VO Ogunnupebi (ACC)

Business Intelligence

is the process of col-

lecting, processing and

analysing data to pro-

duce relevant, accu-

rate and timely infor-

mation with the aim of

supporting decision

making.

In simple terms, Busi-

ness Intelligence is a

process in which data

is converted to rele-

vant and accurate in-

formation so that de-

cisions on how to move

an organization or indi-

vidual forward could

be reached.

Jan Herring was the

founder of Motorola

INSIGHT A monthly publication of the Planning Advisory Unit

Volume 1, Issue 1 December Edition

OPRAH’S ‘NO PHONE ZONE’ CAMPAIGN

KD Alegieuno (ARC)

Oprah Winfrey: TV titan, talk show host,

richest black woman in the world and one of

the 25 most powerful women of the century,

is fighting a ‗growing dragon‘ by canvassing

against the use of phones while driving. She

has dedicated her Monday‘s show to talk

against the use of phones while driving.

IN THIS ISSUE:

Oprah‘s No Phone

Zone Campaign

1 & 5

What is Business

Intelligence?

1 & 5

The flying car 3

Road Traffic Crash–

A menace

4

And Many More

WHAT IS BUSINESS INTELLIGENCE? (Part 1) Editorial Board

Publisher: Osita Chidoka

Corps Marshal/Chief Executive

Editor–In-

Chief: OC Oladele (DCC)

Editor: KD Alegieuno (ARC)

Members:

VO Ogunnupebi (ACC)

AR Obagbemiro (SRC)

CB Nwokolo (ARC)

DO Enakireru (ARC)

7.6 Million Number of Cars

in Nigeria

Source:( PAU 2010)

0I IKOKU (ARC)

FROM THE EDITOR - IN—CHIEF

Newsletter Title Page 2

BON VOYAGE

Have you ever taken time to

ponder on why newly born

babies are made to cry at

birth? If they decide to be

quiet, there is usually appre-

hension in the labour room.

All manners of ‗‘cruelty, in-

cluding slapping the tot‘s

bom bom ‘‘ is inflicted, till

the shrill cry of the fragile

baby is celebrated. Is it

that our world is wicked and

the only way to welcome the

baby to this complex world,

is to tell him you better get

use to the pain of your new

environment? Toady, Road

Traffic Crashes (RTCs) is

one of the several pains in

our society. Sad enough, the

statistics generated from

RTCs are that of real people

that cut across age, gender,

colour, height and status.

The birth of the INSIGHT:

a monthly bulletin of the

Planning Advisory Unit

(PAU) of the Federal Road

Safety Corps is akin to the

type of welcome the mid-

wife ‗inflicts‘ on a baby that

refuses to cry at birth.

INSIGHT has many mid-

wives that would not stop

‗pinching‘ it until it braces up

to become an instant suc-

cess. The challenge, no

doubt is enormous, but we

are resolute and convinced

that your support and criti-

cism would make INSIGHT

deliver on every of its prom-

ises.

INSIGTH is one of the nu-

merous ways, the PAU would

impact on realizing the Fed-

eral Road Safety Corps‘ Vi-

sion of ‗‘eradicating road

traffic crashes and creating

safe motoring environment

in Nigeria‘‘. PAU would live

to its slogan of - generating

intelligence to give direc-

tion. A direction that would

transform the FRSC into a

world class organization.

Giant Steps - details of

which would be shared with

you in subsequent editions -

have already been taken to

launch the Corps into the

league of world class organi-

zations. The FRSC brand

which you are part of is sym-

bolic. Have you realized how

affable the FRSC brand is?

May be you have not even

thought of it, as the same

organization whose first

Chairman is the internation-

ally acclaimed Nobel Lauret,

Professor Wole Soyinka.

If in doubt of how vibrant

and dynamic the FRSC brand

is, Consider the following:

The Governor in your Sector

Command is by convention a

Road Safety Marshal. As Pa-

tron of the Special Marshals

in the state, he is also a

member of the larger Road

Safety family.

