Embed Size (px)
Citation preview
Slide 1DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
DECE, Digital Entertainment Content
Ecosystem
Slide 2DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Entertainment Sell-Through Roadmap
• 1.0 was physical (DVD) distribution
• 2.0 is ubiquitous content availability through cloud services– More ways to acquire and use content– Seamless integration between digital and physical media
(DVD,BD,DECE)
• DECE was formed to develop the standards to enable
Entertainment 2.0.
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 3DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
DECE – A Digital Open Market
• Industry group of global stakeholders formed to define a standard to:– Enable a new consumer experience for digital media
with enhanced flexibility and accessibility
– Establish a framework and deploy a back-end service that enables interoperability across multiple digital distribution services and devices
• DECE intends to make online sell-through of film, TV and other digital content as ubiquitous and compatible as DVD
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 4DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Participants (old list)
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 5DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Participants now (Jan 2010)Adobe, Alcatel-Lucent, Ascent Media Group, Best
Buy, Blueprint Digital, Cable Labs, Catch Media, Cisco, Comcast, Cox Communications, Deluxe Digital, DivX, Dolby Laboratorie, DTS, Extend Media, Fox Entertainment Group, HP, Intel, Irdeto, Liberty Global, Lionsgate, Microsoft, MOD Systems, Motorola, Movie Labs, Nagravision, NBC Universal, Netflix, Neustar, Nokia, Panasonic, Paramount Pictures, Philips, RIAA, Rovi, Roxio CinemaNow, Samsung Electronics, Secure Path, Sony, SwitchNAP, Tesco, Thomson, Toshiba, Verimatrix, VeriSign, Warner Bros. Entertainment, Widevine Technologies Inc. and Zoran
Slide 6DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
The Problems with EST Today
• Silo services limit consumers into a single device platform and a single retailer for purchasing content.
• Every additional service silo further fragments the market.• It is another format war, but with online services.• Content delivered from a single network service to a single
device platform lowers the consumer’s perceived value of ecosystem
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 7DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
The Open Marketplace for DVD
• Defined Standard with a choice of storefronts and devices– Approved format– Single usage model providing consistent experience
Slide 8DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
DECE’s New Digital Media Product
DECEDECEDECEDECE
• Defined Standard with a choice of storefronts and devices– Approved format– Single usage model providing consistent experience
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 9DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Key Content Attributes
• Sharing within a family – all members of the family have access to all the family content (with parental control)
• Content can be used on all the devices within the family (“domain usage”)
• “Rights locker” stores user purchases online and allows re-download to new devices in the domain
• Standard file format covering all approved DRMs, in HD, SD and portable profiles
DECEDECEDECEDECE
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 10DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
DECE’s Ecosystem Roles
Content ProvidersContent
Providers Licenses content to Retailers
DigitalService
Providers
DigitalService
Providers
Provides content fulfillment services, including DRM services for Retailers
Online RetailersOnline RetailersCustomer-facing storefront serviceSells DECE content
Device MakersDevice Makers Manufacturer of compliant devices
DECECoordinator
DECECoordinator
Manages DECE Locker Accounts/DomainsFacilitates cross-service and device compatibility
Locker AccessService
Providers
Locker AccessService
Providers
Consumer-facing streaming serviceSells DECE content access service
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 11DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
DECE’s Ecosystem Roles
DDDD
Digital Service Provider A / CDNDigital Service
Provider A / CDN
Retailer A
Retailer A
DomainDevice
A
DomainDevice
A
DECECoordinator
DECECoordinator
LASPA
LASPA
Domain Device
B
Domain Device
B
Domain Device
C
Domain Device
C
Digital Service Provider B / CDNDigital Service
Provider B / CDN
Retailer B
Retailer B
LASPB
LASPB
DECE Domain/AccountStreaming
DeviceStreaming
Device
Slide 12DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Service Perspective: Scalability
• A retail service in an open marketplace is not limited to a single device platform and can reach a mass market of devices
• The supporting back end infrastructure is standardised, and so the cost of it should come down
and reduces development risk for providers, as the potential market is wider
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 13DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Content and file formats• 3 profiles are defined for content
– High Definition (HD)– Standard Definition (SD)– Portable (PD)
• File format defines the file layout, metadata, encryption type– So that all DECE Devices can process all DECE
content (if in the right profile)
• File format is designed to be compatible with “PIFF” - Protected Interoperable File Format
Slide 14DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Setting Standards
• All content will have the same standard usage model.
• All services will follow UI guidelines when providing interoperable features to simplify consumer experience.
• All content will use a common file format compatible with all approved DRMs
• All content licensed by a Retailer will be available in all of the approved DRMs
• All content will be branded.
• All services and devices will follow standard compliance rules.
• All interactions between Retailers/DSP and Central Coordinator are standardized.
Copyright 2009 Digital Entertainment Content Ecosystem LLC
Slide 15DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
CES announcements• Lots of new members, now nearly
50• 5 DRMs approved:
– Marlin– Microsoft Playready– OMA DRM V2– Adobe Flash Access 2.0 – Widevine
• One, interoperable file format for all DECE DRMs and services (the “Common File Format”)
• Neustar (US-based networks services company) will take the Coordinator role
• Specs to be published in first half of 2010
Slide 16DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Summary
Copyright 2009 Digital Entertainment Content Ecosystem LLC
• DECE aims to open the market for digital distribution– Giving users the interoperability and flexibility they
want– Unlocking content from closed silos– Building a bridge from physical media to digital media
• Via:– Standard, user-friendly usage model– Choice of compatible retailers– Choice of compatible devices– Rights Locker enabling new kinds of content access
• With backing from all sections of the value chain• Specs to be published in first half of 2010
Slide 17DTG Confidential. Not to be forwarded outside your company Copyright 2010 Digital Entertainment Content Ecosystem LLC
Your contact for DECE
• Tim Wright (based in London), covering content protection for Sony Pictures for all non-US deals and technologies
• Contact: [email protected]; +44 207 533 1311; +44 7715 611843
• DECE information is at www.decellc.com – Sign up there for further information on DECE– Mail [email protected] for the DECE NDA to obtain
information on DECE membership levels and costs
