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INTRODUCTION
3
With a philosophy based around creating
handcrafted items of the highest quality, our
porcelain flagons are renowned throughout the
international distilling industry. And that’s just
part of it.
Whether it’s for spirits, homeware, fragrance
or food, these are ceramics which combine
traditional artistry with over 200 years of expertise.
Following a process which ensures quality at every
stage of manufacturing – from product innovation
to state-of-the-art technology – this is how
we combine the best of British workmanship
with a contemporary, premium style.
Wade Ceramics is a British treasure.
Since 1810, we’ve been designing
and manufacturing ceramic
products which are admired the
world over.
The Famous GrousePage 7
Johnnie WalkerPage 16
Tullamore DewPage 19
Royal SalutePage 27
BeenleighPage 12
Norfolk GinPage 23
Forest GinPage 24
Nelson’s GinPage 11
McQueen GinPage 20
Castle GinPage 8
KrakenPage 15
U S A
AU S T RA L I A
OT H E R C O U N T R I E S :
U N I T E D K I N G D O M :
It’s not just our location or our unique 200 year
history which sets us apart. We make the highest
quality ceramics for gifts, promotion and industry.
With a bespoke service guaranteed, we offer a low
cost of entry (£1000 per model) and a minimum
order quantity of just 1,000. But we can also easily
scale up, producing over 100,000
units a week.
Whatever the numbers, it’s good to know that
these are ceramics made from fully vitrified
porcelain — lead-free, food-safe and ISO 9001:2015
certified. Wherever possible, raw materials are
locally sourced to the factory in which a product
line is made and equally, wherever possible, waste
materials are carefully recycled.
Wade Ceramics is based in
Stoke-on-Trent, Staffordshire.
It’s also known as the Potteries —
the traditional home of ceramics in
England and famed across the world.
WHO WE ARE
4
Having produced various decanters for The Famous
Grouse since 1993, Wade was also commissioned in
2011 to create something special to commemorate
the 30th year as the best-selling whisky in Scotland.
We worked closely with British wildlife artist Rodger
McPhail to ensure that the brand integrity was
maintained from concept to development, and into
production. This was achieved with Wade sourcing
and managing all production aspects of the decanter,
print and artwork supply.
The Famous Grouse porcelain decanter features
three illustrations of the brand’s iconic grouse
taking flight.
The product was cast and hand decorated by
Wade with 10,000 being produced. It was designed
to be reusable, as well as to promote the brand
overseas and further encourage sales.
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THE FAMOUS GROUSE
Wade Ceramics was delighted to partner with
Castle Gin — a locally inspired Staffordshire
company like us — in the creation of their new
ceramic bottle.
Castle Gin’s bottle takes inspiration from Mow
Cop Castle which sits between the counties
of Cheshire and Staffordshire. Their logo
incorporates the silhouette of the castle as well as
unspecified botanical sprigs alluding to the secret
ingredient recipe that is Castle Gin.
This local theme ran throughout by adding
the essence of Staffordshire in the design and
craftsmanship of the bottle, just as it is included in
the gin by the locally sourced ingredients found
on the beautiful nearby moors.
As a company based in the heart of Staffordshire,
Wade Ceramics takes great pride in every spirits
bottle we craft. This project in particular was a
great opportunity for us to seal Castle Gin’s history
with their own iconic branding.
CASTLE GIN
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8
Another Staffordshire manufacturer we are proud to
partner with is Nelson’s Gin — the only gin made on the
Derbyshire and Staffordshire borders. Its manufacture being
a sophisticated 21st century version of a ‘cottage industry’.
The initial order of 10,000 white ceramic gin bottles was
spread over three variants, London Gin, Navy Strength and
the award-winning Rhubarb and Custard Gin, with the
premium packaging complementing the gins on offer – some
of the only ones to be made with fresh hops.
Both Wade and Nelson’s Gin were delighted to team up –
not only because we’re so well suited, but also due to both
brands helping to generate wealth in the region.
However, certain challenges had to be overcome in
production. The bespoke height of the bottles meant that
our team was unable to fire using standard kilns. Instead, an
innovative approach was required, and a taller, intermittent
kiln was used for bisque and glazing.
With these bottles, the results speak for themselves.
1 1
NELSON’S GIN
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Complement a traditional, world-class rum with a
traditional, high-quality material. That’s exactly what
Beenleigh Rum did. As one of Australia’s oldest brands
of rum, its home since 1884 is the heritage-listed
Beenleigh Rum Distillery at Eagleby, Queensland.
Beenleigh crafts a range of world-class rums using
only the finest ingredients: pure Queensland
rainwater, premium molasses and their own
proprietary yeast. Therefore, the finest ingredients
deserve the finest material.
Since 2016, Wade Ceramics has been working with
Beenleigh to bring their design to life with our range
of fully vitrified porcelain. They provided us with an
existing ceramic bottle and with our skilled hand and
automated craftsmanship, we were able to replicate the
bottle to enhance their distinguished brand and look.
With Beenleigh Rum producing more and more
variants of their rum, and even brandy, our
partnership with the Australian distiller looks set to
flourish further in the future.
BEENLEIGH
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15
Wade Ceramics has worked with Kraken on their
limited edition rum bottle every year since 2015 and our
partnership is for the foreseeable future. The limited
edition decanter is a replica of products found on a
shipwreck after a supposed attack by the mythical sea
beast, the Kraken.
