tutorials


On completion of this course, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.

The course intends to provide students with a working knowledgeof the subject of international business going beyond textbookbackground.


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As a result, students will be expected to test their knowledgepractically through group discussion as well as the compilation ofcase briefings. Students will therefore be expected to demonstratea clear ability to translate theory into practical application of theconcepts covered.

In addition, the students will be able to hone their skills in analysisand problem solving.

ILOs:







Course unit contents • Introduction into the impact of globalisation• The political, economic, legal and technological environment• Characteristics of the international company• Social responsibility and ethics• The role of culture in international management including

intercultural communication• Strategy formulation for international markets• Strategy implementation in the international context• Market entrance, cultivation and allocation strategies• Cross-borders alliances• Organizational structure and control systems (including

organizational culture)• International Leadership (Globe Study)• Managing diversity (if suffient time is available)


Additional specifics This course is also mandatory course in Minor InternationalManagement (V4).

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Recommended or required reading • Adler, N. J./Gundersen, A.: International Dimensions ofOrganizational Behavior. 5th edit., Thomson South-Western,Mason, 2008.

• Deresky, H.: International Management: Managing AcrossBorders and Cultures, 7th edit., Pearson, Boston, 2011.

• Griffin, R. W./Pustay, M. W.: International Business: AManagerial Perspective, International Edition. 8th edit., PrenticeHall, 2014.

• Hill, C. W. L.: International Business: Competing in the GlobalMarketplace, 9th edit., McGraw-Hill Irwin, New York, 2012.

• Varner, I./Beamer, L.: Intercultural Communication in the GlobalWorkplace, 5th edit., McGraw-Hill Irwin, New York, 2011.

Scheduled Regular


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Course unit title T4.2 255342 Change ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Change Management





Workload details Students' presentations, preparation of and follow-up on lectures






Lecture with integrated students‘ presentations


• Knowing the impact and relevant methods of changemanagement

• Get an understanding what does and does not work in thechange process


• Ability to apply methodology on change scenarios• Grasping new knowledge by analyzing various change aspects

ILOs:



• Ability to conduct group presentations• Joint preparation of specific topics without supervision

ILOs:


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• Grasping information on new topics without obtaining pre-knowledge

• Evaluate the content and priorities the learning outcomes• Being able to identify real life examples and prepare them for a

presentation



Course unit contents • Importance of Change Management• Reasons for change• Blocking- and success-factors for change processes• Psychology impact on change• Change Management techniques• Case studies on change management• Leadership during change processes



Recommended or required reading • Cameron, E./Green, M.: Making Sense of ChangeManagement, 4th edit., Kogan, London, 2015.

• Dopller, K./Lauterburg, C..: Change Management, 13th edit.,Campus, Frankfurt, 2014.

• Kotter, J. P.: Leading Change, Harvard, Boston, 2012.• Lauer, T.: Change Management, 2nd edit., Springer,

Heidelberg, 2014.

Scheduled Regular


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Course unit title T4.3 255343 Specific Issues in InternationalManagementThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Management





Workload details Preparation of and follow-up on lectures, exercises, presentations




Prerequisites (see below) Vor- und Nachbereitung, Übungsaufgaben, studentischePräsentationen




This lecture will teach definitions, methods and processes of atopic in International Management. The specific topic in this field ofstudy varies depending on the lecturer.



In the framework of this lecture the students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.

ILOs:

• Apply structured thinking and problem solving ability (4)• Identify and critically assess business opportunities (11)

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The lectures are planned in a way that the students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow the students.

At the same time by working in groups, students learn to adaptand respond to their working context.



In respect to this competence, this lecture teaches the ability toreflect about specific topics related to international managementas well as in regard to the students’ own personality. The studentswill understand and learn to cope with his/ her own strength andweaknesses and further develop his/ her personality.



Course unit contents The content of the lectures vary depending on the lecturer. Thefocus may lie on sustainable entrepreneurship, management in theAsia-Pacific region or Leadership.


International Management is business field which should beunderstood as a strategic axis between all business areas. Inconsequence, a broad understanding on business related topicsform the fundament of a good management.

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging business issues.Students benefit from this flexibility by obtaining up-to-date, in-depth knowledge of the selected topic.

This course is an optional course in the Major InternationalManagement Part I or II or in the Minor International Management.


Some examples are:

• Braungart, M./MCDonough, W.: Cradle to Cradle: einfachintelligent produzieren, München, Piper, 2013.

• Elkington, J.: Cannibals with forks, Oxford, Capstone, 1999.• Lehmann-Waffenschmidt, M.: Innovations Towards

Sustainability - Conditions and Consequences, 2007.• Pauli, G.: The Blue Economy : 10 Jahre – 100 Innovationen -

100 Millionen Jobs, Berlin, Konvergenta Publ, 2012.

Scheduled Regular


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Course unit title T4.4 255344 Global LeadershipThis course unit forms part of module


Semester 4




Course unit title (German) Global Leadership











• Interactive lectures• Exercises• Case Studies• Group discussions• Videos• Presentations• Group Work


• Students comprehend the main leadership theories andleadership styles

• Students are able to compare the difference leadership stylesand theories and put them in an international business context


Students are able to synthesize their knowledge of leadershipstyles and national cultures. They can analyze leadership styles inlight of their effectiveness in an international business context.

ILOs:


the chosen geographic region (9)

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Students learn to evaluate the effectiveness of various leadershipstyles in a different context. They have the opportunity toexperiment with leadership styles in multicultural group work.



Students learn to reflect on their own motivation and value set.

ILOs:


contexts (8)


Course unit contents • Overview of relevant leadership theories and leadershipstyles, such as the trait approach, the skills approach,situational leadership, contingency theory, Path-Goal Theory,Transformational Leadership and Team Leadership

• Connection of leadership theories and leadership styles withnational cultures based on cultural frameworks

• Discussion of recent developments such as lateral leadershipand leading virtual teams

• Discussion of the interdependence between leadership,corporate strategy, organizational culture, and corporatearchitecture


This sub-module is strongly connected with InternatinalManagement which provides the foundations of GlobalLeadership.


Recommended or required reading • Gehrke, B./Claes, M.-T.: Global Leadership Practices: A Cross-Cultural Management Perspective, Palgrave McMillan, NewYork, 2014.

• Gundling, E./Hogan, T/Cvitkovich, K.: What Is GlobalLeadership?: 10 Key Behaviors That Define Great GlobalLeaders, Nicholas Brealey Publishing, Boston/London, 2011.

• Northouse, P. G.: Leadership Theory and Practice, 6th edit.,Sage, London et al.

• Schein, E.: Organizational Culture and Leadership, 4th edit.,Jossey Bass, San Francisco.

Scheduled Classes are conducted on a regular basis during the respectiveterm.


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Course unit title T4.5 255345 International Management ProjectsThis course unit forms part of module , it is mandatory.


Semester 6




Course unit title (German) International Management Projects





Workload details Projects, group work, exercises, presentations




Prerequisites (see below) • Successful pass of „Introduction to InternationalManagement“ (253341, 351341) is recommended

• Proficiency in Business English


• Lectures with integrated exercises in class• Analysis of concrete projects in group work / autonomous self-

studies, supported by tutorials provided by the supervisor /professor

• Presentation of project analysis


• Students are familiar with the core elements and instruments ofinternational project management

• Students are able to explain specifics of international projects• Students are able to combine their newly acquired knowledge

on project management with their previously acquiredknowledge that is relevant to projects, e.g. finance, marketing,strategic management


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• Students are able to analyse international projects in real-lifeorganizations

• Students are able to synthesize their knowledge and apply it toreal-life organizations

• Students are able to provide existing organizations withrecommendations related to efficient and effective internationalproject management

ILOs:



• Students use diversity in international teams to enhance theircollaboration and improve the team work results

• Students are able to communicate efficiently and effectivelyacross disciplinary and cultural boundaries



• Based on the evaluation of their own strengths andweaknesses, students are able to use their strengths tomaximize the outcome of the group work

• Students take responsibility for their learning process and areaware oft he consequences of their actions

• Students take decisions independently and are able to backthem up in an appropriate way

• Students are able to present their analysis results in a createmanner

ILOs:


contexts (8)


Course unit contents • Introduction into (International) Project Management• A brief history of project management• Projects and strategy• Stakeholder analysis including the identification of hidden

agendas• Defining the international project• Managing risk and uncertainty in an international project• Planning the international project• Organizing the international project• Team Building & Communication in an international context• Cooperating in international projects, including virtual teams• Analysis of various real-life projects assuming a strategic and

operational perspective• Discussion of critical success factors for managing international

projects

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Recommended or required reading • Crowder, A./Friess, S.: Agile Project Management: Managingfor Success, Springer, Heidelberg et.al. 2014.

• Hoffmann, H.-E./Schoper, Y.-G./Fitzsimons, C.: InternationalesProjektmanagement: Interkulturelle Zusammenarbeit in derPraxis, dtv, München 2004.

• Kerzner, H.: Project management best practices: achievingglobal excellence, 3rd edition, John Wiley &Son, Hoboken et al.2014.

• Köster, K.: International Project Management, Sage, London etal. 2010.

• Wastian, M. et al. (eds): Applied Psychology for ProjectManagers: A Practitioner's Guide to Successful ProjectManagement, Springer, Berlin, 2015.

Scheduled Regular


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Module 255350 Major Marketing

Duration 2 Semester





Module coordinator Prof. Dr. Britta Bergemann


Students will be able inter alia to evaluate alternative case-relatedrecommendations on international Marketing topics.

ILOs:




• Case-study-related use of analytical tools• Justification of decisional options (pro/con evaluation)

ILOs:



• Coherent presentation of arguments• Concerted discussions• Group work dynamics

ILOs:





Case study preparation

ILOs:


contexts (8)



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Module specifics

Scheduled


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Course unit title T5.1 255351 International MarketingThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Marketing





Workload details Extensice case preparations




Prerequisites (see below) Recommended: Marketing (1st semester); Marketing Case Studies(3rd semester)


Lecture and case study discussions


In the first quarter of this module, the international aspects ofMarketing are presented. Subsequently, students combinetheir prior general Marketing knowledge with cross-borderaspects, to be applied to numerous international Marketing casestudies. Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.

ILOs:





ILOs:


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ILOs:





ILOs:


contexts (8)


Course unit contents This course looks at international marketing topics in theory andpractice (case studies and syndicate exercises). It aims at buildingstudents’ awareness of marketing mix issues in the internationalcontext, and provides the concepts and tools to manage productsand brands internationally.After laying some foundations, students learn about the strategicimpact of globalization on today’s business decisions. This impliesmarket analysis, how to develop, position, package, communicate,price and distribute products internationally.Along the way, students also see how companies are dealing withinternational marketing issues due to a wealth of case studies andexamples. In addition, students build their own case.


Additional specifics The case studies are prepared out of class, either individually or inpredetermined groups.

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Recommended or required reading Mandatory reference:Textbook

• Cateora, P. R., J. Graham, M. C. Gilly, R. B. Money (2016).International Marketing. McGraw-Hill.

Internet and World Wide Web Site

• United Nations Conference on Trade and Development. WorldInvestment Report 2019.

• Nation Brands Index (2019). Special Report.


• Bergemann, B. (2019). Marketing 4.0. In M. Erner, M.:Management 4.0. SpringerGabler.


• Bartlett, Ch. and S. Ghoshal (2000). Managing across borders.Harvard Business School Press.


• Johansson, J. (2010). Global Marketing. McGraw-Hill.• Lasn, K. (2000). Culture jam. Quill.• Müller, S. and K. Gelbrich (2015). Interkulturelles Marketing.

Vahlen.• Simon, H. (1996). Hidden Champions. Boston: Harvard

Business School Press.• Usunier, J.-C. (2005). Marketing across cultures. Prentice Hall.

Other resources:

Cases for syndicate exercises and relevant current articles aredistributed to students during class hours.

Scheduled Regular


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Course unit title T5.2 255352 B2C-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) B2C-Marketing





Workload details Case preparation, current readings, exam preparation






• Lecture• Guided cases during class-hours• Student presentations of selected aspects


• Good knowledge of theory and methods/tools as well as theirpractical implications in the area of marketing

• Awareness of interfaces to other functional areas

ILOs:




• Commanding an array of methods to solve complex issues• Innovative solutions in different scenarios

ILOs:


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• Taking changing roles in team work (team leader, teammember)

• Developing convincing arguments

ILOs:




Setting self-directed objectives and pulling them through

ILOs:


contexts (8)


Course unit contents The course focusses on consumer products and how to managethem successfully along the product life cycle. Based on a casestudy scenario or a specific company’s assignment studentsgenerate a situational analysis and develop their first marketingstrategy and plan. Each class gets introduced by a theoreticalrecap of relevant marketing concepts and/or tools. It hencecombines marketing theory and practice.


• Service Marketing• E-Marketing• Market Research


Recommended or required reading Mandatory reference:

• Bergemann, B. (2019). Marketing 4.0. In M. Erner (Ed.):Management 4.0. SpringerGabler.

• Jobber, D., F. Ellis-Chadwick (2016). Principles and Practice ofMarketing. McGrawHill.

Recommended reference:

• Current articles and/or internet links distributed by professorduring class

Scheduled Regular


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Course unit title T5.3 255353 B2B-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) B2B-Marketing





Workload details Post lecture recap, current readings, exam preparations






Lecture and students' presentations of selected aspects


The specific aspects of B2B-Marketing concerning business goodsand services as well as trade relations are presented. A specialfocus lies on Sales Management, Key Account Management andLead Management in international contexts.

ILOs:




Students relate the particularities of B2B-marketing concepts,mainly in strategies and instruments (4 Ps), to the specific needsof business customers. Students are enabled to identify theconceptual differences between Marketing and B2B-Marketing.

ILOs:


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• Assessment of business related customer needs• Evaluation of B2B-Marketing tools

ILOs:




ILOs:


contexts (8)


Course unit contents • Particularities of B2B-markets• B2B-Marketing strategies• B2B-Marketing instruments• Sales Management• Key Account Management• Lead Management


Service Marketing, E-Marketing


Recommended or required reading • Brennan, R.: Business-to-Business Marketing, 3rd edit., 2014.• Cheverton, P.: Key Account Management, 6th edit., 2015.• Futrell, Ch.: Fundamentals of Selling, 13th edit., 2013.• Hutt, M.: Business Marketing, 11th edit., 2013.• Zimmerman, A.: B2B Marketing Management, 2nd edit., 2013.

Scheduled Regular


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Course unit title T5.4 255354 Service MarketingThis course unit forms part of module


Semester 4




Course unit title (German) Service Marketing









Prerequisites (see below) Recommended prerequisites: Marketing (1st semester)


Lecture


Knowledge of the marketing particularities of services, especiallythe instrumental 7 Ps and the international aspects of adaptationvs. standardization. Students understand the specifics ofintangible offerings and their marketing consequences.



Students learn to identify success factors of Marketing in servicesectors and in supplementary services of goods and to connectthese to various Marketing approaches, both strategic as well asoperational.

ILOs:



ILOs:


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Evaluation of case-study related Marketing alternatives



Course unit contents The Students gain knowledge of the marketing specialties forservices, especially regarding the 7Ps of marketing as well asregarding international aspects. A special focus is set on quality.Students also gain knowledge about the specialties of immaterialoffers and the consequences for taking marketing decisions at theperspective of a marketing manager.




• Fauser, S.: Services Marketing- quality and other essentials,2017.


• Lovelock, C.: Services Marketing, 7th, 2010.• Meffert, H.: Dienstleistungsmarketing, 9th, 2018.• Zeithaml, V.: Services Marketing, 6th, 2012.

Scheduled Regular


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Course unit title T5.5 255355 E-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) E-Marketing





Workload details Current readings, online exercises, exam preparations




Prerequisites (see below) Recommended prerequisite: International Marketing


The course is a combination of reading, lectures, and class.


The principal purpose of the course consists of creatingunderstanding for the challenges of the marketing functionthrough the development of digital business, internet andIT in general. After the course the students understand thefundamental connections between marketing and the developmentof technology, data analysis with modern tools, marketingstrategy and marketing communication in the modern world.The complexity of e-marketing, the marketing decision situationshould be conscious and comprehensible. The students are ableto understand the tasks of marketing in a holistic view.


ILOs:



ILOs:



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Course unit contents • The Disruptive Technology Development• Data and E-Marketing

a) Think: Planning, Strategy, Research b) Create: Built Assets c) Engage: Use channels, built Relationships d) Optimise: Track performance

• The Rob Stokes approach



Recommended or required reading • Chaffey, D.: Digital Business and Ecommerce, 2014.• Fox, V.: Marketing in the Age of Google, Rev. Version, 2012.• Roberts, M.: Internet Marketing, 2012.• Stokes, R.: E-Marketing, 5th edit., 2013.• Strauss, J./Frost R.: E-marketing, 7th edit., 2013.

Scheduled Regular


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Course unit title T5.6 255356 Market ResearchThis course unit forms part of module


Semester 4




Course unit title (German) Market Research





Workload details Data analysis, data presentation




Prerequisites (see below) Recommended: modul Research Methods & Statistics


• Lectures• Joint exercises regarding data assessment, interpretation and

presentation of data• Conducting and presenting a market research project



After the course the students are able to plan, coordinate andconduct a market research project independently.

