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Dealer Perception Sasya Motors
Definition of marketing:-
“ A social and Managerial process by which individuals and groups obtain what they
need and what through creating and exchanging products and value with others”, - Phillip
Kotler.
Marketing, more than any other business function, deals with customers.
Understanding creating communicating and delivering customer value and satisfaction are
the heart of modern marketing thinking and practice.
“Marketing is the delivery of customer satisfaction at a profit”.
Today marketing must be understood not in the old sense of marketing a sale “telling
and selling” – but in the new sense of satisfying customer needs.
Marketing continues throughout the product life cycle trying to find new customers
and keep customers by improving product appeal and performance learning from product
sales results and managing repeat performance.
Consumers usually face a bard array of products and services that might satisfied a
given need. Consumers make buying choices based on their perceptions of the value that
various products and services deliver.
Dept.Management of,SKTRMCE 2
Dealer Perception Sasya Motors
What is marketing?
Almost every marketing textbook has a different definition of the term “ marketing”.
The American Marketing Association (AMA) uses the following : “ The process of planning
and executing the conception, pricing, promotion, and distribution of ideas, goods, and
services to create exchanges that satisfy individual and organizational objectives. “From this
definition, we see that:
Marketing involves an ongoing process. The environment is “dynamic”. This
means that the market tends to change – what customers want today is not
necessarily what they want tomorrow. For example, sales of beef are declining in
the United States because consumers have become health oriented. Similarly,
Tupperware parties are less popular today than they once were because there are
fewer housewives who do not work outside the home.
This process involves both planning and implementing (executing) the plan.
Some of the main issues involved include:
o Marketers help design products, finding out what customers want and
what can practically be made available given technology and price
constraints.
o Marketers distribute products – there must be some efficient way to get
the products from the factory to the end-customers.
o Marketers also promote products, and this is perhaps what we tend to
think of first when we think of marketing. Promotion involves advertising
– and much more. Other tools to promote products include trade
promotion (store sales, coupons, and rebates), obtaining favorable and
visible shelf-space, and obtaining favorable press coverage.
Marketers also price products to “move” them. We know from economics that, in most cases,
sales correlate negatively with price – the higher the price, the lower the quantity demanded.
In some cases, however, price.
Dept.Management of,SKTRMCE 3
Dealer Perception Sasya Motors
OBJECTIVES:
The study attempts to analyze the needs and expectations of consumers
From their service providers and how companies are able to match up them. It
takes a
Look at the consumer buying process and strategies followed by the companies to
attract consumers and to retain them in the long run so that they do not change to
any other company. During the course of the market study, the decision
determinants of the customer are elicited from sample.
Dept.Management of,SKTRMCE 4
Dealer Perception Sasya Motors
SCOPE OF THE STUDY
Customer satisfaction measurement is not new. In medieval Europe and before the
industrial revolution, quality was the essence of craft industry. Even one in the village knew
every one else; the manufacturer was neighbor, the fellow churchgoer, and friend of the
customer wanted and needed. The industrial revolution lead to the demise of the crafts and
man and the proliferation monopolies in which the customer had no choice but to buy what
was available. The close customer manufacturer relationship, which Emphasized Process and
Relationships to ensure customer.
Satisfaction in the craft industry was submitted with a product-oriented system.
Detection and checking at the end became the norm, instead of prevention and process
Management.
Dept.Management of,SKTRMCE 5
Dealer Perception Sasya Motors
NEED OF THE STUDY
Marketing occupies an important place in all stages of economic life even from
barter system. But today marketing is in complicated stage modern marketing covers all
business activities in order, to ascertain demand, product planning, distribution of the
facilities and the entire marketing process. The modern marketing programmed aims to
attract the dealers.
Dept.Management of,SKTRMCE 6
Dealer Perception Sasya Motors
LIMITATIONS OF THE STUDY:
The total survey is concentrated on the three types of vehicles manufactured by
Piaggio Ape Ltd, through Sasya Motors.
The survey has conducted in Kurnool District Only. So the researcher can’t
generalize the opinions of Dealers in Kurnool District to other places.
The analysis may very as survey is based on short period of study.
The percentages are shown a nearby whole member.
Dept.Management of,SKTRMCE 7
Dealer Perception Sasya Motors
RESEARCH METHODOLOGY
The data has been collected from both primary and secondary sources.
Primary Sources: - Primary data will be extracting and summarized through the
distribution of questionnaires.
Secondary Sources:- Secondary data would involve the review of existing literature,
information secured from the internet and the study of information given by the
organization. The marketing researcher should, first explore the Secondary data and if
needed he should go for primary data.
PRIMARY DATA
Primary data gathered for a specific purpose of for specific research project .This is the
data collected for the first time, gathered for a specific purpose of a project.
Primary data can be collected in four ways.
1. Observation Research
2. Focus - group Research
3. Survey Research
4. Experimental Research
Here survey method has been selected for research. It is used to learn about People’s
knowledge, beliefs, preference and satisfaction etc, and to measure the Magnitude in
Research sample.
PROBLEM STATEMENT
Dealer’s perception on Sasya Motorsat Srikalahasthi.
Time of study: April – June 2012
Place of study: Kurnool district, Andhra Pradesh
Dept.Management of,SKTRMCE 8
Dealer Perception Sasya Motors
OBJECTIVES OF THE STUDY
To study the factors influencing dealers perception.
To find the dealers perception pertaining to creating awareness for Piaggio Ape
Prouduct through Sasya Motors.
To study dealer’s perception regarding the areas in which improvement in needed for
through Sasya Motors
RESEARCH DESIGN:
Research Methodology Shows the Path in which research should be done. It helps the
researcher to carry out the research on a More Systematic and Logical Way and makes more
Scientific Observations Possible; it aims at discovering new facts in Sasya Motors.
Sources of data
Any research study for the collection of primary data the methods like Questionnaire,
interview and Observation methods has been used very frequently. Among these methods the
questionnaire technique being used as the most versatile of all and capable of interacting
opinion and interventions was used for the purpose of data collection. The employees are the
primary data. Convenient method is used as sampling method.
The secondary data will be collected in this category is as going through the journals. By
collecting information (through informal interaction) from the employees. By observing and
studying the previous research studies.
Sample Design:
Size: The sample size is 120 respondents were considered as appropriate in this research
study.
TEHCNIQUE: Convenient method is used for collecting primary data.
