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www.sponsorenergy.com
1. Expanding customer base, recurring revenues 2. Unique model profit-shares with charities 3. Technology that shapes energy behavior
A SOCIALLY CONSCIOUS ENERGY BROKER
PROBLEMWe are energy hogs.
The only way to save $ is to use less, or pay less.
COMMODITY:We sell electricity and
natural gas in deregulated markets,
helping clients pay less
OUR SOLUTION
TECHNOLOGY:Software platform that
monitors & shapes energy behaviour,
helping clients use less
1 2
CHANGE THE WORLD!
Simple Business model profit shares with charities on every kWh of electricity and GJ of natural gas consumed by our clients
3 COMMUNITY:
COMMODITYWe sell electricity and natural gas to
socially conscious consumers
BBB Sums up the Power of Good
Just Energy : 3.6 Billion annual revenue
COMPETITION
We sell the same commodity, but we do it differently...
“pushy sales-people”“market manipulation”
“non-existent customer service”
“no incentive to promote energy reduction”
A UNIQUE SALES FORCE• Charities as affiliate
marketing agents• 50% of margin per kWh
and GJ goes to charity of the customer choice
• Charity partners benefit from recurring revenues & market to their donors
SOCIAL MEDIA GOLD
www.sponsorenergy.com
Each new client is a story to share
Charity partners have millions of followers via Linkedin, FB, Twitter
IS IT WORKING?
ASK OUR CLIENTS
SIMPLY MAKING A PROCUREMENT DECISION
Ronald McDonald House: Savings of $40,000 (plus $6500 in donations) – just by making the switchPredator Oil: 200+ facilities, saved 30% in one month – that is over $160,000 annualized
AND THEY ARE SAVING $
RAPID EXPANSION
2. BC Launch: June 1, 20153. California Launch: Fall 20154. Texas, Oregon & Montana: 2016-17
1. Alberta success:• Formalized partnerships with the largest
producers, clients in all categories, revenues, charity network locked up
THE TECHNOLOGYa software platform that addicts people
to using less energy in commercial buildings
MEC, City of Surrey, Colliers & others
NEST for Commercial Buildings
Public-Facing Energy Monitor - collects, analyzes, visualizes energy and water data real time
Ties in to existing Building Systems/ Lighting/ HVAC
SaaS revenue – interactive behaviour engagement and gaming systems for mobile, tablet and lobby display
“BOB” – Building Operations Board
annum.
Energy Savings is Big $$REDUCTION IS BIG $
• Lifetime Commodity Revenue = $160,000
4.6 million such buildings in North America ...
• $6.9M spend on energy
• Lifetime Tech Revenue = $1M
TechnologyCommodity
We make more $ helping our clients use LESS energy than we do selling the energy!
A BIGGER OPPORTUNITY
No other players in our space
NOBODY IN THE SPACE
GAMIFICATION OF ENERGY
OUR TEAMAmazing.
Carolyn Martin,
CEO: VP BD / CEO Renewable Energy Alliance; 20+ years energy/tech
Sander Steer, CTO: Former Senior Director @ Shaw Communications; 20+ years energy/utilitiesKelly Gunsch, COO:Former VP @ AESO, Former VP @ Transalta
Jim Goldmann,VP/CDO Alliance Pipeline, VP Ops Ontario Hydro Energy
David Horsley, Energy Analyst: Masters of Science -Sustainable Energy Development
Dan Brownsberger,Community Manager: Former Director EnproThomas Janacek,
Technical Analyst:Masters Eng/ Nuclear Physics, ZiCorp
Janelle Jenkinson, Controller: Chartered Accountant, 10+ years, E&Y
OUR TEAM
Junaid Qurashi:CEO SSRJ Energy
Russ Harris: Former Senior VP Operations, Echelon Corp.
• Echelon’s technology platform is embedded in more than 100 million devices, 35 million homes, and 300,000 buildings worldwide.
• Board Member: Green Learning Institute, M Design Architects
• MBA, Santa Clara University (2001-2003)
• GBS- Stanford Graduate School of Business
CALIFORNIA TEAM
Jeff Curran,Former VP, TransAlta, VP Accounting, PennWest
Andreas Souvaliotis, Former CEO Green Rewards (Sold to AirMiles)
Brad Krizan, VP MacBain Properties Ltd
Gena Rotstein, CEO Place2Give, Dexterity Consulting
Ryan Williams, Former Director, Commercial Development at Enmax
Lee Lodge,VP and CFO Rocky Mountain Power
Tim Richter, CEO of Canadian Alliance to End Homelessness
Michael Ede, Canadian Advanced Technology Association
BOARD & ADVISORS
THE OPPORTUNITYSeeking investment to fuel growth
Generating recurring revenue today with multi-year contracts in place with credit worthy customers
REVENUES
$140 M recurring revenue by year 5($53 M based on AB & BC commodity alone)
2015 2016 2017 2018 2019$0
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
SPONSOR ENERGY GROSS MARGINS BY BUSINESS UNIT
COMMODITY PM & EE LobbyBoB TOTAL
Units Consumption
(kWh)
Margin($/kWh)
Uptake Rate*
Admin/mo ($)
Annual Revenue
Community Benefit
Residential
153,500 (households)
793,000,000 0.01 100% 2.5 $12.5M $6.25M
Business 40,000 2,541,000,000
0.005 100% N/A $12.7M $6.35M
TOTAL $25.2M
$12.6MUnits Consumptio
n(therms)
Margin($/
therm**)
Uptake Rate
Admin/mo($)
AnnualRevenue
Community Benefit
Residential
153,500(households)
64,000,000 0.06 50% N/A $1.9M $0.96M
Business 40,000 73,000,000 0.06 50% N/A $2.2M $1.1MTOTAL $4.1M $2.05M
Electricity
Natural Gas
**1 therm = 100,000Btu
$30 M annual revenue in 1 county alone SANTA BARBARA
OPPORTUNITYSeeking $1 million Post-Seed now:
• Sales & marketing, continued expansion, • British Columbia Sales Team• lobbyBOB Pilot Projects deployment
5 Million A Round:• California expansion• Texas, Oregon, Montana launch• Billing and energy management system• Call centre & IT scale up• Hedging contracts for gas & electricity
Recent Acquisitions• 43 Power and Utility acquisitions in North America last year, with 22 deals over $50
million US (reported by PwC)• Industry Multiplier for Utilities Sector ranges from 9-21 depending on EV ratio used• Just Energy
– Acquired Universal Energy for $330 mil in 2009– Acquired Hudson Energy for $300 mil in 2010– Acquired Fulcrum Energy Holdings for $100 mil in 2011– Recently received investments of over $4 mil from investors Jim Pattison and Ron Joyce
• Direct Energy– Acquired Gateway Energy for $90 mil, First Choice Power for $270 mil in 2011– Acquired Bounce Energy for $46 mil in 2013
• Planet Energy– Energy Retailer founded in 2006 in Ontario– Sold in 2013 to two private investors (Nino Silvestri and Stephen Plummer)
• AltaLink– Calgary-based utility company acquired in 2014 by Berkshire Hathaway Energy Co. for $3.2 billion