ILOs:



The students will work in teams to conduct the market researchproject. To accomplish that they have to discuss and specify theproject order with a consumer, choose an appropriate methodof data assessment, coordinate the data assessment, analysisand result presentation together as a team. They have to presentresults in front of the consumer.




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Course unit contents • Methods of data collection and design• Applied data interpretation• Result presentation• Market research project


Courses within the focus marketing


Recommended or required reading • Berekoven, L. et al.: Marktforschung, 12. Aufl., 2009.• Birn, R.: International Market Research Techniques, 2002.• Craig, S.: International Marketing Research, 2006.• Groves, L.: Principals of International Marketing Research,

1994.• Herrmann, A. et al.: Handbuch Marktforschung, 3. Aufl., 2008.

Scheduled Regular


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Course unit title T5.7 255357 Specific Issues in International MarketingThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Marketing





Workload details Topic-related assignments




Prerequisites (see below) Recommended: International Marketing (4th semester)


Lecture and case studies


In-depth understanding of a specific Marketing topic andits interrelation with strategic and instrumental Marketing ininternational contexts. A special focus lies on latest developmentsin Marketing approaches and tools.


Students relate the latest findings in Marketing to generalMarketing concepts and are enabled to apply this knowledgeto case studies on actual consumer goods or investment goodsmarketers.

ILOs:



Evaluation and presentation of analytical results which stem fromspecific Marketing topics.



• Case study preparation individually and in groups• Group work dynamics

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Course unit contents Examples of issues/subjects considered:

• Neuro-Marketing• Trade-Marketing• Green Marketing• Marketing Management in SME• Marketing in Non-Profit-Organizations• Social Marketing• Brand Management


Additional specifics Issues/subjects vary from semester to semester

Recommended or required reading Depending on specific issue

Scheduled Regular


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Course unit title T5.8 255358 International Marketing ProjectsThis course unit forms part of module , it is mandatory.


Semester 6




Course unit title (German) International Marketing Projects





Workload details Extensive scenario analysis (based on case study or companyassignment) and benchmarking






Seminar


The elaboration of a Marketing plan



Based on an international case study scenario or a specificcompany’s international assignment, students generate asituational analysis and develop recommendations on Marketingstrategies and Marketing instruments. In several cycles, anintegrated Marketing plan is elaborated.

ILOs:



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Evaluation of Marketing action alternatives. Comprehensive andcoherent selection of recommendations.

ILOs:




Group discussions, argumentative elaboration and selection ofalternatives, advocacy of position.

ILOs:


contexts (8)


Course unit contents The course is the most advanced marketing course of thestudy program. Students develop a comprehensive plan forthe introduction of a new product that does not currently existon a given market. Products get selected from a multinationalorganization’s product range, e.g.Le Petit Marseillais (Johnson & Johnson), Ladurée, Milka(Mondelez). Product/market combindations vary from term to term.Students are expected to apply the marketing knowledge theyhave acquired during their course of studies (see above) and workfairly independently on their marketing plans. Regular feedbacksessions make sure they stay on track. Feedback is also providedin writing and outside class hours.Both a written report based on academic writing standards and anoral presentation are to be produced and delivered.


Additional specifics Student groups are either set up according to functional Marketingtasks (e.g. Strategic Marketing, Product Management, MarketingCommunication etc.) needing to integrate group outcome orrepresent competing Marketing consultants covering all tasks ineach group.

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Textbook



• Bergemann, B. (2019). Marketing 4.0. In Erner, M. (Ed.).Management 4.0. SpringerGabler.



• Johansson, J. (2010). Global Marketing. McGraw-Hill.• Müller, S. and K. Gelbrich (2015). Interkulturelles Marketing.

Vahlen.• Usunier, J.-C. (2005). Marketing across cultures. Prentice Hall.

Scheduled Regular


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Module 255360 Minor Financial & Management Accounting

Duration 1 Semester







Students learn inter alia the objectives, tasks and instrumentsof management accounting and accounting. Theoretical andmethodological foundations of the subject as well as the interfacesto other subjects will be also identified. They learn to apply thetheoretical knowledge to practical issues.

ILOs:

• Possess essential knowledge in major fields of businesstooperate efficiently in a professional environment (1)



The students analyse inter alia financial & managementaccounting problems and work out solutionsusing theoreticknowledge. In a discussion they need to justifytheir approach.

They are able to:

• Evaluate in which case an issue is shown as a financial assetoras liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code;• Explain contents, functions of equity capital and differ

betweenthe various possibilities to show the outcome in thebalancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when

andhow provisions can be listed in the balance sheet;explain thestructure of the profit and loss statement and theinformativevalue of the partial results as well as pro forma keyfigures(EBIT or EBITDA) of the profit and loss statement;

• Acquire theorethical knowledge on managementaccountingproceses, methods and tools;


ILOs:


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The students solve inter alia the case studies in teamwork.

ILOs:




The students inter alia evaluate the solutions and discuss them.




Module specifics

Scheduled


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Course unit title T1.1 255311 International Financial & ManagementAccountingThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Financial & Management Accounting





Workload details Preparation of and follow-up on lectures, preparation ofexamination, solving cases






• Lecture with exercises and case studies• Excel cases (in labratory)• Gamification / Electronic voting systems (EVS)


Students learn the objectives, tasks and instruments ofmanagement accounting and accounting. Theoretical andmethodological foundations of the subject as well as the interfacesto other subjects will be also identified.


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The students analyse financial & management accountingproblems and work out solutions using theoretic knowledge. In adiscussion they need to justify their approach.

They are able to:

• Evaluate in which case an issue is shown as a financial assetor as liability item in the balance sheet;

• Explain significant differences of IFRS and Commercial Code• Explain contents, functions of equity capital and differ between

the various possibilities to show the outcome in the balancesheet;

• Work out equity analysis and justify its necessity;• Characterise components of loan capital and explain when and

how provisions can be listed in the balance sheet; explain thestructure of the profit and loss statement and the informativevalue of the partial results as well as pro forma key figures(EBIT or EBITDA) of the profit and loss statement;

• Acquire theorethical knowledge on management accountingproceses, methods and tools;


ILOs:



The students solve the case studies in a teamwork.




Course unit contents Management Accounting processes with:

• (Operational and Strategic) Planning• Cost Accounting• Management Reporting• Projects & Investment Controlling• Risk Management

Management accounting methods and tools applied:

• Portfolio analysis• Target Costing• Operational Planning & Budgeting• Profit Analysis• Cost-volume-profit analysis• Break-even analysis• Price and cost calculations• Process cost accounting (ABC costing)• Performance measurement systems• Balanced Scorecard

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• Consolidated Financial Statements• Financial Statement Analysis• Income Taxes• Values-Based Management• Strategic Controlling• Advanced Cost Management• Information Systems• Projects


Recommended or required reading Textbooks





Workbooks



Online resources

• http://www.vahlen.de/productview.aspx?product=14414494• https://www.controlling-wiki.com/de/index.php/Hauptseite• www.video2brain.com• www.imanet.org• www.fm-magazine.com• www.controllermagazin.de• www.zeitschrift-controlling.de

Scheduled Regular


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Course unit title T1.2 255312 Consolidated Financial StatementThis course unit forms part of module


Semester 4




Course unit title (German) Consolidated Financial Statement





Workload details Preparation of and follow-up on lectures, preparation ofexamination,






Lecture with exercises and case studies.


Students should be able to competently interpret and usethe variad informations contained in a consolidated financialstatement.



Students are able to describe characteristics of consolidatedfinancial statements and explain basics of consolidated financialstatements according to HGB and IFRS.Students learn who as a parent company has to create aconsolidated financial statement and which companies are toinvolve in the group of consolidated companies. They masterthe techniques to carry out the consolidation of investments,debt consolidation, elimination of intercompany profits andearnings consolidation. Afterwards the external accounting can beassessed in an overall evaluation.

ILOs:



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Course unit contents The key problem areas of consolidated financial accounting to theGerman Commercial Law and the IFRS are examined on a case-oriented basis and using numerous examples.



Recommended or required reading • Baetge, J./Kirsch, H.-J./Theile, S.: Konzernbilanzen, ErichSchmidt Verlag.

• Coenenberg, A. G./Haller, A./Schultze, W.: Jahresabschlussund Jahresabschlussanalyse, Schäffer Poeschel Verlag.

• Gräfer, H./Scheld, G. A.: Grundzüge derKonzernrechnungslegung, NWB Verlag.

• Heuser, P. J./Theile, C.: IFRS Handbuch, Otto Schmidt Verlag.• Kirsch, H.: Einführung in die internationale Rechnungslegung,

Erich Schmidt Verlag.

Scheduled Regular


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Course unit title T1.3 255313 Financial Statement AnalysisThis course unit forms part of module


Semester 6




Course unit title (German) Financial Statement Analysis





Workload details Preparation of and follow-up on lectures, presentations






• Lecture with exercises and case studies• Preparation of an expert analysis report and presentation of the

results


• Ability to carrying out an independent analysis of a financialstatement

• Method/selection and interpretation of KPIs• Possibilities of accounting policy• Measures for showing the strengths and weaknesses of a

company`s earnings and financial capacities

ILOs:









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Course unit contents The profit- and finance-based analysis are examined on a case-oriented basis with several examples; complemented by studieson provision for the future.



Recommended or required reading • Coenenberg A. G./Haller, A. /Schultze, W.: Jahresabschlussund Jahresabschlussanalyse, Schäffer Poeschel.

• Gräfer, H.: Bilanzanalyse, NWB Verlag.• Lachnit, L.: Bilanzanalyse, Gabler Verlag.• Tacke, H. R.: Jahresabschlussanalyse in der Praxis, NWB

Verlag.

Scheduled Regular


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Course unit title T1.4 255314 TaxesThis course unit forms part of module


Semester 4




Course unit title (German) Taxes





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, solving cases






Lecture with exercises and case studies


Students should be able to recognise the effects of operationalmain function taxation (financing, investment, production, sales)and to analyse the influence of taxation on operational accounting.



Students learn that they cannot pass business practice if they donot have basic knowledge about the ever-increasing impact oftaxation on all key business decisions.This also includes the knowledge of the impact of taxation onthe constituent elements of the company, such as location, legalstatus, and business combinations.

ILOs:





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Course unit contents The main types of taxes will be streamlined and representedabstract. The professional training is followed by a practical part,which includes a variety of tasks and case studies followed bydetailed solutions.



Recommended or required reading • Grefe, C.: Unternehmenssteuern, Kiehl Verlag.• Haberstock, L./Breithecker, V.: Einführung in die

betriebswirtschaftliche Steuerlehre, Erich Schmidt Verlag.• Wöhe G./Bieg, H.: Grundzüge der Betriebswirtschaftlichen

Steuerlehre, Vahlen Verlag.

Scheduled Regular


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Course unit title T1.5 255315 Management Accounting for ServicesThis course unit forms part of module


Semester 4




Course unit title (German) Management Accounting for Services













Students know about the special requirements in managementaccounting in the service industry.



Students know about the differences in between manufacturingcompanies and the service industry. They have a toolbox forefficient managerial accounting in service companies working indifferent sectors of the economy.

ILOs:




ILOs:



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Students can solve management accounting problems in theservice industry independently.



Course unit contents • Introduction to Service Industry• Different sectors within the Service Industry• Activity-based costing• Key Performance indicators• Ratio analysis




Recommended or required reading • Baum, M. 2013: Service business costing: Cost accountingapproach for the Service Industry, Springer Gabler.

• Atkinson, H.; Jones, T. 2011: Hospitality and tourismmanagement accounting, Goodfellow.

• Wilde, H., 2010: Plan- und Prozesskostenrechnung, 2. Aufl.,Oldenbourg.

Scheduled


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Course unit title T1.6 255316 Strategic Management AccountingThis course unit forms part of module


Semester 4




Course unit title (German) Strategic Management Accounting





Workload details Preparation and discussion of case studies, presentations






Lecture with case studies, paper and presentations


Case studies need to be analysed in detail. Different solutionsneed to be compared and simulated in Excel.


The students analyse strategic controlling problems and work outsolutions using theoretic knowledge. In a discussion they need tojustify their approach.

ILOs:



Case studies are solved in a teamwork





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Course unit contents • Target Costing• Activity-based Costing• Balanced Scorecard• Outsourcing, Offshoring• Value-based Management• Transfer Prices• Green Controlling• Strategic Cost Management• Strategic Planning• Budgeting


• International Accounting and Controlling• Controlling Projects


Recommended or required reading • Alter, R.: Strategisches Controlling: Unterstützung desstrategischen Managements, 2. Aufl., Oldenbourg, München,2013.

• Baum, H.G./Coenenberg, A. G./Günther, T.: Strategisches• Controlling, 5. Aufl., Schäffer-Poeschel, Stuttgart, 2013.• Horvàth, P./Gleich, R./Voggenreither, D.: Controlling umsetzen,

5. Aufl., Schäffer-Poeschel, Stuttgart, 2012.• Literature related to the specific topics (journals and books)

Scheduled Regular


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Course unit title T1.7 255317 Functional Management AccountingThis course unit forms part of module , it is mandatory.


Semester 4

Available in Summer semester



Course unit title (German) Functional Management Accounting













Students know about the differences in management accountingdisciplines for varying departments.


Students can distinguish the different management accountingneeds for different departments (management accounting forsales, marketing, human resources). In each of the disciplinesthey can name and apply the most important business ratios.

ILOs:






Students can solve easy management accounting problems in thedifferent fields of practice.


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Course unit contents Management accounting for sales, marketing, production andhuman resources




Recommended or required reading • Kühnapfel, J.B., 2017: Vertriebscontrolling: Methoden impraktischen Einsatz. 2. Aufl., Springer-Gabler

• Halfmann, M. 2018: Marketing-Controlling, Springer-Gabler• Hoffmann, E. 2018: Personalentwicklung und –controlling:

Strategien für den Mittelstand

Scheduled


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Course unit title T1.8 255318 IT-ToolsThis course unit forms part of module


Semester 4




Course unit title (German) IT-Tools





Workload details Preparation and wrap-up of case studies






Guest lectures/seminars with external partner firms (to get familiarwith relevant IT-tools)


Students get to know different IT-Solutions relevant for Financeand Management Accounting. Exercises, case studies or projectscan be accomplished in selected software programs.


Students know relevant IT-Solutions and are able to solve basicproblems within these.


Training of teamwork competencies as exercises and case studiesare executed in teams

ILOs:




Autonomous work on exercises, case studies and projects



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Course unit contents • Overview of different planning and monitoring systems• reporting systems• forecasting and early warning tools• simulation systems• Data Mining• Business Intelligence



Recommended or required reading • Gadatsch, A.: IT-Controlling für Einsteiger, Wiesbaden,Springer, 2016

• Helmke, S., Uebel, M.: Managementorientiertes IT-Controllingund IT-Governance, Wiesbaden, Springer, 2016

Scheduled Block course


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Course unit title T1.9 255319 Mergers & AcquisitionsThis course unit forms part of module


Semester 4




Course unit title (German) Mergers & Acquisitions





Workload details 2.5 hours, i.e. 10 minutes each weak, should be dedicated toscanning the media for the latest M&A examples. Students areencouraged to present the examples they have found at thebeginning of each lectures. -The remaining 42.5 hours shouldbe used to select a suitable real-life case, and to prepare thepresentation of this case according to the requirements set out inthe course outline.




Prerequisites (see below) • Research Methods• Business language


• interactive lectures – "Walk through the world of M&As"• current mergers and acquisitions• presentation of case studies and practical examples from

students• discussion of critical aspects and questions


ILOs: Be able to make expert descisions in two chosen businessspecialisations (3)


• Organizational structure• Processes of International Business• Finance• Change Management

ILOs:

• Implement conceptual knowledge to business situations (2)• Identify and critically assessbusiness opportunities (11)

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Presentation skills are practiced during the course. The basicbackground and motivation behind recent M&As should beunderstood presented. Students learn to clearly expressthemselves. During the discussion of critical issues related toM&As students questioning and reasoning techniques are trained.


Students learn to independently research on a given topic and todistinguish between important and recent content. A reflexion onrecent M&As in the course allows students to critically evaluatepotential social consequences.


Course unit contents Teaching contents cover:

• Introduction – M&A market• Types of M&A• M&A process, roles & responsibilities, methods and tools• Business valuation• Case studies


Controlling, Accounting, Change Management


Recommended or required reading • Lucks, K., Meckl, R.: Internationale Mergers & Acquisitions:Der prozessorientierte Ansatz, 2nd edition, Springer Gabler,Berlin, Heidelberg, 2015.

• Boeh, K. K., Beamish, P. W.: Mergers and Acquisitions: Textand Cases, Sage Publications, 2007.

• Bruner, R.F.: Applied Mergers and Acquisitions, John Wiley &Sons, 2004.

• Devine, M.: Successful Mergers, getting the people issue right,The Economist, London, 2002.

• Galpin, T., Herndon, M.: The Complete Guide to Mergers andAcquisitions. Process tools to support M&A integration at everylevel. 2nd edition, John Wiley & Sons, Hoboken, 2007.

