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Definitions: Synergy- Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media. Examples: Convergence- These multiple of media convergence are leading us towards and a digital renaissance- a transition and transformation period that will affect all aspects of our lives. Examples:

Definitions of Synergy and Convergence

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Page 1: Definitions of Synergy and Convergence

Definitions:

Synergy-

Media synergy is the way in which different elements of a media conglomerate work together to promote linked products across different media.

Examples:

Convergence-

These multiple of media convergence are leading us towards and a digital renaissance- a transition and transformation period that will affect all aspects of our lives.

Examples: