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EMERGING MARKETSeos risq report 2011
Contents
Introduction
Brazil
Russia
India
China
Egypt
1
2
4
7
10
15
|1
Introduction
We are all becoming more and more aware of the impact of emerging markets in our rapidly
changing business world.
With the established markets becoming increasingly saturated, our clients are looking to these new
territories to continue expanding their business which frequently brings an increased exposure to
new risks. Risk managers now have to assess and evaluate the risks that come together with doing
business in these new countries. Various legal, regulatory and commercial issues are challenging
us to develop creative insurance solutions in order to establish EOS RISQ as a trustworthy partner.
We are continually looking at ways of improving our ability to provide good local advice and
insurance placement capability wherever risk managers require it. In this EOS RISQ Report we
focus on the emerging insurance markets of Brazil, Russia, India, China and also Egypt where
recent events have completely changed the political and economic scene. Our service partners and
correspondents in these countries guide you through the evolutions and trends in their insurance
market.
We hope that this report helps you get a better and bigger picture of these new world economies.
Mark Leysen
Executive Chairman EOS RISQ
2|
Brazil is one of the most promising emerging markets in the world. Being the biggest country in Latin
America, this is also driving the insurance and reinsurance industry. The country has a high degree of
diversification in its product exportation base, a diversified list of trading partners, internal economic
stability and an increasingly large workforce.
Brazil
The Brazilian Government and Congress have made efforts
to improve the economic stability of the country and have
implemented changes in Brazil’s tax legislation, governance
and in the reinsurance regulatory background. Despite some
recent changes in course and discussion, these measures have
strengthened the local insurance and reinsurance industry
bringing new products and new technologies.
Brazil is demonstrating that it is becoming increasingly connected
with the international business network. There is a wide variety
of federal programs designed to encourage national economic
development and promoting regional development, an evolution
which also has a positive effect on the industry of insurance and
micro-insurance.
|3
One of the leading developing countries
In terms of risk exposure, Brazil is virtually free of catastrophic
risks. Brazil has a very strong industrial base from natural
resources (such as iron ore) and agricultural products (such as
soy beans, coffee and sugar) to manufactured products including
vehicle parts, airplanes, petrochemical products and ethanol. All
of these items are of insurable interest when considering the
quality of the already existing technology.
Brazil has developed a very strong expertise in the energy field
due to the discovery of the pre-salt layer and is self-sufficient in
oil & gas production. The wind-power sector is also a growing
one. The government has been annually launching tenders for
new wind-power plants, especially in the Northeast region. The
major players are all installed in the country and some of them
are considering the installation of factories to produce locally.
Brazil is one of the leading developing countries, and is one of the
four emerging markets comprising the BRICs (Brazil, Russia, India
and China). China has played an important role as Brazil’s main
commercial partner, followed by the United States. The other
countries in the top five are Argentina, the Netherlands and
Germany. Imported products include passenger cars, medicines,
vehicle parts, potassium chloride, engines and machines. Brazil
is the largest telecoms market in Latin America and Brazilian
citizens are the biggest users of the internet in the region.
Growing insurance market
The insurance market in Brazil is heavily concentrated in three
sub-branches: life insurance (life, accident and pension), cars
and health. Together these account for 85% of market revenue.
However, the market has grown significantly in non-traditional
sectors such as financial risks, agriculture and housing. The
current growth of the insurance market is a reflection of the
positive phase of the Brazilian economy, with an expected rate
of real GDP growth of 4.5% and 6% inflation, low unemployment,
the impact of large sport events like the Olympics and the World
Cup, the increase of public and private investment, the continued
improvement of income distribution and new products to be
launched.
The current growth of the Brazilian insurance market is a
reflection of the positive phase of the Brazilian economy.
After more than sixty years of state monopoly exercised by
the IRB, by Complementary Law No. 126/07 and subsequent
regulations, the authorities promoted the opening of the
reinsurance market. The opening has created the expectation of
new products and external resources as well as better pricing of
risk due to competition.
Insurance market players (2011) Total
Insurance companies 115
Capitalization companies 19
Open private pension entities 16
Specialty health 13
Insurance brokers 65
Reinsurers 93
Reinsurance brokers 32
The Brazilian insurance market has grown at high rates and
it appears that the expansion will continue in the coming
decades. The total annual premium collection currently stands
at only 3.5% of GDP which shows the possible extent of growth
when compared with other developed countries. Property
damage insurance tends to benefit from the opening of the
reinsurance market considering the possibility of expansion and
diversification of products, increased competition and better
pricing, benefiting the consumer.
The company has been present in Brazil since 1995. Initially
founded as Nelson Hurst, it became Lockton at the end
of 2006. Lockton Brazil has around 80 employees and
is headquartered in Sao Paulo, having an office in Rio de
Janeiro for local client servicing.
