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DEEP DIVE INTO SEO
Private and Confidential. Property of Whereoware, LLC.
DEEP DIVE INTO SEO 2
Partner, Search and Analytics
Whereoware
TEYA TUCCIO-FLICK
MEET THE SPEAKERS
Founder
PR for Anyone
CHRISTINA DAVES
GETTING STARTED WITH SEO 3
ABOUT WHEREOWARE
PRIVATELY HELD DIGITAL AGENCY
17 YEARS OF EXPERIENCE
PERSONALIZED WEBSITES
EMAIL CAMPAIGNS
SEO + PPC
CLOUD BASED SOLUIONS AND MOBILE APPLICATIONS
DATA INTEGRATION
More Visibility
More Customers
More Profits
DEEP DIVE INTO SEO 7
SEO 2.0
SEO BASICS REVIEW LINK BUILDING MEASURING SUCCESS
SEARCH ENGINEOPTIMIZATION
DEEP DIVE INTO SEO 9
WHAT IS SEARCH ENGINE OPTIMIZATION
SEO focuses on growing visibility in
organic (non-paid) search engine
results. SEO isn't just about building
search engine-friendly websites. It's
about making your site better for
people too.
“Organic search leads as the primary channel for website organic traffic, driving 51 percent
of searchers to sites.”
-Brightedge
DEEP DIVE INTO SEO 11
URL
STRUCTURE
SEO BASICS
LOCAL SEOLINK BUILDING
(PR/SOCIAL)
ON PAGE
DEEP DIVE INTO SEO 12
LET’S BREAK THIS DOWN
SEO focuses on growing visibility
in organic (non-paid) search
engine results. SEO isn't just about
building search engine-friendly
websites. It's about making your
site better for people too.
URL STRUCTURE
META DESCRIPTION
TITLE TAG
DEEP DIVE INTO SEO 13
TITLE TAGS
IS IT UNIQUE, COMPELLING FOR EACH PAGE?
TITLE 50-60 CHARACTERS, META DESCRIP. 155 CHARACTERS?
DOES IT INCLUDE YOUR KEYWORDS?
DEEP DIVE INTO SEO 14
ALT TAGS
DOES THE ALT-TEXT DESCRIBE THE IMAGE AND INCLUDE YOUR KEYWORDS?
IS IT UNDER 140 CHARACTERS?
DOES EVERY IMAGE HAVE ALT-TEXT?
DEEP DIVE INTO SEO 15
URL
STRUCTURE
SEO BASICS
LOCAL SEOLINK BUILDING
(PR/SOCIAL)
ON PAGE
DEEP DIVE INTO SEO 16
URL STRUCTURES
Well-written URLs can serve as their own anchor text when copy and pasted as links in forums, blogs, social
media networks, or other online venues
(Image Source: Moz).
DEEP DIVE INTO SEO 17
IS IT FOLLOWING THE IDEAL FORMAT: HTTP://WWW.EXAMPLE.COM/CATEGORY-KEYWORD/SUBCATEGORY-KEYWORD/PRIMARY-KEYWORD.HTML
URL STRUCTURES: WHAT TO CONSIDER?
ARE YOUR URLS AS SIMPLE, CONCISE, RELEVANT, COMPELLING, AND ACCURATE AS POSSIBLE?
IS IT SHORTER THAN 2,083 CHARACTERS?
ARE YOU USING ALL LOWERCASE LETTERS. (UPPERCASE LETTERS MAY CAUSE DUPLICATE PAGE ISSUES.)
ARE YOU USING HYPHENS TO SEPARATE WORDS?
DEEP DIVE INTO SEO 18
URL
STRUCTURE
SEO BASICS
LOCAL SEOLINK BUILDING
(PR/SOCIAL)
ON PAGE
DEEP DIVE INTO SEO 19
LOCAL SEOConsistent NAP & citations
LINK BUILDING
21GETTING STARTED WITH SEO
WHAT IS LINK BUILDING
DEEP DIVE INTO SEO 22
TYPES OF LINKS
NATURAL EDITORIAL LINKS less work, earned links
MANUAL OUTREACH LINK BUILDINGmanually reaching out to website owners and bloggers
SELF-CREATED NON-EDITORIAL LINKSblog comments, press releases with optimized anchor text, article directories, advertorials, etc.
