Dec 07 1 Mobile Library Solutions NOTICE: Proprietary and Confidential This material is proprietary to Velti. It contains trade secrets and confidential

Dec 07 1 Mobile Library Solutions

NOTICE: Proprietary and Confidential

This material is proprietary to Velti. It contains trade secrets and confidential information which is solely the property of Velti. This material is solely for the Client’s internal use. This material shall not be used, reproduced, copied, disclosed, transmitted, in whole or in part, without the express consent of Velti

© 2002-2006 Velti. All rights reserved

Velti MobileLibrary Solutions


Presentation Agenda

• Velti Introduction― Company Overview & History

• The Mobile Marketplace― Adoption & Usage

• Mobile Success— Case Study: Cuyahoga County Public Library

• Mobile Library Services Overview― How it works

• Mobile Innovation― Mobile Enhancement Strategies


Company Overview

BostonBoston AthensAthens

LondonLondonNew YorkNew York

Leadership

- Founded in 2000

- Publicly Traded in the London Stock Exchange

- Profitable and well capitalized

- Over 100 corporate clients worldwide

- International presence – offices in New York, Boston, London & Athens

Focus

- One-stop service provider for innovative, mobile-based customer communications solutions

Momentum

- 90% customer retention rate

- 200 employees

- Deep technical knowledge and business process expertise

is a leading provider of award winning solutions that present our partners and clients with the opportunity to leverage the emerging mobile medium.


The Mobile Marketplace

Mobile adoption is on the rise. The quickest and easiest touch point for your library’s time sensitive messaging is – MOBILE

COMMUNICATIONS.

- 44% of users send text messages and its growing every month

•Adults (45-64) are the fastest growing group of text messagers

• The youth market (13-24) has the highest rate of mobile phone usage (up to 70%)

- Over 90% of text messages are read, compared with just 30% of e-mails

-44% of users utilize text messaging everyday

With over 215 Million mobile phone subscribers in the US and over 90% of mobile devices text enabled, the bulk of your patrons are ready and able to receive messages.

Sources: Forrester, Mobile Marketing Association


» CCPL’s objectives are to establish effective communications with library constituents, targeting the 18-34 y.o. demographic.

» Velti quickly implemented their Library Services Mobile suite of services and CCPL began to promote it online. Opt-in rates continue to rise.

** CCPL also won second place honors in the 2007 Be Innovative! Award Winners honored at IUG Annual Conference. They were recognized for their use of Millennium's email notice functionality to provide library notices as text messages to library users on cell phones and mobile devices.

Mobile Success – Cuyahoga County Library


Velti Mobile Library Services

Velti powers a turnkey mobile solution, providing libraries with a powerful mobile messaging platform.

• Courtesy Notices• Pickup Notices• Overdue Notices• Lost Book Notices

• Cancellation Notices• Billing Notices• Ad Hoc Announcements• Book renewals

Messaging Opportunities

>> Our program provides library patrons the opportunity to opt-in and receive notifications via their mobile phone

>> The Velti Mobile Library Solution increases interaction, circulation and visits while improving visibility among various demographics.



Program ImplementationThe Velti Mobile Library Solution works with your library’s existing communications tools by translating messaging into SMS messages (text). Velti connects with over 93% of the US mobile market, ensuring your messages are delivered promptly and accurately.

Libraries generate awareness of this innovative free service, online and at the library and begin to gather mobile telephone numbers. Velti has experienced significant organic growth through internal awareness measures.

Program Benefits

For The Library• Increased Circulation

• Increase engagement and patronage with local libraries

• Increase library awareness among younger patrons

For Your Patrons• Ease of notification – receive texts on the go, from virtually anywhere

• Helpful reminders

• Timely Messaging

• Always On, Always There!



ServiceDeliveryPlatform

Users register online or at the

library

Delivering messages direct to user’s

phones

Existing library systems deploy messages/

notifications

Velti’s platform provides just that –

• No hardware to install

• Seamlessly manages the communications between your ILS and patrons

• Independent of any 3rd party applications

• Detailed reporting and analytics

To successfully implement and monitor a mobile library solution, you need a platform that is technologically sound and transparent to your patrons -


Mobile Innovation

"We're very excited to take the next step with our popular text

messaging service by making it an interactive, 2-way communication tool. An enhancement that provides a time saving convenience for customers and improves library efficiency is worth pursuing and investing in," said Sari Feldman, Executive Director, CCPL.

Mobile Enhancement StrategiesWith the success of Velti’s Mobile Library Suite of Services our solution has continued to grow to include innovative and powerful new solutions that leverage leading mobile technologies.


Mobile Library Services - SMS Renewal


Mobile Library Services - Broadcaster


Mobile Library Services - Ask A Librarian


System Perspective


Contact Information

Ed BarylukDirector, Business DevelopmentPhone (203) 223-3873Email [email protected]

Documents

Dec 07 1 Mobile Library Solutions NOTICE: Proprietary and Confidential This material is proprietary to Velti. It contains trade secrets and confidential