Through its reinsurance brokerage arm Lockton Re, the
company is also able to access international markets and
provide differentiated solutions to its clients’ base.
Lockton Brazil mainly focuses on corporate clients and is
structured to provide a wide range of services in the area
of risk assessment and management, claims handling
and loss control. Servicing teams are supported by strong
technical specialists, particularly in property and casualty,
marine and financial lines. Lockton Brazil is one of the
leading brokers in executive aviation and one of the most
respected credit brokers in the country. The company
has also a strong employee benefits division providing
insurance and consultancy solutions in the health, life,
pension and dental lines.
About Lockton Brazil
Source: Paulo Loreto, P&C Manager, Lockton Brazil Corretora de Seguros Ltda.
4|
The positive macroeconomic trends of the last few years and the improved investment climate,
combined with the increased consumption capacity of the population, have created conditions for
significant insurance industry development in Russia.
Russia
The capitalization level of the Russian insurance companies has
increased by 4%, in comparison with 2010, up to EUR 3.9 billion,
according to the data published by the local supervisory authority.
According to new legal standards, starting January 2012, the
societies practicing insurance and reinsurance activities will be
obligated to increase their share capital to EUR 11.7 million. The
companies specialized in the life insurance segment will have to
increase their capital up to EUR 5.8 million, and those practicing
general insurance - up to EUR 2.9 million.
Altogether in the beginning of 2011, out of 23 reinsurance
companies, only 7 have the capitalization level required by law -
EUR 11.7 million, and 14 companies own a share capital between
EUR 2.9 million and EUR 4.9 million. Moreover, 232 companies
practicing general insurance have a maximum capital of EUR 1.4
|5
million, thus they must at least double their share capital in 2011,
to be able to last on the market.
The number of companies in Russia was reduced by 112 in the
previous year. At the moment, 624 insurance companies and 166
brokerage companies are registered.
In the first quarter of 2011, insurance companies in Russia have
underwritten gross premiums worth EUR 7.53 billion, 18.1%
more than in the same period in 2010. Meanwhile, claims paid
by Russian insurers in the first three months amounted to EUR
4.78 billion, up to 11.3% compared with the first quarter of 2011,
according to the report of the local supervisory authority.
Non-life structure and trends
In 2010 the development of insurance remained affected by the
attitudes and practices formed during the Soviet era. Before the
recession, there were signs that the situation was starting to
change as awareness of insurance continued to rise and, as the
economy continued to grow, individuals and companies were
able to spend more on insurance cover.
In 2010 the development of insurance remained affected
by the attitudes and practices formed during the Soviet
era.
Insurance awareness has increased through advertising and the
public debate surrounding the introduction of compulsory MTPL
in July 2003, which has played an extremely important role in the
insurance education of the general public as well as generating
a huge amount of extra premium. The inadequacy of the tariff,
emphasized by increasing claims, has produced some changes,
but results are reportedly still very poor.
Insurance penetration varies considerably in commercial
property: while most major industrial clients are insured, perhaps
only 35% to 40% of medium sized businesses are covered; only 5%
to 10% of Russia’s 800,000 small businesses have insurance. The
year 2009 saw many corporate buyers cut insurance expenditure
and together with an increase in competition for this business,
overall premium income declined.
As regards motor casco, Russia was expected to become Europe’s
largest vehicle market in 2009 and imports of (relatively high
value) foreign cars had soared to record levels in 2007 and 2008.
As a consequence sales of motor insurance (casco and MTPL) had
grown. The years 2008 and 2009 saw bank lending contract with
a consequent effect on sales of new motor policies.
As a result of an almost non-existent culture of consumer
rights and little recognition of any possible responsibility for
the consequences of negligent acts or omissions, public liability
insurance still remains undeveloped. Consumer protection
legislation is in place and puts liability on both vendors and
importers, but reportedly there has been little impact on the
insurance market.
The Russian merchant fleet is sizeable and has to be considered
as a source of important premium volume. Marine and aviation
liabilities must also be covered for domestic use and operations
outside the country. Aviation third party liability (including
passengers) is therefore compulsory. Important changes to
the Air Code in 2008 have increased limits for bodily injury and
resulted in a boost to aviation premium income.
In July 2010, the Russian Federation adopted an important and
much discussed law obliging the owners of hazardous facilities
(starting from 1 January 2012) to insure, at their own expense,
their civil liability for any harm caused to injured parties by
accidents at hazardous facilities for the entire period of the use
of such facilities. The law does not apply to legal relationships
arising from harm caused (i) outside of the Russian Federation;
(ii) through the use of nuclear energy and (iii) to the environment.
