Dedicated to Underhood Specialists

www.UnderhoodService.com

• PRINT • DIGITAL • VIDEO

24

2015

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INTRODUCTION

Underhood Service delivers your message to repair shops that derive 50% or more of their revenue fromthe service and repair of under-the-hood systems.

Shop owners and technicians turn to Underhood Service because the technical nature of the articlesexpands the capabilities of the master technicians, yet remains clear enough for less-experienced techs tounderstand. Articles feature the latest technical information on A/C, engine management, fuel, cooling,ignition and other underhood systems.

Underhood Service: Instructing and influencing the professional underhood specialist since 1995.

Dedicated to Underhood Specialists

PRINTUnderhood ServiceCustom PublishingFranchise Pieces

List Rental • Research • Planning • Events

DIGITALUnderhood Service.com

E-Zine EditionAutoCarePro e-newsletter

Custom emailWebinars

eLearning Platforms Social Media Campaigns

Custom Apps

VIDEOTraining VideoProduct VideoEvent Video

Corporate VideoOn Demand

20 years of servicing the Underhood repair market

www.UnderhoodService.com

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AUDIENCE PROFILE2015

Whether you’re launching a new product, building awareness of abrand or educating technicians, Underhood Service offers you amulti-media channel trusted by readers and focused to deliver thebest possible underhood content.

www.UnderhoodService.com

268,109

Print

Website

Total Monthly Impressions:

36,626 Qualified Circulation

91,600 Pass Along Distribution

128,226 Average Print Audience

78,425 Monthly Visitors

111,590 Monthly Page Views

28,293 Monthly Page Views

4:59 Average Visit Duration (Web)

6:13 Average Visit Duration (App)

Digital Edition

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Editor: Andrew Markel, amarkel@babcox.com, 330-670-1234 ext. 296

EDITORIALCALENDAR

2015

www.UnderhoodService.com

JANUARY• Throttle-By-Wire Motor and Sensor Diagnostics• 10 Fuel Pump Replacement Tips and Tricks• Performing The Complete Serpentine Belt Job• Engine Sealing Guide: What, Where and Why for Gaskets

and Sealants• 10 Toughest Water Pump Jobs• How-To Stop Returning Alternators and Starters and Make

Peace With Your Rotating Electrical Supplier• OE Engine Oil Specification Guide• Sensitive Oxygen Sensor and Catalytic Converter Vehicles• Diagnosing Direct Fuel Injection Carbon Build Up SymptomsAd Closing: December 12Ad Materials Due: December 19

FEBRUARY• Performing Fuel Pump Pressure and Volume Tests• Setting Timing Belt Tension After Replacement• Inspecting Fine Wire Spark Plugs• Measuring Oil Pump Performance• A/C Refrigerant 1234yf: New Recovery and Recycling

Machines (MACS Distribution)• Understanding Common-Rail Diesel Systems• Turbocharger Waste Gate Diagnostics• TPMS: Servicing Vehicles With Mixed Sensors • Hybrid Starters and Alternators• Drivetrain Diagnostics: CVT Transmission Diagnostics and

ServiceAd Closing: January 14Ad Materials Due: January 21

MARCH• Diagnosing Variable Length Intake Manifold Actuator and

Sensor Problems• Why Direct Fuel Injection High-Pressure Fuel Pumps Fail• Oil Pan Gasket Installation Tips• HVAC Climate Control Module Diagnostics• How Old Coolant Destroys Water Pumps and Radiators• Starters: Slow-Crank and No-Crank Diagnostics• Code P420: Catalytic Converter and Oxygen Sensor

Diagnostics• Measuring Battery Voltage Drops and GroundsAd Closing: February 5Ad Materials Due: February 13

APRIL• Networked Fuel Pump Module Diagnostics• Spark Plug Removal Techniques• Dealing With Contaminate R134a and 1234yf A/C Systems• Deciphering Engine Oil Grades and Viscosities • Turbo Series: Ford PowerStroke • Understanding Mild-Hybrid Stop/Start Systems (Sensors,

