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2/28/2003 Copyright 2003 by STRATX 1
DEBRIEF FOR PERIOD 5
Rmi TRIOLET & Christophe POTTIERSTRATX
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2/28/2003 Copyright 2003 by STRATX 2
Congratulations !!!
10
76
112
100
166
70
103
Other CountriesLatin America
North AmericaEurope 2Europe 1
Asia/Pacific 2Asia/Pacific 1
637 teams survived the fourth decision round
56 teams did not submit their decisions in due time and thus
were disqualified
92%
8%
Still competing Disqualified at end of Period 5
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2/28/2003 Copyright 2003 by STRATX 3
Shareholders Value Creation
548 teams created shareholders value and have a Share Price
Index over 1000. Congratulations !!
The other 89 teams destroyed value and have a SPI below 1000
517 teams now have a higher unit market share than in Period
0
86%
14%
SPI > 1000 SPI < 1000
81%
19%
Market Share Increased (%U) Market Share Decreased (%U)
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2/28/2003 Copyright 2003 by STRATX 4
Brand Portfolio
170 teams introduced a fifth brand during Period 5 340 teams
market four brands, 118 teams market three
brands, and 9 teams have not yet introduced a new brand and
still market the initial two brands PEAK and PAPAYA
2 Brands1% 3 Brands
19%
4 Brands53%
5 Brands27%
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Management of existing brand PAPAYA The 20 most successful
teams
BRAND CONTRIBUTION IN M$
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Management of existing brand PEAKThe 20 most successful
teams
BRAND CONTRIBUTIONIN M$
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Management of existing brand PLATINThe 20 most successful
teams
BRAND CONTRIBUTION IN M$
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Management of brand POET 20 teams make more than M$ 1 in
contribution
BRAND CONTRIBUTION IN M$
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The 15 most successful PASEO launches based on $ market shareNo
team is having a positive contribution!
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Average price of the new brand PASEO
How to read this chart : 28 teams have set PASEO ata price of $
11
Polynomial regression
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Targeted Segments Average market share in %U by segment
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Share Price Index Top 20 Teams
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Share Price IndexTop 3 Teams in each Region
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Share Price IndexSelection of 20 Teams
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Relationship Between Period 5 EBIT and SPI
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Relationship Between Cumulative EBIT and SPI
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Relationship BetweenRevenues and SPI
Congratulations !!!Shareholders Value CreationBrand
PortfolioManagement of existing brand PAPAYA The 20 most successful
teamsManagement of existing brand PEAKThe 20 most successful
teamsManagement of existing brand PLATINThe 20 most successful
teamsManagement of brand POET 20 teams make more than M$ 1 in
contributionThe 15 most successful PASEO launches based on $ market
shareNo team is having a positive contribution!Average price of the
new brand PASEOTargeted Segments Average market share in %U by
segmentShare Price Index Top 20 TeamsShare Price IndexTop 3 Teams
in each RegionShare Price Index Selection of 20 TeamsRelationship
Between Period 5 EBIT and SPIRelationship Between Cumulative EBIT
and SPIRelationship BetweenRevenues and SPI