The law, in particular, defines a list of hazardous facilities whose
owners are to take out compulsory insurance. It also sets out a
procedure for the making of compulsory insurance agreements
and defines the amount of insurance coverage and insurance
compensation. The range of insurance coverage varies from
EUR 240,000 to EUR 155 million, depending on the type of the
hazardous facility and the number of injured parties. The range
of insurance payments varies from EUR 600 to EUR 48,000.
With the approval of the law, certain amendments were made
to a number of legislative acts, including the Russian Code
on Administrative Offences which established administrative
liability for the operation of a hazardous facility in the absence
of a compulsory insurance agreement. This breach leads to the
imposition on legal entities of a maximum fine of EUR 12,000.
The business community in Russia however has a lot of questions
regarding the operation of this new law and different discussions
with official structures are still in progress.
6|
Life structure and trends
Before the recession hit Russia in the second half of 2008, the
economy had seen a decade of high growth (6% or 7% annually)
driven by revenues from its substantial oil, gas and other
natural resources. The economic and legislative environment
had improved so much that there was talk of a turning point in
the development of the life insurance market and an increasing
number of foreign life insurers were being established, seeking a
share of a life market estimated to reach up to USD 20 billion per
year in 2012.
Before the recession, penetration in individual life
insurance was low, and even with signs of a recovery in the
economy in 2010, it remains a difficult product to sell.
Before the economic downturn in 2008, a strong banking sector
in Russia (both foreign and local banks) had been offering more
and more consumer loans, car loans and domestic mortgages.
This was reflected in the life market, which saw important
growth in related insurance protection. In 2009 banks cut back
on their lending activity, resulting in less related cover being sold.
Before the recession, penetration in individual life insurance was
low, and even with signs of a recovery in the economy in 2010, it
remains a difficult product to sell.
Apart from foreign-owned enterprises and the wealthiest
Russian companies, employee benefits plans are still not common
amongst Russian employers as a whole but are slowly increasing
in popularity. Where there is such a scheme the main benefit
is medical expenses insurance. This segment has been (and
continues to be) subject to severe competition and premiums for
some schemes in 2010 are quoted at below reinsurance rates.
Employee benefits plans are still not common amongst
Russian employers as a whole but are slowly increasing in
popularity.
Important changes to pension legislation were passed in April
2008. Under the terms of this new legislation the state will
cofinance additional contributions to the cumulative part of the
occupational pension.
As regards third pillar savings, the insurance products sold
as individual pension products are the same as ordinary life
endowment savings plans. For years there had been no tax
benefit to these products but from 1 January 2008 there have
been some important changes in personal income taxation
including a tax allowance for pension contributions (but also
medical expenses insurance).
Voluntary group pension arrangements exist and multinational
employers are the main buyers. Apart from the larger enterprises,
among Russian-owned companies pensions are not particularly
common. In 2008 there was a lot of interest in them on the part
of many employers but the economic downturn caused many
employers to suspend any plans to start such schemes; in 2010
though there are signs that the market is slowly reviving.
Malakut Insurance Brokers is an international insurance
broker company with headquarters in Moscow (Russia),
providing consulting and insurance services for corporate
clients on various insurance and reinsurance risks. Malakut
has representative offices in Vietnam, along with daughter
companies in Kazakhstan (SP Malakut), Ukraine (SB
Malakut), United Arab Emirates (Malakut Insurance Brokers
LLC) and Panama (Malakut Corredores De Reaseguros).
Malakut is the largest insurance broker in the CIS countries
and has been voted ‘Best Insurance Broker’ for several
years by Reactions Magazine. Being a member of UNiBA
Partners, UNISON and EOS RISQ, Malakut Insurance
Brokers represents these associations in Russia and the CIS
countries.
About Malakut Insurance Brokers
Sources: Malakut Insurance Brokers, GlobalTrade.net and Axco Insurance Information Services
|7
In spite of having a history covering almost two centuries, the Indian insurance market took a turn after
the establishment of the Life Insurance Corporation in India in 1956. From being an open competitive
market to being nationalized and then back to a liberalized market again, the insurance sector was
open to all sorts of competition.
India
The Indian insurance market conventionally focused around
life insurance until recently, a various range of other insurance
policies covering sectors like medical, automobile, health and
other classes falling under general insurance came up, generally
provided by the private companies. The life insurance of India
added 4.1% to the GDP of the economy in 2009, an immense
growth since 1999, when the gates were opened for the private
company in the market.
Policy change in the Indian Insurance Market
The Insurance Regulatory Development Act, 1999 (IRDA Act)
allowed the entry of private companies in the insurance sector,
which was so far the sole prerogative of the public sector
insurance companies. The act was passed to protect the concerns
of holders of insurance policies and also to govern and check the
growth of the insurance sector.
