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• Explain the components of the lean business model canvas
• Identify resources to help you teach the various components of the lean business model
• Examine the similarities and differences between each of DECA’s Entrepreneurship Events
• Plan how to integrate DECA’s Entrepreneurship Events into your courses and programs of study.
At the conclusion of this session, you will be able to:
Why is DECA Changing its Entrepreneurship Events?
• DECA strives to be on the cutting edge of industry trends.
• Input from NAB and other experts suggested DECA’s business plan outlines were dated.
Why Lean Business Model?
• Lean Business Model/Lean Start-up is trending upward very quickly
• Constructing the original business model concept on a single sheet of paper before filling in details is becoming a common practice
Unique Value Proposition
What is the single, clear, compelling message that states why your product/service is different and
worth buying?
Cost StructureWhat are the customer acquisition costs, distribution
costs, human resources costs, additional costs?
Competitive Advantage
What about your product/service means that it cannot be easily copied or bought?
What about Business Growth Plan?
• DECA’s Business Growth Plan (EBG) does not follow the lean start-up methodology and terminology – it utilizes a unique outline focused on assessing how an existing business can grow and expand.
What about Franchise Business Plan?
• DECA’s Franchise Business Plan (EFB) does not follow the lean start-up methodology and terminology – it utilizes the Small Business Administration (SBA) business model and terminology.