• Haspeslagh, P., Jemison, D. B.: Managing acquisitions:Creating value through corporate renewal. The Free Press,New York, 1991.

• Stahl, G.K., Mendenhall M.E. (eds): Mergers and Acquisitions.Managing Culture and Human Resources, Stanford BusinessBooks, Stanford, 2005.

Scheduled regular


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Module 255370 Minor Finance

Duration 1 Semester





Module coordinator Prof. Dr. Mathias Moersch



ILOs:





ILOs:



ILOs:







Module specifics

Scheduled


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Course unit title T2.1 255321 International FinanceThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Finance

















ILOs:






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Course unit contents • Foreign Currency and Triangular Arbitrage• Foreign Exchange Market• Covered Interest Arbitrage• Exchange rate analysis• Parity Conditions• Managing Transaction Exposure to Exchange Risk• International Corporate Governance Systems• Cross border Valuation and International Capital Budgeting• Managing Translation Exposure to Exchange Risk• Managing Operating Exposure to Exchange Risk• Letter of credit and collection• Customs clearance, and Cash management• Transfer Pricing• Double taxation avoidance agreements, and characteristics of

investment projects• Foreign Investments


• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Click, R. W./Coval, J. D.: Theory and Practice of InternationalFinancial Management, Prentice Hall.

• Eiteman, D. K./Stonehill, A. I./Moffett, M. H.: MultinationalBusiness Finance, Addison Wesley.

• Kester, W. C./Luehrman T. A.: Case Problems in InternationalFinance, McGraw Hill, New York.

• Levi, M. D.: International Finance: the markets and FinancialManagement of the Multinational Business.

• Madura, J.: International Financial management, West.• Mihir A. D./Sjoman, A./Dessain, V.: Hedging Currency Risks at

AIFS 205-026, Harvard Business School.• Shapiro, A. C.: Multinational Financial Management.• Walt Disney Yen Financing, Harvard Business School.

Scheduled Regular


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Course unit title T2.2 255322 DerivativesThis course unit forms part of module


Semester 4




Course unit title (German) Derivatives





Workload details Guest lectures




Prerequisites (see below) Introduction to International Finance


Regular weekly lectures, accompanied by class discussion,problem sets, written assignments


• Ability to understand the importance and uses of derivatives inmodern finance

• Ability to understand and develop strategies and productsinvolving derivatives



Joint work on assignments

ILOs:






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Course unit contents • Thorough understanding of derivatives, including options,futures and forwards

• The focus is on applications, strategies and pricing as well asmarket structure.


• Corporate Finance• Financial Risk Management• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Hull, J.: Fundamentals of Futures and Options Markets, 8th

edit., Prentice Hall, 2013.• Reilly, F./Brown, K.: Investment Analysis and Portfolio

Management, 10th edition, South-Western College Publisher,2012.

Scheduled Regular


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Course unit title T2.3 255323 Corporate FinanceThis course unit forms part of module


Semester 4




Course unit title (German) Corporate Finance





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises




Prerequisites (see below) Knowledge acquired in an introductory finance class, basicspreadsheet calculations


• Lecture, joint practical exercises during contact hours• Projects and presentations on specific aspects, projects with

specific examples




A part of the final grade is based on Excel projects in groups inwhich students apply corporate finance theories to "real data".This way, students will learn to use theories to solve businessproblems and understand the theories' limitations.

ILOs:


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During the semester, students gather corporate data from financialwebsites in groups in order to apply the theoretical concepts fromthe lecture. This way, they learn to manage their own small financeprojects, which involves decision making in groups, allocation oftasks, etc.

ILOs:





Course unit contents Application of financial theories using spreadsheets, e.g. portfoliotheory, cost of capital, mergers and acquisitions, default risk,valuation, etc.


• Financial Risk Management• Consolidated Financial Statements


Recommended or required reading • Brealey, R./Myers, S./Marcus, A.: Fundamentals of CorporateFinance, 7th edit., McGraw-Hill.

• Brigham, E./Houston, J.: Fundamentals of FinancialManagement, 13th edit., Cengage.

• Damodaran, A.: Applied corporate finance, 3rd edit., Wiley.

Scheduled Regular


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Course unit title T2.4 255324 Financial Risk ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Financial Risk Management





Workload details Preparation of and follow-up on lectures, preparation ofexamination, exercises, presentations








Students are able to understand and explain the theories andempirics of financial risk management. They can both theoreticalreasoning and empirical arguing.



Students have a high methodical competence of analyzing andsolving problems of financial risk management and are able topropose own solutions.






Course unit contents • Risk and return (measures of risk and return, portfolio theory,capital asset pricing model)

• Risk management (value at risk, market risk, interest rate risk,credit risk, operational risk, liquidity risk)

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• International Finance• Derivatives• Corporate Finance• Specific Issues in Finance• Finance Projects


Recommended or required reading • Berk J./DeMarzo P./Harford J.: Fundamentals of CorporateFinance, Prentice Hall: Pearson, Second Edition, Chapter 6,2010.

• Copeland, T. E./Weston, J. F./Shastri, K.: Financial Theory andCorporate Policy. New Jersey Prentice Hall International, 2004.

• Francis, J. C./Ibbotson, R. G.: Investments: A GlobalPerspective. New Jersey: Prentice Hall International, 2002.

• Hull, J.C: Risk Management and Financial Institutions. NewJersey: Prentice Hall International, 2006.

Scheduled Regular


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Course unit title T2.5 255325 Specific Issues in FinanceThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in Finance





Workload details Excursions, guest lecturers








This lecture will teach definitions, methods and processes of atopic in Financial Management. The specific topic in this field ofstudy varies depending on the lecturer.


In the framework of this lecture students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.

ILOs:


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The lectures are planned in a way that students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow students. Atthe same time by working in groups, students learn to adapt andrespond to their working context.

ILOs:




In respect to this competence, this lecture teaches the ability toreflect about specific topics related to finance as well as in regardto the students’ own personality. Students will understand andlearn to cope with his/ her own strength and weaknesses andfurther develop his/ her personality.



Course unit contents The content of the lectures vary depending on the lecturer.Possible topics include Financial Market Reform or EquityValuation.


• International Finance• Derivatives• Corporate Finance• Financial Risk Management• Finance Projects

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging issues. Studentsbenefit from this flexibility by obtaining up-to-date, in-depthknowledge of the selected topic.


Scheduled Regular


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Module 255380 Minor Human Resource Management

Duration 1 Semester





Module coordinator Prof. Dr. Michael Ruf


Students have a holistic knowledge of the International HumanResource Management functions and their integrated interaction.Included is an in-depth knowledge of the relevant disciplines.

ILOs:




Students have a very wide range of methods to handle complexand cross-cultural issues in the context of International HumanResource Management.

ILOs:



Students work cooperatively on case studies andexercises.Therefore, they plan and design their work process andpresent the results of the group work.

ILOs:





ILOs:


contexts (8)


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Module specifics

Scheduled


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Course unit title T3.1 255331 International Human ResourceManagementThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies








Students have a holistic knowledge of the international HRManagement functions and their integrated interaction. Included isan in-depth knowledge of the relevant disciplines.




ILOs:


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ILOs:





ILOs:


contexts (8)


Course unit contents • HR Trends on a global scope• Staffing international operations• International Assignments• Recruiting and selection• Training and Development• Compensation• Repatriation



Recommended or required reading • Brisco, D. R./Schuler, R. S./Claus, L.: IHRM: Policies andPractices for Multinational Enterprises, current edit., RoutledgeChapman & Hall.


• Harzing, A.-W./Pinnington, A. (eds.): International HumanResource Management, Sage, London.

Scheduled Regular


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Course unit title T3.2 255332 Specific Issues in International HumanResource ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Human Resource Management





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on specific issues in IHRM




Prerequisites (see below) International Human Resource Management




Students have a broad and integrated knowledge of theinternational HR management and gain in-depth expertise in aspecific issue.



ILOs:




ILOs:



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Course unit contents Changing topics to deepen specific issues of international humanresource management (current topics such as internationalemployer branding, cross-boarder recruitment, HR developmentetc.)


• Employment Law (T. 3.3)• International Human Resource Management Case Studies (T

3.4)


Recommended or required reading • Becker, M.: Personalentwicklung, Schäfer Poeschl, Stuttgart,2010.

• Scarbath, H.: Handbuch Trainingskomptenzen, DGFP, 2012.• Wegerich, Ch.: Strategische Personalentwicklung in der Praxis,

Wiley, Weinheim, 2011.

Scheduled Regular


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Course unit title T3.3 255333 Employment LawThis course unit forms part of module


Semester 4




Course unit title (German) Employment Law





Workload details Preparation of and follow-up on lectures, reading of recommendedbooks and sections, essay, preparation of examination, guestlectures, excursion







• Lecture• Class discussion• Discussion of applicable labour case law• Group work• Short presentations

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Students will be able to:

• Explain the basic structure of German Employment Law andthe German Labour Court System

• Critically examine activities of a company, in particular those inthe field of recruitment, in the light of the General Act on EqualTreatment (AGG)

• Answer questions about standard problems of Labour ContractLaw and Dismissal Protection

• Describe the essential features of Collective Agreements andLabour Disputes Law emanating from Article 9 paragraph 3 GG

• Describe the Labour Law System as a part of the IndustrialRelation System of a country

ILOs:




Students are enabled to:

• Recognise the legal relevance of usual activities in humanresources and relate them to the special areas of EmploymentLaw and neighboring areas of law (e.g. Social and SocialSecurity Law)

• Assess standard problems of Employment Law with the help oflegislative texts and practical legal literature

• Recognise when more complex issues require the involvementof a lawyer

• Be capable of competent dialogue on labour issues with peersand legal advisors

ILOs:






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Course unit contents • HRM/IHRM and Employment Law• Industrial Relations and Employment Law• Sources of German Employment Law• The German Employment Law System• Labour Contract Law• Work Protection Law• Law on Trade Unions and Employers’ Associations, on• Collective Bargaining and on Industrial Disputes• Codetermination



Recommended or required reading • Dütz, W./Thüsing, G.: Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• Elert, N./Brooks C.: German Employment Law, akt. Aufl.,deGruyter.

• Junker, A.: Fälle zum Arbeitsrecht, akt. Aufl., C.H. Beck,München.

• o. A., Wichtige Arbeitsgesetze, akt. Aufl., NWB Verlag oder:Arbeitsgesetze (ArbG), akt. Aufl., Beck-Texte im dtv.

• Wörlen, R./Kokemoor, A.: Arbeitsrecht, akt. Aufl., Vahlen,München.

Scheduled Regular


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Course unit title T3.4 255334 International Human ResourceManagement Case StudiesThis course unit forms part of module


Semester 4




Course unit title (German) International Human Resource Management Case Studies





Workload details Lecture on IHRM basic topics, class discussion, group work,papers and presentations on concrete case studies in IHRM







• Lecture on IHRM basic topics• Class discussion• Group work• Papers and presentations on concrete case studies in IHRM


Students have a broad, in-depth and integrated knowledge of theinternational HR management. Included in this is an respectiveknowledge of relevant disciplines.




ILOs:


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ILOs:




ILOs:


contexts (8)


Course unit contents Thematically changing case studies in the context of internationalhuman resource management


• Specific Issues in International Human Resource Management(T. 3.2)

• Employment Law (T. 3.3)


Recommended or required reading • Becker, M./Kluckow, N.: Fallstudien für Human ResourcesManagement: Band I: Führung und Organisation. Lehr- undÜbungsbuch für Studium und Weiterbildung. 13 Fallstudien undLösungen, Rainer Hampp Verlag, München, 2011.

• Becker, M./Kluckow, N.: Fallstudien für HumanResources Management: Band II: Personalwirtschaft undPersonalentwicklung. Lehr- und Übungsbuch für Studium undWeiterbildung. 16 Fallstudien und Lösungen: Rainer HamppVerlag, München, 2011.

• Böhmer, N./Schinnenburg, H.: Fallstudien imPersonalmanagement: Entscheidungen treffen, Konzepteentwickeln, Strategien aufbauen, 2012.

• Dowling, P. J./Festing, M./Engle, A. D.: International HumanResource Management, current edit., Cengage Learning,London

Scheduled Regular


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Module 255390 Minor International Management

Duration 1 Semester







On completion of this module, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organisations operating internationally.



The students will be able to hone their skills in analysis andproblem solving.

ILOs:





ILOs:



ILOs:


contexts (8)



Module specifics

Scheduled


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Course unit title T4.1 255341 International ManagementThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Management











• Interactive lectures• Case studies• Simulations• Exercises• Video sessions• Real-life case briefings • Group discussions of the cases presented• Where necessary discussion of case studies in the form of

tutorials


On completion of this course, students should be able to projecttheir understanding of basic business concepts into the globalarena. They should understand the strategic and operationalchallenges of organizations operating internationally.

The course intends to provide students with a working knowledgeof the subject of international business going beyond textbookbackground.


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As a result, students will be expected to test their knowledgepractically through group discussion as well as the compilation ofcase briefings. Students will therefore be expected to demonstratea clear ability to translate theory into practical application of theconcepts covered.

In addition, the students will be able to hone their skills in analysisand problem solving.

ILOs:







Course unit contents • Introduction into the impact of globalisation• The political, economic, legal and technological environment• Characteristics of the international company• Social responsibility and ethics• The role of culture in international management including

intercultural communication• Strategy formulation for international markets• Strategy implementation in the international context• Market entrance, cultivation and allocation strategies• Cross-borders alliances• Organizational structure and control systems (including

organizational culture)• International Leadership (Globe Study)• Managing diversity (if suffient time is available)


Additional specifics This course is also mandatory course in Minor InternationalManagement (V4).

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Recommended or required reading • Adler, N. J./Gundersen, A.: International Dimensions ofOrganizational Behavior. 5th edit., Thomson South-Western,Mason, 2008.

• Deresky, H.: International Management: Managing AcrossBorders and Cultures, 7th edit., Pearson, Boston, 2011.

• Griffin, R. W./Pustay, M. W.: International Business: AManagerial Perspective, International Edition. 8th edit., PrenticeHall, 2014.

• Hill, C. W. L.: International Business: Competing in the GlobalMarketplace, 9th edit., McGraw-Hill Irwin, New York, 2012.

• Varner, I./Beamer, L.: Intercultural Communication in the GlobalWorkplace, 5th edit., McGraw-Hill Irwin, New York, 2011.

Scheduled Regular


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Course unit title T4.2 255342 Change ManagementThis course unit forms part of module


Semester 4




Course unit title (German) Change Management





Workload details Students' presentations, preparation of and follow-up on lectures






Lecture with integrated students‘ presentations


• Knowing the impact and relevant methods of changemanagement

• Get an understanding what does and does not work in thechange process


• Ability to apply methodology on change scenarios• Grasping new knowledge by analyzing various change aspects

ILOs:



• Ability to conduct group presentations• Joint preparation of specific topics without supervision

ILOs:


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• Grasping information on new topics without obtaining pre-knowledge

• Evaluate the content and priorities the learning outcomes• Being able to identify real life examples and prepare them for a

presentation



Course unit contents • Importance of Change Management• Reasons for change• Blocking- and success-factors for change processes• Psychology impact on change• Change Management techniques• Case studies on change management• Leadership during change processes



Recommended or required reading • Cameron, E./Green, M.: Making Sense of ChangeManagement, 4th edit., Kogan, London, 2015.

• Dopller, K./Lauterburg, C..: Change Management, 13th edit.,Campus, Frankfurt, 2014.

• Kotter, J. P.: Leading Change, Harvard, Boston, 2012.• Lauer, T.: Change Management, 2nd edit., Springer,

Heidelberg, 2014.

Scheduled Regular


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Course unit title T4.3 255343 Specific Issues in InternationalManagementThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Management









Prerequisites (see below) Vor- und Nachbereitung, Übungsaufgaben, studentischePräsentationen




This lecture will teach definitions, methods and processes of atopic in International Management. The specific topic in this field ofstudy varies depending on the lecturer.



In the framework of this lecture the students will be taught to applytheir knowledge, understand its implications and relationshipsto other fields of study as well as to analyze its meaning in abroader context. Students will be prepared to work on practicalproblems which will simultaneously serve to obtain an in depthunderstanding of the teaching content.

ILOs:


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The lectures are planned in a way that the students work inheterogeneous groups. Thereby they get encouraged to plan andactively create working processes, and to lead fellow the students.

At the same time by working in groups, students learn to adaptand respond to their working context.



In respect to this competence, this lecture teaches the ability toreflect about specific topics related to international managementas well as in regard to the students’ own personality. The studentswill understand and learn to cope with his/ her own strength andweaknesses and further develop his/ her personality.



Course unit contents The content of the lectures vary depending on the lecturer. Thefocus may lie on sustainable entrepreneurship, management in theAsia-Pacific region or Leadership.


International Management is business field which should beunderstood as a strategic axis between all business areas. Inconsequence, a broad understanding on business related topicsform the fundament of a good management.

Additional specifics The chief topic of this course typically changes each term in orderto provide the lecturers with some flexibility to deliver courseson their current research activities or emerging business issues.Students benefit from this flexibility by obtaining up-to-date, in-depth knowledge of the selected topic.