Statistical Tools:
Statistical tools:
The statistical tool adopted in this is percentage analysis is used to find the percentage vale
for all the questionnaires used in making comparison between two or more series of data.
Percentage Analysis:
This is the statistical tool, which may be used in any kind of analysis. This is sample in
nature and provides clear picture about a huge population by breaking it in percentage (per
100). The mode of recruitment, no’ of employees taking at particular tests and grouping of
employees on the basis of rating of interviewer.
Dept.Management of,SKTRMCE 9
Dealer Perception Sasya Motors
2. REVIEW OF LITERATURE:
While scanning through the literature on dealer’s perception, it was observed that the
authors and researchers have elaborately dealt with the concept, origin, evaluation,
importance, benefits, disadvantages and future possibilities of dealer’s perception.
Some authors have touched upon its human perspective and the role personnel in
implementing the concept and the tool. They are replacing monologues with customer’s
dialogues.
Many researchers have studied and recommended on the service gaps, the gaps
between customer expectation and customer experience (SERVQUAL by parasuraman,
zeithamal, and berry 1988). Some researchers have worked on promotional gaps, procedural
gaps and behavioral gaps, customer satisfaction and loyalty.
Some papers have also been published on the need of focusing on the concept of
‘customer life cycle’ rather than on product life cycle. Some stalwarts, like Christopher
lovelock, Joncen writz and Jayananth chatterjee on dealer’s behavior have expressed their
strong recommendation for a dialogue approach with the customer in order to improve
marketing relationship.
Hence, a detailed review of literature suggests the study on dealer’s perception can be
conducted in order to design a communication model which is useful for marketing
executives and the companies who wants to consolidate on the gains of implementation of
dealer’s perception, especially with reference to product of high customer involvement.
Dept.Management of,SKTRMCE 11
Dealer Perception Sasya Motors
INTRODUCTION
As the new millennium progresses, the business world is focusing more attention on
issues concerning electronic commerce (Teo et al., 2003). The term 'electronic commerce'
encompasses many activities carried out through computer networks and the Internet,
including inter-organizational commerce, intra-organizational transactions, and transactions
involving the individual consumer (Adelaar, 2000). The impact of the Internet has made a
substantial difference in business-to-business (B2B) transactions (Teo et al., 2003;
Venkatraman, 2000).
Many recent studies have predicted that revenues from B2B electronic commerce on
the Internet will hit $6.8 trillion in 2004 (Gartner Group 2000). Such predictions indicate the
importance of the Internet as a way of supporting business activities (Porter, 2001).
Presently, the Internet seems to offer almost unlimited possibilities (Robbins & Stylianou,
2003). Indeed, numerous firms have already experienced its considerable benefits (Geyskens,
Gielens & Dekimpe, 2002; McMillan, 2001). One of the consequences of the development
of the Internet has been the emergence of the World Wide Web, an Internet service that
organizes information according to hypermedia and hyperlink paradigms (Chiu, 2003;
Joseph, Cook & Javalgi, 2001). Some organizations have invested in the Web often with the
objective of using it as a way to maximize resources (McMillan, 2001).
Dept.Management of,SKTRMCE 12
Dealer Perception Sasya Motors
INTRODUCTION:
In marketing terms is no such thing as a product or service which exists by it self in
space, independent of the dealers. For a product to exists, it most finds a place in individual
dealer’s perception of the world of products around him or her. And this perception is
subjective, governed by the individual dealer’s values, beliefs, needs, experience and
environment. Point or space in the individual dealer’s mind, a point which is determined by
that dealer’s perception of the brand in question and in its relation to other brands.
The spatial distance between the points in that consumers mind reflects the subject’s
perception of similarity or dissimilarity between products and brands.
three basic components of the positioning concept:
Product class or the structure of the market in which our brand will complete.
Dealer’s segmentation.
Dealer’s perception of our brand in relation to competitors, which leads to perceptual
mapping.
DEALER PERCEPTION:
[ A motivated person is ready to act. How the motivated person actually acts is
influenced by his or her view or perception of the situation.
“perception is the process by which an individual selects, organizes, and information
inputs to create a meaningful picture of the world” dealer’s perception depends not only on
physical stimuli on, but also on the stimuli`s relation to the surrounding field and on
conditions within the individuals, people can emerge with different perceptions of the same
object because of three perceptual processes, are selective attention, selective distortion and
selective retention.
Dept.Management of,SKTRMCE 14
Dealer Perception Sasya Motors
INDUSTRY PROFILE
Automobile Industry
Starting its journey from the day when the first car rolled on the streets of Mumbai in 1898,
the Indian automobile industry has demonstrated a phenomenal growth to this day. Today,
the Indian automobile industry presents a galaxy of varieties and models meeting all possible
expectations and globally established industry standards. Some of the leading names echoing
in the Indian automobile industry include Maruti Suzuki, Tata Motors, Mahindra and
Mahindra, Hyundai Motors, Hero Honda and Hindustan Motors in addition to a number of
others.
During the early stages of its development, Indian automobile industry heavily depended on
foreign technologies. However, over the years, the manufacturers in India have started using
their own technology evolved in the native soil. The thriving market place in the country has
attracted a number of automobile manufacturers including some of the reputed global leaders
to set their foot in the soil looking forward to enhance their profile and prospects to new
heights. Following a temporary setback on account of the global economic recession, the
Indian automobile market has once again picked up a remarkable momentum witnessing a
buoyant sale for the first time in its history in the month of September 2009.
The automobile sector of India is the seventh largest in the world. In a year, the country
manufactures about 2.6 million cars making up an identifiable chunk in the world’s annual
production of about 73 million cars in a year. The country is the largest manufacturer of
motorcycles and the fifth largest producer of commercial vehicles. Industry experts have
visualized an unbelievably huge increase in these figures over the immediate future. The
figures published by the Asia Economic Institute indicate that the Indian automobile sector is
set to emerge as the global leader by 2012. In the year 2009, India rose to be the fourth
largest exporter of automobiles following Japan, South Korea and Thailand. Experts state
that in the year 2050, India will top the car volumes of all the nations of the world with about
611 million cars running on its roads.
At present, about 75 percent of India’s automobile industry is made up by small cars, with
the figure ranking the nation on top of any other country on the globe. Over the next two or
three years, the country is expecting the arrival of more than a dozen new brands making
compact car models.
