•Defining Clear Goals and Defining Clear Goals and ObjectivesObjectives

Barbara A. Howell, M.A.PAD 5850

GoalGoal

• A broad-based statement of the ultimate result of the change being undertaken

ObjectiveObjective

• A measurable, time-specific result that the organization expects to accomplish as part of the funded project.

Developing Goals and ObjectivesDeveloping Goals and Objectives

• What are the key areas you are seeking to change?• What segment of the population will be involved in

the change?• What is the direction of change (increase or

improvement, decrease or reduction)?• What is the degree or amount of change you’ll be

looking for?• What is the deadline to reach the degree of change?

ObjectivesObjectives

• Process– Quantifies the method

• Outcome– States a quantifiable result of the project

ObjectivesObjectives

• Stated in quantifiable terms• Stated in terms of outcomes or results.• Should identify the population being served• Should be realistic and capable of being

accomplished within the time frame indicated.

Goals and Objectives - RecapGoals and Objectives - Recap

• State goals as results• State objectives as specific results that

relate to the program goal.• Objectives should be obtainable and

quantifiable• Refer to the client population• Provide specific time frames for change

EvaluationEvaluation

• Process that determines the effectiveness and efficiency of a project.

• Determined prior to the program’s implementation.

Evaluation - PurposeEvaluation - Purpose

• Find out whether the program did what was expected• Determine if the methods specified were used and the

objectives met• Determine if an impact was made on the need

identified• Obtain feedback from their target group and others• Maintain some control over the project• Make adjustments during the program to help its

success

Preparing the Evaluation SectionPreparing the Evaluation Section

• What is the purpose of your evaluation?• How will the findings be used?• What will you know after the evaluation that

you do not know now?• What will you do after the evaluation that you

cannot do now for lack of information?• How will you know if you have succeeded with

your program?

Evaluation MethodsEvaluation Methods

• Quantitative Methods– Translates experience into units that can be

counted, compared, measured, and manipulated statistically.

– Data analysis techniques include • Descriptive statistics - averages, means, percentiles,

and frequency distribution• Inferential statistics - sign tests, simple linear

regression, and chi-square

Evaluation MethodsEvaluation Methods

• Qualitative Methods– Rooted in direct contact with the people

involved in a program– Data collection

• Interviews• direct or field observation• review of certain documents

Evaluation RecapEvaluation Recap

• Focus on assessing the projected results• Assess the efficiency of program methods• Describe who will be evaluated and/or what will be

measured• State what information will be collected in the

evaluation process• State who will be responsible for making the assessment• Discuss how the information and conclusions will be

used

Next WeekNext Week

• By Wednesday– E-mail

• Worksheet 3.1 and 5.2• Proposal Goal and Objectives

– Read Developing Your Methods pages 21-25– Read Developing Future Funding Strategies

pages 35-39