7

Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

Embed Size (px)

Citation preview

Page 1: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,
Page 2: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

DefinitionThe mass media are diversified communication technologies that reach a large audience by means of mass communication

Examples include radio, television, film, newspapers, the internet.

Page 3: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

ClassificationPrint: newspapers, magazinesAudio-visual: radio, televisionDigital: internet (email, websites, blogs) and

mobile communication. Many other mass media outlets such as newspapers have an outlet on the web

Outdoor media: signs or billboards posted outside commercial or public buildings such as buses, shops, buses

Page 4: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

The Roles of Mass MediaTransmission of informationEducationInfluencing or even manipulating public

opinionEntertainmentAdvertising (publicitate)

Page 5: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

InformationMass media disseminates information quickly

to a large number of people. Nowadays, similar or identical information is broadcast around the world. Events are reported instantaneously or shortly after they happened. This contributes to a sense of living ina a globalized world

Page 6: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

EducationNowadays, the education role of mass media is most often fulfilled throughPopularizing science and culture by means of documentaries such as those on BBC or National Geographic

Long-distance learning such as online courses

Page 7: Definition The mass media are diversified communication technologies that reach a large audience by means of mass communication Examples include radio,

EntertainmentThis role has increased considerably in the

past 50-60 years (since World War II)Films, TV shows, Music, Games