This course is an optional course in the Major InternationalManagement Part I or II or in the Minor International Management.


Some examples are:

• Braungart, M./MCDonough, W.: Cradle to Cradle: einfachintelligent produzieren, München, Piper, 2013.

• Elkington, J.: Cannibals with forks, Oxford, Capstone, 1999.• Lehmann-Waffenschmidt, M.: Innovations Towards

Sustainability - Conditions and Consequences, 2007.• Pauli, G.: The Blue Economy : 10 Jahre – 100 Innovationen -

100 Millionen Jobs, Berlin, Konvergenta Publ, 2012.

Scheduled Regular


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Course unit title T4.4 255344 Global LeadershipThis course unit forms part of module


Semester 4




Course unit title (German) Global Leadership











• Interactive lectures• Exercises• Case Studies• Group discussions• Videos• Presentations• Group Work


• Students comprehend the main leadership theories andleadership styles

• Students are able to compare the difference leadership stylesand theories and put them in an international business context


Students are able to synthesize their knowledge of leadershipstyles and national cultures. They can analyze leadership styles inlight of their effectiveness in an international business context.

ILOs:



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Students learn to evaluate the effectiveness of various leadershipstyles in a different context. They have the opportunity toexperiment with leadership styles in multicultural group work.



Students learn to reflect on their own motivation and value set.

ILOs:


contexts (8)


Course unit contents • Overview of relevant leadership theories and leadershipstyles, such as the trait approach, the skills approach,situational leadership, contingency theory, Path-Goal Theory,Transformational Leadership and Team Leadership

• Connection of leadership theories and leadership styles withnational cultures based on cultural frameworks

• Discussion of recent developments such as lateral leadershipand leading virtual teams

• Discussion of the interdependence between leadership,corporate strategy, organizational culture, and corporatearchitecture


This sub-module is strongly connected with InternatinalManagement which provides the foundations of GlobalLeadership.


Recommended or required reading • Gehrke, B./Claes, M.-T.: Global Leadership Practices: A Cross-Cultural Management Perspective, Palgrave McMillan, NewYork, 2014.

• Gundling, E./Hogan, T/Cvitkovich, K.: What Is GlobalLeadership?: 10 Key Behaviors That Define Great GlobalLeaders, Nicholas Brealey Publishing, Boston/London, 2011.

• Northouse, P. G.: Leadership Theory and Practice, 6th edit.,Sage, London et al.

• Schein, E.: Organizational Culture and Leadership, 4th edit.,Jossey Bass, San Francisco.

Scheduled Classes are conducted on a regular basis during the respectiveterm.


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Module 255395 Minor Marketing

Duration 1 Semester





Module coordinator Prof. Dr. Britta Bergemann


Students will be able inter alia to evaluate alternative case-relatedrecommendations on international Marketing topics.

ILOs:





ILOs:




ILOs:






ILOs:


contexts (8)



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Module specifics

Scheduled


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Course unit title T5.1 255351 International MarketingThis course unit forms part of module , it is mandatory.


Semester 4




Course unit title (German) International Marketing





Workload details Extensice case preparations




Prerequisites (see below) Recommended: Marketing (1st semester); Marketing Case Studies(3rd semester)


Lecture and case study discussions


In the first quarter of this module, the international aspects ofMarketing are presented. Subsequently, students combinetheir prior general Marketing knowledge with cross-borderaspects, to be applied to numerous international Marketing casestudies. Students will be able to evaluate alternative case-relatedrecommendations on international Marketing topics.

ILOs:





ILOs:


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ILOs:





ILOs:


contexts (8)


Course unit contents This course looks at international marketing topics in theory andpractice (case studies and syndicate exercises). It aims at buildingstudents’ awareness of marketing mix issues in the internationalcontext, and provides the concepts and tools to manage productsand brands internationally.After laying some foundations, students learn about the strategicimpact of globalization on today’s business decisions. This impliesmarket analysis, how to develop, position, package, communicate,price and distribute products internationally.Along the way, students also see how companies are dealing withinternational marketing issues due to a wealth of case studies andexamples. In addition, students build their own case.


Additional specifics The case studies are prepared out of class, either individually or inpredetermined groups.

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Recommended or required reading Mandatory reference:Textbook


Internet and World Wide Web Site

• United Nations Conference on Trade and Development. WorldInvestment Report 2019.

• Nation Brands Index (2019). Special Report.


• Bergemann, B. (2019). Marketing 4.0. In M. Erner, M.:Management 4.0. SpringerGabler.


• Bartlett, Ch. and S. Ghoshal (2000). Managing across borders.Harvard Business School Press.


• Johansson, J. (2010). Global Marketing. McGraw-Hill.• Lasn, K. (2000). Culture jam. Quill.• Müller, S. and K. Gelbrich (2015). Interkulturelles Marketing.

Vahlen.• Simon, H. (1996). Hidden Champions. Boston: Harvard

Business School Press.• Usunier, J.-C. (2005). Marketing across cultures. Prentice Hall.

Other resources:

Cases for syndicate exercises and relevant current articles aredistributed to students during class hours.

Scheduled Regular


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Course unit title T5.2 255352 B2C-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) B2C-Marketing





Workload details Case preparation, current readings, exam preparation






• Lecture• Guided cases during class-hours• Student presentations of selected aspects


• Good knowledge of theory and methods/tools as well as theirpractical implications in the area of marketing

• Awareness of interfaces to other functional areas

ILOs:




• Commanding an array of methods to solve complex issues• Innovative solutions in different scenarios

ILOs:


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• Taking changing roles in team work (team leader, teammember)

• Developing convincing arguments

ILOs:




Setting self-directed objectives and pulling them through

ILOs:


contexts (8)


Course unit contents The course focusses on consumer products and how to managethem successfully along the product life cycle. Based on a casestudy scenario or a specific company’s assignment studentsgenerate a situational analysis and develop their first marketingstrategy and plan. Each class gets introduced by a theoreticalrecap of relevant marketing concepts and/or tools. It hencecombines marketing theory and practice.


• Service Marketing• E-Marketing• Market Research



• Bergemann, B. (2019). Marketing 4.0. In M. Erner (Ed.):Management 4.0. SpringerGabler.

• Jobber, D., F. Ellis-Chadwick (2016). Principles and Practice ofMarketing. McGrawHill.

Recommended reference:

• Current articles and/or internet links distributed by professorduring class

Scheduled Regular


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Course unit title T5.3 255353 B2B-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) B2B-Marketing











Lecture and students' presentations of selected aspects


The specific aspects of B2B-Marketing concerning business goodsand services as well as trade relations are presented. A specialfocus lies on Sales Management, Key Account Management andLead Management in international contexts.

ILOs:




Students relate the particularities of B2B-marketing concepts,mainly in strategies and instruments (4 Ps), to the specific needsof business customers. Students are enabled to identify theconceptual differences between Marketing and B2B-Marketing.

ILOs:


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• Assessment of business related customer needs• Evaluation of B2B-Marketing tools

ILOs:




ILOs:


contexts (8)


Course unit contents • Particularities of B2B-markets• B2B-Marketing strategies• B2B-Marketing instruments• Sales Management• Key Account Management• Lead Management


Service Marketing, E-Marketing


Recommended or required reading • Brennan, R.: Business-to-Business Marketing, 3rd edit., 2014.• Cheverton, P.: Key Account Management, 6th edit., 2015.• Futrell, Ch.: Fundamentals of Selling, 13th edit., 2013.• Hutt, M.: Business Marketing, 11th edit., 2013.• Zimmerman, A.: B2B Marketing Management, 2nd edit., 2013.

Scheduled Regular


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Course unit title T5.4 255354 Service MarketingThis course unit forms part of module


Semester 4




Course unit title (German) Service Marketing









Prerequisites (see below) Recommended prerequisites: Marketing (1st semester)


Lecture


Knowledge of the marketing particularities of services, especiallythe instrumental 7 Ps and the international aspects of adaptationvs. standardization. Students understand the specifics ofintangible offerings and their marketing consequences.



Students learn to identify success factors of Marketing in servicesectors and in supplementary services of goods and to connectthese to various Marketing approaches, both strategic as well asoperational.

ILOs:



ILOs:


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Evaluation of case-study related Marketing alternatives



Course unit contents The Students gain knowledge of the marketing specialties forservices, especially regarding the 7Ps of marketing as well asregarding international aspects. A special focus is set on quality.Students also gain knowledge about the specialties of immaterialoffers and the consequences for taking marketing decisions at theperspective of a marketing manager.




• Fauser, S.: Services Marketing- quality and other essentials,2017.


• Lovelock, C.: Services Marketing, 7th, 2010.• Meffert, H.: Dienstleistungsmarketing, 9th, 2018.• Zeithaml, V.: Services Marketing, 6th, 2012.

Scheduled Regular


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Course unit title T5.5 255355 E-MarketingThis course unit forms part of module


Semester 4




Course unit title (German) E-Marketing





Workload details Current readings, online exercises, exam preparations




Prerequisites (see below) Recommended prerequisite: International Marketing


The course is a combination of reading, lectures, and class.


The principal purpose of the course consists of creatingunderstanding for the challenges of the marketing functionthrough the development of digital business, internet andIT in general. After the course the students understand thefundamental connections between marketing and the developmentof technology, data analysis with modern tools, marketingstrategy and marketing communication in the modern world.The complexity of e-marketing, the marketing decision situationshould be conscious and comprehensible. The students are ableto understand the tasks of marketing in a holistic view.


ILOs:



ILOs:



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Course unit contents • The Disruptive Technology Development• Data and E-Marketing

a) Think: Planning, Strategy, Research b) Create: Built Assets c) Engage: Use channels, built Relationships d) Optimise: Track performance

• The Rob Stokes approach



Recommended or required reading • Chaffey, D.: Digital Business and Ecommerce, 2014.• Fox, V.: Marketing in the Age of Google, Rev. Version, 2012.• Roberts, M.: Internet Marketing, 2012.• Stokes, R.: E-Marketing, 5th edit., 2013.• Strauss, J./Frost R.: E-marketing, 7th edit., 2013.

Scheduled Regular


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Course unit title T5.6 255356 Market ResearchThis course unit forms part of module


Semester 4




Course unit title (German) Market Research





Workload details Data analysis, data presentation




Prerequisites (see below) Recommended: modul Research Methods & Statistics


• Lectures• Joint exercises regarding data assessment, interpretation and

presentation of data• Conducting and presenting a market research project



After the course the students are able to plan, coordinate andconduct a market research project independently.

ILOs:



The students will work in teams to conduct the market researchproject. To accomplish that they have to discuss and specify theproject order with a consumer, choose an appropriate methodof data assessment, coordinate the data assessment, analysisand result presentation together as a team. They have to presentresults in front of the consumer.




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Course unit contents • Methods of data collection and design• Applied data interpretation• Result presentation• Market research project


Courses within the focus marketing


Recommended or required reading • Berekoven, L. et al.: Marktforschung, 12. Aufl., 2009.• Birn, R.: International Market Research Techniques, 2002.• Craig, S.: International Marketing Research, 2006.• Groves, L.: Principals of International Marketing Research,

1994.• Herrmann, A. et al.: Handbuch Marktforschung, 3. Aufl., 2008.

Scheduled Regular


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Course unit title T5.7 255357 Specific Issues in International MarketingThis course unit forms part of module


Semester 4




Course unit title (German) Specific Issues in International Marketing





Workload details Topic-related assignments






Lecture and case studies


In-depth understanding of a specific Marketing topic andits interrelation with strategic and instrumental Marketing ininternational contexts. A special focus lies on latest developmentsin Marketing approaches and tools.


Students relate the latest findings in Marketing to generalMarketing concepts and are enabled to apply this knowledgeto case studies on actual consumer goods or investment goodsmarketers.

ILOs:



Evaluation and presentation of analytical results which stem fromspecific Marketing topics.



• Case study preparation individually and in groups• Group work dynamics

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Course unit contents Examples of issues/subjects considered:

• Neuro-Marketing• Trade-Marketing• Green Marketing• Marketing Management in SME• Marketing in Non-Profit-Organizations• Social Marketing• Brand Management


Additional specifics Issues/subjects vary from semester to semester

Recommended or required reading Depending on specific issue

Scheduled Regular


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Module H12 255410 Economic Area Studies: Orient

Duration 1 Semester







After a successful participation, students will be able to analyseeconomic structures and processes whilst taking in considerationthe specific socio-political and cultural framework conditions ofArab region. Furthermore, they will have gained skills in applyingtheoretical concepts and in identifying their advantages anddisadvantages.


• Elaboration of short presentations in English• Presentation• Participation on discussions in the plenary



Increasing the intercultural skills



Self-reliant exploration of outstanding issues, (literature) researchand creation of short presentation




Module specifics

Scheduled


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Course unit title H12.1 255411 Economic Studies: OrientThis course unit forms part of module H12


Semester 3




Course unit title (German) Economic Studies: Orient





Workload details • Preparation and follow-up work• Elaboration of short presentations• Literature research and collection of statistical data• Preparation of the examination




Prerequisites (see below) Successful completion of ”Cultural Area Studies: Orient”


• Lecture including country-specific cases• Role play• Short presentations• Joint analyses


After a successful participation, students will be able to analyseeconomic structures and processes whilst taking in considerationthe specific socio-political and cultural framework conditions ofArab region. Furthermore, they will have gained skills in applyingtheoretical concepts and in identifying their advantages anddisadvantages.


• Elaboration of short presentations in English• Presentation• Participation on discussions in the plenary





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Course unit contents • Economic differentiation within the Arab world with the help ofclassification modells

• The concept of rentier states and its different subtypes withinthe Arab world

• Petrol as vital economic component• Economic and political alliances (OAPEC, Gulf Co-operation

Council, Arab League, Union du Maghreb arabe...)• Tourism in its various facets (mass tourism, e.g. in Egypt;

pilgrimage tourism, e.g. in Saudi-Arabia ...)• Economic impact on the Arab societies such as voluntary and

enforced joblessness; poverty and wealth...• Islamic Banking: Dogmatic foundations, Islam-compliant

financial products, positioning on the finance market



Recommended or required reading • Ayub, M.: Understanding Islamic finance, Hoboken, John Wiley& Sons, 2007.

• Beblawi, H. and Luciani, G.: The Rentier State in the ArabWorld, in: Luciani, G.: The Arab State, London, Routledge,1990.

• Cadène, Philippe & Dumortier, Brigitte: Atlas des pays duGolfe. Presses de l'université Paris-Sorbonne et RFI. Paris2011.

• Diwan, Ishac; Richards, Alan Rutherford & Waterbury, John: APolitical Economy of the Middle East. Westview Press. 4. ed.New York. 2015.

• Springborg, Robert: Political Economies of the Middle East andNorth Africa, Polity Press, Cambridge et al. 2020.


Scheduled Regular


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Module H13 255420 Intercultural Communication and Management:Orient

Duration 1 Semester







Students will have acquired abroad range of competences in usingcritically application-oriented and theoretical concepts of the fieldof intercultural and oriental studies. Furthermore, they are ableto reflect critically their own acting in Foreign contexts, to adaptthemselves to local standards and to avoid cross-cultural fauxpas. They are aware of the relevant Arab-German customaryand cultural differences and could, consequently, benefit from aprofound knowledge required for a successful doing business inthe Arab world.


• Elaboration of scientific presentations• Presentation including class activities and discussions• Autonomous research of relevant scientific literature (after an

introduction to the field-related bibliography)

ILOs: Put into practice detailed knowledge of how to do businessin the chosen geographic region (9)


• Deepening intercultural sensitivity• Encouraging pro-active participation and contribution, e.g. by

means of maieutic class conversations, by promoting soundscientific argumentations

• Promoting the team spirit and leadership abilities, e.g. in thetele-collaboration



Reflexivity of the teaching content and self-directed learningincluding autonomous time management and a sense of dutyare significant success factors. During the elaboration of thepresentation:

• Following up autonomously a research question• Researching for the topic-relevant literature• Elaborating individually or in cross-cultural tandems a scientific

work• Presenting the results in the plenary



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Module specifics

Scheduled


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Course unit title H13.1 255421 Intercultural Communication andManagement: OrientThis course unit forms part of module H13


Semester 6




Course unit title (German) Intercultural Communication and Management: Orient





Workload details • Literature research• Preparation of a presentation• Authoring a term paper• Preparation of and follow-up on lectures• Preparation of examination

Type of assessment Course-specific combination of assessments; concluded by apaper / a presentation





• Lecture including case examples and sensualised by use ofmultiple media

• Seminar papers and presentations about specific issuesassociated with the regional focus on the orient


After a successful participation, students will have acquired abroad range of competences in using critically application-orientedand theoretical concepts of the field of intercultural and orientalstudies. Furthermore, they are able to reflect critically their ownacting in foreign contexts, to adapt themselves to local standardsand to avoid cross-cultural faux pas. They are aware of therelevant Arab-German customary and cultural differences andcould, consequently, benefit from a profound knowledge requiredfor a successful doing business in the Arab world.

The seminar aims to deepen knowledge about the Arab world,especially contemporary events and current developments andtopics combining the sub-disciplines of business studies and theregional focus.