8|
Private insurance companies, including joint ventures with
international companies, are allowed to function in India, but
they can only serve the purpose of life or general insurance or
reinsurance business. Foreign companies are not allowed more
than 26% shareholding in the joint venture.
Most non-life companies are joint ventures with leading corporate
groups in India who have interests in a variety of businesses.
In life insurance, mostly banks and financial institutions have
entered in joint ventures.
Non-life structure and trends
Most, if not all, non-life insurers are recording underwriting
losses. In 2009-10 companies’ overall results, however, were
profitable as a result of healthy investment incomes. The losses
registered by the Indian Motor Third Party Pool, which covers
commercial vehicles and is shared amongst all non-life insurers,
are having a particularly negative influence on the results.
Most, if not all, non-life insurers are recording
underwriting losses.
The industry is calling for an increase in motor third party
premium rates and has formed a committee to look into the
feasibility of premium increases. The regulator, the Insurance
Regulatory and Development Authority (IRDA), has yet to make
a decision on the question of deregulating the motor third party
tariff in spite of demands from insurers.
The concept of property damage and business interruption
insurance is still not developed. However, the demand for these
products is growing slowly but steadily. Generally the concept
of named peril cover exists. Different policies are purchased
for different perils. Terrorism cover is operated by GIC as a pool.
Premium rates are 0.03% for industrial risks and 0.02% for non-
industrial risks.
Liability insurance is a slowly developing concept in India.
The total premium across all products of liability would be
approximately 4% of overall premium in India. Covers like CGL
(completed operations), E&O, D&O and EPL are easily available.
TATA AIG has recently introduced cover for contaminated
products. Product recall cover is available with RI support on
facultative basis and is quite expensive, particularly for auto
component and pharmaceutical industries. Clinical trial is a
steadily growing business but needs RI on facultative basis.
The tariff deregulation of the non-life market as a whole
has resulted in a price war with non-technical pricing in
most cases.
The tariff deregulation of the non-life market as a whole has
resulted in a price war with non-technical pricing in most cases,
especially as the scramble for market share continues. In property
classes, for example, rates continue to be as much as 80% below
the old tariff levels.
As from 1 April 2010, remedial measures involving enhanced
deductibles for property and engineering classes have been
introduced on a voluntary basis by the insurers themselves.
The insurance sector in India has expanded dramatically since
deregulation in 1999 and potential for further growth remains
high. This is in spite of the fact that no approval has yet been
given to the legislative proposals that the foreign investment
limit will be raised from 26% to 49%. With the registration of yet
another private non-life insurer in February 2010, there is now
a total of 24 non-life companies in the market (6 public sector,
18 private and 1 reinsurance company). At year end 31 March
2009 private companies, most of which had foreign partners,
had a non-life market share of almost 40% (without taking into
account the public sector specialists, agriculture insurance and
the export credit guarantee corporation).
Life structure and trends
Private life insurers have been operating in the Indian market
for 10 years, and have continued to make inroads into the Life
Insurance Corporation of India’s (LIC) market share.
Figures from the IRDA for the year ending July 2011 show that the
LIC’s market share amounted to almost 72% of total life insurance
premium income and 65% of new business production.
The recent volatility in stock markets is likely to affect the
performance of investment products sold by insurers which may
undermine new business volumes. Prolonged fears over long-
term investment viability may turn consumers away from
|9
unit-linked products and towards fixed deposits and cash-based
savings.
The recent volatility in stock markets is likely to affect the
performance of investment products sold by insurers which
may undermine new business volumes. Prolonged fears over
long-term investment viability may turn consumers away from
unit-linked products and towards fixed deposits and cash-based
savings.
The development of financial services faces many challenges in
India, a country with a population of over one billion, 22 official
languages and 28 states. The insurance sector faces a severe
shortage of skilled employees, a lack of suitable product models,
limited actuarial data and a rapidly growing market.
The insurance sector in India faces a severe shortage
of skilled employees, a lack of suitable product models,
limited actuarial data and a rapidly growing market.
The initial range of life products was a reflection of the range
offered by the LIC for both savings and protection, and policies
that offered a savings element were the most popular. Recently
the pace of innovation has increased as the market has developed,
competition has become more aggressive and consumers’ needs
have become more sophisticated. A move by the regulator to
impose limits on fees for certain unit-linked plans has seen many
insurers revert back to more traditional products to generate
their core income.
The IRDA is determined to encourage greater transparency
in the life market and promote a culture of fairness for buyers
of insurance products. As part of this process the IRDA issued
instructions that from 1 July 2010, all insurers must disclose full
details of the commission paid to the agent for the policy being
sold.
