Making the Most of Your (Tiny!)Facebook Ad Budget

Debbie Horovitch@Debbie_h2o

#pcto11 #CMChatIntern: @BLOGATRON

Two Points:

• Currently, you can use the Facebook Self-Serve Ad Manager to research market sizes and plan marketing expenses, with no cost.

• On Facebook CPC (Cost-Per-Click) campaigns you can use the system itself to optimize your campaign to the most cost-efficient and best performing ad.– Test ad messages & creative with FAST results, before

committing to a newspaper or magazine ad that can’t be changed.

– Optimize your investment – achieve the highest CTR’s (Click-Through-Rates) = lowest cost per click

Please join a new Tweetchat For & About Community Managers

#CMChatSunday March 6th, 2011 7:30 – 8:30pm

Debbie Horovitch @Debbie_h2oFriend request me on Facebook

Connect to me on LinkedInIntern: @BLOGATRON