DEALER NAMEFebruary 28, 2013

WHO IS BRIDGESTONE ?

The Bridgestone Corporation was founded in 1931 by Shojiro Ishibashi. The world headquarters is in Tokyo, Japan and the current Chairman, CEO and President is Shoshi Arakawa.

Bridgestone Corporation leads the tire and rubber industry globally regarding ISO 14001 certification. Today, 52 Bridgestone Americas facilities are ISO 14001 certified.

Currently Bridgestone employs over 123,000 in 25 countries.

Shojiro Ishibashi Founder - Bridgestone Tire Co. , Ltd.

WHO IS BRIDGESTONE ?

The Firestone Tire and Rubber Company was founded by Harvey Firestone in 1900 to supply pneumatic tires for wagons, buggies, and other forms of wheeled transportation common in the era.

First non-skid tread pattern First to promote “Ship-by-Truck” First to put rubber tires on farm equipment First to introduce pneumatic tires First win at Indy 500 in 1911

(More wins on Firestone than on all other brands combined)

In 1988, Bridgestone Corporation purchased Firestone.

Harvey Firestone Founder - Firestone Tire & Rubber

WHO IS BRIDGESTONE ?

TIRES are over 80% of our business…

… and non tire products

Chemical and Industrial ProductsAnti Vibration & Noise-Insulating Materials, Polyurethane Foam Products, Electro-Materials, Industrial Rubber Products, Building & Roofing Materials, Belts, Hoses, and Other Products

Sporting GoodsGolf Balls, Golf Clubs, Golf Wear, Tennis Goods, Bicycles and Other Products

WHO IS BRIDGESTONE ?

BRIDGESTONEis the largest Tire and Rubber Company in the World!

1 in 5 tires made in the world is manufactured by Bridgestone!

WHO IS BRIDGESTONE ?

BRIDGESTONE AMERICAS

A Technological Leader - Bridgestone has a world class research and development center in Akron, Ohio that produces advanced tire technologies for products like Blizzak winter tires, Ecopia tires with better fuel economy and industry leading Run-Flat technology. In addition, Bridgestone Americas operates world-class proving grounds in Ft. Stockton, Texas; São Pedro, Brazil; and Acuña, Mexico.

In the Americas, Bridgestone has three major roles:

Quality Products - BATO develops, manufactures and markets tires for almost every kind of vehicle. More than 8,000 different types and sizes of tires — from a 13-foot-tall giant radial for earthmoving equipment to a kart tire that stands only 10 inches high.

Community Involvement - Giving back to the community is the foundation upon which Bridgestone was built. The Bridgestone Americas Trust Fund contributes millions annually in support of causes that champion children’s issues, education and the environment and conservation. Bridgestone Americas adheres to the Bridgestone Way, the global Bridgestone group’s corporate philosophy to build not just better products, but better communities.

Why you should consider becoming a BRIDGESTONE AFFILIATED RETAILER

CONSUMER PULL TO NATIONWIDE NETWORK

Join Bridgestone’s Nationwide Network

with over 2,600 Points of Sale

POPULAR CONSUMER TIRE BRANDS

As a BRIDGESTONE AFFILIATED RETAILER, your business will market a complete merchandise plan with brands that consumers recognize covering all segments with original equipment applications.

BEST : Blizzak, Dueler, Potenza, TuranzaBETTER : Ecopia, Insignia

BETTER : Affinity, Destination, Firehawk, FR, Precision, Transforce

GOOD : Fuzion SUV, Fuzion Touring, Fuzion UHP

SPORTS MARKETING = BRAND AWARENESS

Consumers seek locally for tire retailers indentified with BRIDGESTONE!

Bridgestone invests in building stronger “pull brands” through targeted SPORTS MARKETING.

Pull brands have… Better and more relevant relationships with consumers Give Bridgestone’s retailers more leverage with customers Command premium prices in the marketplace Deliver stronger and more sustainable results

Tim Duncan Pro Basketball Player

Deion Sanders & Troy AikmanPro Football Players

CAPITALIZE ON BRIDGESTONE BRANDS!

Unique “in-store” branding to capitalize from improved awareness of the Bridgestone, Firestone and Fuzion brands and improved platform for retail in-store Point of Purchase materials and promotional activation.

Billboards

Credit Card Program

ATTRACT MORE CUSTOMERS, SELL MORE TIRES

Retail Support Programs designed just for the purpose of attracting more customers and selling more tires!

Turn Key Flyers

Bridgestone’s Retail Support Tool Box

DRIVE & LEARNCERTIFIED SALES PROFESSIONAL

CUSTOMER SERVICERETAIL MANAGEMENT WORKSHOP

CAR CARE ACADEMYCAPTURING THE PERFORMANCE MARKET

PRO PHONE SKILLSESSENTIAL SELLING SKILLS

DISCOVERING MY POTENTIALCOMPREHENSIVE TIRE KNOWLEDGE

LEADER LED

COURSES

PROCERTTIRE INDUSTRY ASSOCIATION COURSES

TECHNICAL AUTOMOTIVE SERVICE

ONLINE COURSES

TIRE & SERVICE EDUCATION

Access The Bridgestone Consumer Tire Education Network Through Entirenet at bfentirenet.com

Take Online Courses, Access Your Driving Force Account and Register For an Upcoming Education Seminar or Event.

SELLING ASSOCIATES EARN $$$ FOR SELLING TIRES!

