CREATIVE BUSINESS FESTIVAL THEARTSPLUS.COM

11 – 15 OCTOBER 2017PROGRAMME

YOU CREATE CONTENT

Welcome to the second edition of THE ARTS+, our popular business festival for creatives, publishers, museums, tech companies and inno­vators. Everybody here is inter ested in creative content — so, please, make new friends and discuss your projects, ideas and business! You’ll meet amazing people and machines in the course of our exhilarating programme at the central Runway Stage, in the Salon and in the ex hi bition area. Please smile, enjoy the extraordinary company and keep posting about #theartsplus17. Holger VollandCo­Founder of THE ARTS+

DEAR FRIENDS AND COLLEAGUES,

HALL 4.1 / AREA STRUCTURE

PARTNERSEXHIBITORS

ahead media GmbH N91

Aitokaiku Q84

akg-images gmbhArchiv für Kunst und Geschichte M90

Allrightsonline B.V. Q88

Art Arsenal (Mystetskyi Arsenal) N98

Artifex Press Q76

Artlab / Fitzcarraldo Foundation N83

Artrendex P75

B3 Biennial of the Moving Image N93

Berlinale Internationale Filmfestspiele Berlin N83

Books & Magic N83

Bridgeman Images M66

Crowdbooks P89

DeepArt (Cyber Valley) P83

detektor.fm N99

Die Favoriten Gesellschaft für Markenerlebnisse mbH für HENDRICK‘S GIN M109

documenta archiv N83

dpa Picture-Alliance GmbH M78

Dropstuff Media BV Q69

Europeana N83

evrbit GmbH N83

Fachhochschule Dortmund Fachbereich Design M69

Die Gestalten Verlag M51

Google Germany GmbH Q97

Hessen AgenturGeschäftsstelle Kreativwirtschaft Hessen P99

Huayun-Shangde Cultural Exchange Co. Ltd. P92

IlluSalon P98

INTERFOTO Bildagentur M70

Kunstkraftwerk GmbH & Co. KG N80

media transfer AG (MTG) M82

Mohammed bin Rashid Al Maktoum Knowledge Foundation Q81

Moholy-Nagy University of Art and Design Budapest M94

Motovun Group of International Publishers – MGIP N83

Munch Museum / Munchmuseet N76

Museum Connections/Europexpo Q80

NOX Robots N83

Print Media Technologies M99

Région Grand Est M91

saarpri.com P85

Schirn Kunsthalle Frankfurt M79

smart-collectors GmbH N72

Städel Museum M79

Stiftung Buchkunst P37/N37

TASCHEN N67/N83

The Beauty and the Book Award Q31

TouchLay GmbH N97

Tourismus NRW e.V. N84

Van Gogh Museum N68

Verlag form GmbH & Co. KG M98

Wall Street International Headquarters P77

Weltkunst Verlag GmbH M83

Winter&Company GmbH N36

Wirtschafts- und Infrastrukturbank Hessen P99

ZKM | Zentrum für Kunst und Medien Karlsruhe P67

THE ARTS+ RUNWAY is the free-standing main stage in the entrance area of THE ARTS+. From exclusive interviews and start-up pitches to artistic performances, VR screenings and a fashion show: Expect an extraordinary programme at the inter-section of creativity and technology. Located in Hall 4.1 // P53

FRAME X THOMAS BROWN: VOLUME OF LIGHT + BOOKS + CAFÉBook lovers and creatives of all kinds will find it impossible to resist the Frame x Thomas Brown space at The Arts+. Combining photo-grapher Thomas Brown’s interactive Volume of Light installation with a bookstand and a café with delicious coffee or tea.

THE ARTS+ is organized in the framework of ALDUS – European Book Fairs’ Network and is co-funded by the Creative Europe programme of the European Union.

