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Defining Marketing
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European Journal of MarketingEmerald Article: Defining Marketing: A Market-Oriented ApproachChristian Grönroos
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To cite this document: Christian Grönroos, (1989),"Defining Marketing: A Market-Oriented Approach", European Journal of Marketing, Vol. 23 Iss: 1 pp. 52 - 60
Permanent link to this document: http://dx.doi.org/10.1108/EUM0000000000541
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Christian Grönroos, (1994),"From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift inMarketing", Management Decision, Vol. 32 Iss: 2 pp. 4 - 20http://dx.doi.org/10.1108/00251749410054774
Annika Ravald, Christian Grönroos, (1996),"The value concept and relationship marketing", European Journal of Marketing, Vol. 30 Iss: 2 pp. 19 - 30http://dx.doi.org/10.1108/03090569610106626
Graham J. Hooley, James E. Lynch, Jenny Shepherd, (1990),"The Marketing Concept: Putting the Theory into Practice", European Journal of Marketing, Vol. 24 Iss: 9 pp. 7 - 24http://dx.doi.org/10.1108/03090569010001637
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