Debiasing the Supplier Selection Decision: a Taxonomy and Conceptualization

7/31/2019 Debiasing the Supplier Selection Decision: a Taxonomy and Conceptualization

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H phbfc" itsthbbv d}lbt|fpd" hjc d}mht|sfpd sh}kjkiv k` cdafh|fjg idh|tqd| f|cdqfpdc" ah|dc kj mfgmbv `qhgidjsdc d}shjs bfsdqhstqd hjc kqfgfjhsdc hlqk|| cf``dqdjsqd|dhqlm dbc|" fjlbtcfjg dlkjkifl|" u|vlmkbkgv" hjc admhpfkqhb hjc kqghjf~hsfkjhbcdlf|fkj ihofjg* Smd qd|tbsfjg gdjdqfl cdafh|fjg sh}kjkiv lkjshfj| pd cdafh|fjglhsdgkqfd|* Sk smd ad|s k` ktq ojkwbdcgd" smdqd f| ltqqdjsbv jk |fifbhq" |lfdjsflhbbv phbfcidsmkckbkgflhb huuqkhlm fj smd d}shjs bfsdqhstqd smhs mh| cdqfpdc h itsthbbv d}lbt|fpdhjc d}mht|sfpd cdafh|fjg sh}kjkiv* Av ckfjg |k" ktq huuqkhlm `kbbkwdc smd lhbb av

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23/30

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* Cdlkiuk|fjg |tuubv ihjhgdidjs sh|o| ihv qdctld smd |sqd|| kj atvdq| smhs

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ntcgidjs hjc cdlf|fkj afh|d| ah|dc kj cf``dqdjs `qhifjg| k` fj`kqihsfkj*

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FNUCBI35"85

=83


24/30

mh| cdqfpdc pd gdjdqfl cdafh|fjg lhsdgkqfd| hjc pd lkqqd|ukjcfjg lhsdgkqfd| `kq smd|tuubfdq |dbdlsfkj uqkld||* H| |tlm" smd lmk|dj `klt| wh| qhsmdq aqkhc" hjc `qki hidsmkckbkgflhb udq|udlsfpd" smd gdjdqfl cdafh|fjg sh}kjkiv fjsqkctldc fj smf| uhudqjddc| `tqsmdq diufqflhb sd|sfjg" h| ckd| smd huubflhsfkj sk smd |tuubfdq |dbdlsfkj uqkld||"

fj kqcdq sk d}sdjc smd d}sdqjhb phbfcfsv* Gfpdj smd ltqqdjs ckifjhjld k` d}udqfidjs| fjsmd dbc| k` u|vlmkbkgv" kqghjf~hsfkj admhpfkq" hjc admhpfkqhb dlkjkifl|" `tstqdqd|dhqlm jddc| sk cdpdbku idh|tqdidjs |lhbd| sk djhabd smd t|d k` bhqgd)|lhbd |tqpdvfj|sqtidjs| hjc lkjqihskqv hjhbv|d|* Smdqd`kqd" smd ahssdqfd| k` uqkuk|dc |lhbd fsdi|`kq cdafh|fjg smd |tuubfdq |dbdlsfkj cdlf|fkj wfbb mhpd sk ad lkiubdidjsdc hjc sd|sdc*Wmfbd smd qd|tbs| `qki smd X)idsmkckbkgv |mkw smhs fs wh| mfgmbv qdbfhabd fj sdqi|k` h||fgjfjg cdafh|fjg idh|tqd| `qki smd d}shjs bfsdqhstqd sk smd pd lhsdgkqfd|"cf|lqfifjhjs phbfcfsv cd|dqpd| |udlfhb hssdjsfkj fj `tstqd qd|dhqlm djcdhpkq|* Fjuhqsfltbhq" `kq smd |tuubfdq |dbdlsfkj)qdbhsdc lhsdgkqfd|" `tqsmdq diufqflhb |lhbdcdpdbkuidjs d``kqs| ihv wdbb bdhc sk smd jcfjg smhs ikqd smhj kjd lkj|sqtlsdidqgd| `qki kjd cdafh|fjg lhsdgkqv* Kjd uk||fafbfsv" `kq d}hiubd" f| smhs smdqd ihv adcf``dqdjs lkj|sqtls| fj smd cdlkiuk|fjg lhsdgkqv hbkjg smd cf``dqdjs umh|d| k` smd|tuubfdq |dbdlsfkj uqkld||* @tqsmdqikqd" cdafh|fjg hlsfpfsfd| ifgms hb|k ad shfbkqdcd|udlfhbbv `kq smd |ta|dxtdjs udq`kqihjld dphbthsfkj k` d}f|sfjg |tuubfdq|" d*g* cdafh|dc|tuubfdq udq`kqihjld |lkqfjg ikcdb|" h| wdbb h| smd cdlf|fkj k` wmdsmdq sk kts|ktqld"wmdsmdq sk qdkqghjf~d smd |tuubv lmhfj cduhqsidjs" hjc smd ihjv hccfsfkjhb odvcdlf|fkj| wmflm hqd fjlqdh|fjgbv h qd|ukj|fafbfsv k` smd |tuubv ihjhgdidjs `tjlsfkj*

Hjksmdq uksdjsfhbbv uqkif|fjg hpdjtd k` `tqsmdq qd|dhqlm f| sk fjpd|sfghsd smdhjsdldcdjs| k` smd fcdjsfdc cdafh|fjg idh|tqd|> `qki h smdkqdsflhb udq|udlsfpdhllktjshafbfsv hjc ojkwbdcgd huudhq sk ad fiukqshjs lkjsd}sthb phqfhabd| `kq smdhuubflhsfkj k` cdafh|fjg idh|tqd| -Odjjdcv" 866


25/30

|dbdlsfkj aksm mdbu qd|dhqlmdq| hjc |tuubv ihjhgdq| sk ghfj h adssdq tjcdq|shjcfjg k`cdafh|fjg idlmhjf|i| hjc sk d``dlsfpdbv `tqsmdq fiuqkpd smd |tuubfdq |dbdlsfkj uqkld||*Smt|" wd mkud smhs ktq cdafh|fjg sh}kjkiv" hjhbv|d|" hjc qd|tbs| `tqsmdq |sfitbhsdA\I qd|dhqlm hlsfpfsfd|*

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Homshq)Chjd|m" J*" Ahtihjj" H* hjc Lkqcfjgbdv" B* -155=" X)idsmkckbkgv fj jtq|fjg

qd|dhqlm h uqkif|fjg idsmkc `kq smd |stcv k` |tandlsfpfsv" Wd|sdqj Nktqjhb k` Jtq|fjgQd|dhqlm" Pkb* cdafh|fjg sdlmjfxtd| fj smdudq|dpdqhjld k` |klfhb smdkqfd|" \klfhb Lkgjfsfkj" Pkb* 8" uu* 810) smd lh|d k` htcfskq|

gkfjg lkjldqj ntcgidjs|" Nktqjhb k` Admhpfkqhb Cdlf|fkj Ihofjg" Pkb* 84 Jk* smd qkbd k` |db`)|dqpfjgafh|d|" Nktqjhb k` Dlkjkifl Udq|udlsfpd|" Pkb* 88 Jk* 8" uu* 856)10*

Ahodq" M*O* hjc Jk`|fjgdq" N*Q* -1551" U|vlmkbkgflhb afh|d| k` fjpd|skq|" @fjhjlfhb \dqpfld|Qdpfdw" Pkb* 88" uu* 67)880*

Ah~dqihj" I*M* -1554" Adwhqd vktq lktjsdquhqs| afh|d|" Jdgksfhsfkj" Pkb* = Jk* 81" uu* wmdqd wd mhpd addj hjc wmdqd hqd wd gkfjg;" Nktqjhb k` \tuubv Lmhfj Ihjhgdidjs"Pkb*


26/30

Lhqsdq" L*Q*" Oht`ihjj" B* hjc Iflmdb" H* -1557" Admhpfkqhb |tuubv ihjhgdidjs> h sh}kjkiv

k` ntcgidjs hjc cdlf|fkj)ihofjg afh|d|" Fjsdqjhsfkjhb Nktqjhb k` Umv|flhb Cf|sqfatsfkj &Bkgf|sfl| Ihjhgdidjs" Pkb*


27/30

@f|lmmk` " A* -86=1" Cdafh|fjg" fj Ohmjdihj" C*" \bkpfl" U* hjc Spdq|ov" H* -Dc|"Ntcgidjs TjcdqTjldqshfjsv> Mdtqf|sfl| hjc Afh|d|" Lhiaqfcgd Tjfpdq|fsv Uqd||" Lhiaqfcgd" IH" uu* 311)33*

@f|lmmk``" A* hjc Advsm)Ihqki" Q* -86= smd ikcdqhsfjgqkbd k` |db )dphbthsfkj"Udq|kjhbfsv hjc \klfhb U|vlmkbkgv Atbbdsfj" Pkb* cdlqdh|fjg |sdqdksvudd}uqd||fkj" |sdqdksvud hlld||fafbfsv" hjc fj)gqktu `hpkqfsf|i" Nktqjhb k` Udq|kjhbfsv &\klfhb U|vlmkbkgv" Pkb* 7= Jk* 3" uu* 75=)13*

Mhiikjc" N*\*" Oddjdv" Q*B* hjc Qhf``h" M* -866=" Smd mfccdj sqhu| fj cdlf|fkj ihofjg"Mhqphqc At|fjd|| Qdpfdw" Pkb* 70 Jk* 4" uu* 37)4=*

Mht|ihj" W*M*" Bdd" M*B*" Jhufdq" G*Q*@*" Smkiu|kj" H* hjc ^mdjg" V* -1585" H uqkld||hjhbv|f| k` gbkahb sqhcd ihjhgdidjs> hj fjctlsfpd huuqkhlm" Nktqjhb k` \tuubv Lmhfj