THE ARTS+ SALON is the home of exclusive talks, workshops and networking events. At the weekend, THE ARTS+ SALON turns into a Pop-up Museum, a playground for everyone who is attracted and fascinated by art, culture and new technology. Located in Hall 4.1 // P109

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WEDNESDAY 11 OCT 201710.15 – 11.15Voices for a united world of creativity THE ARTS+ OPENING / THE ARTS+ RUNWAY TAREK AL-WAZIR, Hessian Minister of Economics, Energy, Transport and Regional DevelopmentCHRIS DERCON, Art historian, documentary filmmaker & cultural producer, Intendant of Volksbühne BerlinHOLGER VOLLAND, Founder THE ARTS+PROF. PETER WEIBEL, Artist, Curator Arts & Media Theorist, Center for Art & MediaASTRID WELTER, Project Director, Fondazione Prada

10.30 – 12.00Unchartered territory: Land ahoy? Digital strategies for museums and cultural institutions WORKSHOP / THE ARTS+ SALON Partner: EUROPEANAREINHARD ALTENHÖNER, Deputy general director State Library BerlinMICHAEL PETER EDSON, Co-founder and Associate Director, Museum for the United NationsPIERLUIGI SACCO, Professor, Cultural Economics, IULM University MilanSASKIA SCHELTJENS, Head of Research Services, Rijksmuseum, AmsterdamANTJE SCHMIDT, Head of Digital Cataloguing and Col-lection Online, Museum für Kunst und Gewerbe Hamburg

11.15 ­ 11.45Welcome to the new cultural eco system: The economic impact of culture and creativity in the futureCAROLINE ATKINSON, Vice President, Public Policy, Google

11.30 – 12.30Innovation Summit I: Experience techGUIDED TOURCo-funded by the Creative Europe Programme of the European Union.

CreativeEurope

11.45 – 12.45Brainfood: What‘s next … in culture and art? PRESENTATION / THE ARTS+ RUNWAY OLGA EGORSHEVA, CEO, Lobster MediaPROF. RALF LOBECK, Professor for Visual Communication, Academic Dean ‘Brand & Communication Design B.A.’, AMD Akademie Mode & Design, Department Design Fresenius University, Düsseldorf, Creative Director, Lobeck | Motion Concept, KölnOSCAR SWEDRUP, Marketing & Partnerships Manager, AmphioDOMINIKA SZOPE, Head of Public Relations, ZKM | Center for Art and Media KarlsruheModerator: Syd Atlas, Senior Coach, Own The Room

12.45 – 1.45There is a new art in town: Starts – the role of art in innovation processes PRESENTATION / THE ARTS+ RUNWAY Partner: Ars Electronia PETRUS AEJMELAEUS-LINDSTRÖM, Rock Print Project, Leader Research, Gramazio Kohler Research, ETH ZurichLUIS MIGUEL GIRAO, Founder of Artshare & STARTS Community ManagerERWIN HOOGERWOORD, Co-founder / CTO SolemakerVERONIKA LIEBL, Co-Director Festival Ars Electronica, STARTS Prize Managing PartnerGIANNINO MALOSSI, Managing Partner, WEAR SustainHERITIANA RANAIVOSON, imec, WEAR Sustain CoordinatorINGRID WILLEMS, DataScouts, WEAR Sustain Partner

1.45 – 2.15Emerging technology in the arts: Creating a novel terrain FIRECHAT / THE ARTS+ RUNWAY JOHN CRAIG FREEMAN, Artist & Professor, New Media Art, Emerson College, Boston

2.00 – 3.30Innovation Summit II: The market impact of tech – triggered creativityTHE ARTS+ SALON HOLGER VOLLAND, Founder THE ARTS+, Vice President Frankfurter Buchmesse FABIO DI VIOLA, Game Designer and Gamificiation expert, Italy MIGUEL ANGEL DONCEL, CEO of SGO, technology service provider for media, SpainMICHAEL DÖSCHNER-APOSTOLIDIS, Chief Operations Officer (COO) Holtzbrinck ePublishing Group, Germany, IVAN OSTROWICZ, Founder & CEO, edtech startup Domoscio, FranceVERÓNICA BUEY-CIESLAK, New European Media (NEM)/Madrid Audiovisual Cluster (MAC), SpainANDREA NICOLAI, co-founder and president T6 Ecosystems, ItalyUGO BACCHELLA, President Fitzcarraldo Foundation, ItalyUTE LÜTKENHAUS, Director Strategy & Innovation, German Publishers and Booksellers AssocationModerator: Nina Klein, THE ARTS+Co-funded by the Creative Europe Programme of the European Union.

