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Decorative Technology Product Line and Application Guide
2 COVENTYA
True beauty lies beneath the surface
A consumer’s eye is easily indulged with luster
and sparkle but an enduring brand commitment
is only realized when passion meets purpose. A
stunning automobile or eye catching furnishing
will fail to sustain market appeal if the beauty
fades before it’s time. The fact is, our world
demands a reliable balance between allure and
function.
Decorative surface finishing technology from
COVENTYA provides this balance. Provocative
products that flow from our creative R&D
minds are both stunning and durable. Cutting
edge designs that deliver consistent results and
high performance processes that are simple to
use.
COVENTYA decorative finishes are the last line
of defense quality manufacturers rely upon and
with this knowledge we pursue the day with a
common objective; help our customers shine.
COVENTYA 3
Timeless finishes that touch livesIn our modern world, one would find it nearly impossible for a day to pass without touching a decorative finish.
The following industries are just a few examples of where engineers, designers and COVENTYA work together to
create finished products that are both beautiful and durable.
î Consumer Goods From refrigerators and coffee machines to stereos and tools,
components plated with long lasting and engaging decorative
technology can be found just about anywhere. Popular finishes are
satin nickel and black chrome.
It’s difficult to imagine a modern automobile without decorative
finishes. Brand loyalty often drives our decisions and part of this is
the allure of attractive chrome wheels, front grills and the countless
other components enhanced by decorative technology. Don’t
forget the plastic in your car; a significant amount is plated with
COVENTYA decorative finishes.
î Automotive
î FurnishingsFrom the class, board and dining room to commercial racks
and shelves, fashionable furniture highlights the enduring
beauty of many decorative finishes.
î Sanitary/Plumbing Electroplating for plumbing and sanitary fittings is where decorative
technology really shines. Copper, nickel and chrome, often used
in combination and in a multitude of gorgeous finishes, resists
humidity, harsh cleaning and the build up of scale. The reliability of
decorative technology gives OEM’s the confidence to offer some of
the best warranties on the market.
4 COVENTYA
Why choose COVENTYA for your decorative plating needs?
With roots that date back to 1927, a presence in over 60 countries, strong global OEM relationships and a long
line of innovative technology, it is no surprise that COVENTYA is considered a market leader.
As of 2017, COVENTYA products have gained over 250 OEM and Tier 1 approvals for the automotive industry alone. This means business for our global customer base
COVENTYA is committed to innovation. With nine (9) well equipped R&D centers around the globe and a highly
capable staff of scientists, we confidently view the surface treatment challenges of today as tomorrow’s
opportunities.
î We actively monitor an innovation ratio which measures
the effective return on the investments made in research and
development. On average, 12% of our annual revenue
comes from products developed in the past 3 years.
î COVENTYA offers9 surface treatment product lines, including
WaterCare, a portfolio of water and waste treatment technology.
î COVENTYA continues to take the lead with cutting edge
decorative technology:
SILKEN BOND /chrome free etch for plating on plastics
STRATA/interactive layering system for challenging environments
EMERALD/boric acid free bright nickel
Beyond the Surface
Corrosion ProtectionPlating on Plastics
GermanyGütersloh
Corrosion Protection
South KoreaCheonan
Corrosion ProtectionFunctional
PretreatmentAluminium
FranceParis
Cataphoretic Lacquers
UKWolverhampton
FunctionalCorrosion Protection
Decorative
USACleveland/Oriskany
Precious MetalsDecorative
Trivalent ChromePlating on Plastics
ItalyFlorence/Treviso
Worldwide R&D CentresOur culturally diverse and creative sta� yields novel technology year after year.Our customers see this every time they use a COVENTYA product.
cquers
CorrosionPlating
Aluminium
TurkeyIstanbul
COVENTYA 5
Isn’t that what it’s all about anyway? In an industry with many outstanding suppliers it’s COVENTYA’s job to make our
customers stand out. Decorative technology that is recognizably different is what COVENTYA is known for and what
our customers have to come to expect. The following are just some of the decorative processes that enable COVENTYA
customers to truly shine.
