M E D I A K I T 2 0 1 7

W W W . T H E P O L O P R O J E C T . C O M . A U

The world’s no.1 digital polo lifestyle magazine

Defining a life of sport and style

The Polo Project presents polo as a vibrant luxury medium -

modernizing the perception of the oldest and fastest growing

spectator sport in the world. Whether you’re a player, spectator or

admirer, The Polo Project satisfies your polo lifestyle aspirations.

Other than celebrating the quintessential lifestyle revolving

around the international polo circuit, focusing on travel, style, and

fashion, The Polo Project is a communication and branding platform

accessible to everyone, including the polo novice.

Our interpretation of the complex world of polo is dynamic

and unrivalled, showcasing elements which are social, beautiful,

fascinating, unusual and inspirational.

Introduction

ContributorsThe Polo Project sources content from world class experts, writers and photographers, which have to date included NYC based

Australian photographer Nick Hudson, a regular contributor to the likes of GQ, ELLE UK, RUSSH and H&M; international equine

photographer Irina Kaziridi; NYC stylist Dianna Lunt, associated with numerous RUSSH magazine shoots, Phillip Lim campaigns

and regularly featuring in the blog Garance Dore; Tara Lamont-Djite, of T Magazine, Style.com, Harper’s Bazaar, Marie Claire, Elle,

and DuJour; Martin Perez, fitness trainer for the polo elite; Rico Mansur, international polo star and businessman, and many more.

WHY IS TPP DIFFERENT TO OTHER POLO PUBLICATIONS? IT PERCEIVES POLO AS A LIFESTYLE, RATHER THAN A SPORT.

TPP AT A GLANCELAUNCHED: October 2014FREQUENCY: AnnualDIRECT DISTRIBUTION: 10,500DISTRIBUTION NETWORK: 58,000FACEBOOK LIKES: 2,248INSTAGRAM FOLLOWERS: 3,409

Interactive Visual ExperienceAdvertising space can manifest itself in a variety of ways, ranging

from still pages to videos. All TPP advertising space includes URL

Hyperlinking and Video Embedding, where applicable, to give

your advertising greater impact.

Advertising

Website lin

k

YouTube video

StatisticsOUR DATABASE: 10,500TPP is directly distributed to a database of 10,500.

VISITATIONThe quantum of visitors has increased by 2126% between the first and third edition.

OUR DEMOGRAPHIC: High Net-WorthThe TPP database constitutes a select demographic comprising of individuals enjoying a high disposable income, within the 25 to 45 age bracket, with an interest in travel, fashion and luxury goods. Typically the men are aspirational professionals such as doctors, surgeons, members of the finance industry (bankers & investors), as well as professional directors, business entrepreneurs and business owners. Women occupy a similar high-end platform in areas of publishing, advertising, fashion, beauty and modelling.

SOCIAL MEDIA: 5,657TPP has a rapidly growing ‘organic’ social media following exceeding 5,657, comprising of Facebook and an active Instagram account, which serves as a branding and communication platform. TPP does not buy social media followers, so all are real with a genuine interest in the magazine.

TOTAL REACH: 58,000In addition to its own social media database, TPP has access to various social media platforms across a variety of Urban Polo™ assets including Polo in the City, Polo by the Sea and Polo in the Vines, which have a combined social media database of 58,000. Additionally, TPP is distributed to all Urban Polo™ sponsors and hospitality clients, many of which pass the magazine onto their guests and database, as it includes useful information about polo, its history and nuances, as well as practical information such as what to wear to Urban Polo™ events. Such sponsors include Land Rover, Ferrari, Waterford Crystal, Pol Roger Champagne, Commonwealth Bank of Australia, CGU, Amex, PWc, Bauer Media to name a few. Such consequent reach, although not readily quantifiable, is estimated in the ‘hundreds of thousands’.

Issue Sessions Visitors Page ViewsNo # 1 260 186 703No # 2 3,564 2,950 5,512No # 3 4,947 4,140 7,605

Country % Sessions

Australia 82.35%

United States 6.23%

Italy 3.44%

United Kingdom 1.39%

India 1.15%

New Zealand 0.65%

Germany 0.36%

Canada 0.34%

Argentina 0.28%

www.thepoloproject.com.auTPP takes a refreshing look at

the world of polo, focusing on

elements with universal appeal

such as fashion, lifestyle, luxury

products and experiences,

interwoven with equine related

features revolving around art,

history, interior design, travel,

holidays, food, as well as past

and present style, political and

sporting icons.

The magazine aims to

demystify the polo lifestyle and

present it as both aspirational

and accessible, by focusing

on those aspects which have

collective appeal. It is, therefore,

incomparable to any other polo

or equine related publication on

the international market, most

of which focus on event results,

player and tournament statistics

or profiles, and horse husbandry.

The Magazine

SUMMARYFREQUENCY: AnnualDISTRIBUTION: 10,500PROMOTIONAL CHANNELS: UPA Database, Polo in the City, Polo by the Sea,Polo in the Vines, Beach Polo, sponsors and hospitality, clients of Urban Polo™

WOMENS FASHION AND BEAUTY

LIFESTYLE, FOOD AND

TRAVEL

MENS FASHION AND GROOMING

The Features

TPP has the unrivalled capacity to produce professional visual content for brands which desire to present

their message to TPP’s audience in a tailored manner, ranging from ‘high fashion’ editorial shoots, to

dynamic video content. Beyond exposure in TPP, the material can then be used by brands to propagate

their message across their own, or other, social media platforms, or even in broader advertising campaigns

across mediums such as print, TV and cinema

Advertising, Editorial & Video Content

YouTube content

Advertising Contacts & RatesNatalie DecorteMobile: +61 404 911 340

Email: natalie@poloenterprises.com.au

RATES

SUBMISSION DEADLINE

Full Page Half Page Casual $3,300 $1,950 Two Years $2,700 $1,550

Deadline Issue Release DateFriday, 30 September 2016 No.3 Friday, 04 November 2016Friday, 27 October 2017 No.4 Friday, 17 November 2017Friday, 19 October 2018 No.5 Friday, 16 November 2018

THESE RATES ARE ANNUAL AND INCLUSIVE OF GST.

FULL SLIDE1900PX (W) X 1250PX (H)NO BLEED, 72PPI RGB PDF

HALF SLIDE (VERTICAL)950PX (W) X 1250PX (H)NO BLEED, 72PPI RGB PDF

FS HS