CreativeEurope

2.00 – 2.45May we introduce you to the future of creativity and culture?GUIDED TOUR & NETWORKING

2.25 – 2.30 ART WALKSHOW ACT / THE ARTS+ RUNWAY

2.30 – 3.00Haute couture – haute technology: The future of fashionKEYNOTE / THE ARTS+ RUNWAY DONALD POTARD, Chair of the Fashion dpt, Paris College of Art

3.00 – 4.00Espresso for the mindINNOVATION PITCH / THE ARTS+ RUNWAY

MARK FOLKENBERG, CEO & Founder, Books & MagicMAREIKE KIRNICH, Project Management & Cooperation, kladde publishing houseEDOARDO MONTENEGRO, VP & Founder, BetwyllNEIL SAUNDERS, CEO & Founder, GeopastROSA SALA, CEO & Co-Founder, NubartDARYA YEGORINA, CEO, Clever BooksModerator: Syd Atlas, Senior Coach, Own The Room

4.00 – 4.45The beauty and the beast? Art and design books in the digital age TALK / THE ARTS+ RUNWAY Partner: Motovun GroupSUZANNE BOGMAN, Publisher, Van Gogh MuseumJACKY COLLISS-HARVEY, Publisher, Royal Collection TrustLAURENT GERMEAU, Publisher, Royal Museum of Fine ArtsERIC GHYSELS, Publisher, 5 Continents EdizioneHAL ROBINSON, Co-Founder & Publisher, LibriosDR. ELISABETH SANDMANN, Founder & Publisher, Elisabeth Sandmann VerlagModerator: Christopher Hudson, Publisher, Museum of Modern Art, New York

4.00 – 5.30Innovation Summit III: Agile measures for innovationTHE ARTS+ SALON PAOLO CESARINI, European Commission, Directorate General Communications, Networks, Content & Technology (CNECT)BARBARA GESSLER, European Commission, Directorate General Education and Culture (DG EAC) CHRISTINA KOCH, Austria Wirtschafts Service Gesellschaft (AWS), AustriaCHRISTINE M. MERKEL, German Commission for UNESCOPROF. KARL KARST, Head of WDR’s Culture Channel (public broadcaster), German Commission for UNESCOUGO BACCHELLA, President Fitzcarraldo Foundation, ItalyBERND FESEL, Senior Advisor European Creative Business Network (ECBN), Director european centre for creative economy (ecce), GermanyANDREA NICOLAI, co-founder and president T6 Ecosystems, ItalyVERÓNICA BUEY-CIESLAK, New European Media (NEM)/ Madrid Audiovisual Cluster (MAC), SpainModerator: Nina Klein, THE ARTS+Co-funded by the Creative Europe Programme of the European Union.

CreativeEurope

5.00 – 6.00THE ARTS+ Cheers DAILY GET-TOGETHER / THE ARTS+ BUSINESS HUB

5.00 – 9.00The Global Illustration AwardAWARD SHOW / THE ARTS+ RUNWAY Partner: illusalon / Global Illustration AwardModerator: Syd Atlas, Senior Coach, Own The Room

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THURSDAY12 OCT 201710.00 – 10.30documenta 14 – a cinematic documentarySCREENING / THE ARTS+ RUNWAY / Partner: documenta

10.00 – 12.00Let’s work together: Network forum creative industriesNETWORKING / THE ARTS+ SALON / Partner: Hesse Agency on behalf of the Hessian Ministry of Economic Affairs.