To keep the look of the bottles fresh, Kraken works with a
design agency to choose a new design each year. And we
work with Kraken to make it all possible.
Highly collectable and striking, the demand for the
Kraken bottle goes up each year. That’s why we supply a
greater quantity of limited edition bottles to keep
their customers happy.
Maybe that’s because each bottle we manufacture
for them is different. This is, of course, deliberate. We
intentionally ensure that no two bottles are the same due
to random spray techniques. It all helps to make these
sought-after bottles even more unique and desirable.
KRAKEN
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JOHNNIE WALKER
For the launch of Johnnie Walker House in Shanghai
— a four story house used to market Scottish
whisky to Chinese consumers and tell the story of
the brand's history — Wade worked with Diageo
and creative agency LOVE in designing the Johnnie
Walker 1910 for display purposes.
As a series of commemorative edition bottles, this
told the story, in print, of the Johnnie Walker whisky
brand and its passage from Scotland to China
running around and across seven bottles.
Referencing the Chinese decorative style of blue
and white porcelain, the Johnnie Walker Blue brand
was a “for sale by invitation only” blend, with only
1,000 3 litre bottles being created.
Originally intended solely for the Shanghai
experience, the project was so successful that it
has been further developed and went to Beijing,
Chengdu, Miami, Inchyon, Taiwan, Schipol Airport,
and Seoul and then finally, a global bottle was
developed for the travel retail market.
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Wade Ceramics has worked in partnership with Tullamore
Dew for over 25 years, producing their distinctive ceramic
bottles, or as they refer to them, crocks.
Over this quarter of a century, we’ve produced over one
million crocks to house their Irish whiskey. Whilst the
design has been updated slightly from time to time, this is
a case of a classic container that doesn’t need revamping.
From sourcing and managing all production aspects of
the decanter, print and artwork, to casting the products
and decorating them by hand, we’re proud to have lent
our talents to this ongoing project.
As well as the UK market, you can find Tullamore Dew
crocks in Europe and the United States. That’s because a
Wade Ceramics design always travels well.
19
TULLAMORE DEW
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MCQUEEN GIN
20
Producers of award-winning premium Scottish craft
gin, McQueen Gin is distinguished by unique flavours,
exceptional quality and distinctive packaging.
The original blue packaging of McQueen Gin has
since been internationally recognised, with the craft
gin distillers winning many coveted awards for their
handcrafted, bespoke ceramic bottles produced
by Wade. In particular their Sweet Citrus Gin, one
of 6 recipe variants in the range, has seen immense
success, winning Best Brand Design and Silver in the
Taste Category at the World Gin Awards 2018.
Not only do McQueen Gin have a traditional range of
bottles to be representative of their individual brand,
but together we have also crafted limited edition
packaging that is still truly unique yet recognisable to
the McQueen Gin brand. Now that, is the true craft of
standing out.
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Every home crafted recipe needs a handcrafted bottle.
And with the distinctive artisan Norfolk Gin, Wade
Ceramics was more than happy to create their flagon.
Sometimes called a bathtub gin; a selection of
botanicals are prepared by hand and slowly steeped
in the ‘bathtub’. This gentle method gives Norfolk Gin
its irresistible flavour and uniquely delicate green tint.
Think fresh juniper aromas spiked with spice, citrus,
some sweetness, herbal and floral scents and you're
conjuring up the essence of Norfolk Gin.
As a gin which is steeped in the essence of Norfolk,
their bottle needed to represent the delicate
combination of the selected botanicals which have
been gently plucked from Norfolk Gin’s home in
Norwich. The twining vines of the design encompass
the logo, creating the allusion that the botanicals and
spices of the gin are enriched with the heart and soul
of Norfolk. Due to our high-quality ceramics and hand
finished manufacturing, Wade Ceramics is proud to be
the supplier of Norfolk Gin’s bottles.
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NORFOLK GIN
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As the only gin to have ever been awarded
two separate Double Gold medals at the San
Francisco World Spirits Competition, Forest Gin
was the perfect match for Wade.
This is family-distilled, aromatic gin that’s created
in small batches of 75 bottles. Using a mixture of
foraged and sourced ingredients – from custom
loose leaf tea to the oolong and Italian bergamot –
these were then blended with forest spring water
to create a spirit that meets the highest of quality.
Alongside the original Forest Gin bottle, we also
crafted a beautiful bottle for Forest Gin’s special
Earl Grey edition. The bespoke porcelain design
was decorated with locally commissioned
artwork, creating a bottle that’s just as good as the
award-winning gin inside.
FOREST GIN
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27
ROYAL SALUTE
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A family of blended whiskies targeted at export
markets around the world, Royal Salute was originally
launched in 1953 to commemorate the Coronation of
Queen Elizabeth II.
With the use of ceramic to produce luxury
commemorative decanters, we’ve enjoyed a working
relationship with the whisky makers Chivas Brothers
since 1982.
With over 20 products and variants, this range not only
showcased the different sizes and colours available,
but also the limited editions created by Colin Scott,
master distiller at Chivas Brothers. Wade is proud
to have worked on a range considered to be at the
pinnacle of this famous company’s portfolio.
D E C O R A T E D I N H I S T O R Y
T: +44 (0) 845 481 0206
F: +44 (0) 845 481 0207
wade.co.uk
WADE CERAMICS
Bessemer Drive, Stoke-on-Trent,Staffordshire, ST1 5GR, UK
HOW TO ENQUIRE
Contact us directly at www.wade.co.uk to make enquiries.