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DefinitionThe mass media are diversified communication technologies that reach a large audience by means of mass communication
Examples include radio, television, film, newspapers, the internet.
ClassificationPrint: newspapers, magazinesAudio-visual: radio, televisionDigital: internet (email, websites, blogs) and
mobile communication. Many other mass media outlets such as newspapers have an outlet on the web
Outdoor media: signs or billboards posted outside commercial or public buildings such as buses, shops, buses
The Roles of Mass MediaTransmission of informationEducationInfluencing or even manipulating public
opinionEntertainmentAdvertising (publicitate)
InformationMass media disseminates information quickly
to a large number of people. Nowadays, similar or identical information is broadcast around the world. Events are reported instantaneously or shortly after they happened. This contributes to a sense of living ina a globalized world
EducationNowadays, the education role of mass media is most often fulfilled throughPopularizing science and culture by means of documentaries such as those on BBC or National Geographic
Long-distance learning such as online courses
EntertainmentThis role has increased considerably in the
past 50-60 years (since World War II)Films, TV shows, Music, Games