Changes in both the distribution of life business and the product
ranges on offer will continue to have a major impact, although
the insurers still need to educate the population as to the
benefits of protection, as an additional benefit to the savings
products that have traditionally been the mainstay of the life
insurance industry.
The future of the Indian insurance market
As per the report of ‘Booming Insurance Market in India’ (2008-
2011), concentration of insurance markets in many developed
countries of the world has made the Indian insurance market
more magnetic in terms of international insurance players.
Furthermore, the report says:
• home insurance sector is likely to achieve a 100% growth
since home insurance are made compulsory for housing
loan approvals by the financial institutions;
• in the coming three years, the health insurance sector is
all set to become the second largest business after motor
insurance;
• during the period of 2008-09 to 2010-11, the non-life
insurance premium is likely to have a growth of 25%.
Insurance companies in India
Registration has been granted to 22 private life insurance
companies and 18 general insurance companies so far by the
IRDA. Considering the existing public sector companies in the
Indian insurance market, there are 47 companies functioning in
both life and general insurance business respectively.
Some of the major insurance companies in the public sector are:
• Life Insurance Corporation (LIC) of India
• National Insurance Company Limited
• Oriental Insurance Limited
• New India Assurance company Limited (India’s largest non
life insurer).
Some of the major insurance companies in the private sector are:
• Tata AIG Life
• HDFC Standard
• Bajaj Allianz
• ICICI Prudential
• SBI Life.
Peraj Insurance Brokers is the oldest Insurance Intermediary
Service Company in India. Established in 1952, Peraj worked
as a principle agent for three top British insurers. After the
nationalisation of the insurance business, Peraj introduced
and developed the concept of consultancy services in India.
It is the only known company to have a track record of
servicing clients for a period as long as 40 years even on a
fee basis. Peraj is appointed by some of the most reputed
Indian and multinational companies in India. Over the
years, Peraj Insurance Brokers has proven its expertise in
areas such as claims handling, project insurance and policy
drafting.
Peraj has a client retention ratio of 100%. During its entire
existence, Peraj worked only as representative of the
insured (either as consultant or direct broker) and never
ventured in any activities as surveyor or reinsurance broker.
About Peraj Insurance Brokers
Sources: Peraj Insurance Brokers, Axco Insurance Information Services and Business Maps of India
10|
China’s insurance sector is still in its development stage. In 2006, while China accounted for
20% of the world’s population and 5.4% of the world’s economy, it only constitutes 1.9% of the
world’s insurance market. The future is certainly promising and the low market share of foreign
companies indicates that there is still plenty of room for newcomers, but their success depends
largely on whether they are well prepared to enter this emerging market.
China
Since its reform, China has begun to gradually decrease direct
social security protection and thus insurance has become
necessary to many citizens who find themselves without the
government’s social security coverage. On 1 January 1984,
People’s Insurance Company of China (PICC) was re-established
and supervised by the People’s Bank of China (PBOC) as an
independent insurance company.
The establishment of Shenzhen Ping, an insurance company
in Shenzhen, ended the PICC’s monopoly in 1988. With the
establishment of China Pacific Insurance Co. Ltd. in Shanghai
in 1991, a competitive insurance market began to develop. In
1992, AIA became the first foreign insurer to conduct insurance
business in China. Following the establishment of AIA’s Shanghai
branch in 1992, distribution through individual agents emerged
|11
for the first time in the China’s life insurance market, and shortly
after, in the property and casualty insurance market. Since then,
the number of individual agents has grown significantly.
In response to rapid developments in the insurance market,
the National People’s Congress (NPC) issued the PRC Insurance
Law in 1995, which created the framework for restructuring
and rationalizing the PRC insurance industry. One of the most
important clauses of the 1995 PRC Insurance Law was to classify
insurance into property and casualty insurance (including
property, casualty, liability and credit insurance) and life insurance
(including life, accident and health insurance). A single entity
was only allowed to provide one of the two services but the 2002
amendment of Insurance Law allowed one group to have both
life insurance and property and casualty insurance subsidiaries.
Following the enactment of the PRC Insurance Law, PICC was
restructured into the PICC (Group) Company, with its businesses
being transferred to three subsidiaries: PICC Life Insurance
Company with a focus on life insurance, PICC Property Insurance
Company with focus on property and casualty insurance and
PICC Reinsurance Company with a focus on reinsurance.
PICC was once again restructured in October 1999 when the PICC
Group was split up. The three subsidiaries were re-organized into
three independent companies: PICC Property Insurance Company
became known as PICC, PICC Life Insurance Company became
China Life Insurance Company and PICC Reinsurance Company
was changed into China Reinsurance Company.
Whilst PICC remains the market leader in China in terms of gross
premium volume, their market share has reduced significantly
over the past 10 years, reflecting the increased competition
brought about by the market reforms allowing new local Chinese
insurers to compete.