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• Promoting the team spirit and leadership abilities, e.g. in thetele-collaboration



Reflexivity of the teaching content and self-directed learningincluding autonomous time management and a sense of duty aresignificant success factors.During the elaboration of the presentation:





Course unit contents Contents of the lecture:

• Welcome and farewell rituals• Correct use of titles and forms of address• Non-verbal communication• Particularities of the Arabic language: Arabic as language of

the revealed Koran, diglossia, dialects…• High context communication and related communication

behaviours• Islam and trade• The traditional Suq model of haggling and modern business

negotiations• The diwaniya and other ways of business initiation• Characteristics of the Arab Arab business meeting• Wasṭa, nepotism and elitism• The importance of trust development• The soft state theory, ascription-orientation, baqsis and

corruption etc.

Contents of the seminar:Current and course-relevant issues and trends in the Arab worldmainly with regard to business and economy

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It is strongly recommend that students, who plan an internship(Module P1 255511), a bachelor field research (Module Z1255521) or studies in the Arab world, should bring forward theirparticipation in this course as a preparation on their stay abroad.

Additional specifics Occasionally, the seminar will be organised as tele-collaborationwith an Arab partner university. This implies an elaboration of thepapers and presentations in cross-cultural tandems. The tele-collaboration pursues a special motto.

Recommended or required reading • Abaza, M.: The Changing Consumer Cultures of ModernEgypt, The American University in Cairo Press, Cairo, 2006

• Jammal, E. et al.: Trust and Culture. Conceptualization andIntercultural Training Implications in German-Arab BusinessRelationships, Shaker, Herzogenrath, 2010

• Ramady M. A. (ed.): The Political Economy of Wasta: Use andAbuse of Social Capital Networking, Cham, Springer, 2016

• Said, E.: Orientalism. Random House. New York, 1994.• World Bank Group: Doing Business in the Arab World,

Washington, 2018


Scheduled


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Module H14 255440 Advanced Arabic Language A1.2

Duration 2 Semester







On completion of the module students are able to expressthemselves both verbally and in writing on topics of simple tomedium difficulty, taking into account sociocultural factors.





• Teamwork and leadership ability• Active participation and communication, e. g. conducting

conversations, working in groups, constructive argumentation• Development of intercultural sensitivity

ILOs:




• Independence• Responsibility• Reflexivity and learning skills, e. g. developing responsibility

and a sense of duty• Working cooperatively• Time planning




Module specifics

Scheduled


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Course unit title H14.1 255441 Advanced Arabic Language: EverydayArabic, A1.2This course unit forms part of module H14


Semester 3




Course unit title (German) Arabische Sprache Vertiefung: Arabisch im Alltag, A1.2











• Interactive lecture• Didactic exercises for preparatory and follow-up work• Conversation and role plays• Training of listening comprehension skills• Guidance on autonomous study


• Expansion of everyday vocabulary• Consolidating students' understanding of language structures

in Arabic, especially in day-to-day life• Increasing language skills through specific communication

exercises

On completion of the module students are able to expressthemselves both verbally and in writing on topics of simple tomedium difficulty, taking into account sociocultural factors.




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• Teamwork and leadership ability• active participation and communication, e. g. conducting

conversations, working in groups, constructive argumentation• development of intercultural sensitivity

ILOs:




• Independence• responsibility• reflexivity and learning skills, e. g. developing responsibility and

a sense of duty• working cooperatively• time planning



Course unit contents • Extension of vocabulary• Extension of grammatical skills• Furthering of language production and absorption• Different text types (reports, commentaries, advertising)



Recommended or required reading Al-Kitaab fii Tacallum al-cArabiyya with DVD. Part Two, 2004.

Scheduled Regular


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Course unit title H14.2 255442 Arabic in the Business World 1:Business Arabic I, A2.1This course unit forms part of module H14


Semester 4




Course unit title (German) Arabisch im Geschäftsleben 1: Wirtschaftsarabisch I, A2.1











• Lecture, interactive lecture• Didactic exercises for preparatory and follow-up work• Presentations• Independent development of selected topics


• Consolidation of general Arabic terminology• Systematic introduction to the specialist language of the

Arabic-speaking business world to enable students tounderstand and absorb simple texts in written and spokenspecialist language and to produce them freely or from draft

• Development of written and oral communication skills ingeneral everyday, business and professional jargon




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ILOs:







Course unit contents • Characteristics of business Arabic• Extension of students' basic knowledge of specialist Arabic

using current business news from the Arab trade press andother media

• Basic features of intercultural business communication• Training of written and oral communication skills in everyday

business situations



Recommended or required reading • Al-Kitaab fii Tacallum al-cArabiyya with DVD. Part Two, 2004.• Economic texts from various media

Scheduled Regular


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Module H15 255450 Arabic in the Business World A2.2

Duration 1 Semester







• Consolidation of specialist Arabic• Absorption and own production of specialist texts of medium

difficulty• Situation-based analyses of different customs and linguistic

communication problems in business life in Arab countries





ILOs:








Module specifics

Scheduled


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Course unit title H15.1 255451 Arabic in the Business World 2:Business Arabic II, A2.2This course unit forms part of module H15


Semester 6




Course unit title (German) Arabisch im Geschäftsleben 2: Wirtschaftsarabisch II, A2.2











• Lecture, interactive lecture• Didactic exercises for preparatory and follow-up work• Presentations• Independent elaboration of selected topics


• Consolidation of specialist Arabic• Absorption and own production of specialist texts of medium

difficulty• Situation-based analyses of different customs and linguistic

communication problems in business life in Arab countries




ILOs:



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Course unit contents • Characteristics of business Arabic• Expansion of basic knowledge of specialist Arabic using

current business news from the Arab trade press• Basic features of intercultural business communication• Training of written and oral communication skills in everyday

business situations



Recommended or required reading Economic texts from various media

Scheduled Regular


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Module H14 255470 Business Communication Arabic B1/B2

Duration 2 Semester







This module is a consolidation of the specialist language exercisesat level B1 CEFR, with oral and written exercises, in the fields ofbusiness communication (drafting of letters and IT communicationtools).






ILOs:








Module specifics

Scheduled


Page 325 of 440 06.08.2020


Course unit title H14.1 255471 Business Communication Arabic I, B1This course unit forms part of module H14


Semester 3




Course unit title (German) Wirtschaftskommunikation Arabisch I, B1









Prerequisites (see below) Students must be in full possession of level B1 CEFR



• Lecture follow-up work• Oral and written exercises• Audiovisual materials• Use of new media


This submodule is a continuation and consolidation of thespecialist language exercises at level B1 CEFR, with oral andwritten exercises, in the fields of business communication (draftingof letters and IT communication tools).

• Presentation of ideas• Speaking without notes• Telephone conversations using theoretical backgrounds and

practical exercises• Written preparation of special topics• Oral presentation



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ILOs:







Course unit contents • Characteristics of Arabic management terminology• The language of the Arab business press• Training of oral and written communication skills• Introduction to business correspondence • Summarising of general and business texts



Recommended or required reading Current print und audiovisual material

Scheduled Regular


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Course unit title H14.2 255472 Business Arabic in the Business World1: Business Communication II, B2This course unit forms part of module H14


Semester 4




Course unit title (German) Wirtschaftsarabisch im Geschäftsleben 1:Wirtschaftskommunikation Arabisch II, B2











Lecture, practical exercise, interactive lecture and autonomousstudy:

• Follow-up work• Audiovisual materials• Case studies• Presentations• Text editing• Translations


The course deals with the economic, social, political and culturalbackgrounds that play a role in the planning, initiation and conductof business relations between Arabic and German-speakingbusiness partners. The premises and framework conditions forefficient intercultural business communication will be analysed andrelevant topics such as cultural standards in the Arab world (e.g.polychronics, monochronics, different perception of time) will bealso considered and discussed.

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ILOs:







Course unit contents • Business locations in Arab countries and Germany:• Facts and developments• The economy of the Arabic-speaking world• Political life and structures in Arab countries• Comparing and contrasting sociocultural developments of Arab

and German society• Differences in the organisation of labour, behavioural and

communication customs• Training in negotiation skills



Recommended or required reading Current print and audiovisual materials

Scheduled Regular


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Module H15 255480 Business Arabic in the Business World B2

Duration 1 Semester







After completion of this module students will have thoroughknowledge of the social and economic life in the Arab world.They can conduct specialist conversations and negotiations oneconomic, political, social and cultural topics. They have acquiredtheoretical and practical knowledge as well as interculturalsensitivity which will enable them to work for Arab companies.






ILOs:








Module specifics

Scheduled


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Course unit title H15.1 255481 Business Arabic in the Business World2: Negotiating in Arabic, B2This course unit forms part of module H15


Semester 6




Course unit title (German) Wirtschaftsarabisch im Geschäftsleben 2: Verhandeln aufArabisch, B2











Lecture, practical exercise, interactive lecture and autonomousstudy:

• Lecture follow-up work• Written exercises• Audiovisual materials and internet• Case studies, excursions, guest lectures


The course gives an overview of the economic, social, politicaland cultural structures of the Arab world regarding their role inpractical and professional life. After completion of this coursestudents will have thorough knowledge of the social and economiclife in the Arab world. They can conduct specialist conversationsand negotiations on economic, political, social and cultural topics.They have acquired theoretical and practical knowledge as wellas intercultural sensitivity which will enable them to work for Arabcompanies.



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ILOs:







Course unit contents • Forms of German-Arab cooperation• Societies and cultures of Arabic-speaking countries• Economy and business culture• Economic history• Economic geography• Management structures and corporate culture• National economic characteristics• Political situations and their framework conditions• Effects of globalization• The EU and Arabic-speaking countries



Recommended or required reading Current print and audiovisual materials

Scheduled Regular


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Module P 255510 Internship

Duration 1 Semester





Module coordinator Prof. Dr. Michael Brysch-Herzberg




Practical experience for the elected special subject areas of thestudy and / or the Bachelor's thesis should be obtained.

ILOs:




It aims to enable students to apply the knowledge andmethodological and social skills they have acquired to specificallydirected work measures.

ILOs:





The practical semester is designed to further encourage studentsto act independently and on their own responsibility.

ILOs:


contexts (8)


Prerequisites (see below) • Basic studies completed (or at least registration for the basicexams before the internship)

• Participating in the Introduction Meeting of the Internship Office• Participation in at least 3 pre-colloquia

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Module specifics As companies for an internship, all internationally orientedcompanies in Germany and abroad are eligible. The completion ofinternship at the respective company must be approved before thebeginning of the activity by the supervisor of Heilbronn University.In order to ensure that students gain insight into the main areasof activity of a company during the internship, the companyshould have a reasonable minimum size. Exception applies inthe presence of a vocational training in a tourism company. Thepractical semester can then be completed in a different division/company. This applies analogously to WB and HM students.

Scheduled


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Course unit title P1 255511 InternshipThis course unit forms part of module P

Name of lecturer(s) Prof. Dr. Michael Brysch-Herzberg

Semester 5


Mode of delivery Type of course unit: unknown


Course unit title (German) Internship





Workload details

Type of assessment Bitte die korrekte Prüfungsart dem Prüfungsamt mitteilen


Type of course unit




For further information, see Guideline Internship InternationalBusiness




Practical experience for the elected special subject areas of thestudy and / or the Bachelor's thesis should be obtained.

ILOs:



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It aims to enable students to apply the knowledge andmethodological and social skills they have acquired to specificallydirected work measures.

ILOs:





The practical semester is designed to further encourage studentsto act independently and on their own responsibility.

ILOs:


contexts (8)


Course unit contents The internship involves working competently in one (or more)selected functional areas (e.g. Sales, HR, Controlling, Finance,Accounting, Organisation, etc.). Participation in a specific project(e.g. market launch of a specific product, market research) is alsorecommended. Management experts must be able to describe ina succinct and coherent manner the issues they have experiencedin practice and the resulting conclusions to be drawn. Studentsmust therefore prepare a report on their work during the internship.The aim of the report is to consolidate the knowledge acquiredand to identify and demonstrate interrelations. This also gives thesupervising tutor insights into the students' work and any specificproblems during the internship. See Guideline for further details onthe report.


Additional specifics All companies in Germany and other countries that have aninternational focus may be considered for the internship. Aninternship with any of the companies in question must beapproved by the supervising tutor from Heilbronn Universitybefore the internship is commenced. Companies should be of areasonable minimum size to ensure students gain an insight into acompany's key areas of work.

For further information, see Guideline, Internship InternationalBusiness

Recommended or required reading

Scheduled

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Course unit title P2 255512 Internship SeminarThis course unit forms part of module P, it is mandatory.

Name of lecturer(s) Prof. Dr. Michael Brysch-Herzberg

Semester 5




Course unit title (German) Internship Seminar





Workload details

Type of assessment Preliminary examination based on a paper / a presentation






Seminar papers and presentations



Students present their results and experiences arising from theirinternship.


Students reflect on what they have learned during the internship.


Students reflect the acquired knowledge to be able to identify andshow correlations.


Course unit contents During the seminars students must present their practical reportsand discuss the questions, results and experiences arising fromtheir internship. Emphasis is placed on students reflecting onwhat they have learned during the practical placement. After this,students are better able to link theoretical knowledge and practicalissues. Students also reflect on the adjustment processes madeabroad (lessons learned).

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Additional specifics See Guideline Internship International Business

Recommended or required reading

Scheduled


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Module Z 255520 Bachelor Thesis

Duration 1 Semester





Module coordinator Prof. Dr. Ralf Bochert


• To possess a broad and an integrated knowledge including theacademic basics, the practical application of a scientific subjectand a critical understanding of the fundamental theories andmethods as well as knowledge to enhance the concerned topic

• To have an appropriate knowledge of interfaces to otherrelevant areas

ILOs:




• To possess a broad and an integrated knowledge includingthe academic basics, the practical application of the businessadministration as well as a critical understanding of thefundamental theories and methods

• To have an appropriate knowledge to enhance the businessstudies

ILOs:




• Working responsible in emerging socialisation withing theframework of the bachelor thesis creation

• Guide the professional development of others and dealprovident with problems in the team

• Represent the complex subject-related problems and solutionsargumentative towards professionals and enhance with them



• Reflect, evaluate, follow self-directed and responsible the ownand foreign set learning and working objectives

• Draw the implications for the work processes within the team


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Module specifics

Scheduled


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Course unit title Z1 255521 Bachelor ThesisThis course unit forms part of module Z, it is mandatory.

Name of lecturer(s) Prof. Dr. Ralf Bochert

Semester 7


Mode of delivery Type of course unit: unknown


Course unit title (German) Bachelor Thesis





Workload details

Type of assessment Bachelor Thesis



Prerequisites (see below) • A successful completion of the internship semester• A successful completion of the Preliminary Bachelor's

Examination• The Bachelor's thesis is to be assigned in the 6th semester at

the earliest


Written work with guidance and assistance from supervisingprofessors and/or (as secondary instructors) from suitableindividuals from companies, institutions




ILOs:



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ILOs:




• Working responsible in emerging socialisation withing theframework of the bachelor thesis creation

• Guide the professional development of others and dealprovident with problems in the team

• Represent the complex subject-related problems and solutionsargumentative towards professionals and enhance with them






Course unit contents


Bachelor Thesis Seminar


Recommended or required reading Literature related to the specific topics (economics literature,journals and books)

Scheduled


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Course unit title Z2 255522 Thesis SeminarThis course unit forms part of module Z, it is mandatory.

Name of lecturer(s) Prof. Dr. Ralf Bochert

Semester 7




Course unit title (German) Thesis Seminar





Workload details

Type of assessment Preliminary examination based on a paper / a presentation



Prerequisites (see below) • A successful completion of the internship semester• A successful completion of the Preliminary Bachelor's

Examination• The Bachelor's thesis is to be assigned in the 6th semester at

the earliest


The Bachelor Thesis Seminar presentation should show that thework on the detailed scientific issue has been carried out so that itcan be coherently portrayed in a presentation.








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Course unit contents


Bachelor Thesis


Recommended or required reading Literature related to the specific topics (economics literature,journals and books)

Scheduled


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Module H12 255610 Economic Area Studies: Eastern Europe

Duration 1 Semester







Based on macro- and microeconomic indicators, students are ableto characterize and explain the current state and trends of thedevelopment of economies of selected Eastern European, post-Soviet countries, and to draw appropriate conclusions.

They are able to describe and explain the processes ofinternationalisation of economies of relevant countries, as well asto compare them with each other.

Students are able to characterize and explain the peculiaritiesof doing business in selected Eastern European countriesand interpret them as framework conditions for the choice anddevelopment of strategies of internationalization of German/European companies in Eastern Europe.


Students possess the competence to analyse the current stateand trends of the development of economies of selected EasternEuropean, post-Soviet countries.

They are able to determine the relationship between theprocesses of internationalisation of the economies of relevantcountries and the areas of economic cooperation betweenGermany and relevant Eastern European countries.

Based on the analysis of peculiarities of doing business inselected Eastern European countries, students are able to deriveframework conditions for the choice and development of strategiesof internationalization of German / European companies in EasternEurope.

Students are familiar with the principles of business environmentof respective countries in order to be able to work there. Studentscan explain and analyse the (institutional) framework conditionsas well as potential and challenges for sustainable development ofeconomies of Eastern European countries.


