DEFINE optional plan• 5 – 10 minute talk (examples, mini-activity?)

• 10 minutes to saturate space

• 20 minutes to capture needs

• 20 minutes to generate POV

• 10 minutes to create “how might we statements”

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NEEDS• are human emotional and physical necessities and desires

• capture the motivations and emotions of the person for whom you are designing

• are verbs

INSIGHTS• are compelling realizations about your user and the design space

• are often surprising, but usually resonate with your gut sense

Space Saturation

Step 1: Put all info up.Step 2: Write as many needs as you can.Step 3: Write as many insights as you can.Step 4: Group common needs & insights.

Composite Characters

Composite Characters Name:

Needs:

Insights:

Characteristics:

Questions you have:

Step 1: Use your organized notes.Step 2: Create 5 composite characters.

A POV is a concise problem statement which reframes the challenge. It connects the user, insights, and needs (stated as verbs)

POV (point of view)

A “How Might We Statement” is a short statement based of the POV that allows us to brainstorm more freely.

How Might We Statements

How might we help Teddy sample his futureHow might we help Teddy narrow his interestsHow might we help Teddy learn to commitHow might we make choice less scary

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