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Decoding Needs For B2B Sales
ExcellenceBased On The Book
The Ultimate Sales Accelerator
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As per the book 'The Ultimate Sales Accelerator', the Mount Everest of Needs framework help us unearth new needs in business and life.
This artifact uses the ‘Mount Everest of Needs’ model to analyze and unearth new needs for Sales excellence.
Note to the reader
Sales ExcellenceKnown needs that are met
Unknownneeds
Known needs:Resistance to change
Known needs:Not met
Known needs:That are met
Unservicedneeds
Servicedneeds Sales team | CRM | List of accounts to target
MOUNT EVEREST OF NEEDS
Sales ExcellenceKnown Needs that are Not Met
Unknownneeds
Known needs:Resistance to change
Known needs:Not met
Known needs:That are met
Unservicedneeds
Servicedneeds
Large deals | Velocity of sales | More Deals |Predictable pipeline | Lead scoring | Account qualification score
MOUNT EVEREST OF NEEDS
Sales ExcellenceKnown needs with resistance to change
Unknownneeds
Known needs:Resistance to change
Known needs:Not met
Known needs:That are met
Unservicedneeds
Servicedneeds
Sales process Adoption | Social Selling | Account based marketing
MOUNT EVEREST OF NEEDS
Sales ExcellenceUnknown Needs
Unknownneeds
Known needs:Resistance to change
Known needs:Not met
Known needs:That are met
Unservicedneeds
Servicedneeds
New technology adoption( Video Prospecting | document tracking etc) | Resourceful mindset( Internal & external alignment) | Story telling | Subject
matter expert | Service mindset | Marketer I Mindfulness
MOUNT EVEREST OF NEEDS
Sales ExcellenceMount Everest of needs complete view
Unknownneeds
Known needs:Resistance to change
Known needs:Not met
Known needs:That are met
Unservicedneeds
Servicedneeds
MOUNT EVEREST OF NEEDS
Sales process Adoption | Social Selling | Account based marketing
Sales team | CRM | List of accounts to target
New technology adoption( Video Prospecting | document tracking) | Resourceful mindset( Internal & external alignment) | Story telling | Subject
matter expert | Service mindset | Marketer | Mindfulness
Large deals | Velocity of sales | More Deals |Predictable pipeline | Lead scoring | Account qualification score
Which of these needs would you like to address to achieve holistic Sales excellence?
THANK YOU!