Dept.Management of,SKTRMCE 15
Dealer Perception Sasya Motors
Recently, the automotive giants of India including General Motors (GM), Volkswagen,
Honda, and Hyundai, have declared significant expansion plans. On account of its huge
market potential, a very low base of car ownership in the country estimated at about 25 per
1,000 people, and a rapidly surging economy, the nation is firmly set on its way to become
an outsourcing platform for a number of global auto companies. Some of the upcoming cars
in the India soil comprise Maruti A-Star (Suzuki), Maruti Splash (Suzuki), VW Up and VW
Polo (Volkswagen), Bajaj small car (Bajai Auto), Jazz (Honda) and Cobalt, Aveo (GM) in
addition to several others.
History of the Automobile industry in India
The economic liberalization that dawned in India in the year 1991 has succeeded in bringing
about a sustained growth in the automotive production sector triggered by enhanced
competitiveness and relaxed restrictions prevailing in the Indian soil. A number of Indian
automobile manufacturers including Tata Motors, Maruti Suzuki and Mahindra and
Mahindra, have dramatically expanded both their domestic and international operations. The
country’s active economic growth has paved a solid road to the further expansion of its
domestic automobile market. This segment has in fact invited a huge amount of India-
specific investment by a number of multinational automobile manufacturers. As a significant
milestone in its progress, the monthly sales of passenger cars in India exceeded 100,000 units
in February 2009.
The beginnings of automotive industry in India can be traced during 1940s. After the nation
became independent in the year 1947, the Indian Government and the private sector launched
their efforts to establish an automotive component manufacturing industry to meet the needs
of the automobile industry. The growth of this segment was however not so encouraging in
the initial stage and through the 1950s and 1960s on account of nationalization combined
with the license raj that was hampering the private sector in the country. However, the period
that followed 1970s, witnessed a sizeable growth contributed by tractors, scooters and
commercial vehicles. Even till those days, cars were something of a sort of a major luxury.
Eventually, the country saw the entry of Japanese manufacturers establishing Maruti Udyog.
During the period that followed, several foreign based companies started joint ventures with
Indian companies.
During 1980s, several Japanese manufacturers started joint-ventures for manufacturing
motorcycles and light commercial-vehicles. During this time, that the Indian government
Dept.Management of,SKTRMCE 16
Dealer Perception Sasya Motors
selected Suzuki for a joint-venture to produce small cars. Following the economic
liberalization in 1991 and the weakening of the license raj, several Indian and multi-national
car companies launched their operations on the soil. After this, automotive component and
automobile manufacturing growth remarkably speed-up to meet the demands of domestic and
export needs.
Experts have an opinion that during the early stages the policies and the treatment by the
Indian government were not favorable to the development of the automobile industry.
However, the liberalization policy and various tax reliefs announced by the Indian
government over the recent past have pronounced a significantly encouraging impact on this
industry segment. Estimates reveal that owing to several boosting factors, Indian automobile
industry has been growing at a pace of about 18% per year. Therefore, global automobile
giants like Volvo, General Motors and Ford have started looking at India as a prospective hot
destination to establish and expand their operations.
Like many other nations India’s highly developed transportation system has played a very
important role in the development of the country’s economy over the past to this day. One
can say that the automobile industry in the country has occupied a solid space in the platform
of Indian economy. Empowered by its present growth, today the automobile industry in the
country can produce a diverse range of vehicles under three broad categories namely cars,
two-wheelers and heavy vehicles.
Exports of Automobile Industry
Today, India is among the world’s largest producers of small cars. The New York Times has
rated India as a very strong engineering base with an incomparable expertise in the arena of
manufacturing a number of low-cost, fuel-efficient cars has encouraged the expansion plans
of the manufacturing facilities of a number of automobile leaders like Hyundai Motors,
Nissan, Toyota, Volkswagen and Suzuki.
On 22 February 2010, Hyundai motors exported its 10,00,000th car, the feat which was
achieved by the firm in just over 10 years. Hyundai Motors is the largest passenger car
exporter and the second largest car manufacturer in the country. In the similar lines, General
Motors has announced its plans to export not less than 50,000 cars made in India by the year
2011. In yet another proposal, Ford Motors is to setup a manufacturing facility costing about
US$500 million in India with an annual capacity of 250,000 cars. The firm has stated that the
Dept.Management of,SKTRMCE 17
Dealer Perception Sasya Motors
facility will play a major part in its strategic plan to make India a hub for its global
production business. In yet another significant move, Fiat motors has stated that it will source
a big volume of auto components from India worth about US$1 billion. In the year 2009,
India overtook China by emerging as the fourth largest exporter of cars in Asia.
Various Segments of the Indian Automobile Industry
Motor cycles manufacture makes up the major share in the two-wheeler segment of the
Indian automobile industry. About 50% of the motorcylcles are manufactured by Hero
Honda. While Honda manufactures about 46% of the scooters, TVS produces 82% of the
mopeds running on the Indian roads.
About 40% of the three-wheelers manufactured in India are used for transporting goods with Piaggio manufacturing 40% of the vehicles sold in the Indian market. On the other hand, Bajaj has emerged as the leader in manufacturing three-wheelers used for passenger transport. The firm produces about 68% percent of the three wheelers used for passenger transport in India. The Indian passenger vehicle segment is dominated by cars which make up about 80% of it. Maruti Suzuki manufactures about 52% of passenger cars while the firm enjoys a complete monopoly in the manufacture of multi-purpose vehicles. In the utility vehicles segment Mahindra makes up a 42% share.
Tata Motors is the leader in the Indian commercial vehicles market while it holds more than 60% share. Tata Motors also enjoys the credit of being the world’s fifth largest manufacturer of medium and heavy commercial vehicles.
Potential of Indian Automobile Industry
There is a very stiff competition in the automobile industry segment in India. This has helped
many to realize their dreams of driving the most luxurious cars. During the recent past, a
number of overseas companies have started grabbing a big chunk of the market share in both
domestic and export sales. Every new day dawns in India with some new launches by active
players in the Indian automobile arena. By introducing some low cost cars, the industry had
made it possible for common men to buy cars for their personal use. With some innovative
strategies and by adopting some alternative remedial measures, the Indian automobile
industry has successfully come unaffected out of the global financial crisis.
While the automobile industry in India is the ninth largest in the world, the country emerged
as the fourth largest automobiles exporter on the globe following Japan, South Korea and
Thailand, in the year 2009. Over and above, a number of automobile manufacturers based in
India have expanded their operations around the globe also giving way for a number of
reputed MNCs to enthusiastically invest in the Indian automobile sector.