Modules, Starters and A/C Components)• Inspecting Electric and Vacuum Actuated Motor Mounts• Understanding Limp Home and Safe ModesAd Closing: March 10Ad Materials Due: March 13

MAY• Direct Fuel Injection Carbon Build-Up Solutions• Understanding Primary and Secondary Ignition Coil Wave

Patterns• Selling Gaskets: Why Replacing a Gasket is Less

Expensive than Topping Off• Diagnosing Intermittent Alternator/Charging Problems• Solving Premature Catalytic Converter Failures• Replacing Diesel Particulate Filters• TPMS: Solving Slow Leaks• Drivetrain Diagnostics: Mercon and Dexron Transmission

Fluid Specifications and New GradesAd Closing: April 9Ad Materials Due: April 10

JUNE• Inspecting Corroded Fuel Lines and Fabricating Replacements• Six Reasons Why Timing Belts Fail• Synchronizing Camshaft and Crankshaft Position Sensors• Complete List of Vehicles With A/C Refrigerant 1234yf • Diagnosing Low-Pressure Turbocharger System Problems• Emissions: Key-Off EVAP Sensor and Pump Testing• Finding Bad Electrical Ground Connections• Cooling System: Electronic HVAC Coolant Control Valves

and Auxiliary Pumps• 10 Worst Timing Belt JobsAd Closing: May 12Ad Materials Due: May 15

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2015Founded: 1995

EDITORIALCALENDAR

www.UnderhoodService.com

JULY• How Piezoelectric Fuel Injectors Work For Direct Fuel

Injection and Diesel Engines• 10 Worst Spark Plug Replacement Jobs• Detecting Internal Gasket Leaks• Engine Cooling Systems: Solving Intermittent Overheating • Diagnosing Starters and Anti-Theft/Security System Problems• Zero-Weight Motor Oil: Why more late-model cars are

specifying lighter oil• Catalytic Converters: EPA Requirements for Replacement

Parts and Documentation• Telematics: Gold Mine or Potential Drivability Problem?• Hybrid Battery Pack Replacement and ReconditioningAd Closing: June 9Ad Materials Due: June 10

AUGUST• Selecting the Right Emissions Approved Fuel Hose for Fuel

Injection Systems• Measuring Timing Chain Slack and Wear• A/C Oil System Requirements by Refrigerant and

Manufacturer• Recalibrating HVAC Door Motors and Sensors• EVAP: Sealing a Fuel Tank after Replacement• Diesel Injection Sensor Diagnostics• Turbo Series: VW and Audi Turbocharger Systems• TPMS: Top Driver Questions and Concerns• Drivetrain Diagnostics: Reprogramming Modules, Sensor

and Actuators After Transmission ReplacementAd Closing: July 9Ad Materials Due: July 10

SEPTEMBER• Understanding Direct Fuel Injection Pressure Sensors and

Data• Understanding Ignition Circuits from the ECM to Spark

Plug Electrode • Gasket Installation Tips and Tricks• HVAC: Diagnosing Low-Heat Production Problems• Why Alternators and De-coupler Pulleys Fail Prematurely • Detecting Slow Oxygen Sensors and Dead Catalytic

Converters• Solving Sensor Wiring ProblemsAd Closing: August 7Ad Materials Due: August 12

OCTOBER• Fuel Pump Pressure Diagnostics• Primary and Secondary Ignition Coil Wave Patterns• Variable Valvetrain Service and Inspection• Why You Need to Replace A/C Orifice Tubes and

Reciever/Dryers• Guide to New GF6 Motor Oils• Turbo Series: GM Eco-Boost Low-Pressure Turbocharger

Systems• Rescuing Hybrids: What to Do and Not Do When Trying to

Resurrect a Dead Hybrid• Servicing Newer Low-Tension Serpentine and Stretch Belt

SystemsAd Closing: September 3Ad Materials Due: September 11

NOVEMBER• Diagnosing Direct Fuel Injection Driver Signals• Why Front Cover Gaskets Fail• Detecting Water Pump Cavitation and Flow Issues• Diagnosing Externally Regulated Alternators• The Relationship Between Exhaust Backpressure and