Besides the structural changes in the insurance industry, the
regulatory system has also been reinforced. In 1998, the China
Insurance Regulatory Commission (CIRC) was established and
became responsible of supervising the insurance industry
previously under the control of the PBOC. This emphasises the
policy objective of encouraging the orderly development of the
Chinese insurance market.
Following China’s entry into the World Trade Organisation
in late 2001, China’s insurance industry has become the
industry that opened up the most in the financial sector.
Following China’s entry into the World Trade Organisation in late
2001, China’s insurance industry has become the industry that
opened up the most in the financial sector. However, restrictions
remain. Currently, life insurance company ownership by foreign
insurers is limited to joint ventures with a local partner, with
equity interests of up to only 50% allowed. This has provided an
initial opportunity for foreign insurers, and poses a big challenge
to China’s domestic insurers. To cope with the threat of foreign
counterparts, China’s domestic insurers started restructuring
at a rapid pace. In July 2003, PICC was restructured into three
companies: PICC Holding Company, PICC Property & Casualty
Insurance Company and PICC Asset Management Company
Limited, and in August 2003, China Life Insurance Company was
restructured into China Life Insurance (Group) Company and
China Life Co., Ltd.
Non-life structure and trends
At the end of 2008 there were 138 insurance institutions in China.
These included 31 domestic non-life companies and 16 foreign
subsidiaries and branches.
Most of the domestic industry is state-owned, either directly,
as in the case of PICC Holding Co, or indirectly through the
shareholdings of state bodies, municipalities and state-owned
enterprises. There are minority foreign shareholdings in seven
companies. The non-life market continues to be dominated by
PICC, although its market share fell from 77% to 41.5% between
2000 and 2008 as a result of competition from an increasing
number of domestic rivals. The foreign insurers had a market
share of only 1.2% in 2008.
The non-life market has been growing by around 25% a year since
2003. This rate of increase will certainly continue, partly because
of predictions of another record year for new car sales, and partly
because of high rates of fixed asset investment resulting from
loose monetary conditions and the government’s USD 600 billion
stimulus package. The government’s use of premium subsidies
to underpin farming incomes means that agriculture insurance
premiums may well exceed enterprise property premiums for the
first time in 2010. The only vulnerable sector is marine, where ship
values are down by 30% to 40% and cargo volumes are depressed
by the downturn in global trade.
The non-life insurance market remains somewhat protectionist,
with geographic branch and underwriting restrictions placed on
foreign insurers.
12|
Company nameRevenue
(100 million CNY)Rankings /Market share
PICC 1539 1 / 38.226%
Ping An 621 2 / 15.425%
CPIC 515 3 / 12.796%
China United 193 4 / 4.802%
CCIC 138 5 / 3.431%
Sunshine 106 6
SINOSURE 89 7
Tian An 80 8
Others 33%
Total 3984 99%
2010 Property insurance companies revenue and rankings (domestic companies)
Life structure and trends
The life market comprises 30 domestic insurers and 26 foreign life
joint ventures and branches. The market is highly concentrated,
with the top three insurers writing 65.3% of premiums in 2008.
The state-owned China Life remains the dominant insurer,
though its market share fell from 70.2% in 1998 to 43.1% in 2008
because of competition from an increasing number of rivals. In
2008 the foreign branches and joint ventures had a market share
of only 4.9%, down from 8% in 2007.
Since August 2008 the regulator, the China Insurance Regulatory
Commission (CIRC), has changed the direction of the life industry
away from “scale, market share and premium ranking” towards
the “core business of risk guarantee and long-term saving”.
Most insurers are therefore scaling back on single premiums
sold through banks and trying to increase the volume of
regular premiums sold through agents. Efforts are also being
made to develop a new model of bancassurance which can
succeed in selling regular premiums to the high net-worth
customer segment. At least four banks are expected to become
shareholders in small life companies in the course of 2010. Many
foreign insurers are re-assessing their China strategy and may
either try to change their status from joint venture partner to
minority shareholder or may exit the market altogether.
Company nameRevenue
(100 million CNY)Rankings /
Market share
Chartis 10.2 1
Tokyo Marine 4.1 2
Mitsui 4.0 3
Liberty 3.8 4
Samsung 3.6 5
Allianz 3.0 6
Generali 1.9 7
Zurich 1.8 8
Others
Total 42.8 1%
2010 Property insurance companies revenue and rankings (foreign companies)
Foreign insurers in China
As one of the more liberated industries in the service sector,
foreign insurers have been playing an increasingly important role
in China’s insurance market but there is still a long way to go.
