PROJECT REPORT

ON

RESEARCH STUDY ON STRATEGIC MANAGEMENT

ADOPTED BY ICICI BANK

M.COM – I BANKING & FINANCE

2015-2016

SUBMITTED BY

SONALI MALU KELUSKAR

ROLL NO –B/26

PROJECT GUIDE:

PROF. DR. AMIT PRAJAPATI

SUBJECT: STRATEGIC MANAGEMENT

People’s Education Society’s

DR. AMBEDKAR COLLEGE OFCOMMERCE AND ECONOMICS

WADALA, MUMBAI- 400 031.

ACKNOWLEDGEMENT

I hereby acknowledge all those who directly or indirectly helped me to draft the

project report. It would not have been possible for me to complete the task without

their help and guidance. It is my great privilege to thank Dr. Ambedkar College of

Commerce and Economics.

First of all I would like to thank the principal S.R.KAMBLE and the coordinator

Prof. Sanjay H. Khaire who gave me the opportunity to do this project work. They

also conveyed the important instructions from the university from time to time.

I am thankful to all those persons who co-operated with me. They not only

rendered time out of their busy scheduled but also answered my queries without

hesitation.

I must mention my hearty gratitude towards my family, other faculties and friends

who supported me to go ahead with the project.

Place: MUMBAI

Date:

(Signature):

People’s Education Society’s

DR. AMBEDKAR COLLEGE OF COMMERCE AND ECONOMICS

WADALA, MUMBAI- 400 031.

CERTIFICATE

This is to certify that, MISS. SONALI MALU KELUSKAR of

M.Com - I Banking and Finance Semester I (2015-2016) has

successfully completed project on RESEARCH STUDY ON

STRATEGIC MANAGEMENT ADOPTED BY ICICI BANK,

under the guidance of Dr. Amit Prajapati .

(Principal) (Co-ordinator)

(Project Guide) (External Examiner)

DECLARATION

I MISS. SONALI MALU KELUSKAR the student of Dr. Ambedkar

College of Commerce & Economics, studying in M.Com – I Banking &

Insurance (Semester I), hereby declare that I have completed the project

report on RESEARCH STUDY ON STRATEGIC MANAGEMENT

ADOPTED BY ICICI BANK in the academic year 2015-2016.

The information submitted is genuine and practical to the best of my

knowledge.

Place: ______________

Miss. Sonali Malu Keluskar

( Roll No. B/26)

Date:_________________

Index

SR. NO CONTENTS PAGE NO.

1INTRODUCTION

2

2 HISTORY OF BANKING SYSTEM IN INDIA 10

3 LITERATURE REVIEW 13

4 CRITICAL ANALYSIS OF ICICI BANK 14

5 RESEARCH METHODOLOGY 23

6 SWOT ANALYSIS 25

7 FUTURE IMPLICATIONS 35

8 FUTURE PROJECTIONS OF PROFIT AND

LOSS STATEMENT1

38

9 DEVELOPMENT OF INSURANCE IN INDIA 43

10 CONCLUSION 49

11 BIBLIOGRAPHY 51

1

RESEARCH STUDY ON SWOT ANALYSIS OF SAMSUNG SMARTPHONE