$ REWARDS

PROFESSIONAL SHOWROOM DISPLAYS & COUNTERS

Online Showroom Designer Tool

Over 37 Items Available For Your Business! Displays (Various) Stands Poster Frames Counters (Various) Furniture (Showroom & Waiting Room) Menu Board Door Signs Tire Information Center Wall Sections Special Event Tents

Available to Bridgestone Affiliated Retailers is an entire catalog of professional showroom displays, counters and items to assist independent retailers to enhance their store’s appearance.

CONSUMER PROMOTIONS

Bridgestone Spring Promotion: RETHINK GREEN & Sweepstakes: IT’S EASY TO BE GREEN

Firestone Summer Promotion: DESTINATION SUMMER

& Sweepstakes:

DESTINATION AMERICA

Bridgestone Fall Promotion: GAME ON!

& Sweepstakes:

BACK TO LIFE PERFORMANCE CHALLENGE

Drawing consumers to your store and guiding their in-store selection with Bridgestone’s annual consumer promotions helps Bridgestone Affiliated Retailers increase their profits!

SELL-OUT PROGRAMS

Firestone National Accounts

Government Accounts

Bridgestone National Accounts

Purchase Re-Sale

Car Dealer Programs

Bridgestone Affiliated Retailers have opportunity to

service National Accounts, Purchase Re-sale,

Government and Car Dealers. These programs are a great source for additional profits

and help inventory movement. Most programs

are billed through Bridgestone!

TIRE & SERVICE WARRANTY PROGRAM

As a Bridgestone Affiliated Retailer, your business can offer Nationwide Tire & Service Warranty.

Providing your customers with peace of mind no matter where they drive!

COST SAVINGS PROGRAMS

As a Bridgestone Affiliated Retailer, you

will have access to products and services at

negotiated discounted rates to improve your

bottom line.

and many others…

REAL SUPPORT FROM BRIDGESTONE !

Bridgestone Affiliated Retailers have real support from industry retail experts!

Bridgestone Area Sales Manager Affiliated Region Sales Manager Field Retail Education Specialists Dedicated Retail Marketing Group

BRAND SUPPORT DIRECT FROM BRIDGESTONE

Qualified Bridgestone Affiliated Retailers can earn BRAND SUPPORT direct from Bridgestone through qualified purchases with their designated distributor.

BRAND SUPPORT DIRECT FROM BRIDGESTONE

Retail Brand Support

Volume Bonus

Qualifying Bridgestone Affiliated Retailers can earn:

Retail Brand Support - Quarterly

Volume Bonus – Quarterly when level attained

Direct fulfillment with check from Bridgestone

Track purchases on program web site

BRAND SUPPORT DIRECT FROM BRIDGESTONE

Retail Brand Support

Volume Bonus

Bridgestone & Firestone Minimum Unit Purchase:

225 Quarterly / 900 Annual - Major Brand (PS & LT)

Qualified Bridgestone Affiliated Retailers earn support for

Bridgestone, Firestone & Fuzion

Retro payout each quarter

$1.00 per tire

$5.00 per tire

$3.00 per tire

BRAND SUPPORT DIRECT FROM BRIDGESTONE

Volume Bonus

Bridgestone, Firestone & Fuzion VB Unit Bonus: Minimum 900 Major Brand (BS & FS) to qualify for Volume Bonus

Three levels – qualify & paid on three brands

Paid to active Bridgestone Affiliated Retailers once qualified

and level attained.

New Bridgestone Affiliated Retailers earn partial year (pro-rated)

Volume Bonus:

$0.50 / tire

$1.00 / tire

$1.00 / tire

1,500 – 2,499

$1.00 / tire

$2.50 / tire

$2.50 / tire

2,500 – 3,999

or or

$1.50 / tire

$4.00 / tire

$4.00 / tire

4,000 +

Qualify for Volume Bonus with

minimum 900 BS & FS (PS & LT) tires

VB Scale = all brands (BS, FS,& FZ)

$1.00 per tire

$5.00 per tire

$3.00 per tire

900 BS & FS

BRIDGESTONE BRAND SUPPORT SUMMARY

$0.50 / tire

$1.00 / tire

$1.00 / tire

1,500 – 2,499

$1.00 / tire

$2.50 / tire

$2.50 / tire

2,500 – 3,999

or or

$1.50 / tire

$4.00 / tire

$4.00 / tire

4,000 +

Retail Brand Support Volume Bonus

Brand Support Summary Calculated & Paid Quarterly

Only Purchases from Designated Distributor Qualify

New Bridgestone Affiliated Retailers earn partial year (pro-rated)

ADDITIONAL BRAND SUPPORT: NETWORK REWARDS

Bridgestone Affiliated Retailers can earn additional brand support with NETWORK REWARDS!Quarterly Brand Support for Specific Bridgestone & Firestone lines. Retailer can choose brand support with:

Cash -Take it to the Bottom Line!

Retail Support - Promote Your Business and Offset the Cost on many of the Retail Support Items You Have Seen Here Today

AwardperQ - Indulge Yourself! Enjoy High End Merchandise Awards, Travel, Tickets to Sporting Events, Concerts and More!

AFFILIATED RETAILER WEBSITE

Your One Stop Shop For:

•Program Information

•Purchase History

•Earnings History

•And More!

www.affiliatedretailer.net

PROGRAM REQUIREMENTS

Minimum program requirements: Good Retail Location Image Area Marketing Approval Inventory of Bridgestone Merchandise Plan Purchase minimum of 900 Bridgestone Firestone

consumer tires (PS & LT) annually - 75 per month

PROGRAM COMMITMENT

BUSINESS PARTNERSHIP