Decision Makeing in Purchasing giette rajor

7/28/2019 Decision Makeing in Purchasing giette rajor

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Pioneer Institute Of Professional StudiesIndore

Submitted to Submitted byProf. Kumkum Sinha Abhishek arya

Prof. Himanshu Gupta MBA 2nd sem Sec- A

Activity: Decision Making to purchase an item

Gillette razor


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Contents

Introduction Need Recognition Decision Criteria

Information Search List of products Evaluation of alternatives

Purchase decision SWOT Analysis Post purchase behavior Suggestion


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Introduction

Shaving is simply using a razor to removethe tip of the hair shaft that has grown upthrough the skin.

A razor will be a handle and a blade. It's ablade that has a handle attached to ,Itwould be very awkward to hold that. That

handle makes the difference between ablade and a razor.


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Need Recognition

The early morning scene in most of thehouses is the shaving routine of the gentspresent in that family. Every men wants to

look perNeed Recognition

Tfect and want to get second look for theway he looks

Razors for men have different use inwhich some are made only for getting ridfrom the unwanted hairs


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Decision Criteria

Price range - Rs 16

Life -Shave 2 to 5 times

Easy to shave Less chances to cut while shaving


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Information Search

Internet

www.gillette.com

Friends Mahalaxmi nagar near shop


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Short listing of Products

Gillette

Super Max

7o clock Lazer


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Information of Gillette

Price Rs 16

Steeliness Steel blade

Attractive design Different colours :-Black, Silver, Blue

Triple blade & safety guard

International brand


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Super Max

Price Rs 18

Triple blade

Simple design Available in black, silver colours


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Lazer

Price RS 15

Dual blade

Simple design Available colours in black, blue


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7o clock

Price Rs 16Dual blade

Available in yellow colour only


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Evaluation table

Brand Gillette 7 oclock Supermax

Lazer

Price Rs.16 Rs. 16 Rs.18 Rs. 15

Blade Triple Dual Triple Dual

Design Attractive Simple Simple Simple

Safety SafetyGuard

* * *

Colors Blue,

Black,Silver

Yellow Black Black,

Blue

Usage intimes

5 times 3 times 4 times 2 times


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Purchase decision

I have decided to purchase gillettebecause it fulfill deasion criteria.


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Gillette

World largest shaving supply company

At the time of the case, Gillette had poorrelations with Wal-mart. As of 2004 theyre

Gillettes largest customer (13% of sales) Proctor & Gamble will acquire Gillette for

about $57 billion in stock


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Strengths

Invests highly in Advertising

Strives to expand its product line

Has good relations with large retailers Highly Globalized

Pack Center and Pack-to-Order

operations.


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Weaknesses

Gillette practiced Trade Loading, to meet sales

goals.

High General and Administrative costs relative topeer companies.


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Opportunities

Will soon be under Procter & Gamble Co.s

umbrella

The Metrosexual trend.

The new fast growing teen market.


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Threats

Gillette is extremely vulnerable to exchange ratefluctuations.

Products are easily imitated by competitors.


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Post purchase behaviour

Man have feeling well after save.

I am satisfy with Gillette.


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Suggestion

Continue to focus on core competencies Continue related diversifications

Maintain cost efficiency (high profit

margin) Maintain brand recognition and innovative

product lines

Increase advertising efforts Capitalize on fast growing, new markets


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Documents

Decision Makeing in Purchasing giette rajor