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Cooperative and responsible work in heterogeneous (age, gender,cultural roots, religion) expert teams.

Reasoned coverage of complex problems and their solutions inbusiness situations for members of heterogeneous expert teams,and further development of approaches to the problem solutionjointly with them.



Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam.




Module specifics

Scheduled


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Course unit title H12.1 255611 Economic Studies: Eastern EuropeThis course unit forms part of module H12


Semester 3




Course unit title (German) Economic Studies: Eastern Europe





Workload details




Prerequisites (see below) None


• Lecture on fundamental topics• Lecture with integrated practical assignments and discussions

on specific aspects based on case studies• Presentations on specific aspects• Consultation


Based on macro- and microeconomic indicators, students are ableto characterize and explain the current state and trends of thedevelopment of economies of selected Eastern European, post-Soviet countries, and to draw appropriate conclusions.

They are able to describe and explain the processes ofinternationalization of economies of relevant countries, as well asto compare them with each other.

Students are able to characterize and explain the peculiaritiesof doing business in selected Eastern European countriesand interpret them as framework conditions for the choice anddevelopment of strategies of internationalization of German/European companies in Eastern Europe.

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Students possess the competence to analyze the current stateand trends of the development of economies of selected EasternEuropean, post-Soviet countries.They are able to determine the relationship between theprocesses of internationalization of the economies of relevantcountries and the areas of economic cooperation betweenGermany and relevant Eastern European countries.Based on the analysis of peculiarities of doing business inselected Eastern European countries, students are able to deriveframework conditions for the choice and development of strategiesof internationalization of German / European companies in EasternEurope.Students are familiar with the principles of business environmentof respective countries in order to be able to work there.Students can explain and analyze the (institutional) frameworkconditions as well as potential and challenges for sustainabledevelopment of economies of Eastern European countries.



• Cooperative and responsible work in heterogeneous (age,gender, cultural roots, religion) expert teams.

• Reasoned coverage of complex problems and their solutionsin business situations for members of heterogeneous expertteams, and further development of approaches to the problemsolution jointly with them.



Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam.



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Course unit contents • Economies of selected Eastern European, post-Sovietcountries: Current state and trends of development

• Analysis of Eastern European economies:”The Global Competitiveness Report” study (World EconomicForum)

• Processes of internationalization of the economies of selectedEastern European, post-Soviet countries (international trade,direct investments)

• Peculiarities of doing business in selected Eastern European,post-Soviet countries.”Doing Business” study (World Bank)

• Framework conditions for expansion of foreign companies intoEastern Europe

• Strategies of internationalization of German / Europeancompanies in Eastern Europe: Selected patterns

• Sustainability aspects in the economies of Russia/EasternEuropean countries: Institutional framework



Recommended or required reading • Gilauri, N.: Practical Economics: Economic Transformationand Government Reform in Georgia 2004–2012, PalgraveMacmillan,Cham, 2017.

• Makhavikova, H.: Determinants of FDI in Central and EasternEurope: The Effects of Integration into the European Union,Springer,Cham, 2018.

• Panibratov, A.: Russian multinationals: From regionalsupremacy to global lead, Routledge, London; New York, 2012.

• Sergi, B. S.: Exploring the future of Russia's economy andmarkets: towards sustainable economic development, EmeraldPublishing, Bingley, 2019.

• Voicu, A. M., Sen, S., & Martinez-Zarzoso, I.: Trade,Development and Structural Change: Central and EasternEurope, Palgrave Macmillan,London, 2018.

Scheduled Regular


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Module H13 255620 Intercultural Communication and Management:Eastern Europe

Duration 1 Semester







Students are able to describe:

• cultural features of communication with business partners fromEastern Europe, to explain their causes and to compare thesewith the styles of communication in other cultures;

• cultural peculiarities of conflict management in the context ofcooperation with Eastern European business partners, as wellas to explain their causes.

They are able to describe and explain:

• the peculiarities of Eastern European economic mentality;• typical leadership styles in business in Eastern Europe and

explain their cultural peculiarities, as well as to identify thefactors of influence on the actual change of leadership styles;

• the peculiarities of doing business between companies inGermany and selected Eastern European countries in thecontext of constant change in the political, economic andcultural environments, and to critically interpret them.


• Students are able to apply the knowledge on the peculiarities ofcommunication with business partners from Eastern Europe invarious business situations in order to create an effective andharmonious communication process.

• Students possess the ability to analyse the impact of thecultural variables related to Eastern Europe on managementpractices/decisions and selected business activities.

• They are able to determine the relationship between culturalfactors and peculiarities of leadership styles in business inEastern Europe, as well as to derive the change in leadershipstyles from the cultural factors change.

• Given different, especially cultural aspects, students are ableto develop and effectively implement solutions to conflictsituations, which involve Eastern European business partners.

• Students possess the ability to adapt to and efficiently work inEastern European cultural context.

• They can put into practice the knowledge about culturallydriven peculiarities of doing business in Eastern Europe.


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• Cooperative and responsible work in heterogeneous (age,gender, cultural roots, religion) and multidisciplinary expertteams, as well as successful leadership in such teams

• Management of professional development of others with dueregard to their personal characteristics (age, gender, culture,religion, educational background, professional experience).Perspective handling of team problems, of interculturalcharacter in particular

• Students have the competence to argumentatively presentcomplex problems and their solutions in business situations tomembers of heterogeneous and multidisciplinary expert teams,and further develop approaches to problem solving jointly withthem.

• Students can behave in an ethical and sustainable manner.



Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam




Module specifics

Scheduled


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Course unit title H13.1 255621 Intercultural Communication andManagement: Eastern EuropeThis course unit forms part of module H13


Semester 6




Course unit title (German) Intercultural Communication and Management: Eastern Europe





Workload details • Course material pre- and post-preparation• Paper/presentation development• Exam preparation




Prerequisites (see below) Successful completion of course 255601 „Cultural Area Studies:Eastern Europe”


• Lecture on fundamental topics• Lecture with integrated practical assignments and discussions

on specific aspects based on case studies• Papers/ presentations on specific aspects

Page 353 of 440 06.08.2020



Students are able to describe:

• cultural features of communication with business partners fromEastern Europe, to explain their causes and to compare thesewith the styles of communication in other cultures;

• cultural peculiarities of conflict management in the context ofcooperation with Eastern European business partners, as wellas to explain their causes.

They are able to describe and explain

• the peculiarities of Eastern European economic mentality;• typical leadership styles in business in Eastern Europe and

explain their cultural peculiarities, as well as to identify thefactors of influence on the actual change of leadership styles;

• the peculiarities of doing business between companies inGermany and selected Eastern European countries in thecontext of constant change in the political, economic andcultural environments, and to critically interpret them.


• Students are able to apply the knowledge on the peculiarities ofcommunication with business partners from Eastern Europe invarious business situations in order to create an effective andharmonious communication process.

• Students possess the ability to analyse the impact of thecultural variables related to Eastern Europe on managementpractices/decisions and selected business activities.

• They are able to determine the relationship between culturalfactors and peculiarities of leadership styles in business inEastern Europe, as well as to derive the change in leadershipstyles from the cultural factors change.

• Given different, especially cultural aspects, students are ableto develop and effectively implement solutions to conflictsituations, which involve Eastern European business partners.

• Students possess the ability to adapt to and efficiently work inEastern European cultural context.

• They can put into practice the knowledge about culturallydriven peculiarities of doing business in Eastern Europe.


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• Cooperative and responsible work in heterogeneous (age,gender, cultural roots, religion) and multidisciplinary expertteams, as well as successful leadership in such teams

• Management of professional development of others with dueregard to their personal characteristics (age, gender, culture,religion, educational background, professional experience).Perspective handling of team problems, of interculturalcharacter in particular

• Students have the competence to argumentatively presentcomplex problems and their solutions in business situations tomembers of heterogeneous and multidisciplinary expert teams,and further develop approaches to problem solving jointly withthem.

• Students can behave in an ethical and sustainable manner.



Reflection, assessment, independent pursuing of own learning andworking objectives and those set by others, carrying responsibility,and drawing conclusions regarding the workflow in the interculturalteam



Course unit contents • Terminology and content-based fundamentals of culture• Eastern Europe in culture studies• Integration of people with the (Eastern European) migration

background in Germany• Cultural peculiarities of communication with business partners

from Eastern Europe• Peculiarities of Eastern European economic mentality in

the context of historical and cultural development, andtransformational processes in economies of Eastern Europeancountries

• Major features of national cultures in Eastern Europeancountries and their impact on management practices and doingbusiness

• Peculiarities of typical leadership styles in business in EasternEurope

• Culture-related peculiarities of conflict management within theframework of cooperation with Eastern Ukrainian businesspartners

• Experiences of cooperation between Eastern European andforeign business partners: Cultural perspective


• 255332 ”Specific Issues in International Human ResourceManagement”

• 255334 ”International Human Resource Management CaseStudies”

• 255343 ”Specific Issues in International Management”


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Recommended or required reading • Crane, R. A.: The Influence of Business Cultures in Europe:An Exploration of Central, Eastern, and Northern Economies,Palgrave Macmillan, London, 2018.

• Deeg, L. und Brammerloh, S.: KulturSchock Russland, 8., neubearb. Aufl., Reise Know-How Verl. Rump, Bielefeld, 2015.

• Hermann, M.: Hier die Russen – dort die Deutschen: Über dieIntegrationsprobleme russlanddeutscher Jugendlicher 250Jahre nach dem Einladungsmanifest von Katharina II, 1. Aufl.,Nomos Verlagsgesellschaft mbH & Co. KG, Baden-Baden,2013.

• House, R. J. at al: Strategic leadership across cultures: theglobe study of CEO leadership behavior and effectiveness in24 countries, SAGE, Los Angeles, Calif., 2014.

• Loewe, B.: Ein anderer Blick auf Russland: Geschichte,Lebensformen, Denkweisen, Springer, Wiesbaden, 2018.

Scheduled Regular


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Module H14 255640 Advanced Russian Language A1.2/A2.1

Duration 2 Semester







According to the CEFR A2 (target level): A2 - Basic knowledge(business)

• Students can understand sentences and frequently useexpressions that are used in the business live.

• They can communicate in simple and routine businesssituations where it comes to a simple and direct exchange ofinformation on familiar and routine matters.

• Students are able to understand simple business texts andproduce simple texts themselves.


Skills:Instrumental and methodical skills, assessment skills, e.g.structuring, planning, carrying out and rating exercises andassignments




ILOs:







Prerequisites (see below) Successful completion of the module G10 (255630)

Module specifics

Scheduled

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Course unit title H14.1 255641 Advanced Russian Language: EverydayRussian, A1.2This course unit forms part of module H14


Semester 3




Course unit title (German) Russische Sprache Vertiefung: Russisch im Alltag, A1.2













According to the CEFR A 1:

A1 – Beginners

• Students are able to understand sentences and frequentlyused expressions related to areas of most immediate relevance(e.g. basic personal and family information, shopping,employment, local geography)

• They can communicate in simple and routine tasks requiringa simple and direct exchange of information on familiar androutine matters.

• Students are able to describe in basic terms their backgroundand education, their immediate surroundings and thingsrelating to immediate needs.


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ILOs:
















Scheduled Regular


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Course unit title H14.2 255642 Russian in the Business World 1:Business Russian I, A2.1This course unit forms part of module H14


Semester 4




Course unit title (German) Russisch im Geschäftsleben 1: Wirtschaftsrussisch I, A2.1












According to the CEFR A 2:A2 - Basic knowledge (business)








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ILOs:








• Mediation of Business Russian• Expansion of grammar knowledge• Analysis, evaluation and interpretation of current (economic)





Recommended or required reading • Brosch, Monika; Burdukowa, Galina; Ossipova-Joos, Natalia;Verbitskaya, Victoria (2013): Jasno! 1. Auflage. Stuttgart: ErnstKlett Sprachen.

• Chavronina, S.: Russisch in Übungen. Russkij Jazyk. 2015.ISBN-10: 5883371930.



Scheduled Regular


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Module H15 255650 Russian in the Business World A2.2

Duration 1 Semester







According to the CEFR A2 (target level): A2 - Basic knowledge(business)









ILOs:







Prerequisites (see below) Successful completion of the module H14 (255640)

Module specifics

Scheduled

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Course unit title H15.1 255651 Russian in the Business World 2:Business Russian II, A2.2This course unit forms part of module H15


Semester 6




Course unit title (German) Russisch im Geschäftsleben 2: Wirtschaftsrussisch II, A2.2













According to the CEFR A 2:A2 - Basic knowledge (business)








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ILOs:








• Mediation of Business Russian• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





Recommended or required reading • Brosch, Monika; Burdukowa, Galina; Ossipova-Joos, Natalia;Verbitskaya, Victoria (2013): Jasno! 1. Auflage. Stuttgart: ErnstKlett Sprachen.

• Chavronina, S.: Russisch in Übungen. Russkij Jazyk. 2015.ISBN-10: 5883371930.



Scheduled Regular


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Module H14 255670 Business Communication Russian B1/B2

Duration 2 Semester







According to the CEFR B2 (target level): B2 – Independentlanguage use in the fields "economics" and "business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialisation.

• They are able to communicate spontaneously and fluently thata normal conversation with native speakers would be possiblewithout a strain for both sides.

• Students are able to express themselves clear, detailed on awide range of subjects and explain their viewpoint on a currentissue stating the advantages and disadvantages of variousoptions.






ILOs:




Independence, responsibility, reflexivity and learning skills,e.g. developing responsibility and a sense of duty, workingcooperatively, time planning




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Module specifics

Scheduled


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Course unit title H14.1 255671 Business Communication Russian I, B1This course unit forms part of module H14


Semester 3




Course unit title (German) Wirtschaftskommunikation Russisch I, B1













According to the CEFR B1.2:

B1.2 – Advanced use of language in the areas of "economics"and "business"

• Students can understand the main points when a clear,standard and business language at the B1.2 level is used.

• They are able to deal with most business situations andexpress themselves simply and are coherently on familiareconomic issues.

• Students can report about the business experiences andevents. They are able to understand and produce moderateeconomic texts.


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ILOs:








• Mediation of Business Russian at the B1.2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





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Recommended or required reading • Igra, Heidrun (2013): Geschäftskultur Russlandkompakt. 1. Aufl. Meerbusch: Conbook-Verl. Onlineverfügbar unter http://www.vlb.de/GetBlob.aspx?strDisposition=a&strIsbn=9783943176285.

• Löwe, Barbara (2018): Ein anderer Blick auf Russland.Geschichte, Lebensformen, Denkweisen. 1. Auflage 2018.Wiesbaden: Springer Fachmedien Wiesbaden GmbH. Onlineverfügbar unter http://www.springer.com/.


• Saprykina, Elena; Pribyl, Doris (2012): Wirtschaftsrussisch.Praktische Wirtschaftsthemen in Dialogen, Texten undÜbungen. 3rd ed. Berlin/Boston: De Gruyter (Lehr- undHandbücher zu Sprachen und Kulturen). Online verfügbarunter http://gbv.eblib.com/patron/FullRecord.aspx?p=2073573.

• Wenzel, Natalja (2014): Delovye kontakty. Russkij jazykdelovogo obscenija; ustnaja kommunikacija … na CD ; [Lehr-und Arbeitsbuch zur russischen Geschäftskommunikation, mitHörtexten u. Übungen ; B1]. Stark überarb. u. erw. Ausg. derAusg. 2008.

• Zielke, Rainer; Zielke, Alexandra; Jastrebenko, Alexandra(2003): Wirtschaftswörterbuch. München: Vahlen.

Scheduled Regular


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Course unit title H14.2 255672 Business Communication Russian II, B2This course unit forms part of module H14


Semester 4




Course unit title (German) Wirtschaftskommunikation Russisch II, B2





Workload details • Lecture follow-up• Written exercises• Audiovisual materials• Presentations, paper, homework• Group work• Use of new media (films, Internet, audio materials)








According to the CEFR B2:B2 – Independent language use in the fields"economics" and"business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialization.




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ILOs:








• Mediation of Business Russian at the B2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





Recommended or required reading • Igra, Heidrun (2013): Geschäftskultur Russland kompakt. 1.Aufl. Meerbusch: Conbook-Verl. Online http://www.vlb.de/GetBlob.aspx?strDisposition=a&strIsbn=9783943176285.

• Löwe, Barbara (2018): Ein anderer Blick auf Russland.Geschichte, Lebensformen, Denkweisen. 1. Auflage 2018.Wiesbaden: Springer Fachmedien Wiesbaden GmbH. Onlinehttp://www.springer.com/.


• Michalkina, Irina V.; Gladrow, Wolfgang (Hg.) (2003): Russischim Geschäftskontakt. Hamburg: Buske (Russisch alsFremdsprache, 8).


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Scheduled Regular


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Module H15 255680 Business Russian in the Business World B2

Duration 1 Semester







According to the CEFR B2:B2 – Independent language use in thefields "economics" and "business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialisation.








ILOs:








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Module specifics

Scheduled


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Course unit title H15.1 255681 Negotiating in Russian, B2This course unit forms part of module H15


Semester 6




Course unit title (German) Verhandeln auf Russisch, B2













According to the CEFR B2:B2 – Independent language use in the fields"economics" and"business"

• Students can understand the main ideas behind complextext on both concrete and abstract topics; also in their field ofspecialization.




