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8/10/2019 Dear Sony
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Sony Laptops
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Background of the Sony Company
Sony is the Japanese Company & known all over the world.
Founded - May 7, 1946.
Headquarter- Tokyo.
Sony has its footprint across all major town & cities with a
distribution
Network of over 7,000 channel partner 260 Sony outlets &
branchlocations. But in India has used the method of one level
distribution CSony World.
Products:- Mobile Phones , Digital Cameras and Laptops.
Vision:- Its vision is to become broadband company entertainment
co
To Create exciting new digital entertainment.
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Sony Laptop & Desktop Product Line
Laptops
Sony Vaio SR
Sony Vaio FM
Sony Vaio NR
Sony Vaio CR
Sony Vaio TZ
Sony Vaio SZ
Sony Vaio Pro 11 ()
Sony Vaio Duo 11
Desktops
Sony Vaio 21.5
Sony Vaio 20
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Laptops
Sony Vaio TZ
Price between 1,15,000 to1,40,000.
High Class performance
The laptop was designedpurposely for business.
High processing Speed, LightWeight, Flash memory storageand
Longer backup.
Sony Vaio Duo 13
Great battery life
Much improved desig
Bright 1080P dipaly.
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8/10/2019 Dear Sony
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Porters FIVE FORCES analysis
for SONY
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8/10/2019 Dear Sony
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Threats of new Entry (Low): Electronic
industry needs huge amount of capitals. High
scale economy and constant innovation is
another barrier to a new entrant. Moreover,
the government policy acts as entry barrierfor a new company
Sony :
Strong Brand Image
Continuous Research anGlobal distribution chan
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8/10/2019 Dear Sony
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Bargaining Power of Buyer (High): For Sony
Corp. product the bargaining power of buyer
is very high as there is almost no switching
cost from one brand to another. And the
information technology provides thecustomers with wide range of
alternatives
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8/10/2019 Dear Sony
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Bargaining Power of Supplier (Low): Has a global
band of suppliers giving the suppliers no upper hand
(bargaining power) over Sony. Moreover suppliers
are comparatively small entity than Sony so suppliers
have weak bargaining power. Sony usually negotiatesdirectly with
its supplier to obtain high quality
product in low price.
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8/10/2019 Dear Sony
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Threat of Substitute Products (Low): Sonys
varied range of products has no substitute or
a very few that seems to be obsolete or have
on foot out of the door. Thus the possibility
threat of substitutes is moderately low.Considering that Sony
has built a good
reputation and strong customer loyalty, it
effectively positions the companys products
against product substitute to some extent,
which is a surplus for the company.
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8/10/2019 Dear Sony
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Intensity of Rivalry (High): Industry rivalry
is high due to relatively intense competition
and high exit cost. It is also largely due to the
numerous and equally balanced competitors
in the markets, generally short product lifecycle as well as
high R&D, fixed and storage
costs. The growth is slow and thus the
intensity of competition
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Market leaders and sonyscompetitors
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SOURCES OF IDEASAREAS OF PROGRESS
NEW INNOVATIONS surface pro ; Flip ( Lenovo yoga )
Research and DevelopmentPatenting the technology