10.00 – 6.00Virtual screams. The digital future of the Munch Museum Oslo. WORKSHOP / CMS, LEVEL 2, SEGMENT D1

10.30 – 12.30New business made in publishing: Meet the most innovative publishing start­ups of the yearCONTENTSHIFT FINALE & AWARD SHOW / THE ARTS+ RUNWAY Partner: CONTENTshift

10.30 – 11.30A Book is a Film is a Game – industry talksTALK / ROOM APROPOS – HALL 3C WEST Partner: dutch foundation for literature – Film Fund Netherlands,Dutch Embassy in Germany – French Cultural Institute Germany,SCELF – Unifrance

12.15 – 2.15A Book is a Film is a GamePITCHING AND LUNCH SESSION / THE ARTS+ SALON Partner: dutch foundation for literature – Film Fund Netherlands,Dutch Embassy in Germany – French Cultural Institute Germany,SCELF – Unifrance

12.30 – 1.00 Lean artistARTISTIC PERFORMANCE / THE ARTS+ RUNWAY JEREMY BALEY, Famous New Media Artist

1.00 – 2.00Brainfood: what’s next … in the media & content business?PRESENTATION / THE ARTS+ RUNWAY PROF. RALF LOBECK, Professor for Visual Communication, Academic Dean ‘Brand & Communication Design B.A.’, AMD Akademie Mode & Design, Department Design Fresenius University, Düsseldorf, Creative Director, Lobeck | Motion Concept, KölnMARKUS DÖMER, Head of Business Development & AR/VR Tech Hub, Carlsen Verlag GIANFRANCO IANNUZZI, Artist MARKUS LÖFFLER, Scientist & ProducerJULIANE SCHULZE, Senior Partner peacefulfish and Member of the Board of Media DealsModerator: Sabine Petzsch, Project Manager, The Hundert

2.00 – 2.30The maritime silk road and the world civilization: Creating physical experiences in the digital ageTALK / THE ARTS+ RUNWAY FEI-PENG HO, CEO, Cité Media Group, Honorary President, Business Next Publishing Corp. & Inc. Chairman, eCrowd Media

HSU CHUNG-MAO, Founder, Hsu Chung-Mao Studio, journalist, collector and publisherModerator: Holger Volland, Vice President Business Development & Sales, Founder of THE ARTS+

2.00 – 2.45May we introduce you to the future of creativity and culture? GUIDED TOUR AND NETWORKING

2.15 – 3.00A Book is a Film, is a Game: How to pitch for a film or a VR­Project? WORKSHOP / THE ARTS+ SALON Partner: dutch foundation for literature – Film Fund Netherlands,Dutch Embassy in Germany – French Cultural Institute Germany,SCELF – Unifrance

2.25 – 2.30 ART WALKSHOW ACT / THE ARTS+ RUNWAY

2:30 – 3:00Answers from a content innovatorFIRECHAT / THE ARTS+ RUNWAY MARGUERITE JOLY, Head of Business Initiatives, Ullstein VerlagModerator: Sabine Petzsch, Project Manager, The Hundert

3.00 – 4.00Hacking the cultural business: Turn your audience into a business partnerMINI-DESIGN-SPRINT / THE ARTS+ SALON LOUISE RICE, CEO, Amphio

3.00 – 4.00Espresso for the mindINNOVATION PITCH / THE ARTS+ RUNWAY DEBORA ALBANO, Co-Founder & Managing Director, LapislyFRANCESCO BELLANCA, CEO, Feral HorsesGERALD CAI, Business Partner & Co-Founder of MXRiANNA LIONETTI, Metadata manager for the publishing industryCHRISTIAN H. ROTHER, Founder & CEO, Smart CollectorsJANINE SACK, Founder & Publisher, electric eclecticFABIO VIOLA, Game Designer & Founder, TuoMuseoModerator: Sabine Petzsch, Project Manager, The Hundert

4.00 – 5.00It is all (and always) about the money: How to convince an investor of your creative visionINVESTOR WORKSHOP / THE ARTS+ SALON JULIANE SCHULZE, Senior Partner, peacefulfish & Member of the Board of Media Deals