Dept.Management of,SKTRMCE 18
Dealer Perception Sasya Motors
Nissan Motors has revealed its prospective plans to export 250,000 vehicles produced in its
India plant by the year 2011. General Motors has also come up with similar plans.
During the current fiscal year, the Indian automobile industry rode high on the resurgence of
consumer demand in the country as a result of the Government’s fiscal stimulus and
attractively low interest rates. As a result the total turnover of the domestic automobile
industry increased by about 27 per cent.
A reply produced in the Lok Sabha recently has quoted data from the Society of Indian Automobile Manufacturers and has revealed that the total turnover of the Indian automobile Industry in April-February 2009-10 was 1,62,708.77 crore.
This is a remarkable achievement compared with the total revenue of Rs 1,28,384.53 crore reported during the same period of last fiscal year. Specifically, the segment of commercial vehicles witnessed the biggest jump in revenues by 31 per cent by reporting Rs 38,845.09 crore. During the same period, the passenger vehicle segment in the country witnessed a growth of 27 per cent over the last fiscal year by reporting a total revenue of Rs 76,545.96 crores. These figures imply a highly prospective road lying immediately ahead of the Indian automobile industry.
Predictions made by Ernst and Young have estimated that the Indian passenger car market will have a growth rate of about 12 percent per annum over the next five years to reach the production of 3.75 million units by the year 2014. The analysts have further stated that the industry’s turnover will touch $155 billion by 2016. This achievement will succeed in consolidating India’s position as the seventh largest automobiles manufacturer on the globe, eventually surging forth to become the third largest by the year 2030 behind China and the US.
The Automotive Mission Plan launched by the Indian government has envisaged that the
country will emerge as the seventh largest car maker on the globe thereby contributing more
than 10 percent to the nation’s $1.2-trillion economy.
Further, industry experts believe that the nation will soon establish its stand as an automobile
hub exporting about 2.75 million units and selling about a million units to be operated on the
domestic roads.
Dept.Management of,SKTRMCE 19
Dealer Perception Sasya Motors
COMPANY PROFILE
Piaggio based in Ponte era, Italy encompasses seven brands of scooters, motorcycles and
compact commercial vehicles. As the fourth largest producer of scooters and motorcycles in
the world, Piaggio produces more than 600,000 vehicles annually, with five research and
development centers, more than 6,700 employees and operations in over 50 countries.
Founded by Rinaldo Piaggio in 1884, Piaggio initially produced locomotives and railway
carriages. During World War I the company focused on producing aircraft.
During World War II the company produced bomber aircraft, but Piaggio emerged from the
conflict with its Ponte era plant completely demolished by Allied bombing. Italy's crippled
economy and the disastrous state of the roads did not assist in the redevelopment of the
automobile markets. Enrico Piaggio, the son of Piaggio's founder Rinaldo Piaggio, decided to
leave the aeronautical field in order to address Italy's urgent need for a modern and
affordable mode of transportation. The idea was to design an inexpensive vehicle for the
masses.
Aeronautical engineer Corradino D'Ascanio, responsible for the design and construction of
the first modern helicopter by Agusta, was asked by Enrico Piaggio to create a simple, robust
and affordable vehicle. The vehicle had to be easy to drive for both men and women, be able
to carry a passenger, and not get its driver's clothes dirty. In 1946 Piaggio launched the
legendary Vespa scooter (Italian for "wasp") and within ten years over a million units had
been produced. The Italian language gained a new word, "vespare", meaning to go
somewhere on a Vespa.
Development
With strong cash flow emanating from the success of the Vespa, Piaggio developed other
products, including the 1957 Vespa 400, a tiny passenger car.
In 1959, Piaggio came under the control of the Agnelli family, the owners of car maker Fiat
SpA. In 1964 the two divisions (aeronautical and motorcycle) split to become two
independent companies as a result of the wide ownership by Fiat in Italian industry. The
aeronautical division was named IAM Rinaldo Piaggio. The aircraft company Piaggio Aero
is controlled by the family of Piero Ferrari, who still hold 10% of the famous car maker
Ferrari.
Dept.Management of,SKTRMCE 20
Dealer Perception Sasya Motors
In 1969 the motorcycle company purchased Gilera.
Under new ownership
In 1959, Piaggio came under the control of the Agnelli family, the owners of car maker Fiat
SpA. Vespa thrived, until 1992, when Giovanni Alberto Agnelli became CEO, but Agnelli
was already suffering from cancer and died in 1997. In 1999 Morgan Grenfell Private Equity
acquired Piaggio, but a quickly hoped-for sale was dashed by a failed joint venture in China.
In Italy, Piaggio invested 15 million euros ($19.4 million) in a new motorcycle but dropped it
after building a prototype. By the end of 2002, the company had run up 577 million euros in
debt on revenues of 945 million euros, and booked a loss of 129 million euros.
Then came Roberto Colaninno: A lot of people told me I was crazy. Piaggio wasn't dying. It
just needed to be treated better. Piaggio's financial position was in a bad shape, but its brand
was still well known and its products were featured in many Hollywood films thanks to the
Vespa ET4. In 1995, Colaninno had pulled off Europe's then largest-ever hostile takeover
when he took control of Telecom Italia SpA. In October 2003, Colaninno made an initial
investment of 100 million euros through his holding company Immsi SpA in exchange for
just under a third of Piaggio and the mandate to run it. Chief executive Rocco Sabelli
redesigned the factory on Japanese principles, and changed it so that every Piaggio scooter
could be made on any assembly line.
Unlike the turnaround recipe applied at U.S. auto makers, Mr. Colaninno did not fire a single
worker – a move which helped seduce the company's sceptical unions. "Everyone in a
company is part of the value chain," said Colaninno. All bonuses for blue-collar workers and
management were based on the same criteria: profit margins and customer satisfaction. Air
conditioning was installed in the factory for the first time, increasing productivity. He also
gave the company's engineers, who had been idled by the company's financial crisis,
deadlines for projects. They rolled out two world firsts in 2004: a gas-electric hybrid scooter
and a sophisticated tilting scooter with two wheels in front and one in back to grip the road
better.