Currently, foreign life insurers score better than their non-life
counterparts. In March 2005, Generali China Life, the first Sino-
foreign joint venture insurance company established after
China’s entry to WTO, caught the world’s attention by securing a
3 billion dollar deal with China National Petroleum Corporation
(CNPC) to provide group life insurance to CNPC’s 390,000
retirees. This single deal increased the market share of foreign
life insurers from 2.7% at the end of February 2005 to 20% by the
end of March 2005.
As one of the more liberated industries in the service
sector, foreign insurers have been playing an increasingly
important role in China’s insurance market but there is still
a long way to go.
AIA, the life insurance arm of AIG in China, is however a better
benchmark of foreign life insurers’ influence in the industry. In
2007, it collected 1.4 billion dollar worth of premiums, ranking
eighth among all life insurers and first among foreign life
insurers. In fact, AIA was the only foreign life insurer among the
top 10 life insurers.
AIA’s relative success in China is due to its long presence in the
country. It started life insurance operations in Shanghai in 1992
and was already active in other cities prior to that. As such, the
pace of AIA’s expansion in China is a much more valid benchmark
to measure the growth of foreign insurers.
|13
The performance of foreign non-life insurance businesses on
the other hand, was rather disappointing. In 2007, AIU, the non-
life insurance arm of AIG, ranked first among all foreign non-life
insurers with a premiumof 130 million dollar. However, it only
ranked 19th among all non-life insurers in China with a market
share of 0.4%.
Foreign life insurers accounted for 8% of China’s life insurance
market in 2007 as compared to only 2.6% in 2004, while foreign
non-life insurers only accounted for 1.2% of China’s non-life
market share in 2007 - a figure that remains unchanged when
compared to 2004.
With a lower possibility of competing with Chinese companies
in terms of networks, many foreign life insurance companies
are adopting a geography-focused strategy. Currently, Shanghai,
Guangdong and Beijing are the three most important markets
for foreign insurance companies. In 2007, the three markets
accounted for 78.7% of total foreign life insurance premiums
written and 93.4% of total foreign non-life insurance businesses.
Their strategy has provided them with a much stronger presence
in these key markets. For example, in 2007, the market shares of
foreign life insurers and foreign non-life insurers were 29.8% and
12% respectively in Shanghai - 3.7 times and 10 times that of the
national average respectively.
As the three regional markets are seen to be saturated, some
newcomers have begun to venture into China’s vast hinterland.
Groupama, the second largest insurance company in France, has
chosen Chengdu, the capital city of Sichuan, as its headquarters
in China. Chengdu is the largest insurance market in Central and
Western China as measured by its 2006 gross premiums.
With a lower possibility of competing with Chinese
companies in terms of networks, many foreign life
insurance companies are adopting a geography-focused
strategy.
Chengdu has also been chosen as the first expansion site of Haier
New York Life, a joint venture between New York Life Insurance
Company, the largest mutual life insurance company in the
United States, and China’s Haier Group. It launched operations in
Shanghai in late 2002.
In June 2006, Great Eastern, a Singaporean life insurance
company, set up a joint venture life insurance company in China
with its headquarters in Chongqing, the second largest insurance
market in Central and Western China.
Domestic insurance companies vs. foreign insurance companies
0
10
20
30
40
50
60
70
80
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
No. of local players 1 3 14 32 62 65 69
No. of foreign players 0 1 21 36 42 46 47
Premium (100 million) 4.6 368 2,109 4,318 9,150 11,137 14,527
1980 1992 2001 2004 2008 2009 2010
Currency: CNY
14|
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in 9 countries across the region. Our Asian operation
boasts over 400 staff (including affiliates) with a wealth of
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We currently have offices and representation in Hong Kong,
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About Lockton Asia
Sources: Lockton Asia, China Knowledge and Axco Insurance Information Services
|15
The Egyptian insurance market has actually seen tremendous growth and success in the past few years.
The market has also evolved thanks to new controls and regulations being established by Egyptian
law. All insurance companies in Egypt are closely monitored by the Egyptian Insurance Supervisory
Authority. Over the last years, the number of insurance companies in Egypt has also grown to keep up
with consumer demand. All this has to been seen in a bigger picture, because the Egyptian Revolution
of January 2011 has had considerable political and economic effects and also influenced the insurance
market. Until the elections in November 2011, everything is on a stand still.
Egypt
16|
Non-life structure and trends
The non-life market is relatively small in premium volume but
somewhat crowded with 5 of the 29 direct insurance companies
operating as composites (including the 2 remaining state
companies) and 13 more writing only non-life business. An export
credit insurer and a co-operative insurance society complete the
picture. With the merger of the state-owned companies has
come a reduction in their combined market share, though in
2009 this was still 59.3%. There are high levels of competition in
most classes.