5.00 – 6.00THE ARTS+ CheersDAILY GET-TOGETHER / THE ARTS+ BUSINESS HUB

5.30 – 6.30Matisse – Bonnard: Long live painting!GUIDED TOUR / STÄDEL MUSEUM / Partner: Städel Museum

5.30 – 7.30A Book is a Film is a Game: Let’s gather together, inspire one another, connect and stay in touch! NETWORKING COCKTAIL / THE ARTS+ RUNWAY Partner: dutch foundation for literature – Film Fund Netherlands,Dutch Embassy in Germany – French Cultural Institute Germany,SCELF – Unifrance // Registration required

FRIDAY13 OCT 20179.30 – 10.00documenta 14 – a cinematic documentary c documen­SCREENING / THE ARTS+ RUNWAY Partner: documenta

10.00 – 10.30Answers from a robotFIRECHAT / THE ARTS+ RUNWAY Partner: Nox RobotsTOBIAS DANZER, Visionary & CEO, Nox Robots NAO, Humanoid Robot & Ambassador of the industry 4.0

10.30 – 11.00Virtual screams. The digital future of the Munch Museum Oslo. INTERACTIVE PRESENTATION / THE ARTS+ RUNWAY

11.00 – 11.30Project Magenta: The next (r)evolution of the machineKEYNOTE / THE ARTS+ RUNWAY DOUGLAS ECK, Research Scientist, Google, Head of the Magenta Project

11.00 – 12.00The future is exponential: How to deal with hyperinnovationWORKSHOP / THE ARTS+ SALON MAKS GIORDANO, MBA, Managing Director & Co-Founder, kreait

11.30 – 12.00Brainfood: What’s next … in smart technology?PRESENTATION / THE ARTS+ RUNWAY BRIAN BEHLENDORF, Executive Director, HyperledgerJURIJ KRPAN, Artistic Director, Kapelica GalleryBOLELA LIKAFU, Deputy Chairman, EDFVRNN, Tech Advocates

1.00 – 1.30Museum 2030FORECAST / THE ARTS+ RUNWAY DIANE DRUBAY, Museum strategist, event curator, community builder and video-artist, Founder of We Are Museums and Buzzeum

1.30 – 2.00Art at the age of creative artificial intelligence: Will the machine be the next genius?KEYNOTE / THE ARTS+ RUNWAY DR. AHMED ELGAMMAL, Professor Computer Science, Rutgers University & Founder and Director, The Art and Artificial Intelligence Laboratory

2.00 – 2.30Beyond human creativity: May we introduce you to an artistic robot?WORKSHOP DISCUSSION / THE ARTS+ RUNWAY Partner: Robotlab / ZKM MATTHIAS GOMMEL, member artist group robotlabJAN ZAPPE, member artist group robotlab

2.00 – 2.45May we introduce you to the future of creativity and culture?GUIDED TOUR AND NETWORKING

2.00 – 6.30Sonophilia Spark: Creative AI – future or paradox?SALON EVENT / THE ARTS+ SALON MATTHIAS BETHGE, Professor, Computational Neuroscience, University of TübingenCHRIS BOOS, CEO and Founder of AragoJARNO EEROLA, Serial Entrepreneur, Hit-Making DJ / Music Producer & Creator of AitokaikuDR. AHMED ELGAMMAL, Professor at the Department of Computer Science, Rutgers University & Director of the The Art & Artificial Intelligence LabED REX, CEO & Founder, JuckedeckMATTHIAS RÖDER, Managing Director, Karajan Institute & Founder, Karajan Music Tech ConferenceSEDA RÖDER, Musician, Founder of Sonophilia, Creativity AdvocateMARCELO STAMM, Head of Research & Innovation, School of Design & Architecture, RMIT University Melbourne

2.25 – 2.30 ART WALKSHOW ACT / THE ARTS+ RUNWAY

2.30 – 3.00Musego – make art explorablePRODUCT PRESENTATION / THE ARTS+ RUNWAY Dr. Paul Hirsch, Artist & Director Digital Culture, MTG AG