Oxygen Sensors• Inspecting Diesel EGR Valves and Coolers• Dealing With Dead CAN Bus Modules• Drivetrain Diagnostics: Automatic Transmission

Replacement Liability and WarrantyAd Closing: October 6Ad Materials Due: October 9

DECEMBER• Performing Fuel Injector Balance Tests• Misfire Diagnostics: Ignition Coil or Spark Plug?• HVAC Humidity Sensors and Defroster Performance• Emissions: Fixing EVAP Leaks Forever• Resetting Engine Oil Life Monitors• Turbo Series: Ford V6 EcoBoost Turbocharger SystemsAd Closing: November 18Ad Materials Due: November 25

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Rates [2015]Times 1pg 2/3pg 1/2pg 1/3pg 1/4pg 1/6pg1x $7,375 $5,390 $4,430 $3,110 $2,470 $1,7653x $7,345 $5,365 $4,405 $3,100 $2,460 $1,7606x $7,315 $5,335 $4,390 $3,075 $2,445 $1,7559x $7,235 $5,285 $4,340 $3,035 $2,430 $1,74012x $7,090 $5,175 $4,250 $2,970 $2,370 $1,70018x $6,940 $5,060 $4,165 $2,925 $2,320 $1,66524x $6,790 $4,955 $4,075 $2,855 $2,270 $1,63036x $6,490 $4,745 $3,905 $2,730 $2,110 $1,560

Color RatesStandard Process Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$925Four-Color Process, per page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,125PMS Colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,000Specialty Inks & Varnish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .per requestInsert Mechanical Charges Handling, bind-in, tip-in . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$1,400 net

Preferred positions available upon request:Second cover, third cover, fourth cover, center spread, island, consecutive fractional units, other preferred positions

PRINT RATES 2015

www.UnderhoodService.com

TechGroup Multiple Magazine Discounts:• Earn 20% off the 2015 rates when placing an ad schedule with two TechGroup magazines• Earn 30% off the 2015 rates when placing an ad schedule with three TechGroup magazines

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Classified Ads

Display classified advertising units do notserve as rate holders and are not subjectto agency commission. Payment is required with order.

Reach more than 100,000 shopsacross the country with a Tech GroupDirect Classified ad. These rates reflectthe ad being placed in Brake & FrontEnd, ImportCar and Underhood ServiceMagazines.

2015 RatesPostage Stamp: $263

1/6-Page: $8751/4-Page: $1,3131/3-Page: $1,750

Color ChargesBlack + 1 Color—$75, 2 Colors—$100,

+ 3Colors—$125, + 4 Colors—$150

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SPECS2015

Electronic File Transfer:http://files.babcox.com/

Format:PDF (Press optimized)

Trapping:We process all ads through a workflow system thattraps the ads (to SWOP specifications) for print, over-riding application trap settings. Overprinting/trap set-tings within vector EPS files are maintained.Note: We recommend color type over any black or colorbackground should be 8 pt. or larger.

Electronic File Transfer:E-mail files accepted up to 10MB

Using a web browser, go tohttp://files.babcox.com/

First time only, click the RequestAcct button.Complete the form (both User ID and Company fieldsshould be the Advertiser Name) and click the Save button.

You will receive an acceptance e-mail and can then login and upload files.

Uploading files:1. Create a directory if you wish, otherwise files will justbe placed in the UserID folder.2. Open directory you wish to place files in.3. Type in comments, regarding ads, publication, etc.4. Click the Browse button and navigate to select thefiles you want to upload.5. After the files are selected, click the Upload buttonto send.

We will receive an automated e-mail that files havebeen uploaded and it will display the file name and anycomments.