Several new non-life companies have been authorised in recent
years, though they have yet to achieve any meaningful market
share. The change in law during 2008 allowing corporate
insurance brokers to be established should eventually have a
far-reaching impact on the way in which business is conducted,
though this had not yet become evident in 2010.
Life structure and trends
The market was served by 15 life insurance companies in 2009.
A state-owned insurer is the largest life company by market
share (accounting for 38% in 2009) and increased in size when
it absorbed the operations of another state (re)insurer in 2007.
Following the requirements laid down in Law No. 118 of 2008,
composite insurers were required to split into separate life
and non-life insurance businesses within two years from May
2008. This has led to the restructuring of both state-owned and
private insurers into separate life and non-life businesses. The
government announced in July 2009 an intention to privatise the
state-owned company.
Despite continued market growth and promotional efforts,
there is still limited penetration and limited awareness of
the need for life insurance.
Since the market began opening up in 2000, foreign insurers
have driven innovation in the market introducing universal life
and unit-linked covers. Despite continued market growth and
promotional efforts led by the regulator, there is still limited
penetration and limited awareness of the need for life insurance.
The market is also constrained to that portion of the population,
estimated at 10%, able to afford life insurance.
Future market growth rests on evidence of some spread of
wealth, but often it is that segment of society that is already
wealthy that has benefited from the growth in the Egyptian
economy in recent years.
Demand is centred on savings rather than protection and price
is less important than service, especially in the individual life
segment. Group life and health are becoming increasingly
popular as employee benefits.
Compulsory insurance
The following policies are mandatory in Egypt:
• motor third party bodily injury
• aviation third party liability
• decennial liability for architects and contractors
• third party liability on lifts
• workmen’s compensation insurance is a part of the social
insurance system.
Non-admitted insurance is not permitted. By law, all property
or responsibilities in Egypt must be insured with a company
registered to conduct insurance business in Egypt (unless
insurance cover is not available in Egypt) and the supervisory
authority permits the arrangement of insurance overseas.
Impact of the Egyptian Revolution
The Revolution has brought good and bad things to Egypt. Yet
it will be for the Egyptians to make the most out of it and put
solid foundations for a new Egypt, through real democracy. The
country needs a clear vision and a strategy for capitalizing on its
rather wealthy natural and human resources. The government
must put more efforts and fund more money for investing in the
human resources.
The country needs a clear vision and a strategy for
capitalizing on its rather wealthy natural and human
resources.
For the long run, investments in science and technology could
pave the way for a better future. It seems that the Egyptian elites
are very aware of the importance of this matter as plans are
already placed for action. The announcement for establishing Dr.
Zeweil Science and Technology City, which will be publicly funded,
is some evidence of progress. The inclusion of substantial funds
for research and science on the 2011/2012 budget is another
positive indication.
|17
As for the near future, the country needs lots of financial aids,
to offset the revolution consequences. The Ministry of Finance
is saying that at least USD 14 billion are needed in international
loans and funds at the start of fiscal year 2011/2012 to boost
the budget and help the economy growing. Eventually, lots of
promised USD billions in aids and loans from the international
community will come, yet not before political and socio-
economical reforms are seen and weighed.
Gregor Irwin, the head of the Economic Management in the British
Ministry of Foreign Affairs, who has visited Egypt recently, said
that The International Funding Associations could raise the credit
rating of Egypt only after seeing that democracy, transparency,
fighting corruption and reforms in political and socio-economical
behaviour prevailed. After all, Egypt has been and remains an
attractive place for foreign investments and businesses, for its
historical and strategic positioning in the world.
Everything seems to be on a stand still until the upcoming
November elections.
As we speak, the negative attributes of the revolution are still
very present. There is much chaos, frustration and insecurity
that lingers and this is shown through labour demonstrations
and unrests. The economy has been hot with huge losses
(investments, tourism, property, industry, etc.) and the
devaluation of the Egyptian Pound has caused inflation and high
unemployment. All this uncertainty remains in euphoria with
the upcoming November elections, which seems to be played
between the Military Powers and the Muslim Brotherhood Party.
Everything seems to be on a stand still until then.
Hadbrok Insurance Brokers (Paul Haddad Group of
Companies) has been involved in the Egyptian market
since 1982. It is Egypt’s leading insurance broker working
with the public and private sector from private individuals
to large conglomerates.
Hadbrok Insurance Brokers provides tailor made policies,
applies global programs and manages DIC/DIL conditions.
In 2006 Hadbrok Insurance Brokers established servicing
in Sudan with local partners. HB also provides technical
support, risk management and assessments for the
Egyptian, Sudanese, Libyan and Syrian market.
About Hadbrok Insurance Brokers
Sources: Hadbrok Insurance Brokers, Axco Insurance Information Services, Economy Watch
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