DEEP DIVE INTO SEO 23
NATURAL LINKS
USE SOCIAL AND PR TO AMPLIFY THAT AWESOME
Unique research
Custom high quality visuals
Embeddable content (calculator or tool others can put on their site)
Guest content that is relevant for target audience
Contest, charity drives, etc. that make target audience want to refer people
CREATE HIGH QUALITY CONTENT
GUEST BLOG
DEEP DIVE INTO SEO 24
MANUAL LINKS
https://moz.com/researchtools/ose/
Search [search term] -site:Wikipedia.org -site:blogspot.com -site:telegraph.co.uk -site:wordpress.com -site:about.com -site:guardian.co.uk -"directory" -"add link" -"advertising
FIND OUT WHERE TO LINK
MAKE CONTACT
Personalization
Interact with them i.e. asking about their day/week
Keep your request brief
Use a female persona
Email on a Friday
DEEP DIVE INTO SEO 25
TACTICS TO BUILD LINKSSocial Media - There is a correlation between social media shares and ranking position.
SOCIAL MEDIA
STEP 1: HIGH VISIBILITY SOCIAL MEDIA
PLAN
DEEP DIVE INTO SEO 29
CONTENT
TRENDING TOPICS
HOT CONTENT
EYE CATCHING VISUALS
ENGAGING VIDEO
HASHTAGS (GET FOUND)
STEP 2: IMPLEMENTATION
MADE EASY
LET’S AUTOMATE!
STEP 3 + 4: GROW YOUR
FANS, ENGAGE, AND PROFIT
DEEP DIVE INTO SEO 37
TACTICS TO BUILD LINKSPRESS
DEEP DIVE INTO SEO 38
INCLUDE FEWER LINKSLimit yourself to one or two links in all future press releases. Use links only as calls-to-action for readers to visit your website or learn more.
VARY ANCHOR TEXTDo not include keywords as your link anchor text. Use your company or brand name as anchor text or use more generic natural language anchor text, such as “find out more” or “click here.”
USE NO FOLLOW LINKSIf you want to add more than two links add rel=”nofollow” to your link html. The links will still
work, but you will tell Google to ignore the links.
PR BEST PRACTICES TO AVOID SEO PENALTIES
1
2
3
There are many wedding rings on the market. If you want to have a wedding, you will have
to pick the best ring. You will also need to buy flowers and a wedding dress.
Bad Press Release
Be Newsworthy
HAROHelp a Reporter Outwww.HelpAReporter.com
MEASURINGSUCCESS
DEEP DIVE INTO SEO 47
MEASURING SUCCESS
DEEP DIVE INTO SEO 48
MEASURING SUCCESS
DEEP DIVE INTO SEO 49
MEASURING SUCCESS
DEEP DIVE INTO SEO 50
LINKS TO YOUR SITE
SELECT LINKS TO YOUR SITE
DOWNLOAD LATEST LINKS
DEEP DIVE INTO SEO 51
TRACK LINK BUILDING EFFORTS
DEEP DIVE INTO SEO 52
KEY TAKEAWAYS
• Basic SEO Optimization• Unique, compelling title tags, meta descriptions, and alt tags• Condense text to keep within character limits• Include your keywords• NAP consistency. Your Name, Address and Phone number
• Link Building• Social• PR
• Measure, measure, measure
DEEP DIVE INTO SEO 53
WHAT’S NEXT
SPECIAL OFFERS
10% off the Whereoware SEO Audit. Normally $5,000 will now be $4500 until the end of March
Get PR for Anyone’s FREE publicity toolkit
NEXT WEBINAROptimize Your Website & User Experience in April
THANKS FOR WATCHING!
14399 Penrose Pl #450Chantilly, VA 20151
Contact us:
facebook.com/whereoware
@whereoware
Follow us on:
(877) 521-7448