ADVERTISING SERVICES:Cindy Ottcott@babcox.com330-670-1234, ext. 2093550 Embassy Pkwy.Akron, Ohio 44333

www.UnderhoodService.com

Advertising Terms and Conditions www.babcox.com/site/advertising-info/terms/

Width-inches Depth-inchesFull page trim size 7-7/8 10-3/4

Live Area 1/2” inside trimFull Page Bleed, add 1/8” all sides past trim

Spread non-bleed 15 10Spread bleed 15-3/4 10-3/4

Send spreads as one document2/3 page 4-1/2 101/2 page Horizontal 7 51/2 page Vertical 3-3/8 101/2 page Island 4-1/2 7-1/21/3 page Horizontal 7 3-5/161/3 page Vertical 2-1/8 101/3 page Island 4-1/2 51/4 page Horizontal 7 2-1/21/4 page Vertical 3-3/8 51/4 page Square 4-1/2 3-3/41/4 page One-column 2-1/8 71/6 page Horizontal 4-1/2 2-1/21/6 page Vertical 2-1/8 5Postage Stamp Classified 2-1/8 1-1/2

Ad Unit Dimensions

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DIGITAL 2015

UnderhoodService.comThe most-visited website in the B2B underhood spaceUnderhoodService.com provides the same high-quality editorialonline that our readers have always received in print. In addition tolots of easily searchable content, UnderhoodService.com alsohas expanded technical content, enhanced video and a vast products section.

UnderhoodService.com delivers customers — your display ad willget plenty of eyeballs. Combine that with large, run of site ad positions in addition to special opportunities and sponsorships,and UnderhoodService.com is your perfect online media partner.

Average Monthly Impressions . . . . . . . . . . . . . . . . . . . . . . . . . .111,590Average Monthly Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78,425

AutoCareProe-newsletter

• AutoCarePro• AutoCarePro: Import Edition• AutoCarePro: Tech Report

AAn ExclusiveSponsorshipProgramis available with eachmonthly edition of UnderhoodService

For complete information, seepage 32 of the Underhood Service Media Guide

For Complete information seepage 41 of theTechGoupMedia Kit

Digital Edition Sponsorship

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Sizes 1-6 blocks 7 or more1, 2 - Leaderboard $2,250 $2,025728 x 902b - Content Pusher $2,585 $2,326925 x 50 to 925 x 3003, 4, 5, 6 - Medium Rectangle $1,915 $1,725300 x 2507, 8, 9, 10 - Button $700 $625125 x 125Transitional $2,045 per week500 x 500Block 1 = Day 1 thru 15Block 2 = Day 16 thru last day of the month

Website

1-6 Blocks 7 or more

Wallpaper (500x1080) $2,700 $2,430GIF, JPG, BMP, PNG; click URL. 100KBPage Peel (640x480) $2,590 $2,320(collapse ad (100x100)Sidebars (160x600) $2,470 $2,225(two creatives needed) In Story (300x250) $2,300 $2,070Homepage Featured Video $2,150 $1900

Transitional (500x500) $2,250 per week

Website - High Impact Ad Positions

Page-Peel

In Story Ad

Sidebars

File Formats Accepted: GIF, Animated GIF, JPG, SWF, Rich Media, 3rd Party Ad Tags

Max File Size: 80kURL: Please include URL for click-through link (Note: Do not embed URL into Flash ads.)

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DIGITAL 2015

www.UnderhoodService.com

1. Two Monthly Emails to Underhood Service Subscribers • Banner• Logo

2. Web Edition of Underhood Service• Banner• Logo• Video

3. App• App Launch Image "Sponsored By" callout

with logo displays when App version launches.Provide logo.

• App banners

4. Promotion via Underhood Service's Online Properties • TireReview.com• World Tire Report Newsletter ad• Social Media Sponsorship mention when the

Digital Edition is ready for viewing

5. Print Ad• Logo and “Sponsored By” message

Ad specs available upon request.

UNDERHOOD SERVICE’S Digital Edition and App deliveradditional impressions and touch points to enhance yourmarketing message. Sponsorship of UNDERHOOD SERVICE’Sdigital issue expands marketing opportunities via print, onlineand social media channels, providing readers with anengaging interactive experience that only UNDERHOOD SERVICE

can deliver.

This exclusive monthly sponsorship isavailable for only $5,000 per month.

Sponsored by

Sponsorship Package Includes: Five targeted branding positions

facebook.com/UnderhoodService @UnderHoodServ

Digital Sponsorship