DebutofSandriverPlant-DyedProductsatParisFashionWeekEnvironmentProtectionTrendinGlobalFashionIndustryIntegratingChinese

TraditionalTechnologies

Giventheglobalclimaticanomaly,reductionofbiologicalresources,anddestructionofthenaturalenvironment,environmentalprotectionhasbecomeaninternational issue.FashionIndustry is always deemed as one of the significant pollution makers, and ranked as thesecond largest pollution-making industry on the globe, only second to petrochemicalindustry.Under these circumstances, the conceptof environment-friendly and sustainablefashionhasattractedmoreandmoreattentionfromfashionmanufacturersanddesigners.Going green and environmental protection has become a new tag of textile industry inChina.Asoneofthemostinfluentialhigh-endwooltextilemanufacturersinChina,Sandrivernowattends the Fashion Week for the sixth time. Besides supply of high-quality andwell-designedwoolproductstoconsumers,Sandriveralwaysadherestophilosophyofbeingfriendlytonatureandenvironmentsincefoundation,bysettingupownedpasture inAlxa,achievingwaste-freeprocessing inworkshop,developingsustainabledevelopmentplanforwoolproducts, andestablishingSandriverCharity Fund..., thuswinninggeneral reputationaroundtheglobalfashionindustry.

At this fair, Sandriver formally introduces its brand-new plant-dyed (vegetation-dyed)product series prepared for more than two years, which integrates natural andenvironment-friendly concepts, and will address issues of environment protection andsustainabledevelopment inthefashion industryalongwithfashionmanufacturersfromallovertheworld.Plant-baseddyeingisanancienttextiledyeingmethodoriginatingfromChina,andisaverytypical Chinese traditional process. Also known as "vegetation-based dyeing", plant-baseddyeing is aprocesswhere juicesextracted frompigment-containedplantsgrownnaturallyareused todye textileproducts,duringwhichnoor verya little chemical additivewill beused.

Natural plant-based dyeing is very demanding for the products to be dyed, while thetop-class wool developed by Sandriver has made this process even more outstanding.Plant-based dyeing processwill not damage the oil contained inwool but provide properprotection for wool by preventing the development of worms andmites andmaking thecolorofyarnmoregentleandmorebeautiful,somakeeachproductofSandriveruniqueand"wooltobepasseddown."Concerning environment and human development, plant-based dyeing not only avoidspollution to the environment anddamage to humanhealth by chemicals, but also enablesustainable use of natural resources through national degradation. As for consumers,clothing dyed with juices extracted from native plants, most of which are rare Chinesemedicinalherbs,willprovidehealthcareforthebodybythefightingbacterium,diminishinginflammation and preventingworms andmites. Being dressing in plant-dyed clothing hasbecomeanewtrendoffashionandpropositionoffashionconsumptionaroundmiddle-classconsumersinChina.

Attachment-TypicalProducts

Radix isatidis-dyed scarf: Dyed with leaves of radix isatidis, this scarf helps to fightbacteriumanddiminishinflammationonbody.

Madder-dyed scarf:Madder is an extremely rare type of plant, and juices extracted onlyfromasmallportionofitsrootgownforaslongasthreeyearsareusedasdye.Thisscarfhasanextremelystrongbactericidaleffect.

Wormwood-dyed scarf: Scarf dyed with wormwood is not only a mark pursuing goodfortune and avoiding disaster, but also capable of protecting body from mosquito andinsects.