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ILOs:








• Mediation of Business Russian at the B2 level• Expansion of grammar knowledge• Analysis,evaluation and interpretation of current (economic)





Recommended or required reading • Loos, Harald (2007): Grammatik der russischen Sprache fürWirtschaft und Alltag. Praktische Grammatik mit Schlüssel,Lösungsheft und CD-ROM. Wien: Facultas-WUV.

• Косарева, Е. В. (2017): Стратегия успеха: Русский языкдля делового общения B2-C1. Учебное издание. Москва:Русский язык; Курсы.

• Скорикова, Т. П. (2017): Встречи, переговоры, переписка:бизнес-курс по русскому языку. Москва: Русский язык;Курсы.


• Current publications and magazines• Digital links

Scheduled Regular

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Module H12 255710 Economic Area Studies: Francophone World

Duration 1 Semester







After a successful participation, students will be able to analyseeconomic structures and processes whilst taking in considerationthe specific socio-political and cultural framework conditions ofFrance and selected francophone countries. Furthermore, theywill have gained skills in applying theoretical concepts and inidentifying their advantages and disadvantages.


• Elaboration of short presentations• Presentation• Participation on discussions in the plenary• Tutorial about literature research










Module specifics

Scheduled


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Course unit title H12.1 255711 Economies Studies of the FrancophoneWorld: Economies du monde francophoneThis course unit forms part of module H12


Semester 3




Course unit title (German) Economies Studies of the Francophone World: Economies dumonde francophone





Workload details • Preparation and follow-up work• Elaboration of short presentation• Literature research and collection of statistical data• Preparation of the examination




Prerequisites (see below) Good French, German and English skills, a successful completionof Cultural Area Studies: Frankophone World


• Lecture including country-specific cases• Role play• Short presentations• Joint analyses


After a successful participation, students will be able to analyseeconomic structures and processes whilst taking in considerationthe specific socio-political and cultural framework conditions ofFrance and selected francophone countries. Furthermore, theywill have gained skills in applying theoretical concepts and inidentifying their advantages and disadvantages.


• Elaboration of short presentations• Presentation• Participation on discussions in the plenary• Tutorial about literature research


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Course unit contents • Economic space partition of France: structural changesin agricultural spaces; mining region in a transitory state;industrial landscapes; tourist destinations; service spaces inurban areas…

• Economic primacy of the Ile de France• Economic change: Colbertisme, "la planification", the econical

influences of the decolonisation and the European integration...• Transnational companies such as Michelin or Airbus

Commercial Aircraft• The world of work: working conditions; syndicates; the

comprehensive welfare state• Economic doctrines and policies• Particularities of two other francophone economies



Recommended or required reading • Gazsi, M.: Un tableau de l‘économie française. In : Beauclaire,Didier et al.: France. Ministère des Affaires étrangères eteuropéennes & La Documentation française. Paris 2008

• Guillouzo, R. et al. : Entrepreneuriat, développement durable etterritoires. Approches contextualisées, Agence universitaire dela francophonie & Hachette Supérieur, Montréal & Paris 2016

• Monot, A.: Les espaces productifs en France, Éditions Bréal,Paris 2018

• OFCE (ed.) : L'économie française 2019. La Découverte, Paris2018

• Travernier, J.L. (ed.): L'économie française. Comptes etdossiers. Rapports sur les comptes de la nation 2016, INSEE,Paris 2017 (online)


Scheduled Regular


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Module H13 255720 Intercultural Communication and Management:Francophone World

Duration 1 Semester







Students will have acquired a broad range of competences inusing critically application-oriented and theoretical concepts ofthe fields of intercultural management and regional studies of thefrancophone world.










Reflexivity of the teaching content and self-directed learningincluding autonomous time management and a sense of dutyare significant success factors. During the elaboration of thepresentation:






Module specifics

Scheduled


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Course unit title H13.1 255721 Intercultural Communication andManagement in Francophone Countries: Communication etmanagement interculturel du monde francophoneThis course unit forms part of module H13


Semester 6




Course unit title (German) Intercultural Communication and Management in FrancophoneCountries: Communication et management interculturel du mondefrancophone





Workload details • Literature research• Preparation of a presentation • Authoring a term paper• Preparation of and follow-upon lectures• Preparation of examination






• Lecture including case examples• Seminar papers and presentations about theories developed in

the field of intercultural studies


• After a successful participation, students will have acquireda broad range of competences in using critically application-oriented and theoretical concepts of the fields of interculturalmanagement and regional studies of the francophone world.

• The seminar lays theoretical foundations of the field”Intercultural studies” for enabling the students to actsovereignly and culturally appropriate all over the world(meeting the diversity resulting from the dispersion of thefrancophone countries).

• The lecture focuses on the French business etiquette.The students are aware of the relevant French-Germancustomary and cultural differences and wide spread faux pas;consequently, they could benefit from a profound knowledgerequired for a successful doing business in the France.

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• Deepening intercultural sensitivity • Encouraging pro-active participation and contribution, e.g. by





During the elaboration of the presentation:





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Course unit contents Contents of the lecture:

• Salutation and presentation• Conversation à la française• Networking• Business meetings, reunion and negotiations• Presentation styles• Business lunches and invitations• Excursus: Savoir vivre – The French celebration of indulgence• Working cultures• Dress codes• Stereotypes• Time management• Flexibility vs. schedule etc.

Contents of the seminar:

• Defining culture, interculturality and key concepts ofcommunication

• History of the discipline ”intercultural studies”• Imperialistic approaches and polities• Concepts of cultural dimensions and standards• Cultural shock• Non-verbal and verbal communication• Code usage and switching• Anxiety/uncertainty management etc.


Additional specifics The seminar focusses on theories, models and concepts ofthe intercultural research. Bi-cultural pairs should elaboratedthese theoretical principals and illustrate them by their practicalexperiences and by using French examples. Consequently, gueststudents of all origins are mostly welcome.

Recommended or required reading • Bennett, J.M.: The Sage Encyclopedia of InterculturalCompetence. Sage. LA 2015

• Dion, R. (ed.): La communication interculturelle dans le mondefrancophone. Roehrig. St. Ingbert 2012

• Hall, E.T. & Hall, M.R.: Understanding cultural differences:key to success in Germany, France and the United States.Intercultural Press. Yarmouth 2000

• Lustig, M.W. & Koester, J.: Intercultural Competence:Interpersonal Communication Across Cultures. Pearson.Boston 20178

• Meier, O. : Management Interculturel. Stratégie, Organisation,Performance. Dunod Paris 20166


Scheduled


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Module H14 255740 Business French I, B1/B2

Duration 2 Semester







The module systematically practices various aspects of writtenand oral professional communication. It provides an overview ofthe French style of management. Main topics of the module arethe specific features of Business French (vocabulary, grammar,syntax) which are presented and practiced using selectedauthentic spoken and written texts.






ILOs:








Module specifics

Scheduled


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Course unit title H14.1 255741 Business French 3: Françaisprofessionnel II, B1This course unit forms part of module H14


Semester 3




Course unit title (German) Wirtschaftsfranzösisch 3: Français professionnel II, B1





Workload details Text studies, French presentation skills training, teamwork









• Consolidation of general French (level B1 CEFR) -Consolidation of proficiency in business French

• Specific aspects of written and oral professionalcommunication are systematically learnt and practiced.These are transferred to the field of international corporatemanagement and its specialist language.



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ILOs:







Course unit contents • Characteristics of Business French• Reading, production of texts• The specialist language of the French business press• Training communication skills




• Grégoire, M.; Thiévenaz, O.: Grammaire progressive dufrançais mit 600 Übungen. Neue deutsche Ausgabe, Klett,Stuttgart, 2013.

• Penfornis, J.L.: Vocabulaire progressif du français des affaires,CLE, Paris, 2004.

Scheduled Regular


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Course unit title H14.2 255742 Business French 4a: Français desaffaires I, B1/B2This course unit forms part of module H14


Semester 4




Course unit title (German) Wirtschaftsfranzösisch 4a: Français des affaires I, B1/B2





Workload details Text studies, French presentation skills training, teamwork







materials, use of new media. Seminar papers, papers andpresentations on specific aspects


The submodule systematically practices various aspects of writtenand oral French professional communication. It provides anoverview of the French style of management. Main topics of themodule are the specific features of Business French (vocabulary,grammar, syntax) which are presented and practiced usingselected authentic spoken and written texts.



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ILOs:







Course unit contents • Characteristics of Business French• Reading of French Business press• Training communication skills and business correspondence



Recommended or required reading • Binon, J. et al.: Dictionnaire d'apprentissage du français desaffaires, Didier, Paris, 2000.

• Davoine, J.P.: Einführung in die französischeWirtschaftssprache, Vahlen, München, 2002.

• Jöckel, S.: Training Wirtschaftsfranzösisch, Oldenbourg,München, 1999.

• Penfornis, J.L.: Vocabulaire progressif du français des affaires,CLE International, Paris, 2004.

Scheduled Regular

Combined assessments Will be published during the first three weeks of the semester.

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Module H15 255750 Business French II, B1/B2

Duration 1 Semester







The module systematically practices various aspects of writtenand oral professional communication. It provides an overview ofthe French style of management. It also provides knowledge onfacts relating to economic aspects of the French-speaking world.Main topics of the module are the specific features of BusinessFrench (vocabulary, grammar, syntax) which are presented andpracticed using selected authentic spoken and written texts.






ILOs:








Module specifics

Scheduled


Page 392 of 440 06.08.2020


Course unit title H15.1 255751 Business French 4b: Français desaffaires II, B1/B2This course unit forms part of module H15


Semester 6




Course unit title (German) Wirtschaftsfranzösisch 4b: Français des affaires II, B1/B2














The submodule systematically practices various aspects of writtenand oral professional communication. It provides an overview ofthe French style of management. It also provides knowledge onfacts relating to economic aspects of the French-speaking world.Main topics of the submodule are the specific features of BusinessFrench (vocabulary, grammar, syntax) which are presented andpracticed using selected authentic spoken and written texts.



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ILOs:







Course unit contents • Characteristics of Business French• Reading of the French business press• Training communication skills and business correspondence• Teaching of basic intercultural concepts



Recommended or required reading • Baasner, F. et al.: Points de vue – Sichtweisen. France-Allemagne – Un regard comparé. Ein vergleichender Blick,Doumic, Paris, 2008.

• Davoine, J.P.: Einführung in die französischeWirtschaftssprache, Vahlen, München, 2002.

• Kolboom, I. et al.: Handbuch Französisch. Sprache, Literatur,Kultur, Gesellschaft, Schmidt, Berlin, 2003.

Scheduled Regular


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Module H14 255770 Business French I, B2/C1

Duration 2 Semester







The module provides sound knowledge on facts about economicand social aspects in France. It also provides an interculturalapproach.Main topics of the module are the specific features of BusinessFrench (vocabulary, grammar, syntax) which are presented andpracticed using selected authentic spoken and written texts.






ILOs:








Module specifics

Scheduled


Page 395 of 440 06.08.2020


Course unit title H14.1 255771 Business French 5: Langue etcivilisation II, B2This course unit forms part of module H14


Semester 3




Course unit title (German) Wirtschaftsfranzösisch 5: Langue et civilisation II, B2














The submodule provides sound knowledge on facts abouteconomic and social aspects in France. It also provides anintercultural approach.Main topics of the submodule are the specific features of BusinessFrench (vocabulary, grammar, syntax) which are presented andpracticed using selected authentic spoken and written texts.



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ILOs:







Course unit contents The course provides sound knowledge on facts about economicand social aspects in France. It also provides an interculturalapproach.Main topics of the submodule are the specific features of BusinessFrench (vocabulary, grammar, syntax) which are presented andpracticed using selected authentic spoken and written texts.



Recommended or required reading • Kolboom, I. et al.: Handbuch Französisch. Sprache, Literatur,Kultur, Gesellschaft, Schmidt, Berlin, 2003.

• Mermet, G.: Francoscopie. 10000 chiffres pour comprendre lesFrançais, Larousse, Paris, 2013.

• Pateau, J.: Une étrange alchimie. La dimension interculturelledans la coopération franco-allemande, Levallois-Perret,CIRAC, 1998.

Scheduled Regular

Combined assessments Will be published during the first three weeks of the semester.

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Course unit title H14.2 255772 Business French 6 a: Etudescomparatives franco-allemandes I B2/C1This course unit forms part of module H14


Semester 4




Course unit title (German) Wirtschaftsfranzösisch 6 a: Etudes comparatives franco-allemandes I B2/C1





Workload details Teamwork, French presentation skills training









The submodules provides an examination of the German andFrench economies. Main topics of the submodule are the specificfeatures of Business French (vocabulary, grammar, syntax) whichare presented and practiced using selected authentic spoken andwritten texts.



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ILOs:







Course unit contents The submodule D2.3.1 offers a synopsis of social and economicstructures in French and German societies.



Recommended or required reading • Baasner, F. et al.: Points de vue - Sichtweisen, Rheinbreitbach&Paris. France-Allemagne, un regard comparé. Deutschland-Frankreich, ein vergleichender Blick, Doumic, Paris, 2008.

• Kolboom, I. et al.: Handbuch Französisch. Sprache, Literatur,Kultur, Gesellschaft, Schmidt, Berlin 2003.


Scheduled Regular


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Module H15 255780 Business French II, B2/C1

Duration 1 Semester







Examination of selected aspects of Franco-German economicand cultural Cooperation. Presentation of selected features of theBusiness French Language using selected written texts.






ILOs:








Module specifics

Scheduled


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Course unit title H15.1 255781 Business French 6 b: Etudescomparatives franco-allemandes II B2/C1This course unit forms part of module H15


Semester 6




Course unit title (German) Wirtschaftsfranzösisch 6 b: Etudes comparatives franco-allemandes II B2/C1





Workload details Teamwork, French presentation skills training









Examination of selected aspects of Franco-German economicand cultural Cooperation. Presentation of specific features of theBusiness French Language using written texts.





ILOs:



Page 401 of 440 06.08.2020






Course unit contents • Case Studies on Franco-German Cooperation• Examination of the economic and cultural relations between the

two countries



Recommended or required reading • Baasner, F. et al.: Points de vue - Sichtweisen, Rheinbreitbach& Paris. France-Allemagne, un regard comparé. Deutschland-Frankreich, ein vergleichender Blick, Doumic, Paris, 2008.

• Kolboom, I. et al.: Handbuch Französisch. Sprache, Literatur,Kultur, Gesellschaft, Schmidt, Berlin, 2003.


Scheduled Regular


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Module H12 255810 Economic Area Studies: Hispanic Countries

Duration 1 Semester







After successfully completing this module, students will be able tounderstand recent economic developments in Latin America andSpain.


After successfully completing this module, students will be ableto explain recent economic developments in Latin America andSpain.



After successfully completing this module, students will be ableto work in teams and carry out projects in the field of economicstudies in Hispanic countries



After successfully completing this course, students will be able toshow skills of independent working in the field of economic studiesin Spain and Latin America.




Module specifics

Scheduled


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Course unit title H12.1 255811 Economic Studies: Hispanic CountriesThis course unit forms part of module H12


Semester 3




Course unit title (German) Economic Studies: Hispanic Countries





Workload details • Follow up of syllabus contents every week• Preparation of own presentation• Preparation of final written exam




Prerequisites (see below) Modul B1: Introduction to Area Studies: The Hispanic World


Lectures with case studies, exercises, presentations andteamwork


After successfully completing this course, students will be able tounderstand recent economic developments in Latin America andSpain.


After successfully completing this course, students will be able toexplain recent economic developments in Latin America andSpain.



After successfully completing this course, students will be able to

• work in teams and• carry out projects in the field of economic studies in Hispanic

countries


Page 404 of 440 06.08.2020



After successfully completing this course, students will be ableto show skills of independent working in the field of economicstudies in Spain and Latin America.



Course unit contents The purpose of this course is to present a brief analysis of recenteconomic developments in Latin America and Spain.By first depicting Spain´s and Latin-American countries´ features,there will be a revisitation of the role of these countries in theworld economy. The course starts with the introduction to the mostcommon used politico-economic statistics and will further contrastmeasures of inequality, economic freedom and democraticdevelopment. Additionally, the course deals with the mapping ofSpain´s and Latin America’s main cooperation agreements andwith emphasis in the economic and institutional goals.



Recommended or required reading • Bernecker, W. L.: Spanien heute: Politik – Wirtschaft – Kultur.Vervuert: Frankfurt am Main, 2008.

• Breuer, T.: Iberische Halbinsel: Spanien, Portugal. Wiss.Buchges.; Darmstadt, 2008.

• Graf, P./ Stehnken, T.: Lateinamerika: Politik, Wirtschaft undGesellschaft. Festschrift für Boeckh, Andreas. Nomos: Baden-Baden, 2008.

• Maluquer de Motes: La economía española en perspectivahistórica. Pasado y presente: Barcelona, 2014.

• Muns, J. (dir.): España y el euro: riesgos y oportunidades. LaCaixa. Caja de Ahorros y Pensiones de Barcelona, 1997.

