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DEAFBLIND DARKNESS #TOUCH4SENSE

DEAF BLIND

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DEAF BLIND. DARKNESS. #TOUCH 4SENSE. Lack of Awareness. FACT. CHALLENGE. All over the world 90% of DEAF BLIND people are missing out on life. Limited Fund. Lack of Empathy. They love music, fashion and lifestyle. INSIGHT. Heavy use of mobile and social media. - PowerPoint PPT Presentation

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Page 1: DEAF BLIND

DEAFBLIND

DARKNESS

#TOUCH4SENSE

Page 2: DEAF BLIND

CHALLENGE

INSIGHT

Lack of Awareness Limited FundLack of Empathy

Young People love to

have Fun

Heavy use of mobile

and social media

They love music, fashion

and lifestyle

They are proud and conspicuou

s consumers

FACT

All over the world 90% of DEAFBLIND people are missing out on life

Page 3: DEAF BLIND

TARGETGEN Y

Young and

energetic

Loves the life of Fun

Page 4: DEAF BLIND

Touch is how they Learn

What do you know about DEAFBLIND???

Page 5: DEAF BLIND

IDEA

#TOUCH4SENSE

SENSE ACTTOUCH

Page 6: DEAF BLIND

STRATEGYTOUCH

Drive up your Klout score with a “TOUCH”

For every ten (20) friends you get to like facebook.com/senseinternational

You get one (1) Klout score

For every ten (20) friends you get to follow @SenseInternatl

You get one (1) Klout scoreThomas

HenryMary

PoppinsYing Lee Sola

Ameobi

10

30 32

49

Klout Score for Today

Page 7: DEAF BLIND

STRATEGYSENSE

HOUSE 4 SENSE

Winners are

celebrated weekly on

Sense facebook

page

Page 8: DEAF BLIND

Touch to round up? € 36.00You require your sixth SENSE to Act!!!

Partner with e-commerce sites to enable donation at point of payment

Extend to mobile portals as well

STRATEGYACT

Touch to round up? € 36.00

Page 9: DEAF BLIND

DELIVERABLES

OWNED MEDIA

PAID MEDIA

EARNED MEDIA

With little or no investment in social media, we would kickstart #TOUCH4SENSE

Sense International’s website. Facebook fan page

and twitter account will experience a surge in fan

base and awareness

GEN Y will generate content and share with

friends as they progress, this extends from word of mouth to facebook and

twitter

Page 10: DEAF BLIND

DAALU

THANK YOU

ESEPUPO

NAGODE