Celebrated Artists like

Richard Mofe Damijo,

Stephanie Okereke, Bukky

Wright and Segun Arinze

belong to the same brand.

Notable Nigerians that are

pace setters and award win-

ners in their respective pro-

fessions such as Ali Baba,

Bisi Olatilo, Eniola Bello and

Louis Odion are distinguished

members of the FRSC brand.

Have you paused to ask your-

self why these trail blazers

would join the FRSC brand?

It properly means that even

in their enviable societal

ranking they still see your

brand worth identifying with,

INSIGHT Page 3

For every book, there is an

AUTHOR,

For every poem, there is a

POET,

For every product, there is

a MANUFACTURER,

For every creature, there

is a CREATOR,

And for every PRODUCT,

there is a PURPOSE.

The heights attained by

great men were not as a

result of sudden flight but

while their contemporaries

were sleeping or perhaps

having a nice time, they

kept toiling in the dark''

Behind every road Safety

Officer/Marshal is a SO-

LUTION PROVIDER.

Get up and make a differ-

ence this Yuletide period

by helping to stop the car-

nage on our roads! Just

make a difference!

―The rear-propeller-

powered Transition can

fly two passengers

about 500 miles at a

cruising speed of 105

m.p.h‖

THE FLYING CAR: The Terrafugia Transition

The Transition is a street-legal,

airworthy, airbag-and-parachute-

equipped flying car that at

$200,000 is priced less than a

Lamborghini.

(Culled from Time.com)

O Ikoku (ARC)

The Terrafugia Transition

could re-define the con-

vertible and door-to-door

travel.

The car is designed by a

team of MIT aeronautics

engineers, including Terra-

fugia co-founders: Carl

Dietrich and his wife Anna

Mracek Dietrich.

The first models will be deliv-

ered next year. True, with its

wings retracted like football

goalposts, the Transition,

whose 100-horsepower engine

gets it 35 m.p.g. on terra

firma, isn't going to be a

match for an Italian sports

car. But extend the vehicle's

gull wings — and you are re-

quested to do this at an air-

port — and the rear-propeller-

powered Transition can fly two

passengers about 500 miles at

a cruising speed of 105 m.p.h.

After you land, you will not be

heading to the rental counter.

resounding success.

Do you know how FRSC would

be like in the next one hun-

dred years? What do you

think would happen in Nigeria

when the number of automo-

bile equals the country‘s

population? If you are thirsty

for answers, book a date with

INSIGHT.

As the French would say,

‗‘bon voyage‘‘ as you sail with

us.

Editor – in – Chief

whereby we can collaborate

in eradicating the scourge

of avoidable road carnages

in our dear country. Per-

haps you have nursed this

passion to write a playlet on

road safety in Nigeria that

have international appeal

and requires the finest art-

ists from the industry as

cast. You now have a chance

to do this. Probably, all you

need do is, after patrol

with Stephanie, discuss the

details together.

If you are still apprehen-

sive of how you would pass

the next online promotion

examinations, then IN-

SIGHT would be your in-

separable companion. It

would offer invaluable ma-

terials to guarantee your

KD Alegieuno (ARC)

This message is an excerpt

from Radio Broadcast meant

to challenge you:

MAKE A DIFFERENCE

Volume 1, Issue 1 Page 4

Status Report on Road Safety- WHO

2009).

To be continued in the next

edition

RTONE)

CB Nwokolo (ARC) Approximately, 1.3 million

people die each year on the

world‘s roads, and between

20 and 50 million sustain

non-fatal injuries. (The Global

ROAD TRAFFIC CRASHES A MENACE...

The ‗No Phone Zone‘ cam-

paign implores fans to

pledge not to use cell

phones while driving.

"My biggest hope for the

No Phone Zone campaign is

that it becomes mandatory

that no one uses their

phone in the car or texts

while driving—just as seat

belts are mandatory, just as

driving while drunk is con-

sidered absolutely taboo,

I'm hoping that this be-

comes not just law, but sec-

ond nature for all of us,"

the black American multi

millionaire told her audi-

ence.