One of Piaggio's problems Mr. Colaninno couldn't fix from the inside was its scale. Even
though Piaggio was the European market leader, it was dwarfed by rivals Honda and
Yamaha. A year after restoring Piaggio's health, Colaninno directed Piaggio's takeover of the
Dept.Management of,SKTRMCE 21
Dealer Perception Sasya Motors
Italian scooter and motorcycle manufacturer Aprilia, and with it the Aprilia-owned Moto
Guzzi, storied Italian manufacturer of motorcycles.
In 2006, Piaggio floated on the Milan Stock Exchange, becoming a Public Company.
In April 2006, the Abu Dhabi-based Mubadala Development, a principal investment
company owned by the Government of Abu Dhabi, has acquired a 35 per cent of the equity
of Piaggio Aero in order to fund new jet development.
Being responsible. Being social.As the famous adage goes, `with great power comes great responsibility’. It is our belief that in this New World Economy, Corporates must adopt inclusive policies that will help reduce the gap between the stronger and the weaker sections of the society. With this in mind, PVPL has and continues to be an agent of social and cultural improvement.In order to improve and facilitate public hygiene, PVPL has donated apé 3-wheeler Special Purpose Vehicles for Garbage Collection & Transportation. With a view to encourage greater participation from students as well as institutions, some of our initiatives in this realm are:
PVPL sponsored the National Level Science Exhibition, organized by Vidya Pratisthan, Vidya Nagari, MIDC, Baramati, attracted illustrious visitors such as the then Hon. President of India, Mr. APJ Abdul Kalam.
PVPL has sponsored the ‘Interschool Science Quiz Competition’, an event organized by Vidya Pratisthan’s D. Ed College (English & Marathi medium), MIDC, Baramati.
PVPL has donated Personal Computers to schools at Baramati.
As a move to promote disciplined driving, PVPL has sponsored one of the Traffic Signals at Baramati. PVPL has also sponsored the Baton Rally at Baramati for Commonwealth Youth Games.
Employee Welfare
In order to uplift the living standard, health and welfare of workers in factory, We do a lot of social activities like :
School Uniform distribution to kids of workers. Book distribution to their children. Career counseling Blood donation camp Health check up camps
Dept.Management of,SKTRMCE 22
Dealer Perception Sasya Motors
VISION
To be the no. 1 and the most profitable global player with world – class quality and
technology leadership in the light commercial vehicle category offering transportation
solutions for specific customer needs.
To be perceived as a unique, high – impact, fast response, innovative and growth
oriented company which is known around the world for its unmatched level of excellence
MISSION
To become a market leader in the slight transportation vehicle segment, and achieve
the status of world Class Company which manufactures and markets a wide range of high
quality product to the total satisfaction of customer in the domestic and overseas market by
ensuring:
1. Low cost of manufacture.
2. High profitable growth.
3. Sustainable domestic and global competition
4. Maximized stake holder’s satisfaction and pride.
5. Business ethics.
Through a continuous improvement of processes focused on:
1. Total quality
2. Resource production
3. Technology
4. Cost effectiveness
Dept.Management of,SKTRMCE 23
Dealer Perception Sasya Motors
Ape Piaggio Three-Wheeler Parts
The company is specialized in the manufacturing and supplying of highly acclaimed
Ape Piaggio Three-Wheeler Parts in the international market. Our Three-Wheeler Spare
Parts are available in the widest range of varieties and specifications. The wide range of our
automotive parts includes cluster gear, clutch bells, clutch plates, diaphragm kit and so on
and so forth. They are manufactured from the best quality materials so they are highly
endurable with low maintenance. Apart from that, we are one of the most renowned Ape
Piaggio Three-Wheeler Parts Suppliers in the country.
At the end of World War II, most Italians, badly affected by the war, lacked means of
transport, and more importantly, the financial means to acquire full-sized four-wheeled
vehicles. In 1947 the inventor of the Vespa, aircraft designer Corradino D'Ascanio, came up
with the idea of building a light three-wheeled commercial vehicle to power Italy's
economical reconstruction, an idea which found favour with Enrico Piaggio, the son of the
firm's founder, Rinaldo. The very first Ape model and the mark immediately following it
were mechanically a Vespa with two wheels added to the rear, with a flat-bed structure on
top of the rear axle. The early sales brochures and adverts referred to the vehicle as the
VespaCar or TriVespa; it cost 170,000 lire. The first Apes featured 50cc, 125cc or 150cc and
more recently 175cc engines. By the time of the 1964 Ape D, a cab was added to protect the
driver from the elements. The Ape has been in continuous production since its inception and
has been produced in a variety of different body styles in Italy and India.
Controlled with scooter style handlebars, the original Ape was designed to seat one,
but can accommodate a passenger (with a tight fit) in its cab. A door is provided on each
side, making it quicker to get out of the vehicle when making deliveries to different sides of
the road. Performance is suited to the job of light delivery, with good torque for hills but a
low top speed, which is irrelevant in the urban settings for it was designed. Outside of towns,
Apes are customarily driven as close as possible to the curb to allow traffic to pass.
Dept.Management of,SKTRMCE 24
Dealer Perception Sasya Motors
Product Profile:
Model history and descriptions
1948-1952 - Ape A: 125cc engine, wooden pick up bed, front fork mounted to the left
of the wheel hub and column mounted gear lever.
1952-1956 - Ape B: similar to the A model but with a 150cc engine, a pressed steel
cargo bed, front fork mounted to the right of the wheel hub and cable operated
gearchange.
1956-1967 - Ape C: Still sporting a 150 cc engine but with a major redesign: the first
Ape with an enclosed cab, the engine uses a 5% oil mix and is sited under the driver's
seat. It was still manually started, but electric start was optional.
1967-1974 - Ape D: 175cc engine. Featured a trapezoidal headlight fitted on the
bulkhead rather than the mudguard and an intake valve that allowed the engine to run
with a 2% oil mix. The first Ape with cab heater.
1965-1973 - Ape E: Identical to the D model but with a 150cc engine.
1968-1978 - Ape MP: MP stood for Motore Posteriore (Rear Engine), the engine was
moved from the cab to the rear to improve comfort.
1970-1978 - Ape E/400R: 175cc engine and minor changes.
1979-1981 - Ape P: 175cc, with minor changes.
1981-1993 - Ape 500: 175cc, new bulkhead with two headlights.
1993-to now - Ape 50: 49.8 cc, redesign of the headlights incorporating side lights.
1993-to now - Ape TM: 218cc petrol and 412cc diesel variants. Maximum speed for
the petrol version is 60 km/h, 63 km/h for the diesel version.[7]
1994-to now - Ape Web, 49.8cc engine, redesigned headlights front and rear.