3.00 – 4.00Espresso for the mind INNOVATION PITCH / THE ARTS+ RUNWAY ANTONELLO CENTOMANI, Founder & CEO, Movieday REMO RICCHETTI, CEO, Bee3ee & President, QuicklitANAÏS RÖSCHKE, Co-Founder, Artness.net I THE ART OF BUSINESSPAUL RUSELER, Founder & CEO, StorypixALBRECHT SENSCH, Head of virtual Concert Hall, Konzerthaus BerlinAXEL STEINKUHLE, CEO, EvrbitTOBIAS WENGERT, CEO, Dragon Maker

4.00 – 4.30Arts in the smart cityTALK / THE ARTS+ RUNWAY DR. PHILIPP GUTBROD, Director, Institut Mathildenhöhe DarmstadtDR. HELMUT MÜLLER, Managing Director KULTURFONDS Frankfurt RheinMainModerator: Dr. Paul Hirsch, Artist & Director Digital Culture, MTG

4.30 – 5.00Is this the end or just the beginning? A PERSONAL RECAP / THE ARTS+ RUNWAY PATRICK BREITENBACH, Digital Ambassador & Head of Brand Consulting & Strategic Innovation, ZDF Digital

5.00 – 6.00THE ARTS+ CheersDAILY GET-TOGETHER / THE ARTS+ BUSINESS HUB

5.30 – 6.30Matisse – Bonnard: Long live painting!GUIDED TOUR / STÄDEL MUSEUMPartner: Städel Museum

SATURDAY, 14 OCT 201710.00 – 11.00documenta 14 – a cinematic documentarySCREENING / THE ARTS+ RUNWAY / Partner: documenta

11.00 – 3.00Celebrate creativity: Innovation made in GermanySHOW / THE ARTS+ RUNWAY Partner: Hessen Agentur, Hamburg Kreativ, MFG Innovation Agency Media and Creative Industries Baden-Württemberg, Kreativzentrum Saar, Kompetenzzentrum des Bundes für Kultur- und Kreativwirtschaft, descom Rheinland-Pfalz, NRW Kreativ

2.00 – 2.45May we introduce you to the future of creativity and culture?GUIDED TOUR & NETWORKING

2.55 – 3.00 ART WALK SHOW ACT / THE ARTS+ RUNWAY

3.00 – 5.00Magic movies: welcome to the virtual reality pop­up cinema  VR SCREENING / THE ARTS+ RUNWAY / Partner: evrbit

SUNDAY, 15 OCT 201711.00 – 12.00documenta 14 – a cinematic documentarySCREENING / THE ARTS+ RUNWAY / Partner: documenta

12.00 – 12.30KLASSIK underground: Where music meets technology MUSIC PERFORMANCE & PRESENTATION / THE ARTS+ RUNWAY Partner: KLASSIK undergroundMINAH LEE, Musician / ANNA THERESA STECKEL, Musician / TAHLIA PETROSIAN, Musician & Founder of KLASSIK underground

12.30 – 12.35 ART WALK SHOW ACT / THE ARTS+ RUNWAY

2.00 – 2.30 Virtual screams. The digital future of the Munch Museum Oslo. INTERACTIVE PRESENTATION / THE ARTS+ RUNWAY

2.00 – 2.45May we introduce you to the future of creativity and culture? GUIDED TOUR AND NETWORKING

2.30 – 3.00KLASSIK underground: Where music meets technologyMUSIC PERFORMANCE & PRESENTATION / THE ARTS+ RUNWAY Partner: KLASSIK undergroundMINAH LEE, Musician / ANNA THERESA STECKEL, Musician / TAHLIA PETROSIAN, Musician & Founder of KLASSIK underground

3.00 – 3.30Modern reality: Future fashion, live on stageFASHION SHOW / THE ARTS+ RUNWAY / Partner: FRANKfurtstyleaward

11.00 – 6.00 THE ARTS+ pop up museum: Enter a whole new world of art / EXPERIENCE ZONE / THE ARTS+ SALON Partner: Europeana, MFG Innovation Agency Media and Creative Industries Baden-Württemberg // Open Culture BW, Space & Time, Storypix