As a national call to action,

all viewers and rally partici-

pants will be asked to take

the No Phone Zone pledge

by going to www.Oprah.com/

No Phone Zone or by tex-

ting NPZ to 30644. By mak-

ing the pledge, drivers will

agree to make their cars

―No Phone Zones‖. More than

200,000 people have already

signed the No Phone Zone

pledge, including a list of more

than 60 celebrities such as

Sandra Bullock, Tina Fey, Shaun

White, Morgan Freeman, Sir

Elton John, Jerry Seinfeld, the

cast of TV's Glee, country mu-

sic's Lady Antebellum and

Queen Rania of Jordan, among

others. Oprah is lucky; she is

not fighting the dragon alone.

She has behind her dozens of

giants. She is fast winning the

dragon.

Nigeria is one giant with so

many dragons to fight but a

healthy child is far better pre-

pared for a war than a sick gi-

ant. We must not make the

most populous black nation to bear

the ugly mark of high rate of mor-

tality resulting from road traffic

crashes.

A Unified attempt must be made

by all to give the country the de-

sired medicine to make it well. One

of such ways is by adopting the ‗No

Phone Zone‘ ideology. We as offi-

cers and men of FRSC should

champion this great cause by advo-

cating the adoption of ‘No Phone

Zones‘ in our vehicles and sharing

this message with our friends and

family. It will go a long way to mak-

ing the giant of Africa fit enough

to live up to its name.

400 Average number of RTC fa-

talities in Nigeria every month

Source: (PAU 2010)

―200,000 people have

already signed the No

Phone Zone pledge‖

OPRAH’S ‘NO PHONE ZONE’ CAMPAIGN Cont from pg 1

(...RAVAGING FAMILIES, SOCIETY AND THE NATION

sible for defining, owning

and implementing the or-

ganisation‘s business intel-

ligence strategy.

In an individual‘s life, Busi-

ness Intelligence activities

include the analysis of eve-

ryday occurrences and

one‘s progress in achieving

desired life goals and using

the result to make deci-

sions on the next way for-

(Cont on pg 5)

Corporation‘s Intelligence Unit.

He was an analyst with the CIA

before joining Motorola.

Business Intelligence can be

applied to both organisations

and individual life.

In an organization, Business In-

telligence is constituted as a

unit which is a team of dedi-

cated analysts who are respon-

ward in order to make life

better for the individual. It

may involve analysing how

much we spend on transpor-

tation, feeding and accom-

modation to determine how

much is left for savings.

The better we manage our

daily expenses, the more we

can save.

(To be continued in next edi-

tion)

WHAT IS BUSINESS INTELLIGENCE? (Part 1) cont from pg 1

KD Alegieuno (ARC)

In 1687, Father Ferdinand Verbiest, a Catholic

priest invented the first car in the world as it

was powered by steam and only 15-inches. The

car was built for the Chinese Emperor, Chien

Lung. However, the first self propelled car

with the capacity to carry three persons was

built by Nicholas Joseph Cugnot in 1769. culled from www.firstcarnow.com

THE FIRST CAR INVENTED

QUOTABLE QUOTES

1. Better a thousand time careful than once dead.

2. Safety means first aid to the uninjured

3. Prepare and prevent, don't repair and repent

4. Chance takers are accident makers.

5. It's better to crash into a nap than to nap into a crash.

6.There is no safety in numbers, or in anything else.

7.Accidents hurt - safety doesn't.

For Advert Placement,

Please Contact The Editor

-Converting data into intelligence for making evidence based

decision

-Conducting global monitoring and benchmarking

-Conducting surveys and internal consulting for departments

and Corps offices

-Offering technical assistance and coaching to departments

and Corps offices

P l a n n i n g A d v i s o r y U n i t

Federal Road Safety Corps

RSHQ,

Wuse Zone 7, Abuja, Nigeria

Phone:

+234 8077201236,

+234 7036136152

E-mail: insight@frsc.gov.ng