2000-to now - Ape Cross 50: sport-look restyling of preceding Ape Web.
2006-to now - Ape Classic, built in India with a Lombardini 422cc Diesel engine.
Dept.Management of,SKTRMCE 25
Dealer Perception Sasya Motors
An Ape Van
Current Version in India, 2010
An Ape used for pizza delivery
Dept.Management of,SKTRMCE 26
Dealer Perception Sasya Motors
The Ape Calessino at EICMA 2007
CHAPTER-IV
DATA ANALYSIS
&
INTERPRETATIONS
Dept.Management of,SKTRMCE 27
Dealer Perception Sasya Motors
Experiences in the Present Field:
It is necessary to know how long the dealers are in the market. The table shown
below is the data relating to the years of experience of dealers in the present market.
Table: Experience in the Present Field
LENGTH RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
1-2 YEARS 21 17.5
3-4 YEARS 47 39.16
5-6 YEARS 22 18.33
ABOVE 6 YEARS 30 25
TOTAL 120 100%
Dept.Management of,SKTRMCE 28
Dealer Perception Sasya Motors
GRAPH: Experience in the Present Field
1-2 YEARS 3-4 YEARS 5-6 YEARS ABOVE 6 YEARS
0
5
10
15
20
25
30
35
40
45
17.5
39.16
18.33
25
Experience in Present Field
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
The table shows that 17.5% of respondents are having experience between 1-2 years
in dealership and 39.16% of respondents are having experience between 3-4 years in
dealership and 18.33% of respondents have experience 5-6 years in dealership and 25%
respondents have experience above 6 years. Majority (39%) of the dealers are with the
experience of 3 to4 years.
Dept.Management of,SKTRMCE 29
Dealer Perception Sasya Motors
MODELS DEAL BY DEALERS:
Dealer’s data relating to preferences over different types of models they wish to deal
are tabulated in the table shown below.
Table: Models Deal by Dealers
APE MODELS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
Ape Van 16 13
Ape Calessino 12 10
Ape Cargo 15 13
ALL 77 64
Total 120 100
Dept.Management of,SKTRMCE 30
Dealer Perception Sasya Motors
GRAPH: Models Deal By Dealers
Ape Van Ape Calessino Ape Carbo ALL
13 10 13
64
types of Models deal by the dealersPERSENTAGE OF RESPONDENTS (%)
INFERENCE
The graph shows that 13% of respondent dealing with Ape Calessino 10% percent is
dealing with Ape Cargo, and 13% percent are dealing with Ape Van remaining 64% percent
dealing with All Models.
Dept.Management of,SKTRMCE 31
Dealer Perception Sasya Motors
The Demanded Models:
Dealers arrive at various perception levels based on what they see in these day to day
business. In fact their may not be the industry aggregate fact, the table shown below is sum
up the preferences on aspect of fast moving
Table: The Demanded Modals
TYPE OF VEHICLES NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
Ape Van 50 41.66
Ape Calessino 39 32.5
Ape Cargo 21 17.5
ALL 10 8.33
TOTAL 120 100
Dept.Management of,SKTRMCE 32
Dealer Perception Sasya Motors
GRAPH: The Demanded Modals
Ape Van
Ape Cale
ssino
Ape Carg
o ALL05
1015202530354045
41.66
32.5
17.5
8.33
Demanded Modals
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
The graph shows that 41.66% percent of respondent said that Ape Van, 32.5% percent of
respondents said that Ape Calessino and 17.5% percent of respondents said that Ape Cargo
and 8.33% of respondents said that all types of Modal are moving fastly. Ape Van is
41.66%fast highly demanded modal in the market.
Dept.Management of,SKTRMCE 33
Dealer Perception Sasya Motors
The Reasons For Particular Type Of Modal Demanded In The Market:
Dealer’s perception relating to the reasons on why a particular type of modal is
demanded in the market has been tabulated in the table shown below.
Table: The Reasons for Particular Type of modal is demanded In the Market
REASONS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS
(%)
QUALITY 52 43.33
PRICE 14 11.66
ADVERTISEMENT 32 26.66
BRAND IMAGE 22 18.33
TOTAL 120 100
Dept.Management of,SKTRMCE 34
Dealer Perception Sasya Motors
Graph: The Reasons for Particular Type of modal is demanded In the Market
INFRRENCE:
43.33% of respondents said that Quality is main reason for high demand and 11.66% of
respondents said that price is main reason for highly demanded and 26.66 % of respondents
said that advertisement is main reason and 18.33% of respondents said that brand image is
main reason. The 43.33 % of respondents said that quality is main reason for the demand of
the model.
Dept.Management of,SKTRMCE 35
QUALITY
PRICE
ADVERTIS
EMEN
T
BRAND IMAGE
0
10
20
30
40
43.33
11.66
26.6618.33
Reason for Particular Modal Demanded
PERSENTAGE OF RE-SPONDENTS (%)
Dealer Perception Sasya Motors
Types of Modals Recommended By Dealers
Dealer’s recommendations to the customers have tremendous impact in the market.
Dealers are as had to what they suggest most when a customer comes for his suggestion. The
data relating to the table shown below.
TYPE OF VEHICLES NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
Ape Van 58 48.33
Ape Calessino 36 30
Ape Cargo 14 11.66
ALL 12 10
TOTAL 120 100
Table: Types of Vehicle Recommended By Dealers
Dept.Management of,SKTRMCE 36
Dealer Perception Sasya Motors
GRAPH: Types of vehicle Recommended By Dealers
Ape Van
Ape Cale
ssino
Ape Carg
oALL
0
10
20
30
40
50
Models Recommended By Dealers
PERSENTAGE OF RESPONDENTS (%)
INFERENCE:
The graph shows that 48.33 % of respondents are recommending Ape Model of
vehicles to customers and 30% of respondents are recommending Ape Calessio types of
vehicles to customers and 11.66% of respondents are respondent are recommending Ape
Cargo type of vehicles to customers. And 10% of the Dealers Recommending all Models.