Ihjhgdidjs" Pkb* 30 Jk* 1" uu* 4)16*

Mdfihj" P*A* -8665" Htcfskq| h||d||idjs| k` smd bfodbfmkkc k` dqqkq d}ubhjhsfkj| fj hjhbvsflhbqdpfdw" Smd Hllktjsfjg Qdpfdw" Pkb* 04 Jk* 3" uu* =74)65*

Mdqadqs" S*S* hjc D|sd|" Q*W* -8677" Fiuqkpfjg d}dltsfpd cdlf|fkj| av `kqihbf~fjg cf||djs>smd lkqukqhsd cdpfb| hcpklhsd" Hlhcdiv k` Ihjhgdidjs Qdpfdw" Pkb* 1 Jk* 3" uu* 001)7*

Mfggfj|" D*S* hjc Bfadqihj" H* -8663" Idikqv dqqkq| `qki h lmhjgd k` |shjchqc> h bhlo k`hwhqdjd|| kq k` tjcdq|shjcfjg;" Lkgjfsfpd U|vlmkbkgv" Pkb* 17 Jk* h lkj|fcdq)hj)hbsdqjhsfpd |sqhsdgv`kq cdafh|fjg ntcgidjs|" Nktqjhb k` Udq|kjhbfsv & \klfhb U|vlmkbkgv" Pkb* 06 Jk* 0"uu* 8506)=0*

Mfqs" D*Q*" Ohqcd|" @*Q* hjc Ihqoihj" O*C* -1553" Hlsfphsfjg h idjshb |fitbhsfkj ifjc)|dssmqktgm gdjdqhsfkj k` hbsdqjhsfpd|> fiubflhsfkj| `kq cdafh|fjg fj qdbhsdc hjc tjqdbhsdcckihfj|" Nktqjhb k` D}udqfidjshb \klfhb U|vlmkbkgv" Pkb* 35 Jk* h lh|d fj pdjckq |dbdlsfkj cdlf|fkj|" Nktqjhb k` Itbsf)lqfsdqfh Cdlf|fkj

Hjhbv|f|" Pkb* = Jk* 1" uu* 6


28/30

Oht`ihjj" B*" Iflmdb" H* hjc Lhqsdq" L*Q* -1556" Cdafh|fjg |sqhsdgfd| fj |tuubv ihjhgdidjs

cdlf|fkj ihofjg" Nktqjhb k` At|fjd|| Bkgf|sfl|" Pkb*

fjlqdh|fjg smd |dhqlm `kq cf|lkjqihskqv fj`kqihsfkj fj gqktu cdlf|fkj|" Kqghjf~hsfkjhbAdmhpfkq hjc Mtihj Cdlf|fkj Uqkld||d|" Pkb* 68 Jk* 8" uu* 06)=8*

Bhqqflo" Q*U* -1553" Cdafh|fjg" fj Okdmbdq" C*N* hjc Mhqpdv" J* -Dc|" Abhlowdbb Mhjcakko| k`D}udqfidjshb U|vlmkbkgv" Abhlowdbb" Ihbcdj" IH" uu*

lkj|fcdqfjg smd kuuk|fsd lkiudj|hsd| `kq |dbdlsfpd hlld||fafbfsv" Udq|kjhbfsv hjc \klfhbU|vlmkbkgv Atbbdsfj" Pkb* 10 Jk* 6" uu* 8831)45*

Cdafh|fjg smd|tuubfdq |dbdlsfkj

=86


29/30

Jkqsm" C*L* -8665" Fj|sfstsfkj|" Fj|sfstsfkjhb Lmhjgd hjc Dlkjkifl Udq`kqihjld" LhiaqfcgdTjfpdq|fsv Uqd||" Lhiaqfcgd*

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Udqqdhtbs" W*C* Nq hjc Bdfgm" B*D* -86=6" Qdbfhafbfsv k` jkifjhb chsh ah|dc kj xthbfshsfpdntcgidjs|" Nktqjhb k` Ihqodsfjg Qd|dhqlm" Pkb* 10 Jk* 1" uu* 8 t|fjg lkjcdjld d|sfihsfkj h|h cdafh|fjg sdlmjfxtd sk fiuqkpd lbh||qkki udq`kqihjld" Huubfdc Lkgjfsfpd U|vlmkbkgv"Pkb* 84 Jk* 8" uu* 1gdjtfjd hjc lkjsqfpdc cf||djs h| |sqhsdgfd| sk lktjsdqhls afh|dc fj`kqihsfkj |ddofjg"Kqghjf~hsfkjhb Admhpfkq hjc Mtihj Cdlf|fkj Uqkld||d|" Pkb* == Jk* 1" uu* 40 smd lh|d k` idikqv)ah|dclqdcfs lhqc d}udj|d d|sfihsd|" Nktqjhb k` Lkj|tidq U|vlmkbkgv" Pkb* 81 Jk* wmhs fj|sfghsd| lkqqdlsfkjuqkld||d| fj |klfhb ntcgidjs|;" Udq|kjhbfsv hjc \klfhb U|vlmkbkgv Atbbdsfj" Pkb* 13"uu* 767)=50*

FNUCBI35"85

=15


30/30

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Debiasing the Supplier Selection Decision: a Taxonomy and Conceptualization