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Debating the IFA Business Model × Nigel Whittingham, Joint Managing Director, OBSR, a Morningstar company × Rob Stevenson, Kingmakers ×Jasper Berens, Head of UK Retail, JP Morgan Asset Management ×Gary Shaughnessy, Managing Director, UK Retail, Fidelity

Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

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Page 1: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Debating the IFA Business Model

× Nigel Whittingham, Joint Managing Director, OBSR, a Morningstar

company

× Rob Stevenson, Kingmakers

×Jasper Berens, Head of UK Retail, JP Morgan Asset Management

×Gary Shaughnessy, Managing Director, UK Retail, Fidelity

Page 2: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Key areas for Debate

×

Independent vs. Restricted Advice

×

Value of advice vs. asset management

×

Passive vs. active asset management

×

Use of risk based solutions and model portfolios

Page 3: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Setting the Scene

Rob Stevenson

Page 4: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Today’s Math Lesson

×

Cheap credit + rocket scientists / inept credit

ratings agencies x world wide banking industry = credit crunch

×

Credit crunch –

any reasonable plan B = world-wide recession

×

Recession + credit rating agencies looking to get back on front foot = global austerity

×

Austerity + commodity price inflation = interest rate hike?

×

Royal wedding + 4 extra days off x USA getting their man x Man Utd

in the final of the Champions League = who can tell why the markets react the way they do.

Page 5: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

RDR –

nice idea, but…

×

Where are we right now?

×

Many of the key final rules now published

×

Issues remain (cash rebates etc…)

×

Major challenges thrown up by RDR

×

Scope of advice required for ‘independent’

label

×

Commission ban (and its many consequences)

×

Increased level of qualifications

×

Many others, intended and unintended…

Page 6: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

The UK IFA market

×

Circa 7,500 IFA firms, 30,000 RI’s

×

Figure for firms has fluctuated with light M&A activity, consolidators actually aggregating and some post-credit crunch start-ups

×

Strong anecdotal evidence that many advisers expect to obtain qualifications and sort gap fill in time

×

Networks lead the way on ‘introducer’

deals

×

Many IFA firms claim to have a service proposition

×

So, what’s going to happen next then?

Page 7: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Crystal ball gazing

×

Banks will go ‘restricted’

but not because they cannot compete with IFAs!×

Traditional product Providers will once again go d2c×

A great many IFA’s

will find it impossible to offer ‘independent’

advice and join most DFM’s

as ‘restricted’

×

IFA’s

(or whatever they are called) will compete with other IFA’s

(and DFMs, Private Banks etc…) for the first time and post-2012, consolidation will happen

×

The notion that a client must pay 250bps per annum on a retail investment will be challenged…

Page 8: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Opportunities for IFAs

×

You own the last mile to the client

×

You can determine the suppliers who will bid to provide the various elements of the proposition

×

You can set the price…

×

But you absolutely must deliver!

Page 9: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Key areas for Debate

Independent vs. Restricted Advice

Page 10: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Key areas for Debate

Value of advice vs. asset management

Page 11: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Key areas for Debate

Passive vs. active asset management

Page 12: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

OBSR Ratings Performance UK All Companies Sector

Source: Morningstar Direct. 31/03/2011

January 2002 – March 2011

Past performance is not an indicator of future performance.

Page 13: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

OBSR Ratings Performance Global Growth Sector

Source: Morningstar Direct. 31/03/2011

January 2002 – March 2011

Page 14: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

OBSR Ratings Performance Europe ex UK Sector

Source: Morningstar Direct. 31/03/2011

January 2002 – March 2011

Page 15: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

OBSR Ratings Performance Asia Pacific ex Japan Sector

Source: Morningstar Direct. 31/03/2011

January 2002 – March 2011

Page 16: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

OBSR Ratings Performance North America Sector

Source: Morningstar Direct. 31/03/2011

January 2002 – March 2011

Page 17: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for

Key areas for Debate

Use of risk based solutions and model portfolios

Page 18: Debating the IFA Business Model - Morningstar, Inc.media.morningstar.com/.../PDF/9_IFA...Presentation.pdf · The UK IFA market × Circa 7,500 IFA firms, 30,000 RI’s × Figure for