Dept.Management of,SKTRMCE 37
Dealer Perception Sasya Motors
Motives to Recommend a Particular Brand:
Data relating to Dealers motives for recommending a particular type of brand of
vehicles has been tabulated in the table shown below
Table: Motives to Recommend a Particular Brand
FACTORS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
PRODUCT QUALITY 51 42.5
RESPONSIBLE PRICE 34 28.33
MILEAGE 15 12.5
INCENTIVES FROM
COMPANY
20 16.67
TOTAL 120 100
Dept.Management of,SKTRMCE 38
Dealer Perception Sasya Motors
GRAPH: Motives to Recommend a Particular Brand
PRODUCT QUALIT
Y
RESPONSIB
LE PRICE
PACKAGE
INSENTIV
ES FR
OM COMPANY0
10
20
30
4042.5
28.33
12.516.67
Motives for the Brand Model
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
42.5% of the respondents said that product quality is the main factor to recommend
the Model 28.33% 12.5% and 16.67% the respondents said that responsible price, Mileage,
incentives from the company are the other factors to recommend the particular model.
Dept.Management of,SKTRMCE 39
Dealer Perception Sasya Motors
Major Factors That Influence The Customer While Purchasing Ape
Vehicle:
Data relating to various factors influencing the customer’s tremendous impact in the
market. While they are purchasing vehicles has been tabulated in the table shown below.
Table: 4.7 Major Factors That Influence the Customer While Purchasing Ape Vehicle:
FACTORS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
QUALITY 49 40.83
PRICE 36 30
BRAND IMAGE 35 29.17
TOTAL 120 100
Dept.Management of,SKTRMCE 40
Dealer Perception Sasya Motors
GRAPH: Major Factors That Influence the Customer While Purchasing Vehicle
QUALITY PRICE BRAND IMAGE05
1015202530354045
40.83
30 29.17
Factors Influence for buying a Vehicle
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
40.83% of respondents satisfied with quality, 30% of respondents are satisfied with
price and 29.17% of respondents are satisfied with Brand Image to purchase particular type
of Model 40.83% of respondents have satisfied with quality to purchase a particular type of
Model.
Dept.Management of,SKTRMCE 41
Dealer Perception Sasya Motors
Dealers Opinion about Piaggio Ape Vehicles:
Dealer’s perception it’s necessary to know the opinion of Piaggio Ape Vehicles. Data
relating to different Dealers opinion about Sasya Motors has been tabulated in the table
shown below.
Table: 4. 8 Dealers Opinion about piaggio Ape Models
OPINION NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
PERFORMING VERY
GOOD
28 23.33
PERFORMING GOOD 37 30.84
PERFORMING SATISFIED 55 45.83
PERFORMING POOR 00 0.0
TOTAL 120 100
Dept.Management of,SKTRMCE 42
Dealer Perception Sasya Motors
GRAPH: Dealers Opinion about Piaggio Ape Vehicles.
PERFO
RMING VERY G
OOD
PERFO
RMING GOOD
PERFO
RMING SATIS
FIED
PERFO
RMING POOR0
10
20
30
40
50
23.3330.84
45.83
0
Performance of the Vehicles
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
The graph shows that 23.33% of respondents said that Piaggio Ape is very good,
30.84% of respondents said that Piaggio Ape is good, 45.83% of respondents said that
Piaggio Ape is satisfactory. It leads to conclude that 45.83% of respondents said that Piaggio
Ape is satisfactory.
Dept.Management of,SKTRMCE 43
Dealer Perception Sasya Motors
Satisfaction with the Credit Facility:
Dealer’s perception data relating to the reason on satisfaction level with the credit
facility about Sasya Motors has been tabulated table which is shown below.
Table: Satisfactions with the Credit Facility
CHARACTERISTICS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
HIGHLY SATISFIED 12 10
SATISFIED 66 55
CAN’T SAY 12 10
DIS SATISFIED 24 20
HIGHLY DIS SATISFIED 6 5
TOTAL 120 100
Dept.Management of,SKTRMCE 44
Dealer Perception Sasya Motors
GRAPH: Satisfactions with the Credit Facility
HIGHLY SA
TISFIE
D
SATIS
FIED
CAN’T SA
Y
DIS SA
TISFIE
D
HIGHLY DIS
SATIS
FIED
0102030405060
10
55
1020
5
Satisfaction on Credit Facility
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
10% of respondent high satisfied is characteristic, and, 55%, of respondents satisfied with
characteristics and 10% cant, t say to respondent of characteristics, 20% of dis-satisfied, with
respondent of characteristics & 5% of respondents high dis-satified,with characteristics of
Sasya Motors. The graph shows that 55% of dealers are satisfied about their credit facility in
Sasya Motors.
Dept.Management of,SKTRMCE 45
Dealer Perception Sasya Motors
Influencers to Lanco:
Dealer’s perception to data relating to the various influences to Piaggio Ape vehicles
has been tabulated in the table shown below.
TABLE: Influencers to Piaggio Ape vehicles
FACTORS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
ADVERTISEMENT 36 30
PRICE 18 15
MILEAGE 10 8.33
QUALITY 56 46.67
TOTAL 120 120
Dept.Management of,SKTRMCE 46
Dealer Perception Sasya Motors
GRAPH: Influencers to Piaggio Ape vehicles
ADVER-TISEMENT
PRICE MILEAGE QUALITY05
101520253035404550
PERSENTAGE OF RESPONDENTS (%)
PERSENTAGE OF RE-SPONDENTS (%)
INFERNCE:
The table shows that 30% of respondents suggest that advertisements has to improve
15% of respondents suggest that price has to improve, 8.33% of respondents suggest that
Mileage has to increase 46.67% of respondents suggest that to improve quality. It leads to
conclude that 46.67% of respondents said that improve quality towards area of improvement
Piaggio Ape vehicles.
Dept.Management of,SKTRMCE 47
Dealer Perception Sasya Motors
Feed Back On Piaggio Ape Vehicles:
Dealer’s perception, data relating to dealers feedback on Sasya Motors has been
various type of tabulated in the table no: 4.13. The relevant graph (no: 4.12) follows.
Table: Feed Back On Piaggio Ape Vehicles
NEGATIVE POINTS NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
NO ADVERTISEMENT 20 16.66
LESS COMMISSION 35 29.16
LACK OF MODELS 53 44.17
OTHERS 12 10
TOTAL 120 100
Dept.Management of,SKTRMCE 48
Dealer Perception Sasya Motors
GRAPH: Feed Back On Piaggio Ape Vehicles
NO ADVERTIS
EMEN
T
LESS C
OMMISSIO
N
LACK O
F MODELS
OTHER
S0
10
20
30
40
50
feed back on Piaggio Ape Vehicles
PERSENTAGE OF RE-SPONDENTS (%)
INFERENCE:
Dealers regarding the negative points of Piaggio Ape Vehicles 44.17% dealers said that
there is Lack of Models, 16.66% of dealers said that no advertisement was a negative aspect,
29.16% of dealers said that other factors are negative points. It leads to conclude that 44.17%
of dealers said that there is lack of Models is the negative point of Piaggio Ape Vehicles.
Dept.Management of,SKTRMCE 49
Dealer Perception Sasya Motors
Support Desired:
Dealer’s perception, data relating to dealers support with different types of support
from the Piaggio Ape ltd. It has been tabulated in the table shown below.
Table: Supports Desired
TYPES OF SUPPORT NO: OF RESPONDENTS PERSENTAGE OF
RESPONDENTS (%)
CREDIT 28 23.33
DISCOUNT 53 44.17
TRANSPORTATION 25 20.83
ADVERTISEMENT 14 11.67
TOTAL 120 100
Dept.Management of,SKTRMCE 50
Dealer Perception Sasya Motors
GRAPH: Supports Desired
CREDIT
DISCOUNT
TRANSP
ORTATIO
N
ADVERTIS
EMEN
T05
101520253035404550
Supports Desired
PERSENTAGE OF RE-SPONDENTS (%)
INFERNCE:
The graph shows that 23.33% of respondents said that credit is need 44.17% of
respondents said that discounts are needed, 20.83% of respondents said that transportation is
need 11.67% of respondents said that advertisement is needed. It leads to conclude that
44.17% of respondents said that the discounts are needed from the company.
Dept.Management of,SKTRMCE 51
Dealer Perception Sasya Motors
CHAPTER-V
FINDINGS
SUGGESTIONS
CONCLUSION
Dept.Management of,SKTRMCE 52
Dealer Perception Sasya Motors
FINDINGS
Dealers who are retailing Piaggio Ape having 2-5 years of experience.
As per customer preference dealers are purchasing mostly Ape Van and Ape Cargo.
Dealers are expressed their opinion that Ape Van is highly demanded Vehicle
compared to others.
Quality is main factor that influence sales in the competitive market.
Dealers are mostly recommended Ape Van to customers. Other models occupied
second place.
Mileage of the vehicle is major factor used by dealers to recommend the Piaggio Ape
Vehicle.
Majority of dealers having positive opinion about Piaggio Ape Vehicles. It is the
reason behind high sales of Piaggio Ape Vehicles.
Piaggio Ape distributors are providing credit facility in satisfactory to dealers. It helps
the dealers to maintain the availability of the product.
Advertisements should need to be improving the sales of the Piaggio Ape Models.
Company is providing various beneficiary activities to dealers, to support them.
Dept.Management of,SKTRMCE 53
Dealer Perception Sasya Motors
SUGGESTION
To lead the market Piaggio Ape Company should increase the
strength of the Models.
Some of dealers have informed that there is variation in
company sales price. The management should maintain price
list to all dealers.
The sales of Sasya Motors will be increased by the numbers
of dealers in Kurnool district.
Most of the dealers are not maintaining the customers list; all
the dealers must be maintaining customers list.
Collection of information about competitors is an additional
problem for the dealers.
Company has to make efforts to educate the dealers on how
beneficial it is to maintain safety.
Dept.Management of,SKTRMCE 54
Dealer Perception Sasya Motors
CONCLUSION
The study clearly shows that almost all the dealers are satisfied at their
work. However management had to try to make some improvements
suggested by the dealers. Dealer’s perception regarding factors such as quality,
brand, image, price, durability etc., factors are influencing to purchasing a
particular brand. Creating aware of Piaggio Ape Vehicles, Sasya Motors
through media of advertising to improve the area of sales, at present Sasya
Motors is satisfactory but, still it needs to go promotion out lets.
Dept.Management of,SKTRMCE 55
Dealer Perception Sasya Motors
BIBLIOGRAPHY
BOOKS:
Marketing Management : PHILLIP KOTLER
Research Methodology : KOTHARI. C.R.
Principles of Management : PHILLIP KOTLER
Consumer Behavior : SCHIFFMAN
Marketing Research : G.C BERI
Service Marketing : M.K.RAMPAL
Magazines : Business World
Business Today
Websites:
www.google.com
www.prenhall.com/kotler
www.marketingzone.com
www.piaggio.co.in
Dept.Management of,SKTRMCE 57
Dealer Perception Sasya Motors
DEALERS PERCEPTION
Sir.
Please spend your valuable time and cooperate to me about my project work. The
information given by you will be used only for my academic purpose.
(1) Name of the dealer:
(2) Age :
(3) Income :
(4) Adders :
1). Experience in the present field [ ]
(a) 1-2years b) 3-4years c) 5-6years d) above6years
(2). Types of Model Deals by dealers. [ ]
a) Ape Van b) Ape Calessino
c) Ape Cargo d) All
(3). which is the fast moving vehicles from your outlet. [ ]
a) Ape Van b) Ape Calessino
c) Ape Cargo d) All
(4).what is the reasons for particular type of vehicles moving fast
In the market. [ ]
a) Quality. b) Price c) Advertisement d) Brand image
(5). which type of vehicles do you recommend. [ ]
a) Ape Van b) Ape Calessino
c) Ape Cargo d) All
(6) What motives you to recommend a particular brand. [ ]
a) Product quality b) reasonable prize
c) Package d) incentive’s from company
(7) What are the major factors that influence the customer while purchasing
Vehicles. [ ]
a) Only quality b) only price c) Brand Image
Dept.Management of,SKTRMCE 59
Dealer Perception Sasya Motors
(8) What is your opinion on lanco vehicles. [ ]
a) Performing Very good b) Performing good
c) Performing satisfaction d) Performing poor
(9) Are you satisfied with credit facility providing by Lanco vehicles. [ ]
a) High satisfaction b) satisfaction c) can’t say
d) Dissatisfaction d) high dissatisfaction
(10) What are Sasya Motors has to join to handle influences. [ ]
a) Advertisement b) price c) Mileage d) quality
(11) Feedback on Piaggio Ape Vehicle. [ ]
a) No advertisement b) price c) Lack of Models d) others
(12) What type of support desired from the company. [ ]
a) Credit b) discount c) Transportation d) advertisement
13. Any Valuable Suggestions:
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__
Thank You.
Dept.Management of,SKTRMCE 60