Deborah Williams4 Tachbrook Road, Feltham, Middlesex, TW14 9NX

dmwilma@me.com07960 586289

KEY SKILLS

• Leadership Qualities- Leadership, Judgement, Communication, Teamwork• Business Qualities- Customer service orientation, Commercial Awareness, Planning

and Organisation Sales ability, Technical/professional• Personal Qualities – Integrity, Impact, Culture Fit, Maturity, Flexibility/Adaptability,

Results Orientation.

EMPLOYMENT

Sept. 2005-Jun 2015 Fortnum and Mason PlcUK Airport Sales Coordinator and Store Manager

• First point of contact and trouble shooter for airport wholesale clients, World Duty Free Group management in head office, terminals and Fortnum and Mason staff in all terminals.

• Sales planning and working with wholesale customers on forecasting • Visual merchandising and space allocation according to F&M guidelines• Management of F&M staff located in Terminal 3 and 5 and New Heathrow store• Work with commercial head of International, International sales & marketing assistant

and Buyers on new airport offerings and proposals.• Development and execution in conjunction with the International sales and marketing

assistant of a sales and promotional plan for the airport retail and analysis of performance.

• To conduct regular reviews/updates of competitor activity and drive through recommendations on improvements to drive F&M sales.

• Continuous updates with the Piccadilly team on new products, airport/product sales performance, recommendations.

• Execution of promotional activity in conjunction with the F&M marketing team and other activity to drive sell- through

• Monthly reviews with staff to help develop at current levels and keep them motivated, this includes staff team building days out, organizing training with suppliers/buyers, giving team opportunities to progress at current levels thus increasing motivation among them.

• High levels of customized customer service.• Team player at all levels. • Regular staff appraisals at team meetings and one-to-ones with reward incentives.

Oct 2003-Sept 2005 Kurt Geiger Heathrow Supervisor

• Day to day running of the store which included cashing up opening and closing the store and monitoring sales.

• Stock management including control of company inventory and ensuring all deliveries were correct and any discrepancies reported I also did allot of Visual merchandising and stock control replenishment control

• Staff training including product knowledge ,returns and basic Heathrow policy’s• Health and safely and customer service standards• Customer liaison and customer service

07/02_10/03 Pringle of Scotland HeathrowAssistant Manager

• Day to day running of the store which included cashing up opening and closing the store.• Meeting all targets and creating staff incentives as well as monitoring them while keeping

up company standards.• Daily stock counts so I could manually order stock when it is needed in the store as well

as customer requests.• Attending all monthly baa meetings and issuing staff passes when needed.• Head office visits to attend training so I could pass information to the staff on new

products.• Health and safety issues where appropriate• Ensured that time was spent on shop floor regularly engaging in high levels of

customized customer service to lead by example and ensuring that momentum is maintained by the team to continuously thrive sales performances.

10/98 – 07/02 Hackett Heathrow Assistant Manager

• All paperwork and administration as required including weekly and monthly banking payroll.

• Control of all appropriate costs• Work with store manager to implement new products to sell by restructuring display.• Training in bespoke measurements of customers so suits can be ordered.• Opening and closing of the store and regular till checks• Every day running of the store (when manager is in or out) and managing the rotas.

05/95 – 10/98 Whittards of Chelsea Heathrow Store Manager

• Staff rota’s• Banking• Opening and closing the store• Customer complaints• Daily shop promotions including tasting• Interviewing and recruiting staff.• Responsible for the day to day running of the store[z\

EDUCATION

1979 – 1984 Longford Comprehensive Felltham

INTERESTS

Enjoys reading, music festivals spending time with family and friends and enjoys socialising and meeting new people.