• Nohlen, D./ Hildenbrand, A.: Spanien: Wirtschaft – Gesellschaft– Politik. Ein Studienbuch. VS Verlag für Sozialwissenschaften,2005.

Scheduled Regular


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Module H13 255820 Intercultural Communication and Management:Hispanic Countries

Duration 1 Semester







To gain a comprehensive knowledge of the different aspects of thebusiness and social life of the Hispanophone countries.Students are able to plan and adapt their business strategy andcommunication style taking into account political, economic andcultural differences in each business situation in the Spanishspeaking world.They are able to forge stronger and more profitable relationshipswith colleagues and clients from Hispanic Countries.


Students are aware of the importance of cultural differences on thesuccess of negotiations, overseas assignments and mergers andacquisitions with companies based in Hispanic countries.They are aware of the risks of ignoring cultural differences ininternational business.



Students are able to adjust quickly to new circumstances.They are able to deal carefully with assumptions about peoplefrom Hispanic countries.They are willing to alter own perceptions based on experience.



Students are able to look inward at own ways of thinking andbehaving.They are able to understand the impact that own preconceptionsand subconscious actions have on others in a business context.




Module specifics

Scheduled


Page 406 of 440 06.08.2020


Course unit title H13.1 255821 Intercultural Communication andManagement: Hispanic CountriesThis course unit forms part of module H13


Semester 6




Course unit title (German) Intercultural Communication and Management: Hispanic Countries





Workload details Lecture preparation and follow-up, preparing presentations, writingessays, e-learning exercises in ILIAS, writing portfolio






Lecture with integrated exercises and case studies, presentationson special aspects, preparation of homework.


To gain a comprehensive knowledge of the different aspects of thebusiness and social life of the Hispanophone countries.Students are able to plan and adapt their business strategy andcommunication style taking into account political, economic andcultural differences in each business situation in the Spanishspeaking world.They are able to forge stronger and more profitable relationshipswith colleagues and clients from Hispanic Countries.


Students are aware of the importance of cultural differences on thesuccess of negotiations, overseas assignments and mergers andacquisitions with companies based in Hispanic countries.They are aware of the risks of ignoring cultural differences ininternational business.


Page 407 of 440 06.08.2020



Students are able to adjust quickly to new circumstances.They are able to deal carefully with assumptions about peoplefrom Hispanic countries.They are willing to alter own perceptions based on experience.



Students are able to look inward at own ways of thinking andbehaving.They are able to understand the impact that own preconceptionsand subconscious actions have on others in a business context.



Course unit contents The most important models and concepts related to interculturalcommunication and intercultural framework conditions in Spanish-speaking countries are examined.We also give an introduction to the business world in the Spanish-speaking area. The challenges of doing business in Hispaniccountries are discussed. It explains how the risks of doingbusiness in Spanish-speaking countries can be calculated takinginto account their cultural, economic and political factors. Aconcrete model for calculating these risks is presented and appliedto some countries. It also shows how this model can be used indifferent contexts. Texts on these topics are read and exercisesare done.



Recommended or required reading • Dumetz, J.; Trompenaar, F. et. al. 2012. Cross-culturalmanagement textbook: Lessons from the world leading expertsin cross-cultural management. San Bernardino CA.

• Engelen, A.; Tholen, E. 2014: Interkulturelles Management.Schäffer Poeschel.

• Felices, A.; Iriarte, E.; Núñez, E. y Calderón, M.A. 2010.Cultura y Negocios. Madrid: Edinumen.

• Salomon, Robert (2016): Global Vision. How Companies CanOvercome the Pitfalls of Globalization. New York: PalgraveMacmillan.

• Vijande Rodríguez, R. & G. Ruiz Yepes, 2018. The impact ofthe host-country language on international adjustment: Spanishengineers in Germany. Language and Migration: Universidadde Alcalá, S. 79-108.

Scheduled Regular


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Module H14 255840 El Español de la empresa, A2/B1

Duration 2 Semester







The module has two principal objectives: Consolidation of generalSpanish (level A2-B1 CEFR) and of business and managementSpanish as well as development of an awareness of interculturalsituations. Specific aspects of written and oral professionalcommunication are also systematically practised. The course thusprovides a basic knowledge (facts, structures and developments)of business and social aspects in Spain and in the Hispanic worldas a whole.






ILOs:








Module specifics

Scheduled


Page 409 of 440 06.08.2020


Course unit title H14.1 255841 El Español de la empresa III, A2This course unit forms part of module H14


Semester 3




Course unit title (German) El Español de la empresa III, A2













A2 CEFR: The submodule represents a systematic consolidationof general Spanish and of the language for specific purposes ofthe Spanish-speaking business world.

Students are able to understand and absorb texts that arein accordance with level A2 in written and spoken languagefor specific purposes and to produce them freely or basedon a template (passive/active text production). They arefamiliarized with the working methodology of Spanish terminologyand phraseology. The aim is to develop written and oralcommunication proficiency in every day, business and professionaljargon




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ILOs:







Course unit contents Consolidation of general oral and written proficiency to reach levelA2 CEFR.

• Presentation and practising of grammatical structures• Characteristics of business Spanish• Basic knowledge of business Spanish• Principal features of intercultural business communication• Practising written and oral communication skills in everyday

business situations


Additional specifics The course is compatible with Sprachlicher Wahlbereich ”SpanishLanguage - Entry Level Beginners, Aim A2, TM/HM submoduleW2.71 or W4.71, „El Español de la Empresa III, A2”.


Scheduled Regular


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Course unit title H14.2 255842 El Español de la empresa IV, A2/B1This course unit forms part of module H14


Semester 4




Course unit title (German) El Español de la empresa IV, A2/B1













The submodule has two principal objectives: Consolidationof general Spanish (level A2-B1 CEFR) and of business andmanagement Spanish as well as development of an awarenessof intercultural situations. Specific aspects of written and oralprofessional communication are also systematically practised.The course thus provides a basic knowledge (facts, structures anddevelopments) of business and social aspects in Spain and in theHispanic world as a whole.




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ILOs:







Course unit contents Characteristics of Spanish management terminology - Reading,production of texts - The language of the Spanish businesspress - Training of communication skills - Training in businesscorrespondence.


Additional specifics Optional subject for TM/HM


Scheduled Regular


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Module H15 255850 Negocios en Español, B1

Duration 1 Semester







The module systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Spanish style of management. Reading, textcommentaries and editing of short texts in the field of general andbusiness Spanish, summaries. The students should be able tomaster level B1 CEFR.






ILOs:








Module specifics

Scheduled


Page 414 of 440 06.08.2020


Course unit title H15.1 255851 Los Negocios en Español, B1This course unit forms part of module H15


Semester 6




Course unit title (German) Los Negocios en Español, B1











Lecture, practical exercise, interactive lecture and autonomousstudy; lecture follow-up work, oral and written exercises,audiovisual materials, use of new media. Seminar papers,presentations and papers on specific aspects.


The submodule systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Spanish style of management. Reading, textcommentaries and editing of short texts in the field of general andbusiness Spanish, summaries. The students should be able tomaster level B1 CEFR.




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Teamwork and leadership ability, active participation andcommunication, e. g. conducting conversations, working ingroups, constructive argumentation, development of interculturalsensitivity.

ILOs:







Course unit contents • Characteristics of Spanish management terminology• The language of the Spanish business press• Training communication skills• Business correspondence




Scheduled Regular


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Module H14 255870 El Español de los Negocios, B2/C1

Duration 2 Semester







This module is a continuation and consolidation of the exercises inthe language for specific purposes at level B2.2/C1.1 CEFR, withoral and written exercises, in the fields of business communication(drafting of letters and IT communication tools); presentation ofideas, speaking without notes, telephone conversations are learntusing theoretical backgrounds and practical exercises. Writtenpreparation of special themes and oral presentation.






ILOs:








Module specifics

Scheduled


Page 417 of 440 06.08.2020


Course unit title H14.1 255871 El Español de los Negocios I, B2This course unit forms part of module H14


Semester 3




Course unit title (German) El Español de los Negocios I, B2













The submodule systematically practises specific aspects of writtenand oral professional communication. Students also receive anoverview of the Spanish style of management. Reading, textcommentaries and editing of short texts in the field of general andbusiness Spanish, summaries.



Knowledge analysis:Gathering, editing and processing of information.

Page 418 of 440 06.08.2020




ILOs:




Self-reliance, responsibility, reflexivity and learning skills,e. g. developing responsibility and a sense of duty, workingcooperatively, time planning.



Course unit contents Characteristics of Spanish management terminology -The language of the Spanish business press - Training ofcommunication skills and business correspondence


Additional specifics The course is compatible with ”Sprachlicher Wahlbereich SpanishLanguage – Entry Level B1, Aim B2”, TM/HM submodules W2.81or W4.81 El Español de los negocios I, B2.

Recommended or required reading Al dí@ 2 (text- + workbook), Cornelsen Verlag, Berlin, and”Entorno Empresarial B2” published by Edelsa, Madrid, as wellas up to date print und audiovisual material and online learningportals.

Scheduled Regular


Page 419 of 440 06.08.2020


Course unit title H14.2 255872 El Español de los Negocios II, B2/C1This course unit forms part of module H14


Semester 4




Course unit title (German) El Español de los Negocios II, B2/C1













This submodule is a continuation and consolidation of theexercises in the language for specific purposes at level B2.2/C1.1 CEFR, with oral and written exercises, in the fields ofbusiness communication (drafting of letters and IT communicationtools); presentation of ideas, speaking without notes, telephoneconversations are learnt using theoretical backgrounds andpractical exercises. Written preparation of special themes and oralpresentation.




Page 420 of 440 06.08.2020



Teamwork and leadership ability, active participation andcommunication, e. g. conducting conversations, working ingroups, constructive argumentation, development of interculturalsensitivity.

ILOs:




Self-reliance, responsibility, reflexivity and learning skills,e. g. developing responsibility and a sense of duty, workingcooperatively, time planning.



Course unit contents • Characteristics of Spanish management terminology• The language of the Spanish business press• Training of oral and written communication skills• Introduction to business correspondence• Training of grammar, stylistics and rhetoric at level B2/C1

CEFR



Recommended or required reading ”Entorno Empresarial B2” published by Edelsa, Madrid, as wellas up to date print und audiovisual material and online learningportals.

Scheduled Regular


Page 421 of 440 06.08.2020


Module H15 255880 Estudios Hispánicos Aplicados, C1

Duration 1 Semester







This module gives an overview of the economic, social, politicaland cultural structures of the Spanish-speaking world with regardto the role they play in practical and professional life. Aftercompletion of the module students will have thorough knowledgeof the social and economic life in the Spanish-speaking world.They can conduct specialist conversations and negotiationson economic, political, social and cultural topics. Studentshave acquired theoretical and practical knowledge as well asintercultural sensitivity which will enable them to work for Spanishand Latin American companies.






ILOs:








Module specifics

Scheduled


Page 422 of 440 06.08.2020


Course unit title H15.1 255881 Estudios Hispánicos Aplicados, C1This course unit forms part of module H15


Semester 6




Course unit title (German) Estudios Hispánicos Aplicados, C1











Lecture, practical exercise, interactive lecture and autonomousstudy; lecture follow-up work, written exercises, audiovisualmaterials, use of new media (Internet); case studies, excursions,guest lectures.


Submodule H15.1 gives an overview of the economic, social,political and cultural structures of the Spanish-speaking worldwith regard to the role they play in practical and professional life.After completion of the submodule students will have thoroughknowledge of the social and economic life in the Spanish-speaking world. They can conduct specialist conversations andnegotiations on economic, political, social and cultural topics.They have acquired theoretical and practical knowledge as well asintercultural sensitivity which will enable them to work for Spanishand Latin American companies.




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ILOs:







Course unit contents Forms of German-Spanish and German-Latin Americancooperation; - Societies and cultures of Spanish-speakingcountries - The economy and business culture - Economic history- Economic geography, management structures and corporateculture - National economic characteristics - Political situationsand their framework conditions - Effects of globalisation. - The EUand Spanish-speaking countries



Recommended or required reading ”Entorno Empresarial B2” published by Edelsa, Madrid, as wellas up to date print und audiovisual material and online learningportals.

Scheduled Regular


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Module H7 255920 Professional Communication, B1/B2

Duration 2 Semester







On completing the module programme, students will be able toexpress themselves appropriately in a wide variety of practicalbusiness situations commonly found in daily business transactionsand international trade.







ILOs:








Module specifics

Scheduled


Page 425 of 440 06.08.2020


Course unit title H7.1 255921 Business Communication I, B1/B2This course unit forms part of module H7, it is mandatory.


Semester 3




Course unit title (German) Business Communication I, B1/B2













This learning unit has been designed to provide participantswith a higher level of linguistic proficiency in all forms of officecommunication in the Anglophone world. On completing themodule programme, students will be able to express themselvesappropriately in a wide variety of practical business situationscommonly found in daily business transactions and internationaltrade.




Page 426 of 440 06.08.2020




ILOs:







Course unit contents The lecture covers current business themes and linguisticconcepts related to corporate communication in the Anglophoneworld, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.

• "The Economist",http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular


Page 427 of 440 06.08.2020


Course unit title H7.2 255922 Business Communication II, B1/B2This course unit forms part of module H7, it is mandatory.


Semester 4




Course unit title (German) Business Communication II, B1/B2











Lectures with integrated exercise, presentations and case studies






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ILOs:







Course unit contents The lecture covers current business themes and linguisticconcepts related to the corporate communication in theAnglophone world, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org

• "The Economist",http://www.economist.com• "The Guardian", http://www.theguardian.com

Scheduled Regular


Page 429 of 440 06.08.2020


Module H8 255930 Professional Communication, B2/C1

Duration 2 Semester







On completing the module programme, students will be able toexpress themselves appropriately in a wide variety of practicalbusiness situations commonly found in daily business transactionsand international trade.







ILOs:







Prerequisites (see below) Copetency in English at the appropriate level (GER/CERF)

Module specifics

Scheduled


Page 430 of 440 06.08.2020


Course unit title H8.1 255931 Business Communication I, B2/C1This course unit forms part of module H8, it is mandatory.


Semester 3




Course unit title (German) Business Communication I, B2/C1

















Page 431 of 440 06.08.2020




ILOs:







Course unit contents The lecture covers business themes and linguistic conceptsrelated to the corporate communication in the Anglophone world,both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.


Scheduled Regular


Page 432 of 440 06.08.2020


Course unit title H8.2 255932 Business Communication II, B2/C1This course unit forms part of module H8, it is mandatory.


Semester 4




Course unit title (German) Business Communication II, B2/C1

















Page 433 of 440 06.08.2020




ILOs:







Course unit contents The lecture covers current business themes and linguisticconcepts related to corporate communication in the Anglophoneworld, both internal and external.



Recommended or required reading • "Cambridge Business English Dictionary Online",http://dictionary.cambridge.org.


Scheduled Regular


Page 434 of 440 06.08.2020


Module H9 255940 English Language and Culture, B2

Duration 1 Semester







Upon completion of the module, the participants should be in aposition to identify, investigate, and critically assess these aspects.






ILOs:









Module specifics

Scheduled


Page 435 of 440 06.08.2020


Course unit title H9.1 255941 English Language and Culture, B2This course unit forms part of module H9, it is mandatory.


Semester 7




Course unit title (German) English Language and Culture, B2









Prerequisites (see below) Competency in English at the appropriate level (GER/CEFR)




This learning unit intends to inform participants about the cultural,regional, and linguistic aspects of the Anglophone world. Uponcompletion of the module, the participants should be in a positionto identify, investigate, and critically assess these aspects.



Page 436 of 440 06.08.2020




ILOs:








Course unit contents This lecture expands on the topics covered in English Languageand Culture I.



Recommended or required reading English language textbooks at the corresponding GER/CEFR levelfrom major publishers.

• "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.


Scheduled Regular


Page 437 of 440 06.08.2020


Module H10 255950 English Language and Culture, C1

Duration 1 Semester







Upon completion of the module, the participants should be in aposition to identify, investigate, and critically assess these aspects.






ILOs:









Module specifics

Scheduled


Page 438 of 440 06.08.2020


Course unit title H10.1 255951 English Language and Culture, C1This course unit forms part of module H10, it is mandatory.


Semester 7




Course unit title (German) English Language and Culture, C1









Prerequisites (see below) Competency in English at the appropriate level (GER/CEFR)




This learning unit intends to inform participants about the cultural,regional, and linguistic aspects of the Anglophone world. Uponcompletion of the module, the participants should be in a positionto identify, investigate, and critically assess these aspects.



Page 439 of 440 06.08.2020




ILOs:








Course unit contents This lecture expands on the topics covered in English Languageand Culture I.



Recommended or required reading English language textbooks at the corresponding GER/CEFR levelfrom major publishers.

• "Cambridge Business English Dictionary Online", http://dictionary.cambridge.org.

• "The Economist", http://www.economist.com.• "The Guardian", http://www.theguardian.com.

Scheduled Regular


Page 440 of 440 06.08.2020

Documents

Degree awarded Bachelor of Arts (B.A.) Course catalogue ......2020/06/08 · Module G1.1, G1.2, G1.5 255016 Business Administration, Marketing, International Business Duration 1 Semester