Technology that makes our customers better
TRISTAR trivalent chrome technology offers unparalleled consistent
appearance throughout the white to black color range. Fast plating speed
and simple operation have brought widespread attention to TRISTAR
processes.
CRYSTAL bright and satin nickel processes are renowned for their
beauty, ductility and excellent Chrome receptivity.
CRITERION family of nickel processes include sulfur free, micro-
porous and micro-cracked technology that has you covered for a wide range
of applications and environments.
CUBRAC acid copper systems provide excellent levelling and
consistent brightness across a wide current density spectrum. The processes
perform well at elevated temperatures and deliver thick, pit free deposits.
SILK
EN P
lati
ng o
n Pl
asti
csA comprehensive decorative product line would be incomplete without plating on plastics (POP). From etch to electroplate, every step must work in unison to produce the desired results.
COVENTYA POP technology stands out by going beyond expectations. From our chrome free SILKEN BOND process to our cutting edge SILKEN METAL 701 electroless nickel, COVENTYA has products you simply can not find anywhere else in the world.
6 COVENTYA
TRISTAR 300 (0,1-0,8 µm)
CRITERION MC 300 Micro-cracked Nickel (0.5 µm)
CRITERION SB 100 Semi-Bright Nickel (10 µm)
CRYSTAL BN 103 Bright Nickel (10µm)
CUBRAC 480 Acid copper (25 µm)
ABS plastic
STRATA NNA 500 Noble Nickel Alloy (1.5 µm)
Responsibility beyond the surface
Industry engaged. COVENTYA’s Key Industry Management (KIM) program
has a prime objective to push technology throughout the supply chain. Regular
interaction between our surface finishing experts and engineers/designers from many
respected OEM’s yields new products, secures approvals and delivers highly profitable
business to our valued customers.
Challenging the known. COVENTYA takes on what is often viewed as
the impossible. An example of this is STRATA, an interactive coating system that will
provide an impenetrable barrier to corrosion in tomorrow’s most challenging decorative
applications in the world.
Sustainability is the responsibility of market leaders. COVENTYA recognizes
this and formalized a commitment to future generations by implementing ECOLINE,
a sustainable initiative that guides many of our operating practices and strategic
decisions.
E C O L I N E
Footprints Beyond th
e Surface
Pretreatment î PICKLANE Activators î PRESOL/PRELIK Electrocleaners î PRESOL/PRELIK Soak Cleaners
Plating on Plastics î SILKEN Cleaner î SILKEN Bond Etch î SILKEN Neutralizer î SILKEN Catalyst î SILKEN Accelerator î SILKEN Metal î SILKEN Cu
Decoration î CUBRAC Acid Copper î CRYSTAL Bright Nickel î CRITERION Semi-bright Nickel î CRITERION Micro-porous/cracked Nickel î EMERALD Boric acid free nickel î SATIN CRYSTAL Satin Nickel î STRATA Interactive Decorative System î TRISTAR Trivalent Chrome/Black Chrome î SILKEN Plating on Plastics î Full line of Precious Metal Processes
COVENTYA
Decorative Product Line
COVENTYA 7
Surface finishing is a resiliant industry. There have been countless regulations over the past 40 years that
challenged our collective resolve, none more difficult than the far reaching restrictions on hexavalent chromium.
A retrospective view of the past reveals two common denominators as each barrier was overcome; innovation
and boldness.
We hope you’ll join us Beyond the Surface
Leadership offers the best view of the future
Innovation. COVENTYA is leading the charge on Cr+6 alternatives.
Across all of our product lines, an unwavering commitment to R&D has
resulted in a dramatic reduction in reliance upon this fading technology.
From Chrome free etchants for plastic substrates and zinc and zinc alloy
passivates to trivalent hard chrome, COVENTYA is pursuing tomorrow’s
technology today.
Boldness. COVENTYA understands
the value of being first to market and
our customers respect our high risk-
high reward approach. Some suppliers
prefer to wait for a technology to gain
a market foothold before making a
commitment to join in. This certainly
has its economic benefit but you know
what they say about being a follower.
The view from behind rarely improves.
COVENTYA recognizes that investing in
the future